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All Journal JURNAL ECONOMIA Jurnal Ekonomi Kuantitatif Terapan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Pengabdian Dharma Laksana JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Manajemen Bisnis Forum Manajemen Jurnal Ilmiah Manajemen dan Bisnis Parta: Jurnal Pengabdian Kepada Masyarakat Media Bina Ilmiah Review of Management, Accounting, and Business Studies
Ni Nyoman Sunariani
Universitas Pendidikan Nasional
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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KEPUTUSAN PINDAH MEREK SMARTPHONE SAMSUNG KE XIAOMI MELALUI KETIDAKPUASAN KONSUMEN, REFERENCE GROUP DAN ELECTRONIC WORD OF MOUTH Ni Nyoman Sunariani; Thenia Arisandi
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 1 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (163.254 KB)

Abstract

Merk Switching Decision from Samsung to Xiaomi Smartphone Due To Costumers Dissatisfaction, Reference Group, and Electronic Word of Mouth. This research aims to analyze the effect of Consumer Dissatisfaction, Reference Group, and Electronic Word of Mouth (eWOM) on Brand Switching Decision from Samsung smartphone to Xiaomi. This is a quantitative research which relies on questionnaire as data collection method. There are 110 respondents which was taken using Accidental Sampling method as the samples. Testing method used in this research are as follow: Validation and Reliability test, Classic Assumption test, Multiple Linear Regression test, t-Test, F-Test, as well as Coefficient of Determination analysis which was processed using SPSS ver.17.0. The result of the research shows that the variable Consumer Dissatisfaction positively and significantly affecting Brand Switching Decision; Reference Group positively and significantly affecting Brand Switching Decision; and Electronic Word of Mouth (eWOM) positively and significantly affecting Brand Switching Decision. Consumer Dissatisfaction, Reference Group and Electronic Word of Mouth (eWOM) also positively and significantly affecting Brand Switching Decision from Samsung smartphone to Xiaomi simultaneously. As much as 71.0% of Brand Switching Decision was affected by Consumer Dissatisfaction, Reference Group, and Electronic Word of Mouth (eWOM), while the other 29.0% was affected by other factors which are not covered in this research.Keywords: Consumer dissatisfaction, reference group, electronic word of mouth, eWOM, brand switching decision, smartphone, Samsung, Xiaomi
Kontribusi Pelaksanaan Ritual Hindu Terhadap Kesempatan Kerja Dan Kesejahteraan Masyarakat Di Kabupaten Badung Provinsi Bali (Studi Kasus Mlaspas Dan Ngenteg Linggih Di Pura Pasek Preteka Desa Abiansemal) Ni Nyoman Sunariani; Made Sukarsa; Made Kembar Sri Budhi; AAIN. Marhaeni
Jurnal Ekonomi Kuantitatif Terapan 2014: Vol. 7, No. 2, Agustus 2014 (pp. 83-198)
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (669.797 KB) | DOI: 10.24843/JEKT.2014.v07.i02.p07

Abstract

The aim of this research is to know the benefits of rituals Hinduism religion from the social, cultural, and economic perspective, the magnitude of multiplier effects; increasing income and the influence of rituals on the community welfare either directly or indirectly through employment opportunities in Bali. Research case study the ritual Mlaspas and Ngenteg Linggih in the village of Abiansemal is to refute the phenomenon that develops in society that of rituals Hinduism in Bali that ineffective and inefficient. Sample is the family head temple and suppliers material ritual. Collecting cross-sectional primary data through in-depth interviews with key and expert informants and triangulation. Descriptive analysis method of analysis and techniques used in this research is goodness-of-fit criteria which used in the analysis of structural equation a modelling (SEM) and a causal relation between of variable latent tested by using significant test in statistika. Next the result showed that the implementation of ritual besides well-functioned religious also a positive impact on social, culture, and the economy. Ritualistic Hinduism has a multiplier effect of 2.37, thus increasing the additional revenue of suppliers amounting to 72.06 percent. And Implementation of rituals had positive and significant impact on the welfare of the people, either directly or indirectly through employment opportunities as a stimulus and acceleration of economic growth to improve the welfare of people Abiansemal sub-district in particular, and Bali in general.
MEMBANGUN KARAKTER PERSPEKTIF KEARIFAN LOKAL DI INDUSTRI PERS Ni Nyoman Diliyanti; Ni Nyoman Sunariani; Ni Luh Darmayanti; Ni Made Widnyani
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 15 Nomor 1 Tahun 2021
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.57 KB) | DOI: 10.24843/MATRIK:JMBK.2021.v15.i01.p03

