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All Journal Research Report - Social Science JAS (Journal of ASEAN Studies) Jurnal Administrasi Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Aptisi Transactions on Technopreneurship (ATT) Dinasti International Journal of Management Science International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Riset Bisnis dan Manajemen MANDAR: Management Development and Applied Research Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management - Small and Medium Enterprises (SME's) Transformasi Manageria: Journal of Islamic Education Management Economic Reviews Journal MES Management Journal Indonesian Journal of Sustainability Accounting and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Theresia Gunawan
Parahyangan Catholic University
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Mekanisme Good Corporate Governance Terhadap Agresivitas Pajak Di Bumn Yang Terdaftar Pada BEI Periode 2016-2020 Shelvi Shelvi; Irvan Liunardi Senjaya; Theresia Gunawan; Dian Sadeli
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 1 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i1.4215

Abstract

The aim of this study was to assess and analyze the level of tax aggressiveness that implemented Good Corporate Governance (GCG) mechanism by state-owned companies in Indonesia. Tax aggressiveness was measured by Effective Tax Rate (ETR) and GCG mechanism was measured by independent commissioners, audit committee, board of directors, and institutional ownership. The population that being used was state-owned companies that listed in Indonesia Stock Exchange (IDX) that had shown financial statement from 2016-2020. Data process using regression analysis were used to test interaction between dependent and independent variables. Result showed that GCG mechanism had influenced simultaneously to tax aggressiveness. If they were partially tested, only audit committee and board of director proxies that were influenced to tax aggressiveness because they had been considered to have carried out its function properly so that it was able to suppress actions that are not in accordance with GCG principles. Keywords: Good Corporate Governance, Tax Aggressiveness, Effective Tax Rate
RANCANGAN HUMAN RESOURCES ANALYTICS UNTUK PELATIHAN KARYAWAN PEMASARAN PENJUALAN DI RESTORAN X Triningtyas Elisabeth Putri Gusti; Theresia Gunawan; Agus Gunawan
Jurnal Administrasi Bisnis Vol. 18 No. 2 (2022)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v18i2.6175.167-188

Abstract

The increasing number of restaurants leads to competition in service, the restaurant will provide perfect service to keep consumers visiting again. The quality of reliable human resources in service, especially in the marketing and sales divisions, is the best way said restaurant owners according to restaurant representatives. Training and development will create quality human resources that adapt to service developments. These services are business-to-business and business-to-consumer which have different consumer characteristics. The research purpose is to examine human resource analytics information systems in determining prospective employees’ training with limited funds.. Interviews and focus group discussions were conducted in this study. A qualitative approach using the business challenge bundle method and business process model and notation is used to analyze the data. Data was collected from interviews and focus group discussion.There are five stages of the module. The first module is about the skill map, the second is the training map, the third is the performance map, the fourth is about the behavior map, and the fifth is the design of the Human Resource Analytics system which has been integrated from modules 1 to 4.
RANCANGAN SISTEM INFORMASI BERBASIS HUMAN RESOURCES ANALYTICS PT. BANK X Andrew Harnadi; Theresia Gunawan; Agus Gunawan
Jurnal Administrasi Bisnis Vol. 18 No. 2 (2022)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/jab.v18i2.6186.189-203

Abstract

PT. Bank X is a bank that has customers in Indonesia, which makes this bank on a local scale that only has branch offices in Indonesia. Banks with local scale have limited products such as loans and deposits. In the Covid-19 period, most Indonesian citizens preferred to save money and the consumptive rate decreased. This causes customers who want to save money also increase. Bank X requires to improve the performance of marketing staff by providing proper training. The research objective is to design an information system based on human resources analytics that can recommend appropriate training for marketing staff. This study uses descriptive analytical research types and case study research methods. The data collection was obtained through interviews, focus group discussion, and observations on information systems, developments and problems faced by PT. Bank X. Data analysis techniques use BPMN to describe the actual process that already exists and the proposed improvements for PT.Bank X. The results show information systems design based on HRA, which can recommend marketing staff who will be given training with the competencies required by the company. With this information system design, it is expected that companies can provide investment training to the right marketing staff.
Perencanaan Strategi Bersaing Kafe W.E.K.O.F Gadis Mulia Reski; Dian Sadeli; Theresia Gunawan; Agus Gunawan
Transformasi Manageria:   Journal of Islamic Education Management Vol 4 No 2 (2024): Transformasi Manageria: Journal of Islamic Education Management 
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manageria.v4i2.6558

