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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Riset Inspirasi Manajemen dan Kewirausahaan EQIEN - JURNAL EKONOMI DAN BISNIS Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Dinamika Sosial Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Akuntansi dan Bisnis eCo-Buss KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vivabio : Jurnal Pengabdian Multidisiplin Jurnal Manajemen Bisnis dan Kewirausahaan AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis BISMA (Bisnis dan Manajemen) Jurnal Ilmiah Hospitality Management Journal of Artificial Intelligence and Digital Business Journal of Innovative and Creativity Review of Management, Accounting, and Business Studies International Journal of Economics and Management Research Abdimas Pedagogi: Jurnal Ilmiah Pengabdian kepada Masyarakat
Ida Nyoman Basmantra
Universitas Pendidikan Nasional
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Influences on MSME Sustainability: The roles of financial literacy, business capital, and financial inclusion Komang Sri Widiantari; I Gede Krisna Sedana Putra; Ida Nyoman Basmantra
Review of Management, Accounting, and Business Studies Vol. 5 No. 2 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i2.5581

Abstract

This study investigated the influence of financial literacy and business capital on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Denpasar, Indonesia, considering financial inclusion as a moderating variable. MSMEs in Indonesia contribute significantly to economic growth but often face sustainability challenges due to limited financial knowledge and capital access. Using a quantitative approach, data were collected from 100 MSME operators in Denpasar via a structured questionnaire. The study employed Partial Least Squares (PLS) for data analysis, with descriptive statistics to provide insights into demographic characteristics and variable distributions. Results revealed that business capital had a significant and positive impact on MSME sustainability, while financial literacy showed no substantial direct effect. Additionally, financial inclusion did not significantly moderate the relationship between financial literacy, business capital, and sustainability outcomes. This finding suggested that MSMEs require more tailored financial products and advisory services to meet their specific operational needs rather than broad access to financial services alone. The study’s results offer insights for policymakers and financial institutions, emphasizing the importance of customized financial support to foster MSME sustainability in a competitive environment.
Exploring the mediating role of beauty influencer effectiveness on skincare products: Does credibility still influence purchase intention? Desak Made Febri Purnama Sari; Made Ayu Sintya Nandini; Ni Made Sumarningsih; Ida Nyoman Basmantra
Review of Management, Accounting, and Business Studies Vol. 5 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i1.5584

Abstract

The study explored the impact of beauty influencer credibility on purchase intention, focusing on how influencer effectiveness mediated this relationship. With the rise of social media platforms like Instagram and YouTube, beauty influencers have become key players in shaping consumer behavior, particularly in the competitive beauty industry where local brands like Somethinc compete with global brands. The research analyzed responses from 100 female teenagers aged 15-24 in Bali using Structural Equation Modeling (SEM) and Partial Least Squares (PLS) analysis. The results showed that beauty influencer credibility had a direct and positive effect on influencer effectiveness, with trust and expertise being critical factors. Influencer effectiveness significantly increased purchase intention, as consumers were more likely to make purchasing decisions when influencers communicated persuasively. Credibility also directly influenced purchase intention, but its effect was strengthened when mediated by influencer effectiveness. The findings highlighted that credibility alone was not sufficient; influencers needed to effectively engage their audience to maximize their impact. The study provided valuable insights for beauty brands, suggesting that selecting credible and effective influencers is crucial for successful digital marketing. It also opened avenues for future research into additional factors such as brand loyalty and price, and the potential for cross-cultural and longitudinal studies.
Gamers' interest in microtransaction activities at valve corporation Desak Made Febri Purnama Sari; Niko Kurniawan; Ni Made Sumarningsih; Ida Nyoman Basmantra
Review of Management, Accounting, and Business Studies Vol. 5 No. 2 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i2.5639

