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All Journal Journal of Economic, Bussines and Accounting (COSTING) IKRA-ITH EKONOMIKA JSHP (Jurnal Sosial Humaniora dan Pendidikan) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Journal of Global Business and Management Review REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) International Journal of Business, Technology, and Organizational Behavior (IJBTOB) International Journal of Community Service Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Indonesian Journal of Innovation Studies Balance : Jurnal Akuntansi dan Manajemen JOEL: Journal of Educational and Language Research Journal of Innovative and Creativity Jurnal Ragam Pengabdian
Elvina, Elvina
Fakultas Ekonomi Dan Bisnis Universitas Labuhanbatu
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Kualitas Produk, Harga Dan Keamanan Layanan Pelanggan Terhadap Kepuasan Konsumen Di Tik Tok Shop Di Rantauprapat Risma Afrida Ritonga; Sumitro Sarkum; Elvina Elvina
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.7673

Abstract

Research that aims to determine the effect of product quality, price, and customer service security on customer satisfaction on the Tiktok Shop application in rantauprapat. is the result of quantitative research, which aims to answer questions about the effect of product quality, price, and customer service security on customer satisfaction on the tiktok shop application. the research method I used was quantitative research using the survey method. In sampling using google form or questionnaire with 100 respondents. data collection techniques using a questionnaire processed using SPSS version 23. Data analysis using multiple linear regression. The results showed that product quality (X1) did not have a positive effect on the Consumer Satisfaction variable at tik tok shop. Then the significant value of the t value is 1.532 < t table 1.987, this means that the variable effect of product quality does not have a positive effect on the Consumer Satisfaction variable. Then the significant value is 0.129 < 0.05, which means that the variable effect of product quality is not significant on the Consumer Satisfaction variable, Price (X2) The calculated t value is 4.287> t table 1.987, this means that the price variable has a positive effect on the purchase satisfaction variable. Then the significant value is 0.00 <0.05, which means that the Price variable has a significant effect on the Consumer Satisfaction variable, customer service security (X3) The calculated t value is 2.407> t table 1.987, this means that the service security variable has a positive effect on the Consumer Satisfaction variable. Then the significant value is 0.018 <0.05, which means that the significant variable between security and purchasing decisions on the tik tok shop, has an effect on consumer purchasing decisions in the TikTik Shop application. Research shows that the variables influence product quality, price, security services on customer satisfaction at the Tik Tok shop. Keywords: Product Quality, Price, Security Services, Consumer Satisfaction
Analisis Pengaruh Kepercayaan, Kualitas Pelayanan dan Keamanan terhadap Minat Beli Konsumen pada Platform Shoppe Evannde Nababan; Zulkarnain Nasution; Elvina Elvina
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 7 No. 3 (2023): Volume 7 Nomor 3 Agustus 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v7i3.12712

Abstract

Penelitian ini berjudul “Analisis Pengaruh Kepercayaan, Kualitas Pelayanan dan Keamanan Terhadap Minat Beli Konsumen Pada Platform Shoppe”. Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan, kualitas pelayanan dan keamanan terhadap minat beli konsumen pada Paltform Shoppe. Masalah penelitian ini adalah apakah kepercayan, kualitas pelayanan dan keamanan berpengaruh positif terhadap minat beli pada Platform Shopee. Jenis penelitian yang digunakan adalah deskriptif dengan metode survei. Sampel penelitian adalah sebanyak 100 pelanggan, dan data yang dikumpulkan adalah primer serta sekunder. Model analisis menggunakan regresi linier berganda, korelasi, koefisien determinasi, serta pengujian hipotesis menggunakan student t-test. Hasil penelitian menunjukkan pengaruh positif dan signifikan dari kepercayaan, kualitas pelayanan dan keamanan terhadap minat beli konsumen pada Platform Shoppe
Pengaruh Kualitas Pelayanan, Harga Jual, Cita Rasa dan Atmosfer Terhadap Keputusan Pembelian Makanan Pada Cafe CKC Corner di Rantauprapat Sri Wulandari; Elvina Elvina; Fauziah Hanum
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3643

