Article Per Year (5 Year)
p-Index From 2021 - 2026
3.173
P-Index
This Author published in this journals
All Journal GEMA EKONOMI ACADEMICS IN ACTION Journal of Community Empowerment Jurnal Pendidikan dan Konseling jurnal ilmiah hospitality International Journal of Economics, Management, Business, and Social Science JURNAL KOMUNIKASI DAN BISNIS Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Ekonomi Perusahaan Jurnal Indonesia Sosial Sains Jurnal Bisnis dan Ekonomi Global Research on Economy, Business, Communication, and Information
Tony Sitinjak
Institut Bisnis Dan Informatika Kwik Kian Gie
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 26 Documents
Search

 1   2   3 
Analisis Pengaruh Kualitas Website, Kepercayaan Dan Harga Terhadap Kepuasan Pengguna Tokopedia Di Jawa Barat Ailiyya, Sabrah; Sitinjak, Tony
GEMA EKONOMI Vol 11 No 2 (2022): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas website, kepercayaan dan harga terhadap kepuasan pengguna bagi pengguna Tokopedia di Jawa Barat. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling, dengan cara judgement sampling dimana diperoleh sampel sebanyak 190 responden. Data dianalisis melalui statistik deskriptif, uji asumsi klasik, dan uji analisis regresi berganda (uji F, uji t, dan koefisien determinasi). Hasil penelitian menunjukkan bahwa variabel kualitas website, kepercayaan dan harga berpengaruh positif dan signifikan terhadap kepuasan pengguna. Sedangkan hasil uji koefisien determinasi menunjukkan bahwa faktor kepuasan pengguna dijelaskan sebesar 91% oleh kualitas website, kepercayaan dan harga, sedangkan sisanya dijelaskan oleh faktor lain yang tidak diteliti dalam penelitian ini.
Analisis Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Promosi Penjualan Terhadap Kepuasan Pelanggan Monica, Jacqueline; Sitinjak, Tony
GEMA EKONOMI Vol 11 No 5 (2022): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Penelitian ini bertujuan untuk untuk mengetahui pengaruh Kualitas Pelayanan, Kualitas Produk, dan Promosi Penjualan terhadap Kepuasan Pelanggan Pengguna Layanan Sayurbox di DKI Jakarta. Teknik pengambilan sampel penelitian ini menggunakan non-probability sampling, yaitu dengan purposive sampling dimana diperoleh sampel sebanyak 116 responden. Data dalam penelitian ini diolah menggunakan program SPSS 25 dan dianalisa melalui uji statistif deskriptif, uji asumsi klasik, dan uji analisis regresi berganda (uji F, uji t, dan koefisien determinasi) untuk menentukan kelayakan model penelitian dan hubungan antar variabel. Hasil pengujian menunjukkan semua variabel penelitian lolos uji asumsi klasik dan memberikan hasil Best Linear Unbiased Estimator (BLUE). Hasil analisis regresi berganda diketahui bahwa variabel X1, X2 dan X3 berpengaruh dan signifikan sebesar 60,3% terhadap Y. Kesimpulan dari penelitian ini adalah bahwa Kualitas Produk dan Promosi Penjualan terbukti berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan
The Influence of Brand Image, Brand Trust, Service Quality through Customer Satisfaction on Honda Brand Motorcycle Brand Loyalty in DKI Jakarta Theodore, Sugiearto Buntoro; Sitinjak, Tony
Jurnal Indonesia Sosial Sains Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i10.1424

Abstract

The automotive industry in Indonesia plays a crucial role in the country's economic development, with motorcycles being one of the most popular modes of transportation. Honda motorcycles have a significant market share among various brands due to their strong brand image, trust, and service quality. This study analyses the influence of brand image, trust, and service quality on Honda brand motorcycle brand loyalty through customer satisfaction in DKI Jakarta. Using a quantitative approach with a survey method, data was collected from 200 respondents who used Honda motorcycles in the DKI Jakarta area. Data was analysed using the Structural Equation Modeling (SEM) technique. The study results show that brand image, trust, and service quality significantly affect customer satisfaction, impacting brand loyalty. Customer satisfaction is essential to strengthening the relationship between independent variables and brand loyalty. These findings underscore the importance of improving service quality, strengthening the image, and building trust to create loyal customers for the Honda brand.
THE EFFECT OF VISUAL COMMUNICATION ON “CANTIK FEST” IN TOKOPEDIA TOWARDS BUYING INTEREST OF FEMALE CONSUMER IN JAKARTA Marilyn; Sitinjak, Tony
Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.909

