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All Journal Indonesian Journal of Economics and Bussiness EKONOMIS : Journal of Economics and Business JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Teknologi Sistem Informasi dan Aplikasi JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Community Development Journal: Jurnal Pengabdian Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Media Bina Ilmiah Journal Research of Social Science, Economics, and Management Cerdika: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies Jurnal Infokes (Informasi Kesehatan) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Atestasi : Jurnal Ilmiah Akuntansi
K. Prihartono A.H.
Politeknik Piksi Ganesha
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Veterinary Other

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Determination of Purchase Decision: Product Quality, Price and Place (Literature Review) Prihartono Prihartono
Dinasti International Journal of Economics, Finance & Accounting Vol. 2 No. 3 (2021): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v2i3.1365

Abstract

The Literature Review Article Determination of Purchase Decision: Product Quality, Price and Place is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) Product Quality is related to Purchase Decisions; 2) Price relates to Purchase Decision; and 3) Place related to Purchase Decision. Apart from these 3 exogenous variables that affect the endogenous variable of Purchase Decision, there are still many other factors including service quality, product design and promotion variables.
PELATIHAN MICROSOFT WORD UNTUK MENUNJANG SURAT MENYURAT BUMDES KARYA MAJU CEMERLANG DESA APUNG TANJUNG SELOR KABUPATEN BULUNGAN KALIMANTAN UTARA Novendi Lejau; Marliana Oktaria Lifan; Senia Karlinda Kaminang; Tiris Sudrartono; Prihartono Prihartono
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.34261

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan pembuatan surat menyurat menggunakan Micorosoft Word kepada BUMDes Karya Maju Cemerlang, Kecamatan Tanjung Selor, Kabupaten Bulungan. Metode pengabdian dilakukan melalui penyelenggaraan kegiatan pelatihan yang melibatkan mahasiswa magang sebagai pendamping. Selama acara berlangsung, peserta menunjukkan antusiasme tinggi dan aktif dalam partisipasi. Penjelasan dan demonstrasi dari mahasiswa magang dinilai jelas dan menarik oleh peserta, sehingga memudahkan pemahaman dan penerapan materi. Selain itu, tersedia ringkasan tutorial untuk memudahkan peserta dalam mengingat langkah-langkah penyusunan surat menyurat. Dengan demikian, kegiatan ini berhasil memberikan manfaat dalam meningkatkan kemampuan teknis dan pengetahuan administrasi bagi BUMDes Karya Maju Cemerlang.
Pengaruh Influencer Marketing terhadap Keputusan Pembelian (Survei pada Konsumen Ms Glow di Sumedang) Eliana Yusanda; Prihartono Aksan Halim
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1792

Abstract

This research aims to find out how big the effect of influencer marketing is on purchasing decisions for MS Glow products in Sumedang. This research used a descriptive quantitative approach with a population of 1,458 people and a sample of 94 people using the Slovin formula. Data was collected using an online survey using a Likert scale. Data analysis uses simple regression. The research results show that there is a significant influence between the influencer marketing variable on the purchasing decision variable.
Evaluation of Technical and Cultural Barriers to Digital Accounting System Implementation in Modern Organizations Prihartono Aksan Halim
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.1001

Abstract

This research evaluates modern organizations' technical and cultural barriers to implementing digital accounting systems. It seeks to identify how these barriers interact and influence the overall effectiveness of digital transformation efforts in accounting. A systematic literature review synthesized existing research on the subject, focusing on peer-reviewed articles published in 2014. The study incorporated diverse perspectives to understand the challenges organizations encounter comprehensively. The findings reveal significant technical barriers, including inadequate technological infrastructure and challenges in integrating legacy systems with new technologies. Cultural barriers, particularly employee resistance and conservative organizational culture, further complicate the adoption process. The interaction between these barriers underscores the need for a holistic approach to digital transformation. This study contributes original insights to the field of digital transformation in accounting, emphasizing the importance of addressing both technical and cultural aspects for successful implementation. Organizations should invest in technological upgrades while fostering a culture that supports innovation and change. Management should prioritize leadership engagement and employee involvement to facilitate smoother transitions to digital accounting systems.
Co-Authors Agus Setiawan Ai Susi Susanti Argi Metallici Ari Waluyo Arif Prio Pambudi Aurelia Putri Indrawan Canranto Sianturi Denok Sunarsi Dini Pratiwi Dini Rahmawati Djuwil Freda Dachi Ehen Hendrawan El Vionna Laellyn Nurul Fatich Eliana Yusanda Eneng Nenden Hendriyani Euis Enur Evita Septiyani Fajar Sidik Farhan Shafrudin Fatima Lanao Fitri Laila Umayah Fitria Septiloka Mulya Hamid Nasrullah Indah Permata Sari Marliana Oktaria Lifan Muhammad Bintang Marthajaya Ni Putri Daliarni Novendi Lejau Rassel Nazma Reynaldi Esau Longdong Reynaldi Ramadhan Roni Rohendi Sastradipraja, C K Senia Karlinda Kaminang Suci Maulia Sudrartono, Tiris Tri Gita Rani Trifena Lumbantoruan Umi Narimawati Uswatun Khasanah Wenny Marlini Yuliyanto, Wakhid Zain Zainuddin