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, harga jual, cita rasa, dan atmosfer terhadap keputusan pembelian makanan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain survei. Data diperoleh melalui penyebaran kuesioner kepada responden yang merupakan konsumen pada usaha kuliner, kemudian dianalisis menggunakan teknik analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa keempat variabel independen berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara parsial, kualitas pelayanan terbukti meningkatkan kepercayaan dan kenyamanan konsumen, harga jual yang wajar dan kompetitif mendorong persepsi nilai yang positif, cita rasa yang baik memberikan kepuasan langsung terhadap pengalaman konsumsi, sedangkan atmosfer yang nyaman memperkuat suasana emosional dalam proses pembelian. Secara simultan, keempat variabel tersebut memberikan kontribusi yang kuat terhadap peningkatan keputusan pembelian makanan. Temuan ini mempertegas bahwa keputusan pembelian tidak hanya dipengaruhi oleh faktor rasional seperti harga, tetapi juga oleh faktor emosional dan pengalaman konsumsi yang menyeluruh. Oleh karena itu, pelaku usaha kuliner perlu mengelola pelayanan, harga, cita rasa, dan atmosfer secara terpadu untuk menciptakan kepuasan serta loyalitas konsumen.
Sosialisasi Strategi Pemasaran Platform E-Commerce pada UMKM PKM di Kelurahan Pondok Batu Kecamatan Sarudik Kabupaten Tapanuli Tengah Delita Sihotang; Hadijah Sipahutar; Amaludin Sikumbang; Junaidi Mustofa Harahap; Elvina
Jurnal Ragam Pengabdian Vol. 1 No. 3 (2024): September-Desember "Implementation of Social Service Programs to Increase Commu
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/qt64re08

Abstract

Tahun 2015, Indonesia memasuki era globalisasi yakni Kawasan Perdagangan Bebas ASEAN (AFTA) dan Masyarakat Ekonomi ASEAN (MEA). Usaha Mikro, Kecil dan Menengah (UMKM) adalah salah satu benteng pertahanan ekonomi nasional, dimana bila tidak diperhatikan secara serius maka pertumbuhan ekonomi nasional akan rapuh. Dalam hal ini perlu perhatian khusus untuk para UMKM terutama masalah pemasaran. Dalam upaya untuk mengembangkan indutri kecil, menengah, maka kelemahan-kelemahan tersebut harus diatasi. Disinilah peran Perguruan Tinggi sebagai lembaga pendidikan dapat lebih berperan serta membantu mengatasi permasalahan yang ada sehingga diharapkan para UMKM dapat terus berperan dalam pertumbuhan dan pembangunan ekonomi Indonesia. Menyadari akan permasalahan tersebut, kami Dosen Sekolah Tinggi Ilmu Ekonomi Al Washliyah Sibolga Jurusan Bisnis Digital adalah salah satu Perguruan Tinggi yang perduli terhadap lingkungan masyarakat sekitar merencanakan akan melaksanakan kegiatan pengabdian masyarakat yang diharapkan mampu menambah pengetahuan dalam hal pemasaran bisnis melalui internet marketing (E-Commerce), serta dapat memotivasi para UMKM dapat menjalankan usahanya secara profesional.
Training For Making Handsanitizer From Betel Leaf Extract and Lime Oranges in Smp Negeri 2 Na Ix-X Sumberjo, Labuhanbatu Utara Regency Bella Anggelia; Elvina Elvina; Novrihan Leily Nasution
International Journal Of Community Service Vol. 2 No. 1 (2022): February 2022 (Indonesia - Malaysia - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i1.77

Abstract

The purpose of community service is to overcome the demand for hand sanitizers during the current covid-19 pandemic. To overcome the limited supply of Handsanitizer, the author took the initiative to make it from natural ingredients from betel leaf extract andlime. Choosing to use natural ingredients that are easily found such as betel leaf and lime, because these materials are very easy to find in the neighborhood so it can make it easier to carry out the training. The location of this community service is at SMP Negeri 2 Na IX-X Sumberjo. The target of PKM this time is class IX-1 students, totaling 27 students. The method used is the method of observation, discussion and training. The main purpose of this PKM is to provide information to students of SMP Negeri 2 NA XI-X Sumberjo how to make natural hand sanitizer. And use the materials around them to make a natural hand sanitizer without alcohol.
Exploring The Potential Of Coastal Areas In An Effort To Use And Empower Regional Results And Evaluate The Economy Of The Community In The Village Sei Pegantungan Panai Hilir District Labuhanbatu Regency Novrihan Leily Nasution; Budi Pebriani; Elvina Elvina; Eva Julyanti; Yusmaidar Sepriani; Nurainun Gulo
International Journal Of Community Service Vol. 2 No. 3 (2022): August 2022 (Indonesia - Malaysia - Kamboja)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i3.105