Abstract

The rapid growth of the online gaming industry has led to the rise of microtransactions, which have become a core component of the gaming experience. Valve Corporation, a prominent player in this industry, implemented a widely recognized microtransaction model through its platform. This study explored the factors influencing gamers in Bali to engage in microtransaction activities offered by Valve Corporation. Specifically, it investigated the effects of functional quality and price utility on purchase interest, with enjoyment serving as a mediating factor. The research targeted gamers in Bali who had previously engaged in microtransactions, employing an Accidental Sampling technique to collect data from 112 respondents. The analysis utilized Structural Equation Modeling - Partial Least Squares (SEM-PLS) to test the hypotheses. The findings revealed that functional quality and price utility both had significant positive effects on enjoyment and purchase interest. Furthermore, enjoyment not only directly influenced purchase interest but also mediated the effects of functional quality and price utility on purchase interest. These results highlight the critical role of enjoyment in shaping gamers’ decisions to participate in microtransactions, offering valuable insights for companies aiming to optimize their gaming platforms.
Peran Narrative Marketing Memoderasi Pengaruh Influencer Marketing, Sosial Media Marketing, Kualitas Pelayanan terhadap Keputusan Menginap Komang Yadura Arya; Kadek Adyatna Wedananta; Made Ratih Nurmalasari; Ida Nyoman Basmantra
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1820

Abstract

Bali’s rapid growth in private villa tourism has intensified competition among accommodation providers, where similar villa concepts often result in differing occupancy levels. This gap indicates that digital marketing strategies may influence guests’ stay decisions in varying ways. This study investigates the effects of influencer marketing, social media marketing, and service quality on stay decisions, and examines the moderating role of narrative marketing in strengthening these relationships. A quantitative explanatory design was applied using purposive sampling, involving 94 respondents who had stayed at Magic Hills Villa in Karangasem, Bali. Data were obtained through an online questionnaire using a ten-point Likert scale and analyzed with Structural Equation Modeling Partial Least Squares (SEM-PLS). The analysis included assessments of validity, reliability, and hypothesis testing through bootstrapping. The results show that influencer marketing, social media marketing, and service quality each exert a positive and significant influence on stay decisions. Narrative marketing significantly reinforces the effect of influencer marketing but does not moderate the influence of social media marketing or service quality. These findings highlight that authentic storytelling enhances the persuasive impact of influencers, while guest experiences and social media interactions remain primarily shaped by service encounters and platform dynamics.
Shaping Green Purchase Intention: How Attitude, Norms, Environmental Awareness, and Knowledge Interact Putu Chyntia Ayu Devani; Ida Nyoman Basmantra
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v6i1.42911

Abstract

This study investigates key determinants of green purchase intention among Indonesian youth by applying an extended Theory of Planned Behaviour (TPB) that integrates attitude toward green products, subjective norms, environmental concern, and environmental knowledge. A quantitative, cross-sectional survey was administered online to purposively selected respondents in Jakarta, Bandung, and Bali (n = 210), measured using a five-point Likert scale. The indicators captured attitude (ATT1–ATT3), subjective norms (SN1–SN2), environmental concern (EC1–EC3), environmental knowledge (EK1–EK4), and green purchase intention (GP1–GP3). Data were analysed using Partial Least Squares–Structural Equation Modeling (PLS-SEM), including measurement-model evaluation (outer loadings > 0.701; AVE = 0.581–0.753; composite reliability = 0.844–0.868) and structural testing via bootstrapping. The structural results show that attitude exerts the strongest positive effect on green purchase intention (β = 0.377; t = 5.230; p < 0.001; f² = 0.160), followed by environmental concern (β = 0.280; t = 3.610; p < 0.001; f² = 0.080) and environmental knowledge (β = 0.204; t = 2.675; p = 0.004; f² = 0.040). In contrast, subjective norms are not significant (β = 0.035; t = 0.482; p = 0.315; f² = 0.002). The model explains substantial variance in green purchase intention (R² = 0.642; adjusted R² = 0.635). Theoretically, the findings refine extended TPB in a developing-country context by demonstrating the primacy of internal cognitive–affective drivers over social pressure for urban youth. Practically, firms and policymakers should prioritize attitude-building communication, environmental education, and credible green information to strengthen intention formation. Overall, this study highlights that strengthening consumers’ attitudes, concern, and knowledge is pivotal to accelerating sustainable purchasing intentions in Indonesia.
Perlindungan Hukum Anak Melalui Literasi Digital Dalam Mencegah Risiko Top Up Game Online Ni Kadek Duwik Cipta Sari; Ida Nyoman Basmantra
Abdimas Pedagogi: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 2 (2026)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um050v9i22026p88-98

