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All Journal LIABILITIES (JURNAL PENDIDIKAN AKUNTANSI) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Review Pendidikan dan Pengajaran (JRPP) Pena Justisia: Media Komunikasi dan Kajian Hukum Aghniya: Jurnal Ekonomi Islam Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ekonomi Syariah Pelita Bangsa Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal BILAL: Bisnis Ekonomi Halal Solo International Collaboration and Publication of Social Sciences and Humanities
Ahmad Kholil
Keuangan Dan Perbankan Syariah, Akuntansi, Politeknik Negeri Medan
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Brand Awareness, Sertifikasi Halal, Dan Social Media Influencer Terhadap Keputusan Pembelian Konsumen Muslim Reddog Cabang Delipark Mall Medan Oka Sutansyah Ariara Siregar; Ahmad Kholil
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 11 No. 01 (2026): JESPB Edisi April 2026
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v11i01.3040

Abstract

This research was conducted to determine the influence of Brand awareness, halal certification, and social media influencers on the purchasing decisions of Muslim consumers at the Reddog Delipark Mall Medan branch. The sample used in this study consisted of 100 respondents, namely Muslim consumers of Reddog Delipark Mall Medan, and questionnaires were used as primary data. The questionnaire data collection technique is evaluated using a Likert scale, validity test, and reliability test. The results of the partial test showed that the Brand awareness variable had a positive and significant partial effect with a significance level of 0.000, the halal certification variable had a positive and significant partial effect with a significance level of 0.027, and the social media influencer variable had a positive and significant partial effect with a significance level of 0.000 on Muslim consumer purchasing decisions for Reddog. Simultaneously, the Brand awareness, halal certification, and social media influencer variables had a positive and significant effect on Muslim consumer purchasing decisions for Reddog Delipark Mall Medan branch with a significance level of 0.000.
Co-Authors Agus, Rizal Alika Rahmadia Amrin Azhar Azhar Azhari Akmal Tarigan Cindyana Oktari Siregar Diena Fadhilah Ishma Amelia John Sihar Manurung - M. Rikwan E.S. Manik Marlya Fatira AK Muhammad Syukri Albani Nasution Muhammad Zuardi Nur Rahmadani Nurul Fadillah Oka Sutansyah Ariara Siregar Rangkuti, Agus Edy Rismawati Rismawati Sartika Rahayu SUDARSONO SUDARSONO Supaino Tarikh Al Hafizh Hasibuan Yessi Kurnia Arjani Manik Zuhirsyan, Muhammad