Abstract

This study aims to explain about exploring the potential of the Labuhanbatu Regency area in coastal areas as an improvement and development of the results of coastal areas to be empowered and marketed in the labuhanbatu area itself and at the national level conducted by several academics, namely lecturers of the Faculty of economics to the village government and the community of SEI Pegantungan Village Panai Hilir district. Where in this study also explains the impact of the potential empowerment of coastal areas on the income of village communities, as well as other supporting factors. The method is qualitative descriptive research that is by collecting data through observation, interviews, and documentation of the object of research. Data analysis technique is to use descriptive analysis. The results of this research in Sei Pegantungan village show that first, the increase and development of rice crops as a staple food of the community itself and can also be marketed to other regions as input of local revenue to the government conducted by a lecturer at the Faculty of Economics and Business, University of Labuhanbatu through the establishment of a farming group . Second, the increase in the income of people who participate in farming groups. Third, internal and external factors that support the development carried out by lecturers of the Faculty of Economics and Business, University of Labuhanbatu, village government, and also the SEI Pegantungan Village Community, Panai Hilir district in Labuhanbatu Regency.
Building A Young Entrepreneur Soul With King Bean Raja Parinsal Nasution; Elvina Elvina; Novrihan Leily Nasution
International Journal Of Community Service Vol. 2 No. 3 (2022): August 2022 (Indonesia - Malaysia - Kamboja)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i3.111

Abstract

Entrepreneurship is a creative and innovative ability that is used as the basis, tips, and resources to find opportunities for success. Having an entrepreneurial spirit means encouraging an independent, creative, innovative, responsible, disciplined mentality, and not giving up easily, like an entrepreneur when starting his business from the bottom. solve the problem at hand. 1. Preparation stage 2. Availability of supporting tools The method of implementing community service regarding Building a Young Entrepreneurial Spirit with Kacang Raja consists of: 1. Material preparation 2. Service techniques in the form of socialization/introduction and discussion as well as manufacturing training. 3. Community service time will be held on January 21, 2022. In order to find out the understanding of the implementation of community service, the writing team distributed a questionnaire/questionnaire related to the level of community understanding of the implementation of community service through outreach activities. exploration of 20 respondents. SMEs can be developed sustainably through improving people (improvement of human resources quality), process (optimization of work processes and services), product (quality of goods), and technology (utilization of technology) which will ultimately generate better profits.
Analysis Price and Promotion of Customer Loyalty in Modern Retail Shopping Centers in The Pandemic Time Covid-19 Through The Purchase Decision Strategy as Moderation Alya Zulfa Cahyani; Elvina; Agus Rahmat Hermawanto; Novrihan Leily Nasution
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 1 No. 1 (2021): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v1i1.5

