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All Journal Informatika Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences EKONOMIKA45 Jurnal Manajemen Bisnis Kewirausahaan Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Yuniman Zebua
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The Influence of Brand Image, Price and Quality of Service on Consumer Loyalty of the Rantauprapat Shoe Stand Gusti Pertiwi; Yuniman Zebua; Pitriyani Pitriyani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4434

Abstract

This research article aims to find out the effect of brand image, price, and service quality on consumer loyalty in the rantauprapat shoe stall. The sample of this research is 80 respondents, the data obtained through the distribution of questionnaires through social media. The resulting data was tested through SPSS with regression results of brand image (0.057), price (0.071), service quality (0.115), all variables have positive influence. Significant value of brand image (0.555), price (0.701), quality of service (0.001), only service quality has a significant effect on consumer loyalty in Rantauprapat shoe stalls. With a coefficient of determination of 0.649 or 64.9% which describes the influence of variables on consumer loyalty in the rantauprapat shoe store.
The Influence of Personality, Ability and Work Motivation on the Work Achievement of Disaster Management Agency Employees Labuhanbatu Regency Area Hermansyah Hermansyah; Yuniman Zebua; Pitriyani Pitriyani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4112

Abstract

This study aims to analyze the influence of personality, ability and work motivation on employee performance at the Regional Disaster Management Agency of Labuhanbatu Regency. The population in this study were 90 people. The sampling technique used was saturated sampling, so the sample size in this study was 90 people. The data collection method used a questionnaire/questionnaire. The results of multiple linear regression analysis obtained the equation Y= 1,989 +0,211X1+0,564X2+0,160X3. In the partial test (t test) the personality variable obtained a tcount value of 3.030>ttable1.987 which means that the personality variable has a positive and significant effect on the employee's work performance variable with a significant value of 0.003 <0.05. The ability variable obtained a tcount value of 4.042> t table 1,987 which means that the ability variable has a positive and significant effect on the employee performance variable with a significant value of 0.000 < 0.05. The work motivation variable obtained a tcount value of 2.302> t table 1.987 which means that the work motivation variable has a positive and significant effect on the employee achievement variable with a significant value of 0.024 < 0.05. The results of the F test obtained an F value of 65.211 > Ftable 2.71 with significant value 0.000 <0.05 which means that personality, ability and work motivation simultaneously have a positive and significant effect on employee performance. The results of the coefficient of determination test show that 05 which means that personality, ability and work motivation simultaneously have a positive and significant effect on employee performance. The results of the coefficient of determination test show that 05 which means that personality, ability and work motivation simultaneously have a positive and significant effect on employee performance. The results of the coefficient of determination test show thatpersonality, ability and work motivation variables have an effect of69.5%on the employee's work performance variable, while the remaining 30.5% is influenced by other variables that are outside this research.
The Effect of Work Discipline, Work Engagement, Work Attitude and Commitment on Employee Performance in the Pamong Praja Police Unit, Labuhan Batu Regency Nurul Azmi Tambak; Yuniman Zebua; Siti Lam&#039;ah Nasution
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4118

Abstract

This study aims to analyze the effect of work discipline, work involvement, work attitude and commitment to employee performance in the Civil Service Police Unit, Labuhan Batu Regency. This type of research is quantitative, the place of this research is the Civil Service Police Unit on Jalan WR. Supratman No. 46, Labuhanbatu. Data collection techniques used in the study were observation, documentation and questionnaires using a Likert scale. In this study, the population was the Pamong Praja Rantau Prapat police unit as many as 233 people. The sample was taken using the Slovin formula, which was determined or the significance level was 0.05, so the sample size in this study was 147 people multiple linear regression equation as follows: Y=1.459+0.170X1+0.402X2 +0.152X3+0.159X4. Table 6 explains that the B value in work discipline (B1) is 0.170. The value of work involvement (B2) is 0.402. The value of work attitude (B3) is 0.152. The commitment value (B4) is 0.159, and the constant value (a) is 1.459. The description of the multiple linear regression equation shows that the variables of work discipline (X1), work involvement (X2), and commitment (X4) have a positive direction coefficient on employee performance. The value of Fcount is 50.710> Ftable 2.43 with a significance value of 0.000 <0.05. From these results, it can be concluded that work discipline (X1), work involvement (X2), work attitude (X3), and commitment (X4) simultaneously have a positive and significant effect on employee performance (Y). The value of R Square from the analysis of the coefficient of determination of 0.588 means that work productivity can be explained by the variables of work discipline (X1), work involvement (X2), work attitude (X3), and commitment (X4) of 58.8%, while the remaining 41, 2% can be explained by other variables not examined in this study.
The Influence of Work Responsibility, Work Discipline, and Work Environment on the Work Productivity of Employees in the Department of Youth and Sports, Culture and Tourism of Labuhanbatu Regency Dian Sri Fatimah; Yuniman Zebua; Pitriyani Pitriyani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5228

Abstract

This research was conducted at the Department of Youth and Sports, Culture and Tourism of Labuhanbatu Regency, with the aim of analyzing the effect of work responsibility, work discipline and work environment on employee productivity. This study uses quantitative methods, with the results stating that all independent variables have a positive and significant effect on the dependent variable, either simultaneously or partially. This can be proven by doing the t test and F test. The results of the t-test can be described as follows, the work responsibility variable tcount value (5.05) > ttable (1.66) which means Ha is accepted and Ho is rejected, with a significant value of 0.000 < 0.05 probability value. The results state that work responsibility has a positive and significant effect on employee productivity. The work discipline variable has a value of tcount (3.60) > ttable (1.66) which means Ha is accepted and Ho is rejected, with a significant value of 0.001 < 0.05 probability value. The results state that work discipline has a positive and significant effect on employee productivity. The work environment variable has a value of tcount (10.55) > ttable (1.66) which means Ha is accepted and Ho is rejected, with a significant value of 0.000 < 0.05 probability value. The results state that the work environment has a positive and significant effect on employee work productivity. The results of the F test have an Fcount of 71.61 > Ftable 2.74 with a significance value of 0.000 <0.05. Based on these values, it can be concluded that work responsibilities, work discipline and work environment have a positive and significant influence on employee work productivity.
Co-Authors Abdul Halim Agus Anjar Bhakti Helvi Rambe Dian Sri Fatimah Gomal Juni Yanris Silaen Gusti Pertiwi Hapnida Siregar Hermansyah Hermansyah Muhammad Raja Siregar Nela Rosa Nelpy D Simbolon Nova Jayanti Harahap Nurul Azmi Tambak Pitriyani Pitriyani Raja Saol Martho Hendry Riska Yani Harahap Siti Lam&#039;ah Nasution Surya Gunawan Ritonga Syukron Arjuna Vika Fauziah