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All Journal Binus Business Review EQUILIBIRIA BENING Enrichment : Journal of Management Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING

Lukmanul Hakim

Prodi Manajemen Universitas Riau Kepulauan Batam

Author-ID : 2717382

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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ANALISIS PENGARUH BRAND IMAGE, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KARTU PRABAYAR TELKOMSEL (Studi Kasus Pada Mahasiswa Prodi Manajemen Unrika Batam) lukmanul hakim; Maris Dilla ayu
EQUILIBIRIA Vol 5, No 2 (2018): Desember 2018
Publisher : Universitas Riau Kepulauan

ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui apakah ada pengaruh terhadap citra merek, promosi dan harga sebagai variabel bebas terhadap keputusan pembelian dan pengaruh simultan terhadap keputusan pembelian kartu prabayar Telkomsel. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif, dengan populasi 300 orang yang pasti pengguna Telkomsel, sedangkan jumlah sampel sebanyak 75 responden ditentukan berdasarkan rumus Slovin dengan tingkat kesalahan 10%. Metode analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda, dimana sebelumnya diuji validitas, reliabilitas dan asumsi klasik. Untuk hasil pengujian menggunakan program SPSS versi 16. Berdasarkan hasil penelitian, dapat disimpulkan. Pertama, variabel Citra Merek menunjukkan nilai thitung = 3,208 dengan signifikansi 0,002. Dengan menggunakan signifikansi 0,05 batas nilai signifikansi kurang dari 0,05 dengan arah koefisien positif, sehingga diperoleh bahwa Citra Merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Kedua hasil pengujian diperoleh nilai thitung untuk variabel Promosi = -2.671 dengan signifikansi 0,009. Menggunakan batas signifikansi 0,05, nilai signifikansi kurang dari 0,05. Dengan arah koefisien positif, maka diperoleh bahwa Promosi memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Ketiga, hasil pengujian diperoleh nilai thitung untuk variabel Harga = 3,405 dengan signifikansi 0,001. Dengan menggunakan batas signifikansi 0,05 nilai signifikansi kurang dari 0,05. Dengan arah koefisien positif, maka diperoleh bahwa Harga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Diketahui bahwa dari semua variabel independen, yang memberikan pengaruh dominan terhadap keputusan pembelian kartu prabayar Telkomsel, dapat dilihat dari semua nilai signifikansi di bawah 0,05. Sementara secara simultan terdapat pengaruh positif dan signifikan antara citra merek, promosi dan harga terhadap keputusan kartu prabayar Telkomsel dengan nilai Fcount 10.765 dengan tingkat signifikansi 0,000 0,05. Kata kunci: Citra Merek, Promosi, Harga, Keputusan Pembelian

PENGARUH KOMPENSASI, MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. PASSION PLASTICS DI KOTA BATAM Ana Rio Fika; Lukmanul Hakim; Catur Fatchu Ukhriyawati
EQUILIBIRIA Vol 3, No 1 (2016): Juni 2016
Publisher : Universitas Riau Kepulauan

The study entitled "The Effect of Compensation, work motivation and Work Environment on Employee Performance PT. Passion Plastics in Batam "aims to determine whether the compensation, work motivation and work environment, either partially or simultaneously affect the performance of employees. To examine these issues, the questionnaire was distributed to 40 employees. Then the data were analyzed using SPSS version 21 o'clock analysis techniques. The results of the study showed that partially compensate positive and significant effect on the performance of employees with regression coefficient 2.143 and significant level of 0.039. Further work motivation and no significant negative impact on employee performance seen that the value of the regression coefficient of -1.277 and a significant level of 0.210. Then the work environment are positive and significant impact on the performance of employees with regression coefficient 3.283 with a significant level of 0.002. Based on simultaneously (Test F) there is a significant effect and positive effect on employee performance with regression coefficient 6.071 and significant level of 0.002.

THE EFFECT OF PRICE, QUALITY OF PRODUCT AND QUALITY OF SERVICE TO PURCHASE INTEREST IN SEA TRANSPORTATION SERVICE AT PT. MARINATAMA GEMANUSA BATAM ROUTE TELAGA PUNGGUR - TG. PINANG. Riky Aprianto; Lukmanul Hakim
EQUILIBIRIA Vol 3, No 2 (2016): Desember 2016
Publisher : Universitas Riau Kepulauan

This thesis titled "The Effect Of Price, Quality Of Product, And Quality Of Service To Purchase Interest In Sea Transportation Service At PT. MARINATAMA GEMANUSA BATAM Route Telaga Punggur – TG. Pinang ". The purpose of this study was to determine the influence of the implementation of price, qualiy of product and quality of service to purchase interest in sea transportation service at PT. Marinatama Gemanusa Batam. Data collected through questionnaires and conducted on 100 respondents. Analysis of the data in this study using SPSS version 20. The sample technique based on statistical and research estimated using the formula slovin with an error rate of 5 % - 10% and testing techniques of data used in this study include testing the validity of the factor analysis, Cronbach alpha reliability test . Classical assumption test and multiple linear regression analysis, to test and prove the research hypothesis.Hypothesis testing using t test showed that the variable force price and service eis not effect on purchase interest and quality of product variables effect the variable purchase interest. Then through the F test can be seen that both the independent variables simultaneously effect the dependent variable. Figures adjusted R2 of 0.365 indicates that 36.5% price, quality of product, quality of service variable can be explained by the independent variables in the regression equation, while the remaining 63.5% is explained by other variables outside the two variables used in the study

PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN PELANGGAN PADANG GOLF SUKAJADI Anggi Sadela; Lukmanul Hakim
EQUILIBIRIA Vol 1, No 1 (2014): Juni 2014
Publisher : Universitas Riau Kepulauan

This research was conducted in Padang Golf Sukajadi. The purpose of this study was to determine the effect of service quality, price and location Customer Satisfaction Padang Golf Sukajadi.This research was conducted with survey approach that consists of variable service quality, price and location (X), and Customer Satisfaction (Y). To prove the influence The Effect Service Quality, Price and Location CustomerSatisfaction, the authors collected data by distributing questionnaires as much as 87 respondents in the sample taken from Padang Golf Sukajadi customers who use the services Padang Golf Sukajadi. Results were collected through questionnaires were processed using the application program Statistical Product and Service Solutions (SPSS) version 20. The results showed that the variable quality of service (X1) individually do not have a positive and significant impact on customer satisfaction variable (Y), because tcount 1,266 ≤ of ttable 1663, the price variable (X2) individually have a positive and significant impact on the variable customer satisfaction (Y), because tcount 4,555 ≥ of ttable 1663, the variable location (X3) individually have a positive influence and signifiikan to variable satisfaction customer (Y), because tcount 1.752≥ of ttable 1,663. Quality of service, price and locations together providing positive and significant impact on customer satisfaction results of calculations for values ≥ 47.137 Fhitung Ftable by 2.08.

Co-Authors Ade Parlaungan Nasution Ana Rio Fika Anggi Sadela Arnesih Arnesih Catur Fatchu Ukhriyawati Dini Anggraini Eki Saputra Endiet Jaloe Prasetiyo Fini Fisielia Kalvin Rico Telaumbanua Kepi Kusumayanti Maris Dilla ayu Ramon Zamora Ridho Saputra Riky Aprianto Ronni Yanto Shafie Mohamed Zabri Sri Langgeng Ratnasari Syafrul Bahri Tanjung, Rona Tibrani Tibrani

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