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All Journal Studia Economica: Jurnal Ekonomi Islam LIABILITIES (JURNAL PENDIDIKAN AKUNTANSI) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Review Pendidikan dan Pengajaran (JRPP) Pena Justisia: Media Komunikasi dan Kajian Hukum Aghniya: Jurnal Ekonomi Islam Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ekonomi Syariah Pelita Bangsa Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal BILAL: Bisnis Ekonomi Halal Solo International Collaboration and Publication of Social Sciences and Humanities
Ahmad Kholil
Keuangan Dan Perbankan Syariah, Akuntansi, Politeknik Negeri Medan
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Brand Awareness, Sertifikasi Halal, Dan Social Media Influencer Terhadap Keputusan Pembelian Konsumen Muslim Reddog Cabang Delipark Mall Medan Oka Sutansyah Ariara Siregar; Ahmad Kholil
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 11 No. 01 (2026): JESPB Edisi April 2026
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v11i01.3040

Abstract

This research was conducted to determine the influence of Brand awareness, halal certification, and social media influencers on the purchasing decisions of Muslim consumers at the Reddog Delipark Mall Medan branch. The sample used in this study consisted of 100 respondents, namely Muslim consumers of Reddog Delipark Mall Medan, and questionnaires were used as primary data. The questionnaire data collection technique is evaluated using a Likert scale, validity test, and reliability test. The results of the partial test showed that the Brand awareness variable had a positive and significant partial effect with a significance level of 0.000, the halal certification variable had a positive and significant partial effect with a significance level of 0.027, and the social media influencer variable had a positive and significant partial effect with a significance level of 0.000 on Muslim consumer purchasing decisions for Reddog. Simultaneously, the Brand awareness, halal certification, and social media influencer variables had a positive and significant effect on Muslim consumer purchasing decisions for Reddog Delipark Mall Medan branch with a significance level of 0.000.
Assessing the Implementation of Amanah Principle in the Management of KIP-Kuliah Funds among Muslim Students Muhammad Rezeki Ritonga; Anriza Witi Nasution; Ahmad Kholil; Muhammad Zuhirsyan; Muhammad Zuardi
Studia Economica : Jurnal Ekonomi Islam STUDIA ECONOMICA: Jurnal Ekonomi Islam | Vol. 12 | No. 1 | 2026
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/se.v1i1.26754

Abstract

This study aims to evaluate the implementation of the amanah principle in the use of Indonesian Smart Card for College (KIP-Kuliah) funds by Muslim students at the Medan State Polytechnic. The amanah principle is a fundamental value in Islamic teachings that emphasizes the importance of responsibility, integrity, and honesty in managing funds, including educational assistance funds. This study used a descriptive qualitative approach with data collection techniques including in-depth interviews, non-participatory observation, and documentation. The research informants were Muslim students receiving the KIP-Kuliah Islamic Finance and Banking Study Program, selected using purposive sampling. The results indicate that most students understand the importance of the amanah principle and strive to apply it in managing funds for academic needs. However, several obstacles were identified, such as the influence of a consumptive lifestyle, social pressure, and a lack of Sharia-based financial literacy, which impact optimal fund management. This evaluation emphasizes the importance of strengthening amanah values through Sharia-compliant financial training, character development, and more effective university oversight. This research is expected to provide evaluation material for program organizers and contribute to scientific research to strengthen the implementation of Islamic values in educational scholarship management.
Marketing Training For Grape Plantation Products To Vineyard Entrepreneurs In Bangunsari Village, Tanjung Morawa District, Deli Serdang Regency, Sumatera Utara Agus Edy Rangkuti; Dina Arfianti Siregar; Muhammad Zuardi; Erwinsyah Simanungkalit; Ahmad Kholil; Siti Raudha Binti Azis; Norshima Binti Sha'ari; Shamariza Binti Maarof
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.5262

Abstract

Bangun Sari Village in Tanjung Morawa District, Deli Serdang Regency, has excellent potential in wine cultivation. However, the business actors still face challenges in product marketing. This training program aims to increase the capacity of vineyard entrepreneurs through training in modern marketing strategies, digital marketing, product packaging, and business institutional formation. The method includes socialization, workshops, direct practice, mentoring, monitoring, and evaluation. The results showed a significant increase in partner skills, the formation of a wine farmer group, and a sales turnover. This activity is expected to be a model for the sustainable development of village-based horticultural agricultural MSMEs.
The Influence of Halal Awareness and Online Customer Reviews on Purchase Decisions of Luxcrime Cosmetics through TikTok Shop; Moderated by Religiosity (A Study on Muslim Female Students of Politeknik Negeri Medan) Farah Dhiba; Rizal Agus; Ahmad Kholil; Muhammad Zuhirsyan; Anriza Witi Nasution; Ermyna Seri
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 6 No 1 (2026): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Edisi Februari 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/43r4be06

Abstract

This study aims to determine the influence of halal awareness and online customer reviews on the purchase decisions of Luxcrime cosmetics through TikTok Shop, as well as the moderating effect of religiosity on the relationship between halal awareness and online customer reviews toward purchase decisions. The dependent variable in this study is purchase decision, while the independent variables consist of halal awareness and online customer reviews, with religiosity serving as the moderating variable. The research sample consisted of 94 respondents, all of whom were Muslim female students from Politeknik Negeri Medan. Primary data were collected through questionnaires, while secondary data were obtained from company publications. The questionnaire instrument was tested for validity and reliability using a Likert scale. Data analysis was conducted using multiple regression, t-test (partial), F-test (simultaneous), and the coefficient of determination at a 5% significance level, employing SPSS version 26
Co-Authors Agus, Rizal Alika Rahmadia Amrin Anriza Witi Nasution Azhar Azhar Azhari Akmal Tarigan Cindyana Oktari Siregar Diena Fadhilah Dina Arfianti Siregar - Farah Dhiba Ishma Amelia John Sihar Manurung - M. Rikwan E.S. Manik Marlya Fatira AK Muhammad Rezeki Ritonga Muhammad Syukri Albani Nasution Muhammad Zuardi Norshima Binti Sha'ari Nur Rahmadani Nurul Fadillah Oka Sutansyah Ariara Siregar Rangkuti, Agus Edy Rismawati Rismawati Sartika Rahayu Seri, Ermyna Shamariza Binti Maarof Simanungkalit, Erwinsyah Siti Raudha Binti Azis SUDARSONO SUDARSONO Supaino Tarikh Al Hafizh Hasibuan Yessi Kurnia Arjani Manik Zuhirsyan, Muhammad