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Pengaruh Harga dan Kualitas Pelayanan Terhadap Loyalitas Pengecer pada Produk Detergen Adin, Alexander Michel Syach Putra; Hadi, Sudharto Prawata; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41864

The growth of the human population and the complexity of modern life have driven an increase in demand for household products. Distributors have an important role in ensuring timely delivery of these products, including detergents, to final consumers. Distributor Makmur Sejahtera Sragen has struggled to maintain retailer loyalty during its 8 years of operation. The distributor was only able to acquire between 39-55 retailers, far below the target of 100 retailers. This research provides the impact of price and service quality on retailer loyalty to Distributor Makmur Sejahtera Sragen. This research is an explanatory and uses a purposive sampling method, taking samples from 45 retailers who have partnered with Distributor Makmur Sejahtera Sragen on selling detergent products for at least six months. Data analysis was carried out using SPSS 25 software. The research results showed that price, service quality and price with service quality significantly influenced retailer loyalty. Recommendations include continuous improvements in service quality by improving responsiveness, delivery conditions, coordination with retailers, and overcoming external distribution barriers. Providing additional incentives and benefits to retailers can increase their loyalty.Keywords: Customers Loyalty; Distribution; Price; Retailer Loyalty; Service QualityPertumbuhan populasi manusia dan kompleksitas kehidupan modern telah mendorong permintaan yang meningkat untuk produk rumah tangga. Distributor memiliki peran penting untuk bisa diandalkan dalam memastikan pengiriman tepat waktu produk-produk ini, termasuk deterjen, kepada konsumen akhir. Distributor Makmur Sejahtera Sragen telah menghadapi tantangan dalam mempertahankan loyalitas pengecer deterjen selama 8 tahun beroperasi. Distributor tersebut hanya mampu memperoleh antara 39-55 pengecer, jauh di bawah yang sudah ditargetkan yaitu sebanyak 100 pengecer. Penelitian ini mengevaluasi dampak harga dan kualitas layanan terhadap loyalitas pengecer terhadap Distributor Makmur Sejahtera Sragen. Penelitian ini berjenis eksplanatory dan menggunakan metode purposive sampling, dengan mengambil sampel dari 45 pengecer yang telah berlangganan produk deterjen Distributor Makmur Sejahtera Sragen selama setidaknya enam bulan. Analisis data dilakukan menggunakan perangkat lunak SPSS 25. Hasil penelitian menunjukkan bahwa harga, kualitas pelayanan, maupun harga dan kualitas pelayanan secara signifikan memengaruhi loyalitas pengecer. Rekomendasi yang diberikan meliputi perbaikan berkelanjutan dalam kualitas layanan dengan meningkatkan responsivitas, kondisi pengiriman, koordinasi dengan pengecer, dan mengatasi hambatan distribusi eksternal. Memberikan insentif dan manfaat tambahan kepada pengecer dapat memperkuat loyalitas mereka.Kata Kunci: Distribusi; Harga; Kualitas Pelayanan; Loyalitas Pelanggan; Loyalitas Pengecer

PENGARUH HARGA, KUALITAS PRODUK, DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SOMETHINC DI KOTA SEMARANG Karimah, Luthfiah; Hadi, Sudharto Prawata; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41210

