Article Per Year (5 Year)
p-Index From 2020 - 2025
3.312
P-Index
This Author published in this journals
All Journal Research Report - Social Science JAS (Journal of ASEAN Studies) Jurnal Administrasi Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Aptisi Transactions on Technopreneurship (ATT) Dinasti International Journal of Management Science International Journal of Economics, Business and Accounting Research (IJEBAR) MANDAR: Management Development and Applied Research Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management - Small and Medium Enterprises (SME's) Transformasi Manageria: Journal of Islamic Education Management Economic Reviews Journal MES Management Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Theresia Gunawan
Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Katolik Parahyangan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 28 Documents
Search

 1   2   3 
IMPACT OF WORD-OF-MOUTH MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN AFGHANISTAN Mosavi, Hafizullah; Gunawan, Theresia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12707

Abstract

The objective of this research was to figure out the effect of word-of-mouth marketing on the overall performance of Afghan SMEs. The study employed a quantitative research approach, with data being gathered using a standardized questionnaire. Totally, 110 questionnaires were distributed by Google Forms to the owners of SMEs operating in Afghanistan. Collected data were then analyzed through regression tests and by SPSS version 23. Results from this study show that SMEs in Afghanistan benefit significantly from word-of-mouth marketing. Furthermore, the study's findings show that word-of-mouth marketing affects companies regardless of their employee numbers. The findings of the research hold significant value for SMEs owners, as they provide insights into how word-of-mouth marketing influences their companies.
The Influence of Functional and Green Values on Gen Z Green Product Purchases and Entrepreneurial Opportunities Saputri, Windy Eka; Hurriyati, Ratih; Gunawan, Theresia
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 3 (2024): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i3.514

Abstract

This paper investigates Generation Z consumers perspective on the functional value related to their green purchase intentions and decisions, with a particular emphasis on the moderating role of green value in green product purchases. While prior studies have explored functional and green values independently, this research addresses a critical gap by examining how green value moderates the relationship between functional value and green purchasing behavior, offering new insights into sustainable consumption. The study explores how factors such as quality, usability, price, and other indicators of the usefulness of green products influence consumer purchasing behavior and purchase intentions. The research focuses on IKEA customers from the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, Bekasi) and Bandung, gathering data from 580 respondents, which was analyzed using SmartPLS. The findings reveal that functional value directly influences both purchasing intentions and decisions to buy green products. Additionally, the study highlights that green value significantly moderates the relationship between functional value and purchasing decisions, acting as a crucial factor that encourages consumers to purchase environmentally friendly products. These insights suggest that companies should emphasize both functional and green values to effectively boost consumers' intention to purchase green products, particularly among Generation Z.
Pengaruh Kualitas Layanan Terhadap Kepuasan dan Loyalitas Pelanggan Bengkel Honda Jakarta Center Retail Kurniasih, Desti; Istiharini, Istiharini; Gunawan, Theresia
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 8 No. 1 (2024): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v8i1.355

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan kepuasan terhadap loyalitas pelanggan Bengkel Honda Jakarta Center. Metode penelitian yang diterapkan dalam penelitian ini adalah kuantitatif dan menerapkan menerapkan metode korelasional. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner yang disebar kepada pelanggan yang telah melakukan servis dan telah melakukan servis sebelumnya minimal 2 kali di Bengkel Honda Jakarta Center. Pengolahan data dalam penelitian ini menggukanan metode Partial Least Square yang merupakan pendekatan alternatif dalam structural equation modelling (SEM). Total responden dalam penelitian ini adalah 112 responden. Hasil penelitian menunjukan bahwa kualitas layanan berpengaruh terhadap kepuasan dan loyalitas pelanggan, namun kepuasan pelanggan tidak berpengaruh terhadap loyalitas pelanggan serta tidak memediasi hubungan antara kualitas layanan terhadap loyalitas pelanggan.
Rancangan Kerja Sama antara UMKM Sabun dari Susu Kambing dan Perusahaan Hilton Yohanes, Yohanes; Gunawan, Theresia
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i3.57897

Abstract

This study examines the design of a collaboration between SMEs producing goat milk soap and the Hilton hotel chain, aiming to identify an effective and sustainable partnership model. Using a qualitative approach with a case study design, the research involves in-depth interviews, observations, document analysis, and focus group discussions with various stakeholders. The results reveal that successful partnerships require knowledge and technology transfer, production capacity enhancement, quality standardization, and joint marketing strategies. The findings indicate significant potential for improving SME competitiveness, diversifying hotel products, and promoting local economic development. However, challenges such as differences in operational scale, investment needs, and regulatory adaptation need to be addressed. The proposed partnership model emphasizes the importance of long-term commitment, human resource development, and integration of sustainable practices. This research contributes to the understanding of SME-large enterprise partnership dynamics and offers practical implications for policymakers and business practitioners.
Pengaruh Kredibilitas Idol Group JKT48 Sebagai Celebrity Endorser Produk Erigo Terhadap Niat Beli Konsumen Bani Ady Ramadhan; Istiharini; Theresia Gunawan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7083

