Article Per Year (5 Year)
p-Index From 2021 - 2026
2.989
P-Index
This Author published in this journals
All Journal GEMA EKONOMI ACADEMICS IN ACTION Journal of Community Empowerment Jurnal Pendidikan dan Konseling jurnal ilmiah hospitality International Journal of Economics, Management, Business, and Social Science JURNAL KOMUNIKASI DAN BISNIS Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Ekonomi Perusahaan Jurnal Indonesia Sosial Sains Jurnal Bisnis dan Ekonomi Global Research on Economy, Business, Communication, and Information
Tony Sitinjak
Institut Bisnis Dan Informatika Kwik Kian Gie
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA PENGGUNA TOKOPEDIA, SHOPEE, DAN BUKALAPAK di JAKARTA Tony Sitinjak; Ericko Pramudita
Jurnal Manajemen Vol 10 No 2 (2021): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v10i2.743

Abstract

Along with techonological development in Industry 4.0, the trading processes have beendeveloped as all trading processes shifted to the electronic concept or integrated with the internet.Also called as e-Commerce. In Indonesia itself, there are 26,2 million units of e-Commerce listedwhich dominated by 3 brands : Tokopedia, Shopee, and Bukalapak. But there are also a lot offactors that effect the consumers’ choices e-Commerce.This study aims to determine the effect of Social Media Marketing and Electronic Word of Mouthon Purchase Intention through Brand Image.The object of the study is the perception of Tokopedia, Shopee, and Bukalapak users on SocialMedia Marketing, Electronic Word of Mouth, Brand Image, and their Purchase Intention. Whilethe subject is Tokopedia, Shopee, and Bukalapak users in Jakarta. This study will be done byusing path analysis by calculating the effect between variables. The result shows that Social Media Marketing, Electronic Word of Mouth and Brand Image arepositively and significantly effect on Purchase Intention. Other than that, Brand Image can be amediating variable between Social Media Marketing and Electronic Word of Mouth on PurchaseIntention. 
PENGARUH PERSEPSI RISIKO DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN GULA TROPICANA SLIM YANG DIMEDIASI OLEH SIKAP KONSUMEN DI WILAYAH DKI JAKARTA Hanny Chandra; Tony Sitinjak
Jurnal Manajemen Vol 11 No 1 (2021): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i1.809

Abstract

Sugar is a carbohydrate that can be directly absorbed by the body to convert into energy. However, now people tend to avoid sugar with a sugar free diet. Currently there is a low calorie sugar brand name Tropicana Slim. This research is to find out the influence of Perceived Risk and Brand Image on Purchase Decision Tropicana Slim sugar mediated by Consumer Attitude in DKI Jakarta religion. Data were collected by distributing questionnaires to 165 respondents who had bought and consumed Tropicana Slim sugar. Sampling technique using judgment sampling method. Data analysis technique in this research are validity and reliability test, descriptive analysis, likert scale, multiple linear regression analysis, evaluation of structural model. The analysis tools on this study used WarpPLS 6.0 and SPSS 20.0. The results of the analysis show that Risk Perception have negative influence on Consumer Attitude, Brand Image have positive influence on Consumer Attitude, Risk Perception have negative influence on Purchase Decision, Brand Image have positive influence on Purchase Decision, Consumer Attitudes have positive influence on Purchase Decision, Consumer Attitude cannot mediate the effect of Risk Perception on Purchase Decision, Consumer Attitudes can mediate the influence of Brand Image on Purchase Decision. Keywords: Perceived Risk, Brand Image, Consumer Attitude, Purchase Decision
Analysis of Patient's Return Visit at Government Public Hospital in Lampung Province Febriansyah; Wibowo; Sitinjak, Tony
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.220

Abstract

A government public hospital is a public facility owned by the government that has a very strategic role in efforts to improve public health services. The new health service paradigm requires the hospital to provide quality services according to the needs and desires of patients while still referring to the professional and medical code of ethics. With technological developments rapidly and competition increasingly fierce, hospitals are required to improve the quality of their services. Quality is the core of the continuity of life of an institution. Therefore, hospitals are required to always maintain their image and consumer trust by improving service quality to ensure satisfaction Consumers increase which will ultimately increase interest in repeat visits to patients. This research aims to analyze the influence of service quality and image of hospitals and trust in intention to revisit through satisfaction mediation patients at four Government General Hospitals in Lampung Province. Method The research used in this research is a survey method. Technique Data collection uses observation, interviews, and questionnaires. Results research shows that 53% of the total variation in the repeat visit interest variable can be explained by the variables of service quality, hospital image, and trust, the remaining 47% is explained by other variables not used in the research. Apart from that, it can be identified that the dominant factors that drive the patient to make repeat visits to government RSUs in Lampung Province, namely the hospital provides services as promised, services that are provided immediately to customers, hospital service capabilities, hospital medical costs can be installments, as well as the cleanliness and tidiness of the treatment room. Other factors, namely service immediate service to customers, state-of-the-art medical equipment, and nursing care to sit, stand, and walk
The impact of marketing mix on the decision-making process to purchase PT MGD transportation services in Indonesia Felim, William; Sitinjak, Tony
Jurnal Ekonomi Perusahaan Vol. 30 No. 2 (2023): September 2023 - February 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v30i2.1101