Abstract

Character is a mental or moral strength, that is the driving force, and differentiates it from other individuals. Character needs to be planted in the company to create human resources with character and ready to adapt well in order to development the company. Local wisdom can be used as an alternative in building the character of human resources (HR), because local wisdom is the noble values possessed by each region which are upheld by the values and meanings contained therein. Building character based on local wisdom will have a meaning when it is based on universal values ??that are rooted in the culture. One of the local wisdoms in Bali is the concept of Tri Kaya Parisudha. Tri Kaya Parisudha are three ethical teaching concepts that are controlled and harmonized, namely thoughts (manacika), words (wacika), and actions (kayika). Human character in the era of globalization should be assessed from the aspect of attitude or character, without prejudice to the numerical or numerical aspects of the assessment, seen as relevant as an indicator in building the character of human resources.
BRAND IMAGE, CUSTOMER EXPERIENCE, VANITY SEEKING, MATERIALISM TERHADAP CUSTOMER LOYALTY DAN REPURCHASE INTENTION Putu Riska Yunita Srinandari; Ni Nyoman Sunariani
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.11.NO.03.TAHUN.2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (539.77 KB) | DOI: 10.24843/EEB.2022.v11.i03.p04

Abstract

This study aims to analyze Brand Image, Customer Experience, Vanity Seeking, Materialism on Customer Loyalty and Repurchase Intention. This research is included in quantitative research and was conducted at Larissa Aesthetic Center and Natasha Skin Center with 300 respondents. Data collection in this study was obtained through the distribution of questionnaires. The sampling method used in this research is purposive sampling. The results of the study found that Brand image has a positive and significant effect on customer loyalty, Customer experience has a positive and significant influence on customer loyalty, Vanity seeking has a positive and significant effect on customer loyalty, Materialism has a positive and significant influence on customer loyalty. , and Customer loyalty has a positive and significant influence on repurchase intention at the Larissa Aestehtic Center and Natasaha Skin Center beauty clinic services. Keywords: Brand Image, Customer Experience, Vanity Seeking, Materilism, Customer Loyalty, Repurchase Intention
ADOPSI TELEMEDICINE DI ERA NEW NORMAL Made Santika Dewi; Ni Nyoman Sunariani
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.11.NO.02.TAHUN.2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.741 KB) | DOI: 10.24843/EEB.2022.v11.i02.p04

Abstract

Telemedicine is the provision of health services that carried out indirectly due the limitation of distance between health workers and patients, health workers implementing information and communication technology to reciprocal information about diagnosis, treatment, disease prevention as far as research and further evaluation. This research aims to determine and examine mountainously about the perception of medical personnel and patients through telemedicine service of the new normal era. This research used qualitative method with research subject namely doctor and patient. Data collection technique was carried out by in-depth interview. Researchers implement the adoption theory of Davis's technology and Zeithaml and Bitner's Servqual Technique. The result of data analysis in this study indicate that the quality of service through WhatsApp platform from the aspect of tangible, reliability, assurance and empathy are considered adequate especially non-emergency cases based on perceived ease of use, perceived usefulness, behaviour intention to use, actual system usage, attitude toward medical personnel have shown acceptance models upon non-emergency case.
STRATEGI PEMASARAN KERAJINAN PATUNG KAYU DI DESA BEDULU KECAMATAN BLAHBATUH KABUPATEN GIANYAR Ni Nyoman Sunariani
Parta: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.382 KB)

Abstract

Tujuan dilakukannya penyuluhan ini untuk menentukan strategi pemasaran yang efektif dan upaya-upaya yang dilakukan pengerajin dan pedagang agar kerajinan patung kayu yang diproduksi dan dipasarkan dapat memuaskan pembeli dan mampu mengatasi persaingan yang semakin ketat di era digital. Lokasi penyuluhan Di Banjar Mas Desa Bedulu Kecamatan Blahbatuh Kabupaten Gianyar. Metode kegiatan penyuluhan model Focus Group discution (FGD) dengan sarana LCD. Hasil kegiatan pengabdian masyarakat dari penyuluhan bahwa strategi pemasaran yang efektif dan upaya yang dapat diterapkan oleh pedagang kerajinan patung kayu di era digital adalah inovasi produk, memanfaatkan teknologi digital seperti media sosial secara maksimal, dan diferensiasi produk untuk mengatasi persaingan bisnis. Pengerajin tetap melakukan komunikasi yang kontinyu kepada para pemasok bahan kayu agar persediaan bahan untuk pengerajin tetap ada dan diupayakan agar pengerajin tetap mengikuti diklat dan penerapan teknologi dalam proses produksi untuk meningkatkan kualitas produk kerajinan patung kayu.
Pengelolaan Retribusi Parkir Oleh Desa Di Kelurahan Kuta Badung Ni Luh Yulyana Dewi; Putu Suparna; Ni Ketut Arniti; Ni Nyoman Sunariani
Jurnal Pengabdian Dharma Laksana Vol 5, No 1 (2022): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v5i1.23452