Abstract

In Indonesia, the café business continues to thrive because it is considered a profitable In Indonesia, the cafe business continues to thrive because it is considered profitable and worth considering. The large number of business people trying to enter the culinary business has caused competition among culinary business people to be relatively high. W.E.K.O.F Cafe must have the right business strategy to compete with competitors. This research is descriptive qualitative research with the aim of explanatory research through case studies. Data collection using a semi-structured interview method. This study uses primary and secondary data sources. Analysis of the internal and external environment is used to determine what strategy W.E.K.O.F Cafe needs now. This study uses the Value Chain to analyze the company's internal as well as using PESTEL and Porter's Five Forces to analyze the influence of the micro and macro environment on the company. SWOT analysis is used to produce strategic designs suitable for companies to implement. Then, the IFE, EFE, IE, CPM, GS, and Quantitative Strategic Planning Matrix (QSPM) matrices are used for data processing. Based on the research results, it can be concluded that the W.E.K.O.F Cafe has not been optimal in designing strategies. The owner still takes decision-making as a whole. Alternative strategy suggestions that can be done is market development.
A Conceptual Framework of Mobile Payment System Adoption and Use in Southeast Asia Chang, Andreas; Gunawan, Theresia; Sumarwan, Ujang
JAS (Journal of ASEAN Studies) Vol. 11 No. 2 (2023): Journal of ASEAN Studies
Publisher : Centre for Business and Diplomatic Studies (CBDS) Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/jas.v11i2.8815

Abstract

The research aims to investigate the factors affecting consumers' adoption and use of Mobile Payment Systems (MPS) in Southeast Asia. Extant theoretical models need to be extended to cover the unique features of mobile payment technology. A Systematic Literature Review (SLR) is conducted to analyse theoretical models utilized to predict the adoption and use of mobile payment. A total of 60 studies about adoption and use of MPS is analysed. The results of the investigations employ the Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), and Diffusion of Innovation model (IDT). It reveals that there are inconsistencies in determinants of behavioral intention to adopt and use MPS. Among them are performance expectancy, effort expectancy, and social influence. The review also unveils the use of other determinants to predict behavioral intention to adopt and use MPS, such as perceived security, perceived risks, perceived trust, attitude, and financial incentives to lure new users. The researchers propose a conceptual framework for MPS adoption and use that includes four moderators: gender, age, educational level, and income level. The research contributes to the theory and practice by explicating relevant factors predicting behavioral intention to adopt and use mobile payment in the ASEAN region.  Moreover, the SLR offers opportunities for future investigations.
CUSTOMER EXPERIENCE OF MULTI-SERVICE PLATFORM: THE MEDIATING ROLE BETWEEN BRAND EXTENSION STRATEGY AND BRAND IMAGE Hermawan, Daniel; Gunawan, Theresia; Li, Zhiwen
Dinasti International Journal of Management Science Vol. 2 No. 1 (2020): Dinasti International Journal of Management Science (September - October 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i1.555

Abstract

As the pioneer in multi-service platform, GO-JEK faces tight competition from other similar type of businesses. GO-JEK extends its product through a lot of extensions to strengthen GO-JEK’s position. This research aims to analyze the impact of brand extension strategy on brand image with customer experience as the mediating role. The type of research is explanative, research method using survey with quantitative approach, and data analyze using Sobel test to determine the impact of brand extension strategy on brand image with customer experience as the mediating role. Based on data analyze result from 378 samples, brand extension strategy gives significant contribution to customer experience, customer experience gives significant contribution to brand image, brand extension strategy gives significant contribution to brand image, and brand extension strategy through customer experience give significant contribution to brand image. So there’s mediating role of customer experience to mediating the impact of brand extension strategy on brand image of GO-JEK in Bandung.
Pengaruh Kualitas Layanan terhadap Loyalitas Pelanggan pada Klinik Hewan di Indonesia: Studi Literatur Nyoman Sakyarsih; Theresia Gunawan; Istiharini Istiharini
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 7 No. 3 (2024): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v7i3.323