The beauty care industry has been growing rapidly and consumers have been increasingly paying attention to the needs of their skin so that consumers will search for products that suitable for their skin needs. This has led to intense competition between cosmetic companies including skincare Somethinc, causing a decline in sales during 2022. Therefore, a strategy is needed for purchasing decisions, namely by having a price strategy, product quality, and electronic word of mouth. This study aims to identify the effect of price, product quality, and electronic word of mouth on purchasing decisions. The type of research used is explanatory research. Sampling technique using purposive sampling. In addition, the offline respondent questionnaire sampling methods use accidental sampling and online use snowball sampling. Respondents in this study amounted to 100 respondents. Collecting data using a questionnaire with a Likert Scale measurement. This study uses the auxiliary program from SPSS software (Statistical Package for Social Sciences) version 27.0 and used to test the validity, reliability, correlation coefficient, coefficient of determination, simple and multiple regression analysis, and significance test (t test and F test). The results of this study indicate that there is a positive and significant effect of price on purchasing decisions, there is a positive and significant influence of product quality on product purchasing decisions skincare Somethinc, there is a positive and significant effect of electronic word of mouth on product purchasing decisions skincare Somethinc, and there is a positive and significant influence on price, product quality, and electronic word of mouth to product purchase decisions skincare Somethinc. Based on the results, it is recommended for Somethinc to adjust prices to the target market and product size, develop product designs, clearly inform consumers about product-related complaints, and continue to innovate according to the needs of consumers.Keywords: Price; Product Quality; Electronic Word of Mouth; Purchase Decision.Industri perawatan kecantikan semakin berkembang pesat dan konsumen semakin memperhatikan kebutuhan kulitnya sehingga konsumen akan melakukan pencarian terhadap produk yang sesuai dengan kebutuhan kulit. Hal ini menyebabkan persaingan yang ketat antar perusahaan kosmetik termasuk pada skincare Somethinc sehingga menyebabkan penurunan penjualan selama tahun 2022. Oleh karena itu, diperlukan strategi untuk keputusan pembelian yaitu dengan adanya strategi harga, kualitas produk hingga electronic word of mouth. Penelitian ini bertujuan untuk mengetahui pengaruh dari harga, kualitas produk, dan electronic word of mouth terhadap keputusan pembelian. Tipe penelitian yang digunakan adalah explanatory research. Teknik pengambilan sampel menggunakan purposive sampling. Selain itu, metode pengambilan sampel kuesioner responden secara luring menggunakan accidental sampling dan secara daring menggunakan snowball sampling. Responden dalam penelitian ini berjumlah 100 responden. Pengumpulan data menggunakan kuesioner dengan pengukuran Skala Likert. Penelitian ini menggunakan program bantu dari software SPSS (Statistical Package for Social Sciences) versi 27.0 dan digunakan untuk melakukan uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, analisis regresi sederhana dan berganda, dan uji signifikansi (uji t dan uji F). Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan harga terhadap keputusan pembelian, terdapat pengaruh positif dan signifikan kualitas produk terhadap keputusan pembelian produk skincare Somethinc, terdapat pengaruh positif dan signifikan electronic word of mouth terhadap keputusan pembelian produk skincare Somethinc, dan terdapat pengaruh positif dan signifikan harga, kualitas produk, dan Electronic Word of Mouth terhadap keputusan pembelian produk skincare Somethinc. Berdasarkan hasil maka disarankan untuk Somethinc agar menyesuaikan harga dengan target pasar dan ukuran produk, mengembangkan desain dari produk, menginformasikan secara jelas kepada konsumen mengenai komplain terkait produk, serta terus berinovasi menyesuaikan dengan kebutuhan dari konsumen.Kata Kunci: Harga; Kualitas Produk; Electronic Word of Mouth; Keputusan Pembelian

Pengaruh E-Service Quality, Customer Experience, dan Perceived Value terhadap Behavioral Intention pada Pengguna Grab di Kota Semarang Puspita Dewi, Aulia Nurputtik; Farida, Naili; Hadi, Sudharto Prawata
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43554