Abstract

Tulisan ini bertujuan untuk mengetahui mekanisme pengelolaan sistem retribusi parkir di Kelurahan Kuta Badung serta upaya dan strategi pemerintah daerah dalam meminimalkan tindakan pungutan liar retribusi parkir yang dilakukan oleh juru parkir di Kelurahan Kuta Badung. Tulisan ini menggunakan jenis penelitian kualitatif dengan hanya menggunakan satu jenis data. Data yang digunakan merupakan data sekunder yakni berupa dokumen pengelolaan parkir, peraturan tentang pengelolaan retribusi parkir serta isu masalah pengelolaan parkir. Selanjutnya data dikumpulkan dan melakukan analisis data dengan menyajikan data, menafsirkan, dan menarik kesimpulan. Adapun hasil akhir dari laporan ini menjelaskan bahwa mekanisme retribusi dana parkir dan pengelolaan parkir sudah sesuai dengan SOP dan peraturan daerah, namun dalam pelaksanaannya masih belum optimal. Faktor yang menyebabkan pelaksanaannya menjadi belum optimal yaitu sumber daya manusia, tindakan pungutan liar yang dilakukan oleh juru parkir dipengaruhi oleh tekanan, peluang, dan rasionalisasi. Sedangkan pemerintah daerah dalam melakukan pengawasan masih belum memadai, sehingga pelaksanannya kurang optimal. Oleh karena itu, guna menjaga fungsi pengendaliannya pemerintah daerah perlu meningkatkan kinerja SDM seksi pengawasan dan pengamanan parkir, memberlakukan pajak parkir tahunan, serta meningkatkan tugas dari Dinas Perhubungan setempat. Adapun saran kepada pemerintah daerah agar memberikan pembinaan mengenai aturan parkir yang berlaku sehingga dapat meminimalisir tindakan pungutan liar.
STRATEGI PEMASARAN INDIHOME MENGHADAPI PERSAINGAN DI MASA ADAPTASI COVID-19 Ni Nyoman Sunariani; Ni Made Ayu Nila Kumala Sari
Media Bina Ilmiah Vol. 17 No. 3: Oktober 2022
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.905 KB) | DOI: 10.33578/mbi.v17i3.160

Abstract

Marketing strategy is the company's way to achieve marketing goals through the target market and marketing mix. The purpose of this study was to determine indiHome's marketing strategy in the face of competition during the COVID-19 adaptation period. The research method used is a qualitative approach, with the type of descriptive research, data collection analysis techniques are carried out with observation, interviews, and documentation techniques. Data analysis with marketing strategy analysis of segmentation, target, position and analyze through SWOT analysis. The results showed that PT. Telkom Indonesia, Tbk Bali Ubung Denpasar Branch in marketing using a more for less marketing strategy, carrying out complaint handling via video calls with technicians to ensure internet service remains excellent, The results of the SWOT matrix analysis and diagrams are in quadrant I, meaning that they have sufficient power to utilize opportunity, the most suitable new strategy to use is an aggressive growth strategy or a strength of opportunity strategy (SO Strategy) such as car branding. Findings, there are many complaints, especially from personal customers because the technicians cannot handle it quickly when the internet network is interrupted during the COVID-19 pandemic.
Kinerja Lembaga Perkreditan Rakyat Pasca Covid-19 Berbasis Kearifan Lokal: Sebuah Studi Analisis Suryathi, Ni Wayan; Karyati, Ni Ketut; Sunariani, Ni Nyoman; Dyatmika, I N.G. Arya
Forum Manajemen Vol 22 No 1 (2024): Jurnal Forum Manajemen April 2024
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v22i1.586