Abstract

This study aims to investigate the effect of marketing mix on the decision process to purchase transportation services at PT. MGD. This study uses product, price, place, and promotion as independent variables and the decision process variable to purchase PT. MGD's transportation services as the dependent variable. The authors expect that independent variables significantly influence the dependent variable. By using α of 5 percent, the study found that product and place significantly impacted the purchasing decision process of PT. MGD's transportation services. While α increased to 10%, all independent variables significantly impacted the dependent variable. Further research can utilize additional variables because the independent variables used in this study can only explain 53.10% of the purchasing decision process. Other variables explain 46.9 % of it.
PENGARUH IDENTITAS MEREK, CITRA MEREK, DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS PADA KONSUMEN SEPATU NIKE DI JAKARTA Budihardja, Louis; Sitinjak, Tony
Jurnal Manajemen Vol 11 No 2 (2022): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v11i2.870

Abstract

Globalization, combined with technology advancements, has allowed the shoe industry to flourish and be appreciated by a global audience. The present shoe industry is also threatened by the quick change in fashion. Nike is an example of one of the world's largest corporations. In a competitive environment, characteristics such as brand identity, brand image, brand trust, and brand loyalty are critical to the company's success. Consumers will remember the identity of the brand if they have a loyal attitude and believe in the goods. This will improve the brand's image and credibility, as well as encourage customers to purchase again. As a result, the authors want to investigate the impact of brand identity, brand image, and brand trust on Nike shoe brand loyalty.
Analisis Pengaruh Kualitas Website, Kepercayaan Dan Harga Terhadap Kepuasan Pengguna Tokopedia Di Jawa Barat Ailiyya, Sabrah; Sitinjak, Tony
GEMA EKONOMI Vol 11 No 2 (2022): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas website, kepercayaan dan harga terhadap kepuasan pengguna bagi pengguna Tokopedia di Jawa Barat. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling, dengan cara judgement sampling dimana diperoleh sampel sebanyak 190 responden. Data dianalisis melalui statistik deskriptif, uji asumsi klasik, dan uji analisis regresi berganda (uji F, uji t, dan koefisien determinasi). Hasil penelitian menunjukkan bahwa variabel kualitas website, kepercayaan dan harga berpengaruh positif dan signifikan terhadap kepuasan pengguna. Sedangkan hasil uji koefisien determinasi menunjukkan bahwa faktor kepuasan pengguna dijelaskan sebesar 91% oleh kualitas website, kepercayaan dan harga, sedangkan sisanya dijelaskan oleh faktor lain yang tidak diteliti dalam penelitian ini.
Analisis Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Promosi Penjualan Terhadap Kepuasan Pelanggan Monica, Jacqueline; Sitinjak, Tony
GEMA EKONOMI Vol 11 No 5 (2022): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Penelitian ini bertujuan untuk untuk mengetahui pengaruh Kualitas Pelayanan, Kualitas Produk, dan Promosi Penjualan terhadap Kepuasan Pelanggan Pengguna Layanan Sayurbox di DKI Jakarta. Teknik pengambilan sampel penelitian ini menggunakan non-probability sampling, yaitu dengan purposive sampling dimana diperoleh sampel sebanyak 116 responden. Data dalam penelitian ini diolah menggunakan program SPSS 25 dan dianalisa melalui uji statistif deskriptif, uji asumsi klasik, dan uji analisis regresi berganda (uji F, uji t, dan koefisien determinasi) untuk menentukan kelayakan model penelitian dan hubungan antar variabel. Hasil pengujian menunjukkan semua variabel penelitian lolos uji asumsi klasik dan memberikan hasil Best Linear Unbiased Estimator (BLUE). Hasil analisis regresi berganda diketahui bahwa variabel X1, X2 dan X3 berpengaruh dan signifikan sebesar 60,3% terhadap Y. Kesimpulan dari penelitian ini adalah bahwa Kualitas Produk dan Promosi Penjualan terbukti berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan
Pengaruh Content Marketing dan Online Customer Review pada Media Instagram terhadap Keputusan Pembelian di Krav.ery Tedy, Sergio; Sitinjak, Tony
Global Research on Economy, Business, Communication, and Information Vol. 1 No. 2 (2023): GREBUCI: November 2023 - April 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v1i2.1126