Abstract

Perkembangan teknologi digital telah mengubah pola interaksi anak-anak, termasuk meningkatnya keterlibatan mereka dalam transaksi ekonomi melalui fitur top up game online. Namun, anak-anak sering kali belum memiliki kecakapan hukum dan rentan terhadap eksploitasi ekonomi serta penipuan digital. Pengabdian masyarakat ini bertujuan untuk mengukur tingkat pemahaman siswa sekolah dasar mengenai risiko transaksi digital serta meningkatkan literasi digital mereka sebagai bentuk perlindungan hukum preventif. Kegiatan ini dilaksanakan di SD Negeri 2 Pedungan, Denpasar, dengan sasaran siswa kelas V. Metode yang digunakan meliputi tahapan survei awal, persiapan materi edukasi, serta pelaksanaan sosialisasi menggunakan teknik presentasi interaktif dan kuis berkelompok yang partisipatif. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada pemahaman siswa terkait risiko finansial dan keamanan digital. Siswa yang sebelumnya cenderung impulsif kini mampu mengenali ciri-ciri tautan mencurigakan, memahami risiko adiksi dari sistem gacha, serta menyadari pentingnya meminta izin orang tua sebelum melakukan transaksi daring. Simpulan dari pengabdian ini adalah edukasi literasi digital yang berbasis pada kesadaran hukum efektif dalam membangun sikap kritis dan kehati-hatian anak di ruang siber. Program ini diharapkan dapat menjadi langkah preventif yang berkelanjutan bagi pihak sekolah dan orang tua dalam melindungi anak dari risiko eksploitasi digital di masa depan.
Exploring the Influence of Habits and Facilitating Conditions on Qris Usage Intention Among Generation Z in Denpasar Ni Wayan Nathasya Mardika Meranggi; Ida Nyoman Basmantra
International Journal of Economics and Management Research Vol. 5 No. 1 (2026): April: International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i1.698

Abstract

Abstract: This study explores the interrelationships among attitude, trust, and behavioral intention, particularly within the context of technology adoption and digital payments. Attitude, defined as an individual's evaluation of objects or behaviors, plays a crucial role in shaping behavioral intentions. Recent literature highlights that positive attitudes toward technology significantly enhance the likelihood of adoption. Trust, another vital component, influences user engagement and decision-making processes in digital environments. It is posited that trust in technology providers enhances user willingness to adopt new platforms, thereby impacting their behavioral intentions. This paper synthesizes findings from various studies conducted between 2020 and 2025, emphasizing the importance of understanding these constructs in fostering effective technology adoption strategies. Ultimately, the integration of attitude, trust, and behavioral intention provides valuable insights for researchers and practitioners aiming to improve user engagement and satisfaction in digital transactions.
PENGARUH ASESMEN DIRI DAN MOTIVASI BERPRESTASI TERHADAP KOMPETENSI MENULIS BAHASA INGGRIS ida nyoman basmantra
Jurnal Ilmiah Dinamika Sosial Vol 1 No 2 (2017)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jids.v1i2.218

Abstract

AbstractThe Effect of Self-Assessment and goal Motivation through Writing Competency in English. The purpose of this study is proving application of self-assessment in terms of student achievement motivation to give influence to the competence of writing in English students. This research was an experimental research using 2 x 2 proportional conception. Forced population of 160 students majoring in communication studies, Faculty of Social and Politics Studies, University Undiknas academic year 2016/2017. By using Cluster Random Sampling method, 4 classes were selected as sample and divided into two groups, namely experimental group and control group. The data of this study were collected through questionnaires and tests, which were analyzed using the Two Path Anova and Tukey test statistics. The results showed, firstly, the influence of self- assessment on student writing skill, ie students who assess by using self-assessment have higher writing skills than those who use using conventional assessment. Secondly, there was a significant interaction effect between self-assessment and achievement motivation on writing skill in English.Keywords: self-assessment, achievement motivation, english writing competency
IMPROVING STUDENTS’ READING COMPREHENSION IN NARRATIVE TEXT BY USING ANTICIPATION GUIDES FOR STUDENTS OF COMMUNICATION STUDY PROGRAM OF UNIDKNAS UNIVERSITY YEAR 2017/2018 Ida Nyoman Basmantra
Jurnal Ilmiah Dinamika Sosial Vol 2 No 2 (2018)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jids.v2i2.1694

Abstract

This study entitled Improving Students’ Reading Comprehension in Narrative Text by using Anticipation Guides for Students of Communication Study Program of Unidknas University year 2017/2018. This study uses to analyze the four major skills to be mastered by the learners, namely listening, speaking, reading, and writing. The standard competency is the general competency that should be mastered by the school graduates. The basic competency is the minimum competency that should be mastered by the students in learning a certain subject. One standard competency consists of several basic competencies. To know whether the students have achieved the basic competency, the teacher needs to refer to some indicator. One basic competency can be developed into some indicators. The subject of this study is the 40 students of Communication Study Program in Undiknas University in academic year 2017/2018. The research design of this study was action research based on Kemmis and Mc Taggart (1988) design. Richards and Plat & Plat (1999) as cited by Adnyani (2001) defined action research as a teacher initiated classroom research that seeks to increase the teacher’s understanding of classroom teaching and learning and to bring about improvements in classroom practices. The result of this study shows that there were two types of data obtained during the research namely, quantitative and qualitative data. The quantitative data was shown from the score obtained by the students in the pretest; post test I and post test II. Those data were shown in the form of tables and diagram and they were interpreted descriptively. The qualitative data were obtained from both the analysis of the diary in every session of the two cycles and also from the questionnaire which was applied to the students.Keywords: Reading Comprehension, Narrative text, Communication Study Program
TikTok Marketing and Small Business Growth: The Mediating Role of Customer Satisfaction Gusti Ayu Komang Meilani Isaka Putri; Ida Nyoman Basmantra
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v6i2.42912

Abstract

TikTok offers substantial opportunities for small enterprises to expand their markets, yet evidence explaining how its marketing mechanisms jointly drive business growth remains limited, particularly in Bali. This study examined the effects of influencer collaboration, viral marketing, and brand image on small business growth, both directly and indirectly through owner-perceived customer satisfaction. A quantitative, cross-sectional survey was conducted among 246 owners of small businesses in Bali selected through purposive sampling. Data were collected using a structured questionnaire with 23 items measured on a five-point Likert scale and analyzed using partial least squares structural equation modeling in SmartPLS 4. The results showed that brand image (β = 0.282, t = 6.478), influencer collaboration (β = 0.347, t = 6.945), and viral marketing (β = 0.340, t = 8.209) positively affected owner-perceived customer satisfaction. Brand image (β = 0.276, t = 5.543), influencer collaboration (β = 0.313, t = 6.209), and viral marketing (β = 0.272, t = 6.276) also positively affected small business growth. Owner-perceived customer satisfaction promoted business growth (β = 0.367, t = 3.545) and significantly mediated the effects of brand image (β = 0.103, t = 2.915), influencer collaboration (β = 0.128, t = 2.816), and viral marketing (β = 0.125, t = 3.296) on business growth. The model explained 32.6% of the variance in customer satisfaction and 28.9% of the variance in business growth. Theoretically, the study integrates source credibility, social influence, brand equity, and stimulus–organism–response perspectives to explain TikTok-enabled SME growth. Practically, the findings encourage small enterprises to align credible influencers, shareable content, consistent branding, and customer experience management. Overall, integrated TikTok marketing strengthens sustainable small business growth by creating customer satisfaction.
Co-Authors Anak Agung Sagung Dinda Savitri Devi Aprilia Kusumaningtyas Claudya Trihanura Pranurti Desak Made Febri Purnama Sari Esa Prasanthi Candrika Gettar Anugerah Putra Basyari Gusti Ayu Diana Sari Gusti Ayu Komang Meilani Isaka Putri I G. N. Oka Ariwangsa I Gede Adhi Prasetya Bandem I Gede Adhi Prasetya Bandem I Gede Krisna Sedana Putra I Made Sindhu Yoga Ida Ayu Indah Purwita Ida Ayu Oka Martini Ida Made Anom Chandra Wangsa Kadek Adyatna Wedananta Kadek Devi Kalfika Anggria Wardani Komang Sri Widiantari Komang Yadura Arya Made Ayu Sintya Nandini Made Ratih Nurmalasari Moch. Firmansyah Nathasia Liman Ni Kadek Duwik Cipta Sari Ni Luh Gede Puspita Murdani Ni Made Dhian Rani Yulianti Ni Made Sumarningsih Ni Putu Devi Antari Ni Putu Intan Sistadyani Ni Putu Natasya Amelia Putri Ni Wayan Nathasya Mardika Meranggi Ni Wayan Widhiasthini Niko Kurniawan Putu Chyntia Ayu Devani Putu Ratna Juwita Sari Raja Sharah Fatricia Trisna Puspita Sari Upayana Wiguna Eka Saputra