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All Journal IJoLE: International Journal of Language Education Jurnal Elementary : Kajian Teori dan Hasil Penelitian Pendidikan Sekolah Dasar Jurnal Ilmiah Mandala Education (JIME) JURNAL PENDIDIKAN MIPA Ideas: Jurnal Pendidikan, Sosial dan Budaya Journal La Edusci Bima Abdi: Jurnal Pengabdian Masyarakat JURNAL PENDIDIKAN IPS Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Journal of Law, Administration, and Social Science Indonesian Journal of Social and Educational Studies Jurnal Pariwisata Nusantara Innovative: Journal Of Social Science Research At-Tadzkir: Islamic Education Journal Jurnal Pendidikan dan Pengabdian Masyarakat JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Council: Education Journal of Social Studies JURNAL PENDIDIKAN BAHASA
Ratnah Ratnah
STKIP Taman Siswa Bima
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Analysis of the Influence of Digital Promotion and Physical Accessibility on Economic Sustainability of Tourism in Sambori Village Ratnah; ali, Ibrahim
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.14824

Abstract

Purpose: This study is intended to empirically examine the impact of digital promotion and physical accessibility on the sustainability of the tourism economy in Sambori Village, Lambitu District, Bima Regency. This study highlights how limited road infrastructure, lack of public transportation, and lack of coordination of digital strategies hinder the optimization of the natural and cultural potential of villages to strengthen the local community's economy. Method: The study applied a quantitative approach with a causal associative design to uncover the causal relationship between the variables of digital promotion, physical accessibility, and tourism economic sustainability. Data collection was carried out through a Likert scale-based questionnaire that captured respondents' perceptions of physical access conditions, the effectiveness of digital promotions, and its application to tourism economic activities. Data analysis uses multiple linear regression to show the significance of the model and the magnitude of the influence of each independent variable. Result: The findings of the study indicate that the regression model with two predictor variables showed very strong predictive power, with values R = 0.889 and R² = 0.790 at a significance level of p < 0.001. Partially, physical accessibility was the most dominant predictor of tourism economic sustainability (β = 0.584; p < 0.001), which underscores the crucial importance of road infrastructure, transportation, and supporting facilities. Digital promotion also has a significant impact, albeit with a lower magnitude (β = 0.353; p = 0.002), especially in expanding the exposure and attractiveness of tourist destinations. Contribution: This research contains conceptual and empirical insights for rural tourism development through the affirmation of integration, increasing physical accessibility and strengthening digital promotion. The results show that infrastructure development is a key foundation in driving the tourism economy, while promoting digital functions as a catalyst for destination visibility and competitiveness. Therefore, this research provides an empirical basis for developing competitive, inclusive, sustainable tourism development strategies and policies, and focuses on improving the welfare of local communities in Sambori Village.
Co-Authors A. Gafar Hidayat Agus Syam Alam, Mumtaz Ali Shah, Syed Ahmad Dewi Ernawati Dwi Aini Azzarah Ewa Ardiansyah Fifi Faridah Fiqry, Rizalul I Nengah Suastika Ibnu Khaldun Ibrahim Ali Ibrahim Ibrahim Inanna, Inanna Mariamah Mariamah Mutmainna, A. Indah Naufal Fadlan Nur Arisah Nurdiana Nurjannah Nurjannah Rahmatullah Rosmaladewi, Rosmaladewi Saputri, Faradillah suratman Suratman Suratman Suratman Suratman Syam, Andi Zulisnayarti Mardhani Syamsul Rijal Tadampali, Andi Caezar To Tati Haryati