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All Journal IPTEK Journal of Proceedings Series Manajemen Bisnis Kompetensi MIX : Jurnal Ilmiah Manajemen Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Supply Chain Management Jurnal Samudra Ekonomi dan Bisnis International Journal of Business Studies International Journal of Economics Development Research (IJEDR) Jurnal Scientia Journal of Social Research Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Journal of Economics and Management Scienties IIJSE Jurnal manajemen dan bisnis (Performa)
Daniel Tumpal H. Aruan
Department Of Management, Faculty Of Management And Business, Universitas Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Transportation Other

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Beyond Influence: How Influencer Credibility and Self-Congruence Drive Skincare and Bodycare Purchase Intention Among Millenials and Gen Z Maharani, Tazkia Prifa; Aruan, Daniel Tumpal Hamonangan
International Journal of Business Studies Vol. 9 No. 3 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i3.384

Abstract

In today's digital age, beauty influencers play a big role in shaping how people choose skincare and bodycare products. This study looks at how two factors source credibility (how trustworthy an influencer seems) and self-influencer congruence (how similar the influencer feels to the consumer) affect the purchase intentions of Millennials and Gen Z in Indonesia. The research also explores whether parasocial relationships (feelings of closeness with an influencer) and trust help explain this influence. Using survey data from 360 social media users who follow beauty influencers, the study applied statistical analysis (PLS-SEM) to test these relationships. Results show that both credibility and similarity significantly impact purchase intentions—both directly and through trust and parasocial bonds. These psychological connections are key in turning influencer influence into actual buying behavior. This study helps improve our understanding of influencer marketing and gives brands insights on how to create more authentic and effective campaigns by choosing influencers who resonate well with their audience.
EXAMINING INDONESIAN TOURISTS' OUTLOOK ON RURAL TOURISM: QUALITATIVE ANALYSIS OF SERVQUAL AND E-SERVQUAL DIMENSIONS Mochammad Jibril; Daniel Tumpal Hamonangan Aruan
Jurnal Manajemen dan Bisnis Performa Vol. 21 No. 1 (2024)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v21i1.3354

Abstract

This research aims to explore the role of digital transformation in enhancing the rural tourism industry through PT. Teknologi Pandu Wisata (Pandooin). It focuses on utilizing consumer preferences to improve the quality of tourism products, the role of marketplaces in enhancing online purchase intention, and evaluating custom itinerary features on customer satisfaction. Additionally, the study contributes to the development of SERVQUAL and E-SERVQUAL theories by exploring new dimensions, including security and additional services such as travel documentation, as well as website flexibility. By employing a qualitative approach through in-depth interviews and triangulating data from various sources, this research is expected to provide relevant and holistic insights into the role of digitalization in improving the quality of rural tourism.
Co-Authors Adhi Darmawan Supriadi Adhiguna, Hizky Mahar Alfdian Wizqi Putri Amirullah, Taufik Erna Sofriana Imaningsih Gabriella Olivia Kristi Ignatius Heruwasto Joseph Julian Aslan Kristi, Gabriella Olivia Kwee, Evan Ariestine Nathanael Maharani, Tazkia Prifa Matra, Velisia Visiana Mochammad Jibril Moulidhanty, Tiara Annisa Adhi Notonegoro, Raya Pradipta, Fristyan Prijono Tjiptoherijanto Ramadhan, Muhammad Alvin Ariq Rocky Tarsisius Pantouw Sampurno, Ponco Stacia Reviany Mege Stacia Reviany Mege Thesia, Fandhy Achmed Belkaoui Yuaniko Paramitra