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All Journal Informatika Enrichment : Journal of Management JURNAL ILMIAH SIMANTEK Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Ekonomi Bisnis Digital Outline Journal of Economic Studies BHAKTI Bhinneka Jurnal Pemberdayaan Kepada Masyarakat
Aprilda Yanti
Manajemen Ritel, Fakultas Sosial & Bisnis, Universitas Battuta
Religion Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Role of MSMEs In Reducing Unemployment Rate: Case Study in Langkat District Hilma Harmen; Aprilda Yanti; Arisman Parhusip; Sienny; Amril
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/pfzhg060

Abstract

This study aims to analyze the role of Micro, Small, and Medium Enterprises (MSMEs) in reducing the unemployment rate in Langkat Regency. MSMEs have long been considered a sector that is able to absorb a large number of workers, especially in areas with minimal large-scale industrial investment. This study uses a quantitative approach with a survey method of 100 MSME actors in 10 sub-districts. The variables studied include the number of MSMEs, government support, access to capital, and unemployment rates. Data were analyzed using multiple linear regression, validity tests, reliability tests, and classical assumption tests. The results of the study indicate that the number of MSMEs has a significant and negative effect on the unemployment rate, meaning that an increase in the number of MSMEs can reduce unemployment in Langkat Regency. Meanwhile, the variables of government support and access to capital do not have a significant effect. These findings indicate the need for strengthening more targeted policies in supporting MSMEs, either through financing, training, or regulations that facilitate the growth of small businesses. Thus, MSMEs have proven to have great potential as a strategic solution in overcoming unemployment at the local level.
Penguatan Pemahaman Strategi Layout Toko Retail sebagai Upaya Meningkatkan Efisiensi Operasional di Lotte Mart Aprilda Yanti; Nadia Nur Saghira; Malika Arifa Lubis
BHAKTI BHINNEKA: Jurnal Bina Harmoni dan Karya untuk Transformasi Vol. 1 No. 1 (2025): Juli 2025
Publisher : Universitas Satya Terra Bhinneka

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Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan pengetahuan dan pemahaman Store General Manager serta karyawan Lotte Mart mengenai pengelolaan tata letak toko ritel yang efektif dan efisien, sekaligus membangun kesiapan menghadapi tantangan industri ritel yang terus berkembang. Permasalahan yang diangkat fokus pada pentingnya perencanaan tata letak toko untuk mengalihkan alur pelanggan, menghindari kesesakan, meningkatkan kenyamanan, serta mendorong pelanggan mengeksplorasi seluruh area toko sehingga berpotensi meningkatkan pembelian. Metode pelaksanaan diawali dengan studi pustaka tentang perkembangan tata letak toko ritel dari masa ke masa, tantangan bidang ritel, dan kompetensi yang dibutuhkan. Selanjutnya dilakukan persiapan bahan dan alat pemaparan, serta penentuan waktu pelaksanaan kegiatan. Pelatihan dilaksanakan pada Rabu, 18 November 2022 pukul 09.00 WIB hingga selesai, dengan melibatkan 15 peserta dari Lotte Mart. Kegiatan dilakukan melalui pemaparan materi dan diskusi yang menekankan keterkaitan tata letak dengan pengalaman belanja, sirkulasi pelanggan, efisiensi operasional, serta elemen pendukung seperti penempatan produk, orientasi rak, pencahayaan, dekorasi, dan counter check-out. Hasil kegiatan menunjukkan peningkatan pengetahuan dan pemahaman peserta mengenai strategi tata letak toko, peningkatan kesadaran untuk mempersiapkan diri menghadapi perubahan industri, serta terciptanya proses pembelajaran yang edukatif dan efektif. Faktor pendukung utama adalah antusiasme peserta dan dukungan manajemen, sedangkan hambatan yang ditemukan berupa keterbatasan waktu pemaparan materi.
Co-Authors Amril Andini Permata Putri Arisman Parhusip Aryani Sairun Dinda Larasati Henny Purnama Dewi Hilma Harmen Malika Arifa Lubis Muammar Rinaldi Muhammad Asyari Syahab Muhammad Asyari Syahab Nadia Nur Saghira Nadia Nur Sahgira Putri Mauliza, Putri Selvi Aristantya Sienny Winda Wardhani