Abstract: The development of technology through the internet has led to changes in the lifestyle of Indonesians in terms of transportation. Grab is one of the ride hailing companies that is actively used by Indonesians. In 2020-2021 the number of users outperformed Gojek, Maxim, and InDrive. However, in 2022 Grab experienced a decrease in users of 9.1%. This study was conducted to determine the effect of E-Service Quality, Customer Experience, and Perceived Value on Behavioral Intention for Grab users in Semarang City. The sample size was 100 respondents with non-probability sampling technique, namely purposive sampling. Data collection techniques through questionnaires and literature studies. The type of research is explanatory research with a quantitative approach and is processed using SPPS for windows 25.0 software. The results showed that E-Service Quality has a positive and significant effect on Behavioral Intention, Customer Experience has a positive and significant effect on Behavioral Intention, Perceived Value has a positive and significant effect on Behavioral Intention, E-Service Quality, Customer Experience, and Perceived Value have a positive and significant effect simultaneously on Behavioral Intention. Based on the research results, suggestions that can be given by Grab need to improve service efficiency to be more responsive, innovate by collaborating with other companies, and improve user interaction. Suggestions for future researchers can expand the research locus by including Semarang Regency and adding satisfaction variables as intervening variables.Keywords: e-service quality; customer experience; perceived value; behavioral intentionAbstraksi: Perkembangan teknologi melalui internet menyebabkan perubahan gaya hidup masyarakat Indonesia dalam hal transportasi. Grab merupakan salah satu perusahaan ride hailing yang aktif digunakan masyarakat Indonesia. Pada tahun 2020-2021 jumlah penggunanya mengungguli Gojek, Maxim, dan InDrive. Namun, pada tahun 2022 Grab mengalami penurunan pengguna sebesar 9,1%. Penelitian ini dilakukan untuk mengetahui pengaruh E-Service Quality, Customer Experience, dan Perceived Value terhadap Behavioral Intention pada pengguna Grab di Kota Semarang. Jumlah sampel sebanyak 100 responden dengan teknik pengambilan sampel non-probability sampling, yaitu purposive sampling. Teknik pengumpulan data melalui kuesioner dan studi pustaka. Tipe penelitian berupa penelitian explanatory dengan pendekatan kuantitatif dan diolah menggunakan software SPPS for windows 25.0. Hasil penelitian menunjukkan E-Service Quality berpengaruh positif dan signifikan terhadap Behavioral Intention, Customer Experience berpengaruh positif dan signifikan terhadap Behavioral Intention, Perceived Value berpengaruh positif dan signifikan terhadap Behavioral Intention, E-Service Quality, Customer Experience, dan Perceived Value berpengaruh positif dan signifikan secara simultan terhadap Behavioral Intention. Berdasarkan hasil penelitian, saran yang dapat diberikan Grab perlu meningkatkan efisiensi pelayanan menjadi lebih responsif, melakukan inovasi dengan cara menjalin kerja sama dengan perusahaan lain, serta meningkatkan interaksi penggunanya. Saran untuk peneliti selanjutnya dapat memperluas locus penelitian dengan mengikutsertakan Kabupaten Semarang dan menambahkan variabel satisfaction sebagai variabel intervening.Kata Kunci: e-service quality; customer experience; perceived value; behavioral intention

Analisis Penerapan Produksi Bersih: Studi Kasus Pabrik Tahu Eco dalam Pengelolaan Lingkungan Fajar, Ikhsan Al; Nugraha, Hari Susanta; Hadi, Sudharto Prawata
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.42276

Cleaner production is a holistic approach to environmental management that emphasizes prevention and integration, aiming to reduce risks to both humans and the environment through efficient use of raw materials, energy, and water. Eco-efficiency is key to achieving clean production by minimizing the use of materials and energy, as well as reducing the environmental impact per unit of product. Survey results indicate that the Eco Tofu Factory receives complaints from residents regarding odors, waste, and noise during production. This qualitative study, employing interviews and observations, reveals that the factory's production activities generate emissions and waste that disturb the surrounding community. The factory adopts waste management strategies, such as changing fuel types and reusing water. In response to resident complaints, the owner provides compensation in the form of white tofu. Research recommendations involve implementing clean production practices, including the use of environmentally friendly raw materials, utilization of solid waste, and processing used cooking oil into other products. The total daily cost for the Eco Tofu Factory is estimated at Rp4,481,241 according to the NPO cost calculation.Keywords: Tofu Industry; Cleaner Production; Efficiency.Produksi bersih adalah pendekatan holistik untuk pengelolaan lingkungan yang menekankan pencegahan dan integrasi, bertujuan mengurangi risiko terhadap manusia dan lingkungan melalui penggunaan bahan baku, energi, dan air yang efisien. Eko-efisiensi menjadi kunci dalam mencapai produksi bersih dengan mengurangi penggunaan bahan dan energi serta dampak lingkungan per unit produk. Hasil survei menunjukkan bahwa Pabrik Tahu Eco menghadapi keluhan warga terkait bau, limbah, dan suara bising selama produksi. Tipe penelitian ini merupakan penelitian kualitatif dengan. Wawancara dan observasi menunjukkan bahwa kegiatan produksi pabrik menciptakan emisi dan limbah yang mengganggu masyarakat sekitar. Pabrik mengadopsi strategi pengelolaan limbah, seperti mengganti jenis bahan bakar dan menggunakan kembali air. Untuk menanggapi keluhan warga, pemilik memberikan kompensasi berupa tahu putih. Rekomendasi penelitian melibatkan penerapan praktik produksi bersih, termasuk penggunaan bahan baku ramah lingkungan, pemanfaatan limbah padat, dan pengolahan minyak jelantah menjadi produk lainnya. Total biaya harian Pabrik Tahu Eco mencapai Rp4.481.241 menurut perhitungan biaya NPO.Kata Kunci: Industri Tahu; Produksi Bersih; Efisiensi

