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Strategi Pemasaran Digital untuk UMKM dalam Aktivitas Ekspor ke Singapura Meisyaroh, Siti; Esra, Martha Ayerza; Dasawaty, Elis Sondang
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 2 (2024): April - September 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i2.1116

Abstract

This paper explores the benefits of export and import activities for Indonesia, emphasizing the role of digital marketing in maximizing export opportunities. Focusing on Netasia and Okeoce Export Team's initiative, the study employs a problem-solving framework to enhance members' understanding and implementation of digital marketing strategies. Through training, mentoring, and follow-up programs, the initiative aims to empower exporters to tap into the Singaporean market effectively. Positive responses to the training sessions indicate the potential for improved export practices and community welfare through professional organizational management and digital marketing proficiency.
Pengaruh Kebijakan Modernisasi Perpajakan terhadap Kepatuhan Wajib Pajak Orang Pribadi Andrianus, Wilson; Sandra, Amelia; Esra, Martha Ayerza; Dasawaty, Elis Sondang
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 8 No. 4 (2024): Call for Paper: Volume 8 Nomor 4 Oktober 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v8i4.14188

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kebijakan modernisasi perpajakan terhadap kepatuhan wajib pajak orang pribadi. Penelitian ini menggunakan data primer dengan metode survei melalui penyebaran kuisioner. Pengambilan sampel menggunakan metode non probability sampling dengan teknik pengambilan sampel menggunakan purposive sampling dan memperoleh sampel 50 responden. Pengujian hipotesis menggunakan uji regresi linear berganda yang diolah menggunakan program SPSS versi 29. Hasil penelitian yang didapat menunjukkan bahwa e-Billing mendapatkan nilai koefisien t sebesar 0,565 < 1,67793 dengan nilai signifikansi 0,288 > 0,05 dan e-Filling mendapatkan nilai koefisien t sebesar 1,974 > 1,67793 dengan nilai signifikansi 0,027 < 0,05. Kesimpulan yang didapat dari hasil penelitian diatas menunjukkan bahwa e-Billing tidak berpengaruh terhadap kepatuhan wajib pajak orang pribadi dan e-Filling berpengaruh terhadap kepatuhan wajib pajak orang pribadi. .
Pelatihan Kreasi Konten Menarik dalam Media Sosial bagi Pelaku UMKM di Jakarta Utara Meisyaroh, Siti; Brandinie, Morryessa; Esra, Martha Ayerza; Dasawaty, Elis Sondang
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 2 No. 1 (2024): Oktober 2024 - Maret 2025
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v2i1.1358

Abstract

In the digital era, social media has become an effective marketing tool for Micro, Small and Medium Enterprises (MSMEs) to increase brand awareness, attract customers and encourage sales. Creating interesting and relevant content is very important so that MSMEs can compete and reach a wider target market. This article discusses various strategies for creating effective social media content for MSMEs, including product promotional content, educational, interactive, behind-the-scenes, viral trends, and customer testimonials. By utilizing these various types of content, MSMEs can build audience engagement, increase credibility and strengthen customer loyalty. The success of a content strategy on social media depends on creativity, consistency, and understanding the needs and preferences of the audience.
Implementasi Sistem Pengelolaan dan Perencanaan Keuangan Pribadi dengan Fitur Speech Recognition Berbasis Mobile Yemima, Helen Ruth; Dasawaty, Elis Sondang
Jurnal Informatika dan Bisnis Vol. 14 No. 2 (2025): Juli - Desember
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jib.v14i2.1909