Abstract

This study aims to examine the impact of the credibility of the idol group JKT48 as a celebrity endorser on consumer purchase intentions for Erigo products. In the rapidly growing digital marketing era, the use of celebrity endorsers has become a key strategy in influencing consumer purchase decisions. JKT48, as an idol group with significant influence, was chosen to test how much their credibility affects consumer purchase intentions for Erigo, a local fashion brand that is rapidly growing. This study employs a quantitative approach with a survey method. Data were collected through questionnaires distributed to respondents who are fans of JKT48 and users of Erigo products. The variables tested include three dimensions of credibility: trustworthiness, expertise, and attractiveness, and their influence on consumer purchase intentions. The results of the study indicate that the credibility of JKT48 as a celebrity endorser influences consumer perception of Erigo products, which in turn affects consumer purchase intentions. The dimensions of trustworthiness, expertise, and attractiveness all prove to have a significant impact on consumers' positive perceptions and purchase intentions for Erigo products. These results confirm that the credibility of JKT48 as a celebrity endorser can strengthen consumer views on the quality and value of Erigo products, which leads to increased purchase intentions.
Pengaruh Citra Merek Terhadap Niat Pembelian Mobil Honda WR-V dengan Preferensi Konsumen Sebagai Variabel Mediasi dan Demografi Sebagai Variable Kontrol Dede Mohamad Sandris; Istiharini; Theresia Gunawan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7309

Abstract

This study analyzes the influence of Brand Image and Consumer Preference on Purchase Intention of the Honda WR-V, along with the moderating role of demographics in the Greater Jakarta area, Indonesia. A quantitative approach was adopted by collecting primary data through surveys of 315 respondents familiar with the Honda brand and planning to purchase a Honda WR-V within the next year. The survey utilized closed-ended questions and was analyzed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results indicate that Brand Image has a positive influence on Purchase Intention, both directly and through Consumer Preference. Consumer Preference also significantly influences Purchase Intention. However, demographics do not moderate the relationship between Brand Image, Consumer Preference, and Purchase Intention
Pengaruh Nostalgia Proneness terhadap Ad-evoked Vicarious Nostalgia Iklan Kodak Eastman pada Konsumen Indonesia Prasetya, Nicolas; Gunawan, Theresia; Istiharini
Jurnal Administrasi Bisnis Vol. 19 No. 2 (2023)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v19i2.6952.%p

Abstract

Generation Z consumer interest in products and services that evoke feelings of nostalgia has grown since the COVID-19 pandemic took place. This is due to the social distancing policy which causes various psychological problems, such as; loneliness, anxiety, and depression. Nostalgia itself is believed to be a powerful antidote in overcoming this problem. This phenomenon is shown in one way or another in the rise of the analog photography trend, particularly through the boom in demand for Kodak films which are popular with Generation Z consumers who do not have personal references to nostalgic Kodak advertising content. Based on this research, it is proven that nostalgia proneness or consumers' tendency to feel nostalgic emotions will affect the intensity of nostalgic emotions generated through the nostalgic advertisements produced, even though they are historical in nature or they do not have personal experience with these advertisements. This research also proves that references and trends are one of the important factors for Generation Z consumers in Indonesia to have a strong tendency to feel nostalgia that is vicarious, especially in understanding the content of the Kodak advertisements they see.
IMPACT OF WORD-OF-MOUTH MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN AFGHANISTAN Mosavi, Hafizullah; Gunawan, Theresia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12707

Abstract

The objective of this research was to figure out the effect of word-of-mouth marketing on the overall performance of Afghan SMEs. The study employed a quantitative research approach, with data being gathered using a standardized questionnaire. Totally, 110 questionnaires were distributed by Google Forms to the owners of SMEs operating in Afghanistan. Collected data were then analyzed through regression tests and by SPSS version 23. Results from this study show that SMEs in Afghanistan benefit significantly from word-of-mouth marketing. Furthermore, the study's findings show that word-of-mouth marketing affects companies regardless of their employee numbers. The findings of the research hold significant value for SMEs owners, as they provide insights into how word-of-mouth marketing influences their companies.
Co-Authors Agus Gunawan Andreas Chang, Andreas Andrew Harnadi Angela Caroline, Angela Asdi Aulia Athuri Bani Ady Ramadhan Dede Mohamad Sandris Dian Sadeli Dian Sadeli Elisabeth Elisabeth Farhan Rafiqi Fasya Fransisca Fransiska Anita Subari Gadis Mulia Reski Gandhi Pawitan Hendrawan, Sanerya Hermawan, Daniel Irvan Liunardi Senjaya Istiharini Istiharini Istiharini . Ivan Chandra Kurniasih, Desti Li, Zhiwen Michael Alexander Ferdhian Mosavi, Hafizullah Natalia Suwarsih Nugraha, Willy Arya Patra Anggara Prasetya, Nicolas Ratih Hurriyati Riska Fitri Ratnafuri Saputri, Windy Eka Shelvi Shelvi Triningtyas Elisabeth Putri Gusti Ujang Sumarwan Yohanes Yohanes Yoke Pribadi Kornalius Yoke Pribadi Kornarius Zalvatania Salma Sabira