Claim Missing Document
Check
Articles

Found 27 Documents
Search

Exploring Electric Vehicle Purchase Intention in Jakarta: What Attracts Consumers? Sapta Aji Yudistira; Daniel Tumpal Hamonangan Aruan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7257

Abstract

The transition to electric vehicles (EVs) is a global strategy aimed at reducing greenhouse gas emissions and mitigating the adverse effects of climate change, particularly in the transportation sector. This study seeks to analyze the factors influencing the purchase intention of EVs in Jakarta, a region with a low adoption rate despite various governmental incentives. Employing a combined framework of the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM), the research examines the influence of attitudes toward EVs, perceived usefulness, perceived risk, environmental concern, and subjective norms on purchase intention. Additionally, moderating variables such as monetary incentives, non-monetary incentives, and personal norms are evaluated to understand their role in strengthening or weakening the relationships between independent and dependent variables. Data were collected through a survey of 300 respondents in Jakarta and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings aim to provide empirical insights to enrich the literature on environmentally friendly technology adoption and serve as a reference for policymakers and automotive industry stakeholders in formulating effective strategies to accelerate EVadoption in Indonesia.
EXAMINING INDONESIAN TOURISTS' OUTLOOK ON RURAL TOURISM: QUALITATIVE ANALYSIS OF SERVQUAL AND E-SERVQUAL DIMENSIONS Mochammad Jibril; Daniel Tumpal Hamonangan Aruan
Jurnal Manajemen dan Bisnis Performa Vol. 21 No. 1 (2024)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v21i1.3354

Abstract

This research aims to explore the role of digital transformation in enhancing the rural tourism industry through PT. Teknologi Pandu Wisata (Pandooin). It focuses on utilizing consumer preferences to improve the quality of tourism products, the role of marketplaces in enhancing online purchase intention, and evaluating custom itinerary features on customer satisfaction. Additionally, the study contributes to the development of SERVQUAL and E-SERVQUAL theories by exploring new dimensions, including security and additional services such as travel documentation, as well as website flexibility. By employing a qualitative approach through in-depth interviews and triangulating data from various sources, this research is expected to provide relevant and holistic insights into the role of digitalization in improving the quality of rural tourism.
The Effect of Construal Level And Spatial Distance in Tourism Destination Advertising on Destination Image And Visit Intention Fahmi Ihza Rinaldy; Daniel Tumpal
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.52135

Abstract

This study examines the destination image differences travel destination advertisements based on the construal level and spatial distance strategies using the Analysis of Variance (ANOVA) test. This study also tested the effect of destination image towards visit intention using the Macro PROCESS with the SPSS software. This research used a factorial design of 2 construal level (high vs low) x 2 spatial distance (far vs near) involving 120 student participants. Before doing the main test, in this study, a manipulation check was made to ensure that the participants understood the scenario and stimuli created by the researcher. The measured variable consisted of destination image (5 indicators), and visit intention (5 indicators). All of the measures used 5 points Likert scale. In this study, using the ANOVA's main effect, different construal level and spatial distance conditions resulted in significant differences in destination image. It was also found that the combination between construal level and spatial distance produced a significant interaction effect difference in destination image. This study also proved that destination image had a positive effect on reservation intention.
From screen to shopping cart: The effect of congruence, wishful identification, and source credibility on live streaming shopping in Indonesia Raya Notonegoro; Daniel Tumpal Hamonangan Aruan
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i1.18994

Abstract

Live streaming commerce is a sales channel that is currently often used by business people to market their products, such as fashion products. TikTok is one of the most used live-streaming commerce platforms in Indonesia. Fashion products are a type of product that has a high number of live streamers with high rankings in the live Shopping feature found on the TikTok platform. Seeing the intense competition among live streamers, researchers searched for factors that can influence parasocial relationships, purchase intentions, and consumer behavioral loyalty in the context of live-streaming shopping. The research was conducted using data obtained from 350 respondents who are active users of TikTok and have watched live-streaming shopping on TikTok. Data were obtained using the non-probability sampling method by distributing online surveys. The results of the tests show that all hypotheses are supported by the data obtained, except those related to the influence of attractiveness and expertise on parasocial relationships or unilateral relationships felt by consumers towards live streamers in live streaming commerce TikTok. This research contributes to business people and live streamers, especially related to growing parasocial relationships, purchase intentions, and behavioral loyalty of TikTok Live consumers.
The Moderation of Health Motivation on The Adoption of Wearable Health Devices (WHD), Quantitative Study of Millennials in Indonesia Eries Setiyawan; Daniel Tumpal Hamonangan Aruan
Journal of Economics and Management Vol. 4 No. 3 (2026): Journal of Economics and Management, September 2026
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v4i3.582

