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All Journal Research Report - Social Science JAS (Journal of ASEAN Studies) Jurnal Administrasi Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Aptisi Transactions on Technopreneurship (ATT) Dinasti International Journal of Management Science International Journal of Economics, Business and Accounting Research (IJEBAR) MANDAR: Management Development and Applied Research Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management - Small and Medium Enterprises (SME's) Transformasi Manageria: Journal of Islamic Education Management Economic Reviews Journal MES Management Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Theresia Gunawan
Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Katolik Parahyangan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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RANCANGAN HUMAN RESOURCES ANALYTICS UNTUK PELATIHAN KARYAWAN PEMASARAN PENJUALAN DI RESTORAN X Triningtyas Elisabeth Putri Gusti; Theresia Gunawan; Agus Gunawan
Jurnal Administrasi Bisnis Vol. 18 No. 2 (2022)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v18i2.6175.167-188

Abstract

The increasing number of restaurants leads to competition in service, the restaurant will provide perfect service to keep consumers visiting again. The quality of reliable human resources in service, especially in the marketing and sales divisions, is the best way said restaurant owners according to restaurant representatives. Training and development will create quality human resources that adapt to service developments. These services are business-to-business and business-to-consumer which have different consumer characteristics. The research purpose is to examine human resource analytics information systems in determining prospective employees’ training with limited funds.. Interviews and focus group discussions were conducted in this study. A qualitative approach using the business challenge bundle method and business process model and notation is used to analyze the data. Data was collected from interviews and focus group discussion.There are five stages of the module. The first module is about the skill map, the second is the training map, the third is the performance map, the fourth is about the behavior map, and the fifth is the design of the Human Resource Analytics system which has been integrated from modules 1 to 4.
RANCANGAN SISTEM INFORMASI BERBASIS HUMAN RESOURCES ANALYTICS PT. BANK X Andrew Harnadi; Theresia Gunawan; Agus Gunawan
Jurnal Administrasi Bisnis Vol. 18 No. 2 (2022)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v18i2.6186.189-203

Abstract

PT. Bank X is a bank that has customers in Indonesia, which makes this bank on a local scale that only has branch offices in Indonesia. Banks with local scale have limited products such as loans and deposits. In the Covid-19 period, most Indonesian citizens preferred to save money and the consumptive rate decreased. This causes customers who want to save money also increase. Bank X requires to improve the performance of marketing staff by providing proper training. The research objective is to design an information system based on human resources analytics that can recommend appropriate training for marketing staff. This study uses descriptive analytical research types and case study research methods. The data collection was obtained through interviews, focus group discussion, and observations on information systems, developments and problems faced by PT. Bank X. Data analysis techniques use BPMN to describe the actual process that already exists and the proposed improvements for PT.Bank X. The results show information systems design based on HRA, which can recommend marketing staff who will be given training with the competencies required by the company. With this information system design, it is expected that companies can provide investment training to the right marketing staff.
Perencanaan Strategi Bersaing Kafe W.E.K.O.F Gadis Mulia Reski; Dian Sadeli; Theresia Gunawan; Agus Gunawan
Transformasi Manageria:   Journal of Islamic Education Management Vol 4 No 2 (2024): Transformasi Manageria: Journal of Islamic Education Management 
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manageria.v4i2.6558

Abstract

In Indonesia, the café business continues to thrive because it is considered a profitable In Indonesia, the cafe business continues to thrive because it is considered profitable and worth considering. The large number of business people trying to enter the culinary business has caused competition among culinary business people to be relatively high. W.E.K.O.F Cafe must have the right business strategy to compete with competitors. This research is descriptive qualitative research with the aim of explanatory research through case studies. Data collection using a semi-structured interview method. This study uses primary and secondary data sources. Analysis of the internal and external environment is used to determine what strategy W.E.K.O.F Cafe needs now. This study uses the Value Chain to analyze the company's internal as well as using PESTEL and Porter's Five Forces to analyze the influence of the micro and macro environment on the company. SWOT analysis is used to produce strategic designs suitable for companies to implement. Then, the IFE, EFE, IE, CPM, GS, and Quantitative Strategic Planning Matrix (QSPM) matrices are used for data processing. Based on the research results, it can be concluded that the W.E.K.O.F Cafe has not been optimal in designing strategies. The owner still takes decision-making as a whole. Alternative strategy suggestions that can be done is market development.
A Conceptual Framework of Mobile Payment System Adoption and Use in Southeast Asia Chang, Andreas; Gunawan, Theresia; Sumarwan, Ujang
JAS (Journal of ASEAN Studies) Vol. 11 No. 2 (2023): Journal of ASEAN Studies
Publisher : Centre for Business and Diplomatic Studies (CBDS) Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/jas.v11i2.8815