Abstract

Humans are facilitated by technological advances where consumers can do online shopping anywhere and anytime through the E-Commerce platform. Tokopedia has one of the biggest campaigns, namely “Cantik Fest” and creates a visual communication, one of that is through banners in Tokopedia application which is related to how prospective buyers will be interested in shopping online. The purpose of this research is to find out and get an idea about the effect of visual communication "Cantik Fest" which is expressed in the form of a banner on the homepage of the Tokopedia application towards buying interest of female consumers in Jakarta. This study uses a quantitative method with a sampling technique that is purposive sampling. The data collection technique was through distributing questionnaires to female residents in the Jakarta area who had the Tokopedia online shopping application as many as 99 respondents. The results obtained from the data analysis test in this study indicate that the visual communication affects the variable Y (buying interest), declared that there is an influence of visual communication "Cantik Fest" on Tokopedia towards buying interest of female consumers in Jakarta. This is indicated by the results of the study of visual communication variables affecting the buying interest variable by 88.9%. The conclusion of this study by testing 99 respondents to female residents in Jakarta who have the Tokopedia application, it is stated that there is an effect of "Cantik Fest" visual communication conducted by PT. Tokopedia towards buying interest of female consumers in Jakarta.
The Influence of Influencer Marketing on Instagram towards Secondate Brand Awareness in Jakarta Lie, Shearent; Sitinjak, Tony
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.917

Abstract

This study explores the impact of Influencer Marketing on Instagram on Secondate brand awareness in Jakarta. Drawing on Influencer Marketing and Brand Awareness theories, the research employs a quantitative approach with 145 active Instagram users who follow Titan Tyra, an influencer associated with the Secondate brand. Using simple regression analysis, the study finds that the model effectively predicts brand awareness. The t-test indicates a significance value below 0.05, supporting the hypothesis that influencer marketing significantly influences Secondate brand awareness. The conclusion highlights a positive correlation between Influencer Marketing and Brand Awareness, emphasizing the importance of this strategy for companies in Jakarta seeking to enhance their brand presence on Instagram.
Pengaruh Citra Merek dan Persepsi Harga terhadap Keputusan Pembelian Smartphone Samsung Djaya, Hendrawan Tanu; Sitinjak, Tony
Global Research on Economy, Business, Communication, and Information Vol. 3 No. 1 (2025): Mei - Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v3i1.1812

Abstract

Smartphone have become a primary necessity for many people. Samsung, as a market leader, faces the challenge of maintaining brand image and influencing price perception to affect consumer purchasing decisions. This research analyse the influence of brand image and price perception on Samsung smartphone purchase decisions. This research employs a quantitative method with a non-probability sampling technique using judgmental sampling. Data was collected through an online questionnaire administered to 95 Samsung smartphone users. The collected data was then analysed using SPSS versions 25. The results of the study show that brand image has a positive and significant influence on Samsung smartphone purchase decisions. Price perception also has a positive and significant influence on Samsung smartphone purchase decisions. Based on the result, Samsung is recommenced to implement continuous innovation to improve product quality and remain competitive with other brands. For future research, researchers can consider incorporating additional variables such as promotions or other relevant factors to obtain more optimal results.
Co-Authors Ailiyya, Sabrah Andreas Variandy Angeline SE Budi Berlinton Sitorus Budihardja, Louis Dergibson Siagian Djaya, Hendrawan Tanu Elis Sondang Dasawaty Ericko Pramudita Farida Komalasari Febriansyah Felim, William Florentina Claresta Giasinta Panatra Hanny Chandra Iyan Suyoto Lie, Shearent Lily Harjati Marilyn Martha Ayerza Esra Monica, Jacqueline Priskilia Priskilia Samodra, Akhmad Reza Tedy, Sergio Theodore, Sugiearto Buntoro Tumpal JRS Wibowo