Abstract

Pertumbuhan pesat industri layanan medis veteriner di Indonesia didorong oleh peningkatan populasi hewan peliharaan dan kesadaran akan kesejahteraan hewan. Humanisasi hewan peliharaan telah mengubah mereka menjadi anggota keluarga, yang menyebabkan permintaan lebih tinggi akan layanan veteriner yang berkualitas. Studi ini meninjau berbagai artikel ilmiah untuk mengidentifikasi faktor-faktor kunci yang mempengaruhi loyalitas pelanggan di sektor ini. Metodologi yang digunakan melibatkan tinjauan literatur yang komprehensif, memilih studi relevan dari Google Scholar. Sepuluh artikel yang memenuhi kriteria dianalisis, dengan fokus pada hubungan antara kualitas layanan dan loyalitas pelanggan. Temuan menyoroti bahwa kualitas layanan yang tinggi, yang ditandai dengan keandalan, daya tanggap, jaminan, empati, dan bukti fisik, sangat penting dalam membangun kepuasan dan loyalitas pelanggan. Faktor tambahan seperti akses terhadap layanan, kondisi internal perusahaan, dan interaksi personal dengan pelanggan juga memainkan peran signifikan. Tinjauan ini menunjukkan bahwa mempertahankan kualitas layanan yang konsisten dan unggul dapat secara signifikan meningkatkan kepuasan pelanggan, yang pada akhirnya meningkatkan loyalitas dan keberlanjutan bisnis.Kesimpulannya, klinik hewan di Indonesia sebaiknya memprioritaskan peningkatan kualitas layanan di semua dimensi untuk memenuhi ekspektasi pelanggan, memastikan loyalitas jangka panjang, dan keunggulan kompetitif di pasar layanan veteriner yang sedang berkembang.
Pengalaman Pelanggan dalam Menggunakan Asisten Virtual Chatbot: Komparasi Aplikasi E-Commerce Indonesia Anita Subari, Fransiska; Gunawan, Theresia; Hermawan, Daniel
MANDAR: Management Development and Applied Research Journal Vol 7 No 1 (2024): Vol 07, No 01 (2024): December (2024)
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v7i1.4424

Abstract

Asisten virtual merupakan salah satu produk pengembangan teknologi yang memungkinkan perusahaan untuk memberikan layanan bantuan kepada pelanggan sepanjang hari tanpa batasan waktu dan tempat. Tujuan dari penelitian ini adalah untuk membandingkan pengalaman pelanggan dari empat aplikasi, yaitu Tokopedia, Shopee, Gojek, dan Grab. Pengalaman pelanggan diukur melalui aspek user friendly, kecepatan, kemudahan, dan kepercayaan. Pengumpulan data dilakukan dengan melakukan survei kepada 181 responden di Kota Bandung yang merupakan pengguna salah satu aplikasi tersebut. Data dianalisis secara kuantitatif untuk memperjelas perbandingan pengalaman pelanggan dari setiap aspek. Penelitian ini mencoba membandingkan empat e-commerce dengan jenis bisnis yang berbeda. Gojek dan Grab lebih fokus pada layanan transportasi dan pengiriman, sedangkan Shopee dan Tokopedia fokus pada pangsa pasar. Hasil penelitian ini menunjukkan bahwa secara keseluruhan pengguna memiliki pengalaman positif dalam semua aspek dan Grab telah memberikan pengalaman layanan pelanggan virtual terbaik. Tokopedia dan Shopee dapat mengakomodasi pengguna untuk berkomunikasi secara interaktif dengan penjual secara langsung, sedangkan Gojek dan Grab berperan sebagai perantara dalam pola komunikasi asisten virtual chatbot. Penelitian ini merupakan rekomendasi yang berlaku bagi e-commerce dalam memberikan layanan yang berorientasi pada pengguna daripada mengandalkan kecerdasan buatan chatbot
Menjelajahi Peran Gamifikasi Dalam Loyalty Program Di Indonesia Nugraha, Willy Arya; Gunawan, Theresia; -, Istiharini
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6796