Abstract

Recent technological advancements have significantly impacted various aspects of daily life, including personal financial management and planning. However, many individuals still rely on manual systems, which can be time-consuming. Manual systems require users to enter transaction data one by one, making the process tedious and lengthy. In recent years, Artificial Intelligence (AI) has become increasingly prevalent in everyday life. Speech recognition, a subfield of AI, allows machines to convert human speech into written text, facilitating human-machine interaction. Implementing speech recognition features in devices can help save time in personal financial management and planning. This research focuses on personal finance and utilizes a observation. The Extreme Programming (XP) technique is used as the software development methodology. Data measurement techniques employ formulas related to personal finance. System design begins with creating Use Case and Class Diagrams, followed by database design. The research output is a mobile application with speech recognition features for personal financial management and planning. The developed personal financial management and planning system can save time through the implementation of speech recognition features, eliminating the need for manual data entry. The system is implemented on a mobile device, providing easy access for daily personal financial management and planning.
Decision-making application Implementation to Determine the Location of an Android-Based Football Watching Café in DKI Jakarta Elis Sondang Dasawaty; Prima Apriwenni; Naufal Naufal; Budi Wasito; Akhmad Budi
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.571

Abstract

As more and more levels of the technology that can help us on any side, we must use this advantage as good as possible. This led us to produce more applications to make a better living for human races. So is the growth of the football fans community. But on the other hand, there are no application that exclusively provides information systems with location- specific services for football fans to do match screening.To establish a Decision Support System  with  location-based  services,  the  author  uses  a variety  of theories  used  as  a references. Theories are information systems, databases, SQL, Java programming languages, PHP Programming languages, Android Operating System, Decision Making and Location Based Service. The application is developed with the Java-based Java programming language that can be easily accessed and run through the internet. In this research, data collection is done by doing direct observation with the culture of match screening. The system development is done using object-oriented analysis and design that can be described with Unified Modeling Language (UML).The results of this research is a Decision Making application that can be used by anyone, especially for those who are fans of football clubs and cafe owners with the match screening facility . With its uniqueness, this is can be an attraction for cafe owners who want to promote their cafe. The conclusion of this research is the application of decision making can be used as media to publish cafe with match screening facility and information of match that aired, so it can facilitate the spectators of soccer sport in order to funnel their hobby.
IMPLEMENTASI METODE SMART BERBASIS WEB DALAM MEMBUAT SISTEM PENUNJANG KEPUTUSAN SMARTPHONE SESUAI KEBUTUHAN MASYARAKAT PADA MARKETPLACE TOKOPEDIA Raynor Raynor; Humdiana Humdiana; Elis Sondang Dasawaty; Sigit Birowo; Budi Wasito; Akhmad Budi
Jurnal Ilmiah Hospitality Vol 11 No 1: Juni
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i1.1934

Abstract

Sejauh ini belum ada marketplace yang menjual smartphone dengan sistem pendukung keputusan. Dengan adanya sistem pendukung keputusan, masyarakat dapat lebih mudah untuk menentukan smartphone sesuai dengan kebutuhan masing – masing. Marketplace dengan sistem pendukung keputusan dapat diambil datanya dari kriteria – kriteria smartphone yang masyarakat utamakan dalam memilih smartphone. Sehingga dengan kriteria – kriteria tersebut, masyarakat dapat menentukan pilihan. Penelitian ini didasari oleh penelitian terdahulu yang berkaitan denga metode SMART untuk mengumpulkan data – data yang berkatikan dengan metode SMART. Penelitian ini didasari dengan metode pengembangan sistem waterfall. Metode waterfall memiliki proses berurutan sehingga penulis dapat membuat program yang terkontrol. Penulis mulai mengumpulkan data – data yang diperlukan melalui teknik pengumpulan kuesioner untuk mendapatkan kriteria – kriteria yang diinginkan responden. Lalu penulis juga melakukan studi pustaka dimana penulis mendapat teori – teori yang mendukung penelitian penulis melalui buku digital dan jurnal. Hasil penelitian ini diimplementasikan dengan metode SMART, dimana penulis melakukan perhitungan dengan rumus – rumus yang tersedia di dalam metode SMART. Aplikasi berbasis web yang telah dibuat dengan sistem pendukung keputusan dapat mempermudah masyarakat umum untuk memilih smartphone sesuai kebutuhan berdasarkan empat kriteria yaitu harga, merk, kapasitas memori internal, dan RAM. Metode yang digunakan yaitu metode SMART mempunyai hasil cukup akurat dengan melalui beberapa proses perhitungan