ANALISIS PENERAPAN PRODUKSI BERSIH: STUDI KASUS PABRIK TAHU ECO DALAM PENGELOLAAN LINGKUNGAN Fajar, Ikhsan Al; Nugraha, Hari Susanta; Hadi, Sudharto Prawata
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41964

Cleaner production is a preventive and integrated approach to environmental management that aims to reduce risks to people and the environment through the efficient use of raw materials, energy and water to increase productivity. Eco-efficiency is key in achieving cleaner production by reducing the use of raw materials, water, energy and environmental impact per unit of product. Based on the survey results, it was revealed that Eco Tofu Factory received complaints from local residents, which included the smell of smoke and tofu waste, as well as noise arising from production activities. In addition, during the production process, the factory also generates negative impacts in the form of air pollution, noise, liquid waste, solid waste, and used cooking oil, which together contribute to the discomfort of local residents. This research is a qualitative study. Interviews and observations were used as data collection techniques. The resource persons consisted of owners, workers, neighbors, and local community leaders. The results show that the production activities of Eco Tofu Factory cause emissions and waste that disturb the surrounding residents. To manage waste, the factory adopts strategies such as changing the type of firewood and fuel, and reusing water in the production process. In addressing residents' complaints, the owner provides white tofu as compensation. Based on the NPO cost calculation, the total daily cost of Eco Tofu Factory reached Rp4,481,241. Researchers' recommendations include implementing cleaner production practices by reducing and replacing inputs by using more environmentally friendly raw materials to improve efficiency, utilizing solid waste as tempe gembus and animal feed, and processing used cooking oil into biodiesel, soap, candles and other products.Keywords: Tofu Industry, Cleaner Production, Efficiency.Produksi bersih adalah suatu pendekatan pengelolaan lingkungan yang bersifat pencegahan dan terpadu, bertujuan untuk mengurangi risiko terhadap manusia dan lingkungan sekitar melalui penggunaan bahan baku, energi, dan air secara efisien guna meningkatkan produktivitas. Eko-efisiensi menjadi kunci dalam mencapai produksi bersih dengan cara mengurangi penggunaan bahan baku, air, energi, dan dampak lingkungan per unit produk. Berdasarkan hasil survei yang telah dilakukan, terungkap bahwa Pabrik Tahu Eco menerima keluhan dari warga sekitar, yang meliputi bau asap dan limbah tahu, serta suara bising yang timbul akibat kegiatan produksi. Selain itu, selama proses produksi, pabrik juga menghasilkan dampak negatif berupa polusi udara, suara bising, limbah cair, limbah padat, dan minyak jelantah, yang secara bersama-sama memberikan kontribusi pada ketidaknyamanan warga sekitar. Penelitian ini merupakan penelitian kualitatif. Wawancara dan observasi sebagai teknik pengumpulan data. Narasumber terdiri dari pemilik, pekerja, tetangga, serta tokoh masyarakat setempat. Hasil penelitian menunjukkan bahwa kegiatan produksi Pabrik Tahu Eco menimbulkan emisi dan limbah yang mengganggu warga sekitar. Untuk mengelola limbah, pabrik mengadopsi strategi seperti mengganti jenis kayu bakar dan bahan bakar, serta menggunakan kembali air pada proses produksi. Dalam mengatasi keluhan warga, pemilik memberikan tahu putih sebagai kompensasi. Berdasarkan perhitungan biaya NPO, total biaya harian Pabrik Tahu Eco mencapai Rp4.481.241. Rekomendasi peneliti mencakup penerapan praktik produksi bersih dengan mengurangi dan mengganti input dengan menggunakan bahan baku yang lebih ramah lingkungan untuk meningkatkan efisiensi, memanfaatkan limbah padat sebagai tempe gembus dan pakan ternak, serta mengolah minyak jelantah menjadi biodiesel, sabun, lilin, dan produk lainnya.Kata Kunci: Industri Tahu, Produksi Bersih, Efisiensi

