Claim Missing Document
Check
Articles

Found 26 Documents
Search

STRATEGI PEMASARAN INDIHOME MENGHADAPI PERSAINGAN DI MASA ADAPTASI COVID-19 Ni Nyoman Sunariani; Ni Made Ayu Nila Kumala Sari
Media Bina Ilmiah Vol. 17 No. 3: Oktober 2022
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.905 KB) | DOI: 10.33578/mbi.v17i3.160

Abstract

Marketing strategy is the company's way to achieve marketing goals through the target market and marketing mix. The purpose of this study was to determine indiHome's marketing strategy in the face of competition during the COVID-19 adaptation period. The research method used is a qualitative approach, with the type of descriptive research, data collection analysis techniques are carried out with observation, interviews, and documentation techniques. Data analysis with marketing strategy analysis of segmentation, target, position and analyze through SWOT analysis. The results showed that PT. Telkom Indonesia, Tbk Bali Ubung Denpasar Branch in marketing using a more for less marketing strategy, carrying out complaint handling via video calls with technicians to ensure internet service remains excellent, The results of the SWOT matrix analysis and diagrams are in quadrant I, meaning that they have sufficient power to utilize opportunity, the most suitable new strategy to use is an aggressive growth strategy or a strength of opportunity strategy (SO Strategy) such as car branding. Findings, there are many complaints, especially from personal customers because the technicians cannot handle it quickly when the internet network is interrupted during the COVID-19 pandemic.
Analysis of Hospital Service Management from the Perspective of Local Balinese Wisdom Ni Nyoman Sunariani; I Made Suidarma
Jurnal Economia Vol 19, No 1 (2023)
Publisher : Faculty of Economics Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v19i1.36230

Abstract

This study aims to analyze the health service management of provincial hospitals (RSUDs) in Bali from the perspective of local wisdom, especially Tri Kaya Parisuda values and the integration of Tri Kaya Parisuda values with human capital theory (HCT). Structural equation modeling (SEM) was applied as the analysis technique in the study. The results showed that the management of health services at Bali’s provincial hospitals was considered satisfactory and in accordance with the existing health service standards, although there were certain staff members who had not provided maximum service. Intellectual intelligence to think properly (manacika), communication equivalent to correct sayings (wacika),  and good employee behavior (kayika) contributed significant effects on the performance and service quality of RSUDs in Bali. This study discovered that the performance and quality of service were more dominantly affected by employee behavior than by intellectual intelligence or communication.
The management model of Ceking Terrace Tegallalang based on sustainable tourism development Pande Putu Tobi Sukmadiarta; Ni Nyoman Sunariani
Review of Management, Accounting, and Business Studies Vol. 4 No. 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v4i2.5122

Abstract

Indonesia's rich natural beauty and biodiversity made it a prime destination for both domestic and international tourists, significantly contributing to the nation's economic growth. The tourism sector, closely linked to sustainable development, required careful management to ensure the continuity of natural and socio-cultural resources. This study examined the management model of the Ceking Terrace tourist attraction in Tegallalang Village, Bali, a region renowned for its terraced rice fields and cultural richness. Employing a qualitative descriptive approach, data were collected through observation, documentation, and in-depth interviews with various stakeholders, including management officials, local community leaders, and tourists. The study revealed that the Ceking Terrace was managed using the Planning, Organizing, Actuating, and Controlling (POAC) model, which effectively enhanced local revenue and community welfare. The management focused on maintaining environmental sustainability, socio-cultural values, and economic benefits, aligning with the Tri Hita Karana principle that emphasized harmony between humans, nature, and spirituality. Despite its popularity, the site faced challenges such as inadequate public facilities, which hindered optimal tourist satisfaction and accessibility. Recommendations for improving the management of Ceking Terrace included better recruitment and salary distribution for employees, enhancing public facilities, and fostering partnerships with travel agents to boost tourist visits. The study underscored the importance of sustainable tourism development practices to ensure long-term benefits for both the local community and the environment.
Kinerja Lembaga Perkreditan Rakyat Pasca Covid-19 Berbasis Kearifan Lokal: Sebuah Studi Analisis Suryathi, Ni Wayan; Karyati, Ni Ketut; Sunariani, Ni Nyoman; Dyatmika, I N.G. Arya
Forum Manajemen Vol 22 No 1 (2024): Jurnal Forum Manajemen April 2024
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v22i1.586

