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All Journal JURNAL ECONOMIA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pengabdian Dharma Laksana JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Manajemen Bisnis Forum Manajemen Jurnal Ilmiah Manajemen dan Bisnis Parta: Jurnal Pengabdian Kepada Masyarakat Media Bina Ilmiah Review of Management, Accounting, and Business Studies
Ni Nyoman Sunariani
Universitas Pendidikan Nasional
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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MARKETING MIX DAN AKREDITASI TERHADAP KEPUTUSAN MEMILIH DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING Sunariani, Ni Nyoman
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 2 (2017)
Publisher : Universitas Pendidikan Nasional

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Abstract

Marketing mix dan akreditasi terhadap keputusan memilih dengan brand image sebagai 368ariable intervening. Marketing mix merupakan serangkaian 368ariable pemasaran dipergunakan oleh perusahaan untuk menghasilkan tanggapan dari pasar sasarannya. Penelitian ini bertujuan untuk mengetahui dan menganalisis marketing mix dan akreditasi terhadap keputusan mahasiswa memilih Undiknas Denpasar dengan brand image sebagai 368ariable intervening. Penelitian bersifat kuantitatif. Metode pengumpulan data dengan kuesioner. Teknik pengambilan sampel menggunakan metode nonprobability sampling yaitu accidental sampling. Jumlah sampel 105 responden mahasiswa FEB regular Tahun 2013/2016. Teknik analisis data dipergunakan dalam penelitian ini adalah Structural Equation Modelling (SEM) dengan bantuan program computer Analysis of Moment Structure (AMOS). Hasil penelitian ini, temuannya bahwa Marketing mix memiliki direct effects positif dan signifikan terhadap keputusan mahasiswa 4.70 persen. Marketing mix memiliki direct effects positif dan signifikan terhadap brand image 8,29 persen. Brand image memiliki direct effects positif dan signifikan terhadap keputusan mahasiswa 4,54 persen. Akreditasi memiliki direct effects positif dan signifikan terhadap brand image 2,68 persen. Akreditasi memiliki direct effects positif dan signifikan terhadap keputusan mahasiswa 2,46 persen. Marketing mix secara indirect effects terhadap keputusan mahasiswa melalui brand image hanya 3,76 persen lebih kecil dibandingkan direct effects berarti brand image dalam penelitian ini tidak berperan sebagai variable intervening. Akreditasi secara indirect effects terhadap keputusan mahasiswa melalui brand image hanya 1,22 persen lebih kecil dibandingkan direct effects berarti brand image dalam penelitian ini tidak berperan sebagai variable intervening. Kata kunci: bauran pemasaran, akreditasi, citra, keputusan pembelian
KEPUTUSAN PINDAH MEREK SMARTPHONE SAMSUNG KE XIAOMI MELALUI KETIDAKPUASAN KONSUMEN, REFERENCE GROUP DAN ELECTRONIC WORD OF MOUTH Sunariani, Ni Nyoman; Arisandi, Thenia
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 1 (2018)
Publisher : Universitas Pendidikan Nasional

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Merk Switching Decision from Samsung to Xiaomi Smartphone Due To Costumers Dissatisfaction, Reference Group, and Electronic Word of Mouth. This research aims to analyze the effect of Consumer Dissatisfaction, Reference Group, and Electronic Word of Mouth (eWOM) on Brand Switching Decision from Samsung smartphone to Xiaomi. This is a quantitative research which relies on questionnaire as data collection method. There are 110 respondents which was taken using Accidental Sampling method as the samples. Testing method used in this research are as follow: Validation and Reliability test, Classic Assumption test, Multiple Linear Regression test, t-Test, F-Test, as well as Coefficient of Determination analysis which was processed using SPSS ver.17.0. The result of the research shows that the variable Consumer Dissatisfaction positively and significantly affecting Brand Switching Decision; Reference Group positively and significantly affecting Brand Switching Decision; and Electronic Word of Mouth (eWOM) positively and significantly affecting Brand Switching Decision. Consumer Dissatisfaction, Reference Group and Electronic Word of Mouth (eWOM) also positively and significantly affecting Brand Switching Decision from Samsung smartphone to Xiaomi simultaneously. As much as 71.0% of Brand Switching Decision was affected by Consumer Dissatisfaction, Reference Group, and Electronic Word of Mouth (eWOM), while the other 29.0% was affected by other factors which are not covered in this research.Keywords: Consumer dissatisfaction, reference group, electronic word of mouth, eWOM, brand switching decision, smartphone, Samsung, Xiaomi
The management model of Ceking Terrace Tegallalang based on sustainable tourism development Pande Putu Tobi Sukmadiarta; Ni Nyoman Sunariani
Review of Management, Accounting, and Business Studies Vol. 4 No. 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v4i2.5122

Abstract

Indonesia's rich natural beauty and biodiversity made it a prime destination for both domestic and international tourists, significantly contributing to the nation's economic growth. The tourism sector, closely linked to sustainable development, required careful management to ensure the continuity of natural and socio-cultural resources. This study examined the management model of the Ceking Terrace tourist attraction in Tegallalang Village, Bali, a region renowned for its terraced rice fields and cultural richness. Employing a qualitative descriptive approach, data were collected through observation, documentation, and in-depth interviews with various stakeholders, including management officials, local community leaders, and tourists. The study revealed that the Ceking Terrace was managed using the Planning, Organizing, Actuating, and Controlling (POAC) model, which effectively enhanced local revenue and community welfare. The management focused on maintaining environmental sustainability, socio-cultural values, and economic benefits, aligning with the Tri Hita Karana principle that emphasized harmony between humans, nature, and spirituality. Despite its popularity, the site faced challenges such as inadequate public facilities, which hindered optimal tourist satisfaction and accessibility. Recommendations for improving the management of Ceking Terrace included better recruitment and salary distribution for employees, enhancing public facilities, and fostering partnerships with travel agents to boost tourist visits. The study underscored the importance of sustainable tourism development practices to ensure long-term benefits for both the local community and the environment.
Co-Authors A A N Oka Suryadinatha Gorda Aldri Frinaldi Anak Agung Istri Ngurah Marhaeni Anak Agung Ngurah Oka Suryadinatha Gorda Arisandi, Thenia Ayu Widyasari Dyatmika, I N.G. Arya I Gusti Agung Ngurah Rai Semadi I Gusti Kade Pusdikardiana Alin I Made Suidarma Ida IDM Rai Mahaputra Karyati, Ni Ketut Made Kembar Sri Budhi Made Santika Dewi Made Sukarsa Mahaputra, Ida IDM Rai Mahyuni, Luh Putu Ni Kadek Yuliandari Ni Ketut Arniti Ni Luh Putu Krishna Udayani Ni Luh Yulyana Dewi Ni Made Ayu Nila Kumala Sari Ni Made Wistriyanti Ni Nyoman Diliyanti Novi Intan Fandini Pande Putu Tobi Sukmadiarta Putra, I Made Dwija Pramana Putu Suparna Srinandari, Putu Riska Yunita Sumantri, I G.N. Alit Suryathi, Ni Wayan Thenia Arisandi Wayan Budi Mahardhika Widnyani, Ni Made