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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Kreativitas PKM AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL MUTIARA MANAJEMEN Ilomata International Journal of Management REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Inovasi Penelitian Ilomata International Journal of Management DEDIKASI PKM Bisnis Net : Jurnal Ekonomi dan Bisnis juremi: jurnal riset ekonomi JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Jurnal Minfo Polgan (JMP) Manajemen : Jurnal Ekonomi Journal of Innovation Research and Knowledge E-Amal: Jurnal Pengabdian Kepada Masyarakat
Yayuk Yuliana
Universitas Muslim Nusantara Al-Washliyah
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences

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Journal : Journal of Innovation Research and Knowledge

 1 
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DITOKO VELG BAN TKB GROUP INDONESIA Isnaini Putri Rangkuti; Yayuk Yuliana
Journal of Innovation Research and Knowledge Vol. 1 No. 4: September 2021
Publisher : Bajang Institute

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Abstract

The objective of the research was to determine the influence of service quality on customer satisfaction at the Tkb Group Indonesia Medan tire wheel shop.This type of research is quantitative. The population in this study were consumers of the Tkb Group Indonesia Medan tire wheel shop, with a sample of 77 respondents. Sampling using the Slovin method. The data collection technique was done by using a questionnaire, the data analysis was done by using a simple linear regression analysis technique. The results of this study indicate that there is a positive and significant influence between service quality and customer satisfaction at the Tkb Group Indonesia Medan Wheel Tire shop. Where the t test value is 8.405 and the coefficient of determination (R2) is 0.485, this value means 48.5%, meaning that service quality has an influence of 48. The result means that the effect given is positive which for if the quality of service is improved for the better it will affect customer satisfaction to increase, and vice versa.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN BAN MOBIL Anjelita Sari Ulfanur; Yayuk Yuliana
Journal of Innovation Research and Knowledge Vol. 1 No. 5: Oktober 2021
Publisher : Bajang Institute

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Abstract

the objective of the research was to determine the influence of price and product quality on influence on consumer buying interest Accelera brand car tires in the shop Tkb Group Indonesia Medan. The population in this study were Indonesian Tkb Group consumers who were interested in buying Accelera brand car tires, the sampling technique used purposive sampling, so that the number of samples obtained was 97 respondents. The data analysis technique used is validity and reliability. Data were analyzed using classical assumption test techniques, multiple linear regression analysis, t test of , F test and coefficient of determination (R 2) . The results of this study indicate that there is a significant and significant effect between price on buying interest and a positive and significant influence between product quality on buying interest. The results of this study indicate that price and product quality are determinants of consumer buying interest in Accelera brand car tires at the Tkb Group Indonesia Store Medan. Where the value of the t-test variable x1 (price) is 2.620, the value of the t-test variable x2 (product quality) is 5.118. 45.274 F value and the coefficient of determination (R 2 ) of 0.491 which means that the price and quality of products has the effect of 49.1% the rest of 50.9% are other variables that are not described in this study.
Co-Authors Abd.Rasyid Syamsuri Adinda Putri Maharani Adrial Falahi Anjelita Sari Ulfanur Ayu Melati Ningsih Ayu Melati Ningsih Cynthia Syahni Diana Sopha Diana Sopha Ewa Prassetyo Ewa Prassetyo Gita Wardani Hadian, Arief Hadrah Fitri Sitorus Imam Sudrajat Isnaini Putri Rangkuti Julianto Hutasuhut Juni Asmiani Lili Fizriah, Henny Andriyani Wirananda Lubis, Minda Sari Mardi Giwa Putra Muhammad Arif Muhammad Hilman Fikri Munawaroh Munawaroh Nabila Devi Novita Sari Hasibuan Nur’ain Harahap Nurul Wahyuni Nur’ain Harahap Oca Putri Nazuhra Ova Novi Irama Ratna Sari Dewi Rezky Khoirina Tarihoran Riska Ananda Azhhari Slamet Indarjo Syalsa Billa Ananda Syalsa Billa Ananda Toni Hidayat Vera Kristiana Wan Dian Safina Wan Dian Safina Yayuk Putri Rahayu