Abstract

Penelitian ini bertujuan untuk menganalisis penurunan laba yang dialami oleh Lembaga Perkreditan Rakyat (LPD) Bebandem Karangasem pasca Covid-19. Data diperoleh melalui pengumpulan data primer dan data sekunder dengan menggunakan observasi non-partisipatif dan studi dokumentasi. Teknik analisis kualitatif dan kuantitatif digunakan untuk menyelidiki masalah kinerja keuangan LPD Bebandem Karangasem, dengan mempertimbangkan kearifan lokal sebagai landasan utama. Hasil analisis menunjukkan fluktuasi kinerja LPD Bebandem Karangasem pasca pandemi, terkait dengan fluktuasi dalam pemberian kredit kepada nasabah. Kontribusi nilai-nilai kearifan lokal, seperti Tri Hita Karana, Pang Pade Payu, dan Menyame Braya, diyakini dapat meningkatkan kinerja lembaga. Keberhasilan LPD Bebandem Karangasem pasca Covid-19 tidak hanya ditentukan oleh faktor ekonomi, tetapi juga oleh modal sosial, termasuk nilai-nilai kearifan lokal. Sinergi antara rasionalitas dan religiusitas dalam pemahaman karmaphala juga berperan dalam membangun ketaatan nasabah dalam membayar hutang. Oleh karena itu, penelitian lebih lanjut tentang kinerja keuangan dengan menggunakan kearifan lokal sebagai dasar, termasuk nilai-nilai seperti gotong royong, sing nawang lek, ruwe bineda, karmaphala, dan nilai-nilai kearifan lokal lainnya, memiliki potensi untuk dieksplorasi.   Abstract: This research aims to analyze the decrease in profits generated by Lembaga Perkreditan Rakyat (LPR) Bebandem Karangasem post-COVID-19. The data sources consist of primary and secondary data. Data collection methods include non-participatory observation and documentary studies. The data analysis technique involves qualitative and quantitative analyses to collectively address the financial performance of LPR Bebandem Karangasem with local wisdom as its basis. Based on the analysis and discussion, it can be concluded that post-COVID-19, the performance of LPR Bebandem Karangasem fluctuates. The implementation of local wisdom values such as tri hita karana, pang pade payu, and menyame braya is believed to contribute to performance enhancement. The success of LPR Bebandem Karangasem post-COVID-19 is not only influenced by economic capital but also by social capital, namely tri hita karana, pang pade payu, and menyame braya. The synergy between rationality and religiosity in karmaphala manifests in customer compliance in repaying debts. Therefore, further research on financial performance using local wisdom as a basis, including values like gotong royong, sing nawang lek, ruwe bineda, karmaphala, and other local wisdom values, holds potential for exploration.
Pengaruh Quality of Work Life dan Kepuasan Kerja terhadap Kinerja Karyawan dengan Komitmen Organisasional sebagai Variabel Mediasi Putra, I Made Dwija Pramana; Sunariani, Ni Nyoman; Mahyuni, Luh Putu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25711

Abstract

This study is aimed at investigating the influence of quality of work life, job satisfaction, and the role of organizational commitment as mediation on the performance of Perumda Tirta Amertha Buana employees. This study was carried out using a quantitative approach with the target population being employees of Perumda Tirta Amertha Buana. Through census sampling, the entire population, namely 379 employees, were used as research respondents. Empirical data was collected through questionnaires which were then analyzed using the Structural Equation Modeling (SEM) approach with SmartPLS. The test results prove that quality of work life, job satisfaction, and organizational commitment have been proven to have a significant positive influence on employee performance and organizational commitment. Then, organizational commitment is able to play its role as a mediator between the relationship between quality of work life and job satisfaction with employee performance. It is hoped that this study will be able to make a positive contribution to Perumda Tirta Amertha Buana to be able to develop strategic steps to improve employee performance and become a basis and provide deeper insight for future researchers
Analisis Kinerja Keuangan PT. Astra Agro Lestari Pasca Pandemi Covid-19 Suryathi, Ni Wayan; Karyati, Ni Ketut; Sunariani, Ni Nyoman; Sumantri, I G.N. Alit; Dyatmika, I N.G. Arya
Forum Manajemen Vol 22 No 2 (2024): Jurnal Forum Manajemen Oktober 2024
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v22i2.610

Abstract

Penelitian ini bertujuan untuk menganalisis kinerja keuangan PT Astra Agro Lestari Tbk. pasca-pandemi COVID-19 dari tahun 2019 hingga 2023. Penelitian ini menggunakan metode kuantitatif deskriptif dengan data sekunder dari laporan keuangan perusahaan yang dipublikasikan. Analisis dilakukan melalui rasio likuiditas, solvabilitas, dan profitabilitas untuk menilai dampak pandemi terhadap stabilitas finansial perusahaan dalam jangka panjang. Hasil penelitian menunjukkan bahwa kinerja keuangan PT Astra Agro Lestari Tbk. berfluktuasi selama periode penelitian. Rasio likuiditas mengalami peningkatan selama pandemi tetapi menunjukkan penurunan pada tahun-tahun setelahnya. Rasio solvabilitas dan profitabilitas juga mengalami perubahan, dengan penurunan di beberapa indikator pasca-pandemi. Temuan ini memberikan kontribusi pada literatur mengenai adaptasi sektor agrikultur terhadap ketidakpastian ekonomi global serta memberikan rekomendasi praktis bagi manajemen perusahaan dalam memperkuat strategi keuangan untuk menghadapi tantangan di masa depan.   This study aims to analyze the financial performance of PT Astra Agro Lestari Tbk. post-COVID-19 pandemic from 2019 to 2023. A descriptive quantitative method was used with secondary data from the company's published financial reports. The analysis utilized liquidity, solvency, and profitability ratios to assess the impact of the pandemic on the company's financial stability over the long term. The results indicate that PT Astra Agro Lestari Tbk.’s financial performance fluctuated throughout the study period. Liquidity ratios increased during the pandemic but declined in the following years. Solvency and profitability ratios also showed changes, with decreases in several post-pandemic indicators. These findings contribute to the literature on the agricultural sector’s adaptation to global economic uncertainty and offer practical recommendations for company management to strengthen financial strategies for future challenges.