Abstract

This study aims to determine how much influence there is in terms of price, promotion, and customer loyalty through the strategy of consumer purchasing decisions as moderation, this research is very important in finding a marketing strategy solution for modern retail shopping centers in PANDEMIC COVID-19 conditions. This research uses quantitative methods with a sample of 258 SME companies using SEM analysis Amos 23. The results of the study strengthen the significant influence of price strategy and promotion of modern retail shopping centers on customer loyalty with purchasing decisions as moderation. This research is an evaluation of the shopping center marketing strategy in modern retail to carry out a strategy to survive in the COVID-19 PANDEMIC. The results show that the application of price and promotion of modern retail shopping centers to customer loyalty with purchasing decisions as moderation is very significant. We discuss the implications of these findings to be able to save modern retailers, which are currently not operating, the advice is given as soon as possible by modern retailers to improve their marketing methods by increasing competitive prices, proper promotion by giving attractive discounts to keep consumers loyalty. Keywords: customer loyalty, price, promotions, purchase decisions.
Pengaruh Kualitas Pelayanan, Harga, dan Kualitas Produk terhadap Kepuasan Konsumen pada Usaha Fotocopy UD Hasby di Sigambal Nurhapsah Hasibuan; Elvina Elvina; Yanto Zelibu
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, harga, dan kualitas produk terhadap kepuasan konsumen pada Usaha Fotocopy UD Hasby di Sigambal. Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan jenis penelitian explanatory research. Populasi dalam penelitian ini adalah seluruh konsumen yang menggunakan jasa Fotocopy UD Hasby di Sigambal yang jumlahnya tidak diketahui secara pasti. Sampel ditentukan menggunakan teknik accidental sampling dengan perhitungan rumus Cochran, sehingga diperoleh sebanyak 96 responden. Pengumpulan data dilakukan melalui kuesioner, sedangkan analisis data menggunakan regresi linear berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa secara parsial kualitas pelayanan tidak berpengaruh signifikan terhadap kepuasan konsumen, dengan nilai signifikansi sebesar 0,261 > 0,05. Harga berpengaruh positif dan signifikan terhadap kepuasan konsumen dengan nilai signifikansi sebesar 0,001 < 0,05. Kualitas produk juga berpengaruh positif dan signifikan terhadap kepuasan konsumen dengan nilai signifikansi sebesar 0,000 < 0,05. Secara simultan, kualitas pelayanan, harga, dan kualitas produk berpengaruh signifikan terhadap kepuasan konsumen, yang ditunjukkan oleh nilai F hitung sebesar 128,447 dengan signifikansi 0,000 < 0,05. Kualitas produk merupakan variabel yang paling dominan dalam memengaruhi kepuasan konsumen. Penelitian ini menunjukkan pentingnya mempertahankan kualitas produk dan menetapkan harga yang sesuai dengan harapan konsumen untuk meningkatkan kepuasan konsumen.
Digital Marketing Innovation Triggers Spontaneous Purchases Among University Online Shoppers: Inovasi Digital Memicu Pembelian Spontan Pada Mahasiswa Pembelajaran Daring Umi Kalsum; Elvina Elvina; Junita Lubis
Indonesian Journal of Innovation Studies Vol. 27 No. 4 (2026): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i4.2264

Abstract

General Background Digital marketing strategies actively utilize psychological triggers to accelerate consumer decision processes. Specific Background Among university students navigating online applications, time-limited sales, direct interactive broadcasts, and cost-reduction incentives present a complex combination of stimuli that circumvent deliberate purchasing. Knowledge Gap Although separate studies have explored these features individually, existing consumer behavior literature lacks a comprehensive quantitative model evaluating their simultaneous application on spontaneous purchasing habits among late-stage university demographics. Aims This explanatory quantitative study investigates the concurrent and individual roles of interactive broadcast selling, time-limited discounts, and subsidized shipping on the spontaneous transactions of seventh-semester students. Results Multiple linear regression analysis of 92 purposively sampled respondents revealed that interactive broadcast selling acts as the strongest individual predictor, followed by subsidized shipping and time-limited discounts. Collectively, these three digital marketing mechanisms account for 49.8% of the variance in spontaneous transaction behavior. Novelty This research demonstrates that real-time interactive product demonstrations during broadcasts generate stronger spontaneous behavioral triggers than purely economic incentives like subsidized shipping or time-limited discounts. Implications Digital marketers should prioritize interactive engagement features to maximize immediate sales conversions, while consumers must exercise increased financial restraint when facing highly engaging promotional environments. Highlights Interactive broadcast innovations exert the strongest psychological pressure for immediate transaction completion. Simultaneous digital marketing stimuli account for nearly half of all spontaneous transaction occurrences. Real-time product demonstrations consistently bypass deliberate consumer planning and evaluation phases. Keywords Live Streaming; Flash Sale; Impulsive Buying; Digital Marketing; Electronic Commerce
Co-Authors Agus Rahmat Hermawanto Ali Sahputra Alya Zulfa Cahyani Bagus Susanto Bella Anggelia Budi Pebriani Desmawati Hasibuan Eva Fitria Eva Julyanti Evannde Nababan Fauziah Hanum Furi Windari Hadijah Sipahutar Junaidi Mustofa Harahap Junita Lubis Muhammad Ali Al Ihsan Mulya Rafika Novrihan Leily Nasution Novrihan Leily Nasution Novrihan Leily Nasution Nurainun Gulo Nurhapsah Hasibuan Pitriyani Pitriyani Raja Parinsal Nasution Risma Afrida Ritonga Ruslan Efendi Septika Putri Sihotang, Delita Sikumbang, Amaludin Siti Lam&#039;ah Nasution Sri Wulandari Sumitro Sarkum Syaiful Zuhri Harahap Umi Amalia Nasution Umi Kalsum Yanto Zelibu Yudi Prayoga Yusmaidar Sepriani Zulkarnain Nasution