Pengaruh Brand Ambassador dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Pembelian Produk Scarlett Whitening di Indonesia Amanah, Kurnia Fatma; Hadi, Sudharto Prawata; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43725

Abstract: This research aims (1) to determine and explain the influence of Brand Ambassadors on Purchase Decisions for Scarlett Whitening products, (2) to determine and explain the influence of Electronic Word of Mouth on Purchase Decisions for Scarlett Whitening products. This research is explanatory research with a quantitative approach. The variables in this research consist of Brand Ambassador, Electronic Word of Mouth, and Purchase Decisions. The population in this research is Scarlett Whitening consumers who know Song Joong-Ki, are at least 18 years old, live in Indonesia, and have used or are currently using Scarlett Whitening products in the last year. Determining the number of respondents in this study used non-probability sampling with purposive sampling. The total sample was 100 respondents, then data was collected using an online questionnaire. The results of this research show that Brand Ambassadors have a significant influence on Purchasing Decisions and Electronic Word of Mouth has a significant influence on Purchase Decisions for Scarlett Whitening products. Based on the results of this research, suggestions were made to Scarlett Whitening, namely (1) to be more selective when choosing a new Brand Ambassador, (2) to be able to maintain and improve product quality, packaging quality, service quality and other important aspects in order to form an Electronic Word. positive Word of Mouth, so that consumers can spread positive Electronic Word of Mouth on social media and online reviews.Keywords: purchase decision,; brand ambassador; electronic word of mouthAbstraksi: Penelitian ini memiliki tujuan (1) untuk mengetahui dan menjelaskan pengaruh Brand Ambassador terhadap Keputusan Pembelian produk Scarlett Whitening, (2) untuk mengetahui dan menjelaskan pengaruh Electronic Word of Mouth terhadap Keputusan Pembelian produk Scarlett Whitening. Penelitian ini merupakan penelitian eksplanatori dengan pendekatan kuantitatif. Variabel pada penelitian ini terdiri dari Brand Ambassador, Electronic Word of Mouth , dan Keputusan Pembelian. Populasi pada penelitian ini adalah konsumen Scarlett Whitening yang mengetahui Song Joong-Ki, berusia minimal 18 tahun, berdomisili di Indonesia, dan pernah atau sedang menggunakan produk Scarlett Whitening dalam satu tahun terakhir. Penentuan jumlah responden pada penelitian ini menggunakan non probability sampling dengan purposive sampling. Jumlah sampel sebanyak 100 responden, kemudian pengumpulan data menggunakan kuesioner online. Hasil penelitian ini menunjukkan bahwa Brand Ambassador memiliki pengaruh yang signifikan terhadap Keputusan Pembelian dan Electronic Word of Mouth memiliki pengaruh yang signifikan terhadap Keputusan Pembelian produk Scarlett Whitening. Berdasarkan hasil penelitian tersebut, diajukan saran kepada Scarlett Whitening yaitu (1) untuk dapet lebih selektif jika akan memilih Brand Ambassador baru, (2) diharapkan dapat mempertahankan serta meningkatkan kualitas produk, kualitas kemasan, kualitas pelayanan serta aspek penting lainnya agar dapat membentuk Electronic Word of Mouth yang positif, sehingga para konsumen dapat menyebarkan Electronic Word of Mouth yang positif di media sosial dan online review.Kata Kunci: keputusan pembelian; brand ambassador; electronic word of mouth

ANALISIS PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PENGGUNAAN JASA PT. POS INDONESIA DI KANTOR PUSAT KOTA SURAKARTA Musthofa Mulyono, Dewangga Aqna; Hadi, Sudharto Prawata; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41350