Abstract

The rapid growth of wearable health devices (WHD) has not been matched by equivalent adoption, particularly in emerging economies such as Indonesia. Previous studies have primarily focused on technological determinants, while the moderating role of health motivation in linking behavioral intention to actual usage remains underexplored. This study extends the Technology Acceptance Model (TAM) by integrating perceived product value and health motivation to explain WHD adoption among Indonesian millennials. A quantitative approach with a cross-sectional survey design was employed. Data were collected from 350 millennial respondents in Indonesia and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The measurement model assessment confirmed that all variables met the criteria for validity and reliability. The findings reveal that health motivation significantly moderates the relationship between intention to use and actual usage of WHD. Perceived compatibility, perceived technology accuracy, and perceived usefulness positively and significantly influence perceived product value. In addition, perceived product value significantly affects intention to use, while intention to use and health motivation significantly affect actual WHD usage. Conversely, perceived cost, perceived personal privacy, and social image do not significantly influence perceived product value. These results indicate that WHD adoption among Indonesian millennials is primarily driven by functional factors, including device compatibility with users’ lifestyles, technological accuracy, usefulness, perceived product value, and health motivation. This study contributes theoretically to the literature on health technology adoption and provides practical implications for WHD manufacturers in developing marketing strategies focused on product value and health motivation.
Beyond Influence: How Influencer Credibility and Self-Congruence Drive Skincare and Bodycare Purchase Intention Among Millenials and Gen Z Tazkia Prifa Maharani; Daniel Tumpal Hamonangan Aruan
International Journal of Business Studies Vol. 9 No. 3 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i3.384

Abstract

In today's digital age, beauty influencers play a big role in shaping how people choose skincare and bodycare products. This study looks at how two factors source credibility (how trustworthy an influencer seems) and self-influencer congruence (how similar the influencer feels to the consumer) affect the purchase intentions of Millennials and Gen Z in Indonesia. The research also explores whether parasocial relationships (feelings of closeness with an influencer) and trust help explain this influence. Using survey data from 360 social media users who follow beauty influencers, the study applied statistical analysis (PLS-SEM) to test these relationships. Results show that both credibility and similarity significantly impact purchase intentions—both directly and through trust and parasocial bonds. These psychological connections are key in turning influencer influence into actual buying behavior. This study helps improve our understanding of influencer marketing and gives brands insights on how to create more authentic and effective campaigns by choosing influencers who resonate well with their audience.
Exploring the Influence of Perceived Social Media Marketing Activities on K-Pop Fan Behavior in Indonesia: A Mediation Model in the Entertainment Industry (Study Case Fans of SM Entertainment Artist) Alfikri Oktavian Yudhistira; Daniel Tumpal Hamonangan Aruan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7699

Abstract

Social media marketing has become a key strategy for building relationships between brands and consumers. In the entertainment industry especially in K-Pop companies like SM Entertainment actively implement Social Media Marketing Activities (SMMAs) to boost fan engagement and influence purchasing decisions. This study aims to examine the effect of perceived SMMAs on purchase intention, brand loyalty, and impulsive buying among K-Pop fans in Indonesia, while considering the mediating roles of brand trust, brand experience, and brand love. The study focuses on K-Pop fans who are active on social media and interact with promotional content from SM Entertainment’s artists. Data were collected from 316 respondents via an online survey and analyzed using Structural Equation Modeling (SEM) based on the Stimulus–Organism–Response (S-O-R) framework. In this model, SMMAs act as the stimulus, brand trust, brand experience, and brand love serve as the organism, and purchase intention, brand loyalty, and impulsive buying represent the consumer response. The findings show that perceived SMMAs significantly influence brand trust, which in turn enhances brand experience and brand love. These three factors directly and sequentially impact purchase intention, brand loyalty, and impulsive buying. The results emphasize the importance of social media marketing strategies in shaping trust, emotional connection, and meaningful experiences that drive fan behavior. Practically, entertainment companies can use these insights to design more effective and emotionally engaging digital marketing strategies to stay competitive.