Abstract

Penelitian ini mengeksplorasi penerapan gamifikasi dalam program loyalitas aplikasi mobile di Indonesia, berfokus pada perilaku konsumen. Menggunakan metode tinjauan literatur dari 20 artikel yang diperoleh melalui Google Scholar antara tahun 2014 hingga 2024, penelitian ini mengkaji program loyalitas yang menggunakan elemen gamifikasi. Hasil penelitian menunjukkan bahwa gamifikasi efektif meningkatkan kepuasan pelanggan, keterlibatan, dan loyalitas melalui pengalaman yang menyenangkan dan bermanfaat. Berbagai perusahaan di Indonesia telah berhasil mengintegrasikan elemen seperti poin, level, papan peringkat, tantangan, dan hadiah dalam program loyalitas mereka. Namun, penerapan gamifikasi menghadapi tantangan seperti desain yang tidak sesuai dengan audiens, infrastruktur digital yang belum merata, dan hadiah yang kurang menarik. Kesimpulan penelitian menekankan pentingnya empat pilar utama untuk keberhasilan gamifikasi: mekanika yang sederhana dan menyenangkan, integrasi dengan kebutuhan pelanggan, rasa terhubung dan komunitas, serta estetika yang menarik dan kemudahan penggunaan. Gamifikasi, jika diterapkan dengan tepat, memiliki potensi besar untuk meningkatkan loyalitas pelanggan dan mencapai tujuan bisnis di era digital yang kompetitif.
IMPACT OF WORD-OF-MOUTH MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN AFGHANISTAN Mosavi, Hafizullah; Gunawan, Theresia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12707

Abstract

The objective of this research was to figure out the effect of word-of-mouth marketing on the overall performance of Afghan SMEs. The study employed a quantitative research approach, with data being gathered using a standardized questionnaire. Totally, 110 questionnaires were distributed by Google Forms to the owners of SMEs operating in Afghanistan. Collected data were then analyzed through regression tests and by SPSS version 23. Results from this study show that SMEs in Afghanistan benefit significantly from word-of-mouth marketing. Furthermore, the study's findings show that word-of-mouth marketing affects companies regardless of their employee numbers. The findings of the research hold significant value for SMEs owners, as they provide insights into how word-of-mouth marketing influences their companies.
Co-Authors Aditya Ivan Agus Gunawan Andreas Chang, Andreas Andrew Harnadi Angela Caroline, Angela Asdi Aulia Athuri Bani Ady Ramadhan Dede Mohamad Sandris Dian Sadeli Elisabeth Elisabeth Fransisca, Fasya Fransiska Anita Subari Gadis Mulia Reski Gandhi Pawitan Hendrawan, Sanerya Hermawan, Daniel Irvan Liunardi Senjaya Istiharini Ivan Chandra Kurniasih, Desti Li, Zhiwen Lira Ratnasari Magdalena Erlina Michael Alexander Ferdhian Mosavi, Hafizullah Natalia Suwarsih Nugraha, Willy Arya Nyoman Sakyarsih Patra Anggara Prasetya, Nicolas Rafiqi, Farhan Ratih Hurriyati Riska Fitri Ratnafuri Sabira, Zalvatania Salma Saputri, Windy Eka Shelvi Shelvi Triningtyas Elisabeth Putri Gusti Ujang Sumarwan Wina Sugiani Sugana Yohanes Yohanes Yoke Pribadi Kornalius Yoke Pribadi Kornarius