Service quality is the main thing that customers always expect from the services they will receive. There are problems that occur, such as Pos Indonesia experiencing a decrease in income due to the large number of competitors from other expedition services which causes a decrease in the number of consumers, then in reviews perceived by consumers there are still low ratings when using Pos Indonesia services. Based on this description, the formulation of the problem in this research is whether service quality and consumer trust have a significant effect on consumer satisfaction of users of Pos Indonesia expedition services at the Surakarta City Head Office. This research uses an explanatory research type with a quantitative approach, the sampling technique used is nonprobability sampling, and the sampling technique used in this research uses purposive sampling using Google Form media. The data collection technique used a questionnaire, which was distributed to 100 research respondents. The data analysis techniques used are validity test, reliability test, correlation coefficient test, coefficient of determination test, simple linear regression test, t test, and significance test. The results of this research show that the service quality variable (X1) has a positive influence on the service use decision variable (Y). The trust variable (X2) has a positive influence on the service use decision variable (Y). The service quality variable (X1) and the trust variable (X2) have a positive influence on the service use decision variable (Y).Keywords: Quality of Service; Trust; Service Usage DecisionsKualitas pelayanan merupakan pokok utama yang selalu diharapakan pelanggan atas jasa yang akan diterimanya. Terdapat permasalahan yang terjadi seperti Pos Indonesia mengalami penurunan pendapatan karena banyaknya pesaing dari jasa ekspedisi lain yang menyebabkan menurunnya jumlah konsumen, kemudian dalam ulasan yang dirasakan oleh konsumen masih terdapat penilaian yang rendah selama menggunakan jasa Pos Indonesia. Berdasarkan uraian tersebut rumusan masalah dalam penelitian ini adalah apakah kualitas pelayanan dan kepercayaan konsumen berpengaruh signifikan terhadap kepuasan konsumen pengguna jasa ekspedisi Pos Indonesia di Kantor Pusat Kota Surakarta. Penelitian ini menggunakan tipe penelitian eksplanatif dengan pendekatan kuantitatif, teknik pengambilan sampel yang digunakan adalah nonprobability sampling, dan teknik sampling yang digunakan pada penelitian ini menggunakan purposive sampling dengan media Google Form. Teknik pengumpulan data menggunakan kuesioner, yang dibagikan kepada 100 responden penelitian. Teknik analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji koefisien korelasi, uji koefisien determinasi, uji regresi linier sederhana, uji t, serta uji signifikansi. Hasil penelitian ini menunjukkan bahwa variabel kualitas pelayanan (X1) memiliki pengaruh positif terhadap variabel keputusan penggunaan jasa (Y). Variabel kepercayaan (X2) memiliki pengaruh positif terhadap variabel keputusan penggunaan jasa (Y). Variabel kualitas pelayanan (X1) dan Variabel kepercayaan (X2) memiliki pengaruh positif terhadap variabel keputusan penggunaan jasa (Y).Kata Kunci : Kualitas Pelayanan; Kepercayaan; Keputusan Penggunaan Jasa

Pendekatan Fiskal Keruangan untuk Pengembangan Wilayah Pulau-Pulau Kecil Perbatasan yang Berkelanjutan di Kabupaten Kepulauan Anambas Ma'rif, Samsul; Hadi, Sudharto P; Maryono, Maryono
Jurnal Wilayah dan Lingkungan Vol 11, No 1 (2023): April 2023
Publisher : Department of Urban and Regional Planning, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jwl.11.1.47-60

The problem of small border islands in the Anambas Islands Regency in the Riau Islands Province related to development policy interventions is still lacking. Remote geographical location, economic scale of business, inadequate transportation conditions, limited facilities and infrastructure such as electricity, roads, telecommunications, clean water, etc. another small island in the vicinity. In connection with these problems, descriptively, this paper tries to initiate the need for increased development interventions through the application of economic fiscal policy combined with the allocation of space utilization according to the ecological carrying capacity of the environment. Through an economic-ecological approach in the form of implementing spatial fiscal allocations, the government's role as a development actor becomes the main driver for the sustainable development of small border islands. Government intervention through a spatial fiscal approach in the form of spending on goods and services, employee salaries and transfer payments will be the initial mover of the multiplier effect process of development activities. Furthermore, it will gradually attract the private sector or the business world to be involved in investing in the development of small border islands in a sustainable manner.

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