Article Per Year (5 Year)
p-Index From 2021 - 2026
2.715
P-Index
This Author published in this journals
All Journal IPTEK Journal of Proceedings Series Manajemen Bisnis Kompetensi MIX : Jurnal Ilmiah Manajemen Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia International Journal of Supply Chain Management Jurnal Samudra Ekonomi dan Bisnis International Journal of Business Studies International Journal of Economics Development Research (IJEDR) Jurnal Scientia Journal of Social Research Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Journal of Economics and Management Scienties IIJSE
Daniel Tumpal H. Aruan
Department Of Management, Faculty Of Management And Business, Universitas Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Transportation Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Beyond Influence: How Influencer Credibility and Self-Congruence Drive Skincare and Bodycare Purchase Intention Among Millenials and Gen Z Maharani, Tazkia Prifa; Aruan, Daniel Tumpal Hamonangan
International Journal of Business Studies Vol. 9 No. 3 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i3.384

Abstract

In today's digital age, beauty influencers play a big role in shaping how people choose skincare and bodycare products. This study looks at how two factors source credibility (how trustworthy an influencer seems) and self-influencer congruence (how similar the influencer feels to the consumer) affect the purchase intentions of Millennials and Gen Z in Indonesia. The research also explores whether parasocial relationships (feelings of closeness with an influencer) and trust help explain this influence. Using survey data from 360 social media users who follow beauty influencers, the study applied statistical analysis (PLS-SEM) to test these relationships. Results show that both credibility and similarity significantly impact purchase intentions—both directly and through trust and parasocial bonds. These psychological connections are key in turning influencer influence into actual buying behavior. This study helps improve our understanding of influencer marketing and gives brands insights on how to create more authentic and effective campaigns by choosing influencers who resonate well with their audience.
Co-Authors Adhi Darmawan Supriadi Adhiguna, Hizky Mahar Alfdian Wizqi Putri Amirullah, Taufik Erna Sofriana Imaningsih Gabriella Olivia Kristi Ignatius Heruwasto Joseph Julian Aslan Kristi, Gabriella Olivia Kwee, Evan Ariestine Nathanael Maharani, Tazkia Prifa Matra, Velisia Visiana Moulidhanty, Tiara Annisa Adhi Notonegoro, Raya Pradipta, Fristyan Prijono Tjiptoherijanto Ramadhan, Muhammad Alvin Ariq Rocky Tarsisius Pantouw Sampurno, Ponco Stacia Reviany Mege Stacia Reviany Mege Thesia, Fandhy Achmed Belkaoui Yuaniko Paramitra