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All Journal International Journal of Artificial Intelligence Research ACADEMICS IN ACTION Journal of Community Empowerment jurnal ilmiah hospitality REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Jurnal Informatika dan Bisnis Jurnal Penelitian Pendidikan Indonesia Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Elis Sondang Dasawaty
Institut Bisnis Dan Informatika Kwik Kian Gie
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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The influence of price levels, product quality and service quality on the purchasing decisions of customers of the SA Interior store at ITC Cempaka Mas Brastoro Brastoro; Muhammad Fuad; Elisabeth Vita; Elis Sondang Dasawaty; Abhishek Pursnani
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 2 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232421

Abstract

Interior Design of a room is the main aspect that contributes to the beauty of the room and also the comfort of people in the room. Globalization contributes to the rampant development of sales of products for interior design needs with a supply of quality goods and competitive prices. Many new entrepreneurs act as part of the distribution channel and open retail businesses. One of them is SA Interior. The theories used in this study are price, product quality, service quality and purchasing decisions. Price Level, Product Quality and Quality of Service are free/independent variables (X), Purchasing Decisions are bound/dependent variables (Y) and the object of research is the SA Interior store at ITC Cempaka Mas. The sample used in this study was SA Interior customers who purchased SA Interior products at least 1 time. The data collection technique uses communication techniques by distributing questionnaires (via Google Form) with a total of 100 respondents. This research shows that the price level has a positive and significant influence on the purchasing decisions of SA Interior customers, the quality of the products has a positive and significant influence on the purchasing decisions of SA Interior customers and the quality of service has a positive and significant influence on the purchasing decisions of SA Interior customers. Simultaneous price levels, product quality and service quality have a significant influence on the purchasing decisions of SA Interior customers. The conclusion of this study is that the price level, product quality and service quality have a positive and significant influence on the purchasing decisions of SA Interior customers at ITC Cempaka Mas.
Strategi Pemasaran Digital untuk UMKM dalam Aktivitas Ekspor ke Singapura Meisyaroh, Siti; Esra, Martha Ayerza; Dasawaty, Elis Sondang
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 2 (2024): April - September 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i2.1116

Abstract

This paper explores the benefits of export and import activities for Indonesia, emphasizing the role of digital marketing in maximizing export opportunities. Focusing on Netasia and Okeoce Export Team's initiative, the study employs a problem-solving framework to enhance members' understanding and implementation of digital marketing strategies. Through training, mentoring, and follow-up programs, the initiative aims to empower exporters to tap into the Singaporean market effectively. Positive responses to the training sessions indicate the potential for improved export practices and community welfare through professional organizational management and digital marketing proficiency.
Decision-making application Implementation to Determine the Location of an Android-Based Football Watching Café in DKI Jakarta Dasawaty, Elis Sondang; Apriwenni, Prima; Naufal, Naufal; Wasito, Budi; Budi, Akhmad
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.571

Abstract

As more and more levels of the technology that can help us on any side, we must use this advantage as good as possible. This led us to produce more applications to make a better living for human races. So is the growth of the football fans community. But on the other hand, there are no application that exclusively provides information systems with location- specific services for football fans to do match screening.To establish a Decision Support System  with  location-based  services,  the  author  uses  a variety  of theories  used  as  a references. Theories are information systems, databases, SQL, Java programming languages, PHP Programming languages, Android Operating System, Decision Making and Location Based Service. The application is developed with the Java-based Java programming language that can be easily accessed and run through the internet. In this research, data collection is done by doing direct observation with the culture of match screening. The system development is done using object-oriented analysis and design that can be described with Unified Modeling Language (UML).The results of this research is a Decision Making application that can be used by anyone, especially for those who are fans of football clubs and cafe owners with the match screening facility . With its uniqueness, this is can be an attraction for cafe owners who want to promote their cafe. The conclusion of this research is the application of decision making can be used as media to publish cafe with match screening facility and information of match that aired, so it can facilitate the spectators of soccer sport in order to funnel their hobby.
Pengaruh Kebijakan Modernisasi Perpajakan terhadap Kepatuhan Wajib Pajak Orang Pribadi Andrianus, Wilson; Sandra, Amelia; Esra, Martha Ayerza; Dasawaty, Elis Sondang
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 8 No. 4 (2024): Call for Paper: Volume 8 Nomor 4 Oktober 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v8i4.14188

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kebijakan modernisasi perpajakan terhadap kepatuhan wajib pajak orang pribadi. Penelitian ini menggunakan data primer dengan metode survei melalui penyebaran kuisioner. Pengambilan sampel menggunakan metode non probability sampling dengan teknik pengambilan sampel menggunakan purposive sampling dan memperoleh sampel 50 responden. Pengujian hipotesis menggunakan uji regresi linear berganda yang diolah menggunakan program SPSS versi 29. Hasil penelitian yang didapat menunjukkan bahwa e-Billing mendapatkan nilai koefisien t sebesar 0,565 < 1,67793 dengan nilai signifikansi 0,288 > 0,05 dan e-Filling mendapatkan nilai koefisien t sebesar 1,974 > 1,67793 dengan nilai signifikansi 0,027 < 0,05. Kesimpulan yang didapat dari hasil penelitian diatas menunjukkan bahwa e-Billing tidak berpengaruh terhadap kepatuhan wajib pajak orang pribadi dan e-Filling berpengaruh terhadap kepatuhan wajib pajak orang pribadi. .
Pelatihan Kreasi Konten Menarik dalam Media Sosial bagi Pelaku UMKM di Jakarta Utara Meisyaroh, Siti; Brandinie, Morryessa; Esra, Martha Ayerza; Dasawaty, Elis Sondang
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 2 No. 1 (2024): Oktober 2024 - Maret 2025
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v2i1.1358

Abstract

In the digital era, social media has become an effective marketing tool for Micro, Small and Medium Enterprises (MSMEs) to increase brand awareness, attract customers and encourage sales. Creating interesting and relevant content is very important so that MSMEs can compete and reach a wider target market. This article discusses various strategies for creating effective social media content for MSMEs, including product promotional content, educational, interactive, behind-the-scenes, viral trends, and customer testimonials. By utilizing these various types of content, MSMEs can build audience engagement, increase credibility and strengthen customer loyalty. The success of a content strategy on social media depends on creativity, consistency, and understanding the needs and preferences of the audience.
Co-Authors Abhishek Pursnani Akhmad Budi Amelia Sandra Andrianus, Wilson Angel Putri Apriwenni, Prima Brastoro Budi Berlinton Sitorus Budi Wasito Budi, Akhmad Carmel Meiden Elisabeth Vita Erlanda Antonius Andrian Farida Komalasari Humdiana Roelly Jesaja Waterkamp Martha Ayerza Esra Morryessa Brandinie Muhammad Fuad NAUFAL, NAUFAL Raynor Raynor Sigit Birowo Siti Meisyaroh, Siti Sugi Suhartono Tony Sitinjak Wasito, Budi Yosef Dema