Abstract

Krav.ery is a custom cake business that was founded in June 2020, during the Covid-19 pandemic. Krav.ery uses Instagram social media in marketing their products and services, by uploading interesting and consistent content. The increased use of Instagram as a marketing medium can also be seen from the creativity of businesses in producing interesting content that is relevant to the pandemic situation. Because of that, many do s of Krav.ery's products and services through the content they upload. This has made Krav.ery experience an increase in sales during the pandemic until now, because the Content Marketing and s found on Krav.ery have increased customer purchasing decisions.Theories used to support this research are content marketing theory, online customer review theory, and purchasing decision theory. In this study, content marketing and online customer review as independent variables and purchasing decisions as the dependent variable. The objects of this research are content marketing, online customer review, and purchasing decisions on purchasing decisions at Krav.ery. The data collection technique used in this study is a communication technique by distributing questionnaires electronically via Google Forms to 105 respondents. The sampling technique used is a non-probability sampling technique with a judgment sampling approach. The procedure used for model testing and data processing is using the SBM SPSS Statistic 20 software. The results obtained from the data analysis test in this study indicate that variables X1 (content marketing) and X2 (s) affect variable Y (purchasing decisions), namely that there is a positive influence between content marketing and online customer review on consumer purchasing decisions at Krav.ery This is shown by the results of research on visual communication variables influencing purchase intention variables. The conclusion of this study is to test 105 respondents who have purchased and consumed products from Krav.ery, stating that there is a positive influence of content marketing and online customer review on Krav.ery on purchasing decisions at Krav.ery
Determinants of Employee Loyalty in Port Vehicle Handling Companies Samodra, Akhmad Reza; Wibowo; Sitinjak, Tony
Jurnal Bisnis dan Ekonomi Vol 2 No 2 (2024): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v2i2.36

Abstract

Objective : This study aims to develop a loyalty model for operational staff in vehicle handling terminal companies by analyzing the impact of Employee Engagement, Organizational Citizenship Behavior (OCB), Trust, and Job Satisfaction on employee loyalty in two Vehicle Handling Terminal Companies in DKI Jakarta and Subang, West Java.Methodology : The research uses a quantitative approach with descriptive and inferential statistics. Focus Group Discussions with experts validate the findings, involving a population of 87 operational staff members. Data is analyzed using the Partial Least Square-Structural Equation Model (PLS-SEM).Research results : Descriptive statistics reveal that operational staff's perceptions of employee loyalty are satisfactory but need improvement. Regarding causality, Employee Engagement has a positive and significant impact on employee loyalty. Organizational Citizenship Behavior (OCB) has a negative and significant effect on employee loyalty. Employee organizational trust significantly influences employee loyalty, while job satisfaction has a positive and significant impact on loyalty.The novelty of this research lies in explaining the loyalty model for operational staff in vehicle handling terminal companies through Employee Engagement, OCB, Organizational trust, and job satisfaction, with Employee Engagement being the dominant factor. Job satisfaction is explained by OCB and Organizational trust, but it does not mediate the relationship between Employee Engagement, OCB, Organizational trust, and employee loyalty
PROGRAM PEMBINAAN DAN PENDAMPINGAN UMKM PIK MENYEDIAKAN TAWARAN YANG TEPAT PADA PT MAHASURI UTAMA PULOGADUNG JAKARTA Lily Harjati; Tony Sitinjak; Dergibson Siagian; Tumpal JRS
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 4: September 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v2i4.3179

Abstract

Saat ini menyediakan produk yang tepat bagi pelanggan sangat penting untuk menjaga kelangsungan bisnis. Namun demikian masih banyak yang belum memahami bagaimana menyediakan tawaran yang tepat untuk pelanggan. Fokus dari kegiatan ini adalah memberikan pemahaman tentang pentingnya menyediakan tawaran yang tepat untuk pelanggan, yang akan menjamin peningkatan omzet perusahaan khususnya di masa pandemic covid – 19. , kegiatan Pengabdian kepada Masyarakat (PKM) ini dilaksanakan dengan Kerjasama dengan PT Mahasuri Utama, Pulogadung Jakarta. Diawali dengan perumusan masalah, dilanjutkan dengan perumusan materi dan penentuan bentuk kegiatan. PKM ini dilaksanakan pada tanggal 24 November 2021 dengan menggunakan platform online, karena berlangsung di tengah Pandemi Covid-19 dan pemberlakuan Peraturan Pembatasan Kegiatan Masyarakat (PPKM) Mikro di DKI Jakarta. Materi yang disampaikan meliputi model perilaku konsumen, karateristik yang mempengaruhi perilaku konsumen, perilaku keputusan pembelian dan proses keputusan pembelian dan proses keputusan pembeli untuk produk baru. Setelah mengikuti kegiatan ini, peserta merasakan manfaat yang besar dan mengusulkan adanya kegiatan sejenis dengan topik yang berbeda. Topik yang diusulkan adalah pemasaran digital dan identifikasi peluang bisnis di masa pandemi
Co-Authors Ailiyya, Sabrah Andreas Variandy Angeline SE Budi Berlinton Sitorus Budihardja, Louis Dergibson Siagian Elis Sondang Dasawaty Ericko Pramudita Farida Komalasari Febriansyah Felim, William Florentina Claresta Giasinta Panatra Hanny Chandra Iyan Suyoto Lie, Shearent Lily Harjati Marilyn Martha Ayerza Esra Monica, Jacqueline Priskilia Priskilia Samodra, Akhmad Reza Tedy, Sergio Theodore, Sugiearto Buntoro Tumpal JRS Wibowo