Abstract

The research aims to investigate the factors affecting consumers' adoption and use of Mobile Payment Systems (MPS) in Southeast Asia. Extant theoretical models need to be extended to cover the unique features of mobile payment technology. A Systematic Literature Review (SLR) is conducted to analyse theoretical models utilized to predict the adoption and use of mobile payment. A total of 60 studies about adoption and use of MPS is analysed. The results of the investigations employ the Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), and Diffusion of Innovation model (IDT). It reveals that there are inconsistencies in determinants of behavioral intention to adopt and use MPS. Among them are performance expectancy, effort expectancy, and social influence. The review also unveils the use of other determinants to predict behavioral intention to adopt and use MPS, such as perceived security, perceived risks, perceived trust, attitude, and financial incentives to lure new users. The researchers propose a conceptual framework for MPS adoption and use that includes four moderators: gender, age, educational level, and income level. The research contributes to the theory and practice by explicating relevant factors predicting behavioral intention to adopt and use mobile payment in the ASEAN region.  Moreover, the SLR offers opportunities for future investigations.
CUSTOMER EXPERIENCE OF MULTI-SERVICE PLATFORM: THE MEDIATING ROLE BETWEEN BRAND EXTENSION STRATEGY AND BRAND IMAGE Hermawan, Daniel; Gunawan, Theresia; Li, Zhiwen
Dinasti International Journal of Management Science Vol. 2 No. 1 (2020): Dinasti International Journal of Management Science (September - October 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i1.555

Abstract

As the pioneer in multi-service platform, GO-JEK faces tight competition from other similar type of businesses. GO-JEK extends its product through a lot of extensions to strengthen GO-JEK’s position. This research aims to analyze the impact of brand extension strategy on brand image with customer experience as the mediating role. The type of research is explanative, research method using survey with quantitative approach, and data analyze using Sobel test to determine the impact of brand extension strategy on brand image with customer experience as the mediating role. Based on data analyze result from 378 samples, brand extension strategy gives significant contribution to customer experience, customer experience gives significant contribution to brand image, brand extension strategy gives significant contribution to brand image, and brand extension strategy through customer experience give significant contribution to brand image. So there’s mediating role of customer experience to mediating the impact of brand extension strategy on brand image of GO-JEK in Bandung.
Pengalaman Pelanggan dalam Menggunakan Asisten Virtual Chatbot: Komparasi Aplikasi E-Commerce Indonesia Anita Subari, Fransiska; Gunawan, Theresia; Hermawan, Daniel
MANDAR: Management Development and Applied Research Journal Vol 7 No 1 (2024): Vol 07, No 01 (2024): December (2024)
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v7i1.4424

Abstract

Asisten virtual merupakan salah satu produk pengembangan teknologi yang memungkinkan perusahaan untuk memberikan layanan bantuan kepada pelanggan sepanjang hari tanpa batasan waktu dan tempat. Tujuan dari penelitian ini adalah untuk membandingkan pengalaman pelanggan dari empat aplikasi, yaitu Tokopedia, Shopee, Gojek, dan Grab. Pengalaman pelanggan diukur melalui aspek user friendly, kecepatan, kemudahan, dan kepercayaan. Pengumpulan data dilakukan dengan melakukan survei kepada 181 responden di Kota Bandung yang merupakan pengguna salah satu aplikasi tersebut. Data dianalisis secara kuantitatif untuk memperjelas perbandingan pengalaman pelanggan dari setiap aspek. Penelitian ini mencoba membandingkan empat e-commerce dengan jenis bisnis yang berbeda. Gojek dan Grab lebih fokus pada layanan transportasi dan pengiriman, sedangkan Shopee dan Tokopedia fokus pada pangsa pasar. Hasil penelitian ini menunjukkan bahwa secara keseluruhan pengguna memiliki pengalaman positif dalam semua aspek dan Grab telah memberikan pengalaman layanan pelanggan virtual terbaik. Tokopedia dan Shopee dapat mengakomodasi pengguna untuk berkomunikasi secara interaktif dengan penjual secara langsung, sedangkan Gojek dan Grab berperan sebagai perantara dalam pola komunikasi asisten virtual chatbot. Penelitian ini merupakan rekomendasi yang berlaku bagi e-commerce dalam memberikan layanan yang berorientasi pada pengguna daripada mengandalkan kecerdasan buatan chatbot
Menjelajahi Peran Gamifikasi Dalam Loyalty Program Di Indonesia Nugraha, Willy Arya; Gunawan, Theresia; -, Istiharini
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6796

