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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Abdi Masyarakat (JAM) Dinasti International Journal of Management Science Jurnal Manajemen dan Pemasaran Jasa
Amzad Samudro
Universitas Mercu Buana
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Other

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MENINGKATKAN VOLUME PENJUALAN ONLINE MELALUI STRATEGI PACKAGING DI KELURAHAN KEMBANGAN UTARA Hamdan Hamdan; Amzad Samudro; Deden Kurniawan; Mochamad Rizki Sadikin
Jurnal Abdi Masyarakat (JAM) Vol 7, No 1 (2021): JAM (Jurnal Abdi Masyarakat)-September
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Improving the creative economy of environmental quality and human resources in North Kembangan through a packaging strategy in increasing online sales volume is a form of Corporate Social Responsibility (CSR) at Mercu Buana University in realizing the Tri Dharma of Higher Education. The service through the development of the creative economy and environmental quality carried out by the PKM Team of the Faculty of Economics and Business, Mercu Buana University together with the community partners of North Kembangan, went according to expectations. The contribution of activities increases insight and knowledge of how packaging strategies can increase the volume of sales during the Covid-19 pandemic. Especially creating competitive advantage and realizing the sustainability of the cooperation partners' business in the future. The packaging strategy is an important factor as the main consideration for consumers to have a positive attitude and behavior towards the products offered. The importance of implementing a packaging strategy by collaborative partners to support this program in a sustainable manner, of course in encouraging and improving the creative economy of North Kembangan.
The Effect of e-WOM, Security and Trust on Purchasing Decisions of Green Lake City Housing Amzad Samudro; Hamdan Hamdan
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i3.11567

Abstract

This research is about purchasing decisions for Green Lake City housing and this study aims to see the effect of e-WOM, Security and Trust on Purchasing Decisions of Green Lake City Housing and respondents who are owners of Green Lake City housing. This research is descriptive quantitative. Primary data and secondary data were obtained. Secondary data were obtained from various sources such as journalists, books and other related publications primary data obtained by distributing questionnaires to respondents. Determination of the number of samples using purposive sampling technique and will be displayed via google form to a minimum of 150 respondents. The results showed that e-WOM has a significant positive relationship with purchase decisions, security has a significant negative relationship with purchasing decisions, and trust has a significant positive relationship with purchasing decisions
Risk and trust using mHealth application Hamdan Hamdan; Deden Kurniawan; Erna Sofriana Imaningsih; Amzad Samudro
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 2 (2021): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (220.258 KB) | DOI: 10.25105/jmpj.v14i2.9206

Abstract

Since the COVID-19 pandemic, the increase in active users of the mHealth application as a doctor’s teleconsultation transaction, drug purchases, and other test services, especially the COVID-19 test service on a drive-thru basis, has increased significantly. The trend of health app user behavior indicates the importance of health. To reveal this phenomenon, the approach used is descriptive-quantitative with SEM-PLS analysis method using SmartPLS software. This finding is to make an important contribution for stakeholders that the main consideration factors for consumers intending to use mHealth application are risk and trust. The consequences for high risk are not proportional to the trust in the application, but when the trust as a mediator can lead to a positive attitude from consumers on the risk that will be accepted as a concrete action to use it. In the end, consumers’ strong trust reflects their behavior towards their intention to use the mHealth application.
PEMANFAATAN MEDIA INTERNET DAN FAKTOR PENDUKUNG MEDIA INTERNET DALAM KOMUNIKASI VIRTUAL PADA MASA PANDEMI COVID-19 DI KEMBANGAN UTARA - JAKARTA BARAT Amzad Samudro; Islahuben Islahuben; Diah Fistiani Sukardiman
Jurnal Abdi Masyarakat (JAM) Vol 8, No 1 (2022): JAM (Jurnal Abdi Masyarakat)-September
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jam.v8i1.11582

Abstract

The program for utilizing internet media and supporting factors for internet media in virtual communication during the Covid-19 pandemic in northern development is a program that aims to improve the quality of society in today's technology. This also fulfills the views and environment for people in northern kembangan. Utilization methods and internet media supporting factors in virtual communication during the Covid-19 pandemic are applied to keep activities like costs in cyberspace. The implementation of user activities and internet media supporting factors in virtual communication during the Covid-19 pandemic in northern development by the PPM report compilation team which was carried out virtually by the north kembangan community. The type of plan, from the target achievement and outcome, is to realize community values which include aspects of the benefits of the internet, supporting factors for virtual communication during the Covid-19 pandemic.
Analysis Location, Word Of Mouth and Security Against the Decision to Purchase Permata Buana Kembangan Housing in West Jakarta Amzad Samudro; Hamdan Hamdan; Abdul Rahmat
Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 3 (2022): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v8i3.15675

Abstract

This research is about the decision to buy housing at Permata Buana Kembangan, West Jakarta and this study aims to determine the effect of location, word of mouth, and security on purchasing decisions for Permata Buana housing and respondents who will buy Permata Buana housing. This research is descriptive and quantitative. Primary data and secondary data were obtained. Secondary data was obtained from various sources such as journalists, books, and primary data for other related publications obtained by distributing questionnaires to target respondents. Determination of the number of samples using the purposive sampling technique will be distributed via google form to 83 respondents obtained. The results showed that Location had a significant relationship with purchasing decisions, Word of Mouth was not significant for purchasing decisions, and Security was not significant for purchasing decisions.
Analysis Security, Location, and Word of Mouth of the Purchase Decision for Pantai Indah Kapuk 2 Housing Amzad Samudro; Hamdan Hamdan
Dinasti International Journal of Management Science Vol. 5 No. 1 (2023): Dinasti International Journal of Management Science (September - October 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i1.2009

Abstract

This study aims to determine the effect of security, location, and word of mouth on the purchasing decisions of respondents who are the owners of the Pantai Indah Kapuk 2 housing. This research is descriptive in nature. Primary data and secondary data obtained. Secondary data was obtained from various sources such as journalists, books and other related primary publication data obtained by distributing questionnaires to the target respondents. Determining the number of samples using purposive sampling technique and will be distributed via Google form to at least 160 respondents obtained. The results of primary data collection will be analyzed using the SEM-PLS method. The results of this study are that security, location, and word of mouth have a significant effect on the decision to purchase the Pantai Indah Kapuk 2 housing.
Co-Authors Abdul Rahmat Deden Kurniawan Deden Kurniawan Diah Fistiani Sukardiman Erna Sofriana Imaningsih Hamdan Islahuben Islahuben Mochamad Rizki Sadikin