Abstract

Penelitian ini bertujuan untuk menganalisis penurunan laba yang dialami oleh Lembaga Perkreditan Rakyat (LPD) Bebandem Karangasem pasca Covid-19. Data diperoleh melalui pengumpulan data primer dan data sekunder dengan menggunakan observasi non-partisipatif dan studi dokumentasi. Teknik analisis kualitatif dan kuantitatif digunakan untuk menyelidiki masalah kinerja keuangan LPD Bebandem Karangasem, dengan mempertimbangkan kearifan lokal sebagai landasan utama. Hasil analisis menunjukkan fluktuasi kinerja LPD Bebandem Karangasem pasca pandemi, terkait dengan fluktuasi dalam pemberian kredit kepada nasabah. Kontribusi nilai-nilai kearifan lokal, seperti Tri Hita Karana, Pang Pade Payu, dan Menyame Braya, diyakini dapat meningkatkan kinerja lembaga. Keberhasilan LPD Bebandem Karangasem pasca Covid-19 tidak hanya ditentukan oleh faktor ekonomi, tetapi juga oleh modal sosial, termasuk nilai-nilai kearifan lokal. Sinergi antara rasionalitas dan religiusitas dalam pemahaman karmaphala juga berperan dalam membangun ketaatan nasabah dalam membayar hutang. Oleh karena itu, penelitian lebih lanjut tentang kinerja keuangan dengan menggunakan kearifan lokal sebagai dasar, termasuk nilai-nilai seperti gotong royong, sing nawang lek, ruwe bineda, karmaphala, dan nilai-nilai kearifan lokal lainnya, memiliki potensi untuk dieksplorasi.   Abstract: This research aims to analyze the decrease in profits generated by Lembaga Perkreditan Rakyat (LPR) Bebandem Karangasem post-COVID-19. The data sources consist of primary and secondary data. Data collection methods include non-participatory observation and documentary studies. The data analysis technique involves qualitative and quantitative analyses to collectively address the financial performance of LPR Bebandem Karangasem with local wisdom as its basis. Based on the analysis and discussion, it can be concluded that post-COVID-19, the performance of LPR Bebandem Karangasem fluctuates. The implementation of local wisdom values such as tri hita karana, pang pade payu, and menyame braya is believed to contribute to performance enhancement. The success of LPR Bebandem Karangasem post-COVID-19 is not only influenced by economic capital but also by social capital, namely tri hita karana, pang pade payu, and menyame braya. The synergy between rationality and religiosity in karmaphala manifests in customer compliance in repaying debts. Therefore, further research on financial performance using local wisdom as a basis, including values like gotong royong, sing nawang lek, ruwe bineda, karmaphala, and other local wisdom values, holds potential for exploration.
Pengaruh Quality of Work Life dan Kepuasan Kerja terhadap Kinerja Karyawan dengan Komitmen Organisasional sebagai Variabel Mediasi Putra, I Made Dwija Pramana; Sunariani, Ni Nyoman; Mahyuni, Luh Putu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25711

Abstract

This study is aimed at investigating the influence of quality of work life, job satisfaction, and the role of organizational commitment as mediation on the performance of Perumda Tirta Amertha Buana employees. This study was carried out using a quantitative approach with the target population being employees of Perumda Tirta Amertha Buana. Through census sampling, the entire population, namely 379 employees, were used as research respondents. Empirical data was collected through questionnaires which were then analyzed using the Structural Equation Modeling (SEM) approach with SmartPLS. The test results prove that quality of work life, job satisfaction, and organizational commitment have been proven to have a significant positive influence on employee performance and organizational commitment. Then, organizational commitment is able to play its role as a mediator between the relationship between quality of work life and job satisfaction with employee performance. It is hoped that this study will be able to make a positive contribution to Perumda Tirta Amertha Buana to be able to develop strategic steps to improve employee performance and become a basis and provide deeper insight for future researchers
Co-Authors A A N Oka Suryadinatha Gorda Aldri Frinaldi Anak Agung Istri Ngurah Marhaeni Anak Agung Ngurah Oka Suryadinatha Gorda Arisandi, Thenia Ayu Widyasari Dyatmika, I N.G. Arya I Gusti Agung Ngurah Rai Semadi I Gusti Kade Pusdikardiana Alin I Made Suidarma Ida IDM Rai Mahaputra Karyati, Ni Ketut Made Kembar Sri Budhi Made Santika Dewi Made Sukarsa Mahaputra, Ida IDM Rai Mahyuni, Luh Putu Ni Kadek Yuliandari Ni Ketut Arniti Ni Luh Putu Krishna Udayani Ni Luh Yulyana Dewi Ni Made Ayu Nila Kumala Sari Ni Made Wistriyanti Ni Nyoman Diliyanti Novi Intan Fandini Putra, I Made Dwija Pramana Putu Suparna Srinandari, Putu Riska Yunita Sukmadiarta, Pande Putu Tobi Sumantri, I G.N. Alit Suryathi, Ni Wayan Thenia Arisandi Wayan Budi Mahardhika Widnyani, Ni Made