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The Effectiveness of Mentoring Access to LAZ Ulil Albab Education Scholarships in Medan City Hasan Sazali; Mailin Mailin; Khairatun Hisan
Nazhruna: Jurnal Pendidikan Islam Vol 4 No 2 (2021): Islamic Education
Publisher : Program Studi Pendidikan Islam Institut Pesantren KH Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/nzh.v4i2.1585

Poverty is one of the complex problems in society. The factor is the low level of public education, giving rise to various social problems, such as unemployment and dropping out of school, such as unemployment and dropping out of school. This study aims to determine the effectiveness of the mentoring program in fostering and empowering LAZ Ulil Albab educational scholarship recipients aim to raise the dignity of the underprivileged to be more independent. This type of research is qualitative in a descriptive approach and is field research. Data collection techniques used interviews, observation, and documentation. Data analysis uses data reduction, data presentation, and verification. The theory used in this study uses social exchange theory and compliance theory. The results obtained, the stages in changing the behavior, mindset, and educating the independence of scholarship participants are very effectively carried out by communicators with intensive coaching methods, namely the provision of intensive Islamic material, life skills training, and empowerment of LAZ Ulil Albab scholarship participants in social activities.

The Effectiveness of Mentoring Access to LAZ Ulil Albab Education Scholarships in Medan City Hasan Sazali; Mailin Mailin; Khairatun Hisan
Nazhruna: Jurnal Pendidikan Islam Vol 4 No 2 (2021): Islamic Education
Publisher : Universitas Pesantren Kh Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/nzh.v4i2.1585

Poverty is one of the complex problems in society. The factor is the low level of public education, giving rise to various social problems, such as unemployment and dropping out of school, such as unemployment and dropping out of school. This study aims to determine the effectiveness of the mentoring program in fostering and empowering LAZ Ulil Albab educational scholarship recipients aim to raise the dignity of the underprivileged to be more independent. This type of research is qualitative in a descriptive approach and is field research. Data collection techniques used interviews, observation, and documentation. Data analysis uses data reduction, data presentation, and verification. The theory used in this study uses social exchange theory and compliance theory. The results obtained, the stages in changing the behavior, mindset, and educating the independence of scholarship participants are very effectively carried out by communicators with intensive coaching methods, namely the provision of intensive Islamic material, life skills training, and empowerment of LAZ Ulil Albab scholarship participants in social activities.

Model Komunikasi Pemerintah dalam Mensosialisasikan dan Mewujudkan Program Padang Lawas Beriman, Cerdas, Sehat, Sejahtera, dan Berbudaya Ali Akbar Harahap; Mailin; Muaz Tanjung
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 5 No. 5 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus - September 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v5i5.2523

Penelitian ini mengkaji model komunikasi pemerintah dalam upaya mewujudkan visi Padang Lawas yang Beriman, Cerdas, Sehat, Sejahtera, dan Berbudaya. Latar belakang penelitian ini berfokus pada pentingnya komunikasi efektif dari pemerintah untuk mencapai tujuan pembangunan daerah. Pertanyaan penelitian berpusat pada bagaimana pemerintah Kabupaten Padang Lawas mengimplementasikan strategi komunikasi untuk mengembangkan masyarakat yang beriman, cerdas, sehat, sejahtera, dan berbudaya. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan deskriptif, melibatkan wawancara mendalam dengan pejabat pemerintah dan tokoh masyarakat, serta analisis dokumen kebijakan. Hasil penelitian menunjukkan bahwa pemerintah Kabupaten Padang Lawas menggunakan berbagai saluran komunikasi, termasuk media massa, media sosial, dan forum tatap muka, untuk menyampaikan program-program pembangunan. Strategi komunikasi ini efektif dalam meningkatkan partisipasi masyarakat dan memperkuat keterlibatan publik dalam proses pembangunan. Simpulan penelitian ini adalah bahwa model komunikasi yang transparan dan partisipatif merupakan kunci dalam mewujudkan visi daerah yang diinginkan. Dengan komunikasi yang baik, pemerintah dapat membangun kepercayaan masyarakat dan memastikan keberhasilan program-program pembangunan.

The Construction of Stunting Issues in Social Media: Analysis of Public Issues in Digital Health Campaigns in Indonesia Hasrimy, Muhammad Faisal; Mailin, Mailin
Journal Analytica Islamica Vol 14, No 1 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i1.25397

In the digital era, social media has evolved into a dominant public space that shapes discourse, mobilizes participation, and influences public perception—especially in health communication. This study examines how the issue of stunting is socially constructed in Indonesia’s digital space and how public health campaigns on social media influence public perception and engagement. Using a qualitative descriptive approach and Fairclough’s Critical Discourse Analysis (CDA), complemented by Entman’s framing theory and light quantitative trend analysis, this research analyzes the narratives, symbols, and interactions surrounding stunting-related digital campaigns such as #CegahStunting and #BapakAsuhAnakStunting The findings reveal that stunting is framed as a collective moral issue tied to the nation's future, with families—especially parents—portrayed as central actors in its prevention. Social media content constructs this issue through persuasive language, hashtags, visual storytelling, and the strategic use of influential public figures and institutions. Framing elements such as problem identification, causal attribution, moral evaluation, and treatment recommendations are found to be consistently applied in constructing public meaning and shaping behavior. Public engagement manifests through digital activism, content sharing, and the emergence of grassroots health communities. However, the study also identifies counter-narratives criticizing the moralistic framing that disproportionately blames families while overlooking structural inequalities This research contributes to the discourse on health communication and public engagement by highlighting the dual function of social media as both a platform for education and a contested space for narrative negotiation. It offers practical implications for more inclusive, participatory, and context-sensitive digital health campaigns in Indonesia’s multisectoral stunting reduction strategy.

Komunikasi Pemasaran Digital sebagai Strategi Mahasiswa KKN untuk Pemberdayaan UMKM Keripik Jahe di Desa Karang Anyer, Kabupaten Simalungun Mailin Mailin; Nanda Ardi Tama; Nadhilah Nazlah Nst; Anisah Harahap; Ahyarul Juanda Sagala
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 1 (2026): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i1.6411

This study aims to describe the role of Community Service Program (KKN) students in implementing digital marketing communication as a strategy to empower ginger chips micro, small, and medium enterprises (MSMEs) in Karang Anyer Village, Simalungun Regency. The background of this research is the low utilization of digital communication technology in promoting local products, which has resulted in MSMEs relying mainly on traditional marketing practices. This research employed a descriptive qualitative method with data collected through observation, in-depth interviews with MSME actors and KKN students, and documentation.The findings reveal that KKN students act as facilitators, companions, and innovators in introducing digital marketing communication strategies through the use of social media, online marketplaces, and locally based promotional content. Their role has contributed to improving digital communication skills, expanding market reach, and strengthening the brand image of ginger chips as a competitive local product.In conclusion, the involvement of KKN students not only provides practical contributions to the development of ginger chips MSMEs but also strengthens the community’s digital communication capacity in a sustainable manner.

Restorasi Indonesia sebagai Visi dan Strategi Komunikasi Politik Surya Paloh di Era Digital M. Taufiq Hidayah Tanjung; Iskandar Zulkarnain; Mailin Mailin
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 10, No 1 (2026)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v10i1.13046

This study examines Restorasi Indonesia as a political vision articulated through the political communication strategy of Surya Paloh in the digital era, in response to the increasing mediatization of political discourse within Indonesia’s contemporary democratic landscape. The research addresses how