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Journal : EKONOMIKA45

Pengaruh Brand Image, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Yamaha N-Max Di Kota Rantauprapat Nelpy D Simbolon; Yuniman Zebua; Abdul Halim
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.2214

Abstract

This research aims to determine the influence of brand image, product quality and price on purchasing decisions for Yamaha Nmax in Rantauprapat City. The sample in this research was 97 consumers who had purchased Yamaha Nmax products. The method used in this research is a quantitative descriptive method. The research results state that brand image, product quality and price have a positive and significant effect on purchasing decisions both partially and simultaneously. Judging from the coefficient of determination, it is 38.8%, which means that purchasing decisions are influenced by the variables brand image, product quality and price, and the remaining 62.2% is influenced by other variables not examined in this research.
Pengaruh Lingkungan Kerja, Kepuasan Kerja, Disiplin Kerja Dan Beban Kerja Terhadap Kinerja Pegawai Dinas Kesehatan Kabupaten Labuhanbatu Vika Fauziah; Yuniman Zebua; Raja Saol Martho Hendry
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.2217

Abstract

This research aims to determine the influence of the work environment, job satisfaction, discipline and workload on the performance of Labuhanbatu District Health Service employees. The sample in this study was 80 employees at the Labuhanbatu District Health Service. The method used in this research is a quantitative descriptive method. The research results stated that the work environment, job satisfaction, discipline and workload influenced the performance of Labuhanbatu District Health Service employees.  
Pengaruh Lokasi, Kualitas Pelayanan, Dan Harga Terhadap Kepuasan Konsumen Pasar Tradisional Di Kelurahan Pekan 2 Sigambal Surya Gunawan Ritonga; Yuniman Zebua; Nova Jayanti Harahap
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.2218

Abstract

Traditional markets have been around for a long time and have been passed down from generation to generation until now, even though nowadays they are modern and technological, the role of traditional markets still plays an important role in people's lives. The existence of traditional markets makes it easier for people to meet their needs, starting from food needs, kitchen goods , so clothes are also available there at varying prices. Location, service quality and price greatly influence consumer satisfaction. This has been analyzed and proven by research carried out in order to find out this. The use of the t test aims to partially analyze the influence between the independent variables on the dependent variable. From the results of Table 6 above, it shows that The Location variable has a tcount value of 1.897 > a ttable value of 1.663 with a Sigcount value of 0.061 > a Sigtable value of 0.050. This means that the Location variable has a positive and insignificant effect on Consumer Satisfaction. From the results of Table 6 above, it shows that the Service Quality variable has a tcount value of 2.236 > ttable value of 1.663 with a Sigcount value of 0.028 < Sigtable value of 0.050. This means that the Service Quality variable has a positive and significant effect on Consumer Satisfaction. From the results of Table 6 above, it shows that the Price variable has a tcount value of 2.034 > ttable value of 1.663 with a Sigcount value of 0.045 < Sigtable value of 0.050. This means that the Price variable has a positive and significant effect on Consumer Satisfaction. The use of the F Test aims to analyze the influence simultaneously or together of the Location, Service Quality and Price variables on Consumer Satisfaction. The table below is a table of the F Test results: Based on the results of Table 7 above, it can be seen that the Fcount value is 44.364 > the Ftable value is 2.490 and the Fcount significance value is 0.000 < the Ftable value is 0.05.
Pengaruh Pelatihan, Pengalaman Kerja, Lingkungan Kerja, dan Kompetensi Terhadap Kinerja Pegawai Badan Penanggulangan Bencana Daerah Kabupaten Labuhanbatu Nela Rosa; Yuniman Zebua; Muhammad Raja Siregar
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.2250

Abstract

This research aims to determine the influence of training, work experience, work environment and competency on the performance of employees of the Labuhanbatu Regency Regional Disaster Management Agency. This type of research is associative research. Data collection in this research was carried out using a survey approach with a quantitative descriptive research type by distributing questionnaires to 30 respondents. The data analysis tool used in this research uses SPSS (Statistical Product Software Solution). The data analysis techniques in this research are descriptive analysis, multiple linear regression analysis, hypothesis testing using a partial significant test (t test), simultaneous significant test (F test), and testing the coefficient of determination (R2). The results of this research show that training, work experience, work environment and competence influence the performance of employees of the Labuhanbatu Regency Regional Disaster Management Agency both partially and simultaneously.