Abstract

Penelitian ini mengeksplorasi penerapan gamifikasi dalam program loyalitas aplikasi mobile di Indonesia, berfokus pada perilaku konsumen. Menggunakan metode tinjauan literatur dari 20 artikel yang diperoleh melalui Google Scholar antara tahun 2014 hingga 2024, penelitian ini mengkaji program loyalitas yang menggunakan elemen gamifikasi. Hasil penelitian menunjukkan bahwa gamifikasi efektif meningkatkan kepuasan pelanggan, keterlibatan, dan loyalitas melalui pengalaman yang menyenangkan dan bermanfaat. Berbagai perusahaan di Indonesia telah berhasil mengintegrasikan elemen seperti poin, level, papan peringkat, tantangan, dan hadiah dalam program loyalitas mereka. Namun, penerapan gamifikasi menghadapi tantangan seperti desain yang tidak sesuai dengan audiens, infrastruktur digital yang belum merata, dan hadiah yang kurang menarik. Kesimpulan penelitian menekankan pentingnya empat pilar utama untuk keberhasilan gamifikasi: mekanika yang sederhana dan menyenangkan, integrasi dengan kebutuhan pelanggan, rasa terhubung dan komunitas, serta estetika yang menarik dan kemudahan penggunaan. Gamifikasi, jika diterapkan dengan tepat, memiliki potensi besar untuk meningkatkan loyalitas pelanggan dan mencapai tujuan bisnis di era digital yang kompetitif.
IMPACT OF WORD-OF-MOUTH MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN AFGHANISTAN Mosavi, Hafizullah; Gunawan, Theresia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12707

Abstract

The objective of this research was to figure out the effect of word-of-mouth marketing on the overall performance of Afghan SMEs. The study employed a quantitative research approach, with data being gathered using a standardized questionnaire. Totally, 110 questionnaires were distributed by Google Forms to the owners of SMEs operating in Afghanistan. Collected data were then analyzed through regression tests and by SPSS version 23. Results from this study show that SMEs in Afghanistan benefit significantly from word-of-mouth marketing. Furthermore, the study's findings show that word-of-mouth marketing affects companies regardless of their employee numbers. The findings of the research hold significant value for SMEs owners, as they provide insights into how word-of-mouth marketing influences their companies.
The Influence of Functional and Green Values on Gen Z Green Product Purchases and Entrepreneurial Opportunities Saputri, Windy Eka; Hurriyati, Ratih; Gunawan, Theresia
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 3 (2024): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i3.514

Abstract

This paper investigates Generation Z consumers perspective on the functional value related to their green purchase intentions and decisions, with a particular emphasis on the moderating role of green value in green product purchases. While prior studies have explored functional and green values independently, this research addresses a critical gap by examining how green value moderates the relationship between functional value and green purchasing behavior, offering new insights into sustainable consumption. The study explores how factors such as quality, usability, price, and other indicators of the usefulness of green products influence consumer purchasing behavior and purchase intentions. The research focuses on IKEA customers from the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, Bekasi) and Bandung, gathering data from 580 respondents, which was analyzed using SmartPLS. The findings reveal that functional value directly influences both purchasing intentions and decisions to buy green products. Additionally, the study highlights that green value significantly moderates the relationship between functional value and purchasing decisions, acting as a crucial factor that encourages consumers to purchase environmentally friendly products. These insights suggest that companies should emphasize both functional and green values to effectively boost consumers' intention to purchase green products, particularly among Generation Z.
Pengaruh Kualitas Layanan Terhadap Kepuasan dan Loyalitas Pelanggan Bengkel Honda Jakarta Center Retail Kurniasih, Desti; Istiharini, Istiharini; Gunawan, Theresia
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 8 No. 1 (2024): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v8i1.355

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan kepuasan terhadap loyalitas pelanggan Bengkel Honda Jakarta Center. Metode penelitian yang diterapkan dalam penelitian ini adalah kuantitatif dan menerapkan menerapkan metode korelasional. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner yang disebar kepada pelanggan yang telah melakukan servis dan telah melakukan servis sebelumnya minimal 2 kali di Bengkel Honda Jakarta Center. Pengolahan data dalam penelitian ini menggukanan metode Partial Least Square yang merupakan pendekatan alternatif dalam structural equation modelling (SEM). Total responden dalam penelitian ini adalah 112 responden. Hasil penelitian menunjukan bahwa kualitas layanan berpengaruh terhadap kepuasan dan loyalitas pelanggan, namun kepuasan pelanggan tidak berpengaruh terhadap loyalitas pelanggan serta tidak memediasi hubungan antara kualitas layanan terhadap loyalitas pelanggan.
Co-Authors Aditya Ivan Agus Gunawan Andreas Chang, Andreas Andrew Harnadi Angela Caroline, Angela Asdi Aulia Athuri Bani Ady Ramadhan Dede Mohamad Sandris Dian Sadeli Dian Sadeli Elisabeth Elisabeth Fransisca, Fasya Fransiska Anita Subari Gadis Mulia Reski Gandhi Pawitan Hendrawan, Sanerya Hermawan, Daniel Irvan Liunardi Senjaya Istiharini Istiharini Istiharini . Ivan Chandra Kurniasih, Desti Li, Zhiwen Michael Alexander Ferdhian Mosavi, Hafizullah Natalia Suwarsih Nugraha, Willy Arya Patra Anggara Prasetya, Nicolas Rafiqi, Farhan Ratih Hurriyati Riska Fitri Ratnafuri Sabira, Zalvatania Salma Saputri, Windy Eka Shelvi Shelvi Triningtyas Elisabeth Putri Gusti Ujang Sumarwan Yohanes Yohanes Yoke Pribadi Kornalius Yoke Pribadi Kornarius