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All Journal MediaTor: Jurnal Komunikasi Jurnal Kajian Gender Mediator Komunikator Jurnal ASPIKOM IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Potret Pemikiran Bayani Jurnal Riset Public Relations Jurnal Riset Jurnalistik dan Media Digital Jurnal Signal Bandung Conference Series: Journalism Jurnal Indonesia Sosial Sains Mediator: Jurnal Komunikasi Fastabiq: Jurnal Studi Islam
Rita Gani
Bidang Kajian Jurnalistik, Fakultas Ilmu Komunikasi Universitas Islam Bandung
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences Other

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Journal : Komunikator

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The Power of Tular Nalar MAFINDO e-Flyer Online Narratives in Shaping Collective Identity Gani, Rita; Anwar, Citra Rosalyn; Wiguna, King Anugrah; Sarbani, Adven; Satyawati, Niken Pupy
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.30147

Abstract

Online narratives play a strategic role in shaping collective identity in the digital era. This study examines how Tular Nalar e-flyers produced by MAFINDO, through the integration of local-language taglines, influence identity construction, social solidarity, and collective action. A qualitative approach was employed to analyze 10 e-flyers, representing visual and textual elements, from the final phase of Tular Nalar training (October–December 2024). The analysis focuses on how culturally grounded messages foster emotional connection, enhance audience engagement, and help counter misinformation. The findings indicate that culturally relevant digital narratives not only promote the dissemination of accurate information but also strengthen public participation in social movements. Furthermore, consistent and context-sensitive narratives play a significant role in building trust and social cohesion in digital spaces.
Co-Authors Andriani Anne Maryani Asnur Lidayni Azis Taufik Hirzi Citra Rosalyn Anwar Farida Nurfalah Ferry Darmawan Gadenna Mahardika Morand Putri Lidayni, Asnur Muhammad Ridlo Abdulrahman Neni Yulianita Nova Shafira Sunarto Putri Nur Fitriani Arkam Rizal, Hadi Muhammad Sarbani, Adven Satyawati, Niken Pupy Sri Wulandari Suherlan, Ryan Suwatno Suwatno Taufik Hirzi, Azis Thanthowie Jauharie Wiguna, King Anugrah