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All Journal Sosiohumaniora English Review: Journal of English Education Linguistic, English Education and Art (LEEA) Journal PROJECT (Professional Journal of English Education) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Ethical Lingua: Journal of Language Teaching and Literature Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Abdimas Bina Bangsa Linguistic, English Education and Art (LEEA) Journal Jurnal Inovasi Masyarakat English Journal Literacy Utama Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan Sawerigading Ranah: Jurnal Kajian Bahasa
Meita Lukitawati Sujatna
Universitas Widyatama
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Register Used in Safiya Nygaard’s Youtube Channel: Sociolinguistics Study Viraneysa Aramintha Putri; Meita Lukitawati Sujatna
JURNALISTRENDI : JURNAL LINGUISTIK, SASTRA, DAN PENDIDIKAN Vol 10 No 1 (2025)
Publisher : Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jurnalistrendi.v10i1.2331

Abstract

This study examines language registers in Safiya Nygaard's YouTube channel from a sociolinguistic perspective, analyzing how she varies her communication style across different social contexts and audiences. As a digital content creator known for beauty and fashion videos, Safiya Nygaard attracts a diverse audience, making her channel an ideal platform for examining digital language variation. The study aims to (1) describe the types of registers used in her videos and (2) identify their functions. Employing a descriptive qualitative approach, it analyzes selected video transcripts using content analysis. The language is classified according to Martin Joos' five register types and Jakobson's six language functions. The findings indicate that the casual register is the most prevalent (60%; 18 out of 30), suggesting a predominantly informal style in her content, followed by the consultative register (40%; 12 out of 30). In terms of language functions, most utterances (83.3%; 25 out of 30) serve a referential function, emphasizing information, while 13.3% (4 out of 30) are emotive, reflecting personal expression, and 3.3% (1 out of 30) are conative, indicating minimal persuasive intent. These findings contribute to the broader understanding of language variation in digital communication, demonstrating how influencers such as Safiya Nygaard maintain a balance between engagement and informativeness.
Co-Authors Astarina, Atri Nadia Atri Nadia Astarina Bagus Tri Saputra Nanda Choiroh, Lakeisha Annisa Diah Hayuningtyas Eva Tuckyta Sari Sujatna Evi Octavia Firas Fauziah HENDAR HENDAR Hendar Hendar, Hendar Heryono, Heri Ida Zuraida Ida Zuraida Supri, Ida Zuraida Ida Zuraida, Ida Iskandar, Salsa Alifia Kasno Pamungkas Lakeisha Annisa Choiroh Larasati Puspa Martani Sugianto Maya Lisa Aryanti Nabilah, Nasya Rizki Nasya Rizki Nabilah Nurul Hikmayaty Saefullah Putri Muthia Saraswati Muljono Rima Rachmawati Sakti Oktavia Salsa Alifia Iskandar Viraneysa Aramintha Putri