Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Information Systems and Informatics

Enhancing User Satisfaction and Loyalty in MSMEs: The Role of Accounting Information Systems Imtihan, Khairul; Mardi, Mardi; Tantoni, Ahmad; Bagye, Wire; Zulkarnaen, Muhammad Fauzi
Journal of Information System and Informatics Vol 7 No 1 (2025): March
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v7i1.1044

Abstract

This study examines the impact of Accounting Information System (AIS) attributes on User Satisfaction, Decision-Making, and Loyalty among Micro, Small, and Medium Enterprises (MSMEs). The research evaluates how Content, System Quality, Information Quality, and User Characteristics influence satisfaction and decision-making, ultimately shaping user loyalty. A quantitative approach utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze responses from 62 MSME operators in East Lombok, Indonesia. The findings indicate that Content and System Quality significantly enhance User Satisfaction and Decision-Making, which in turn mediate their effects on User Loyalty. Contrary to conventional expectations, Information Quality has a minimal impact, suggesting that MSMEs prioritize system usability and functionality over informational attributes. The study reinforces the critical mediating roles of satisfaction and decision-making, highlighting how system attributes influence behavioral outcomes. In practical terms, AIS should be designed with simplicity, reliability, and relevance to MSME needs, ensuring ease of adoption and operational efficiency. Policymakers are encouraged to promote digital literacy and provide affordable AIS solutions to accelerate adoption among MSMEs. Additionally, the study suggests that future research explore broader cultural and organizational dynamics affecting AIS adoption and employ mixed-method approaches for deeper insights into user behavior.
Integrating SERVQUAL and ECM to Explain E-Wallet Satisfaction and Continuance in Semi-Urban and Rural Indonesia Juli Muslim Ihsan; Khairul Imtihan; Muhammad Fauzi Zulkarnaen
Journal of Information System and Informatics Vol 8 No 1 (2026): February
Publisher : Asosiasi Doktor Sistem Informasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63158/journalisi.v8i1.1458

Abstract

This study aims to analyze user satisfaction and continuance intention toward mobile payment applications in semi-urban and rural Indonesia by integrating the SERVQUAL framework and the Expectation–Confirmation Model (ECM). Although e-wallet adoption has increased rapidly, empirical evidence on post-adoption behavior in non-urban contexts remains limited. This study addresses this gap by examining how service quality, expectation, confirmation, and digital literacy shape satisfaction and continued usage. Using a quantitative survey, data were collected from 212 active DANA users in Central Lombok Regency during December 2025–January 2026 and analyzed using PLS-SEM with SmartPLS. The results show that among the five SERVQUAL dimensions, only empathy has a significant positive effect on user satisfaction. Expectation and confirmation significantly influence satisfaction, whereas perceived usefulness does not directly affect either satisfaction or continuance intention. User satisfaction and digital literacy significantly predict continuance intention, while the moderating effect of digital literacy is not supported. From a practical perspective, these findings indicate that providers should prioritize user assistance, communication, and expectation management rather than interface or technical attributes when serving semi-urban and rural markets. This study demonstrates that expectation fulfillment and relational-based service quality are more decisive for sustaining e-wallet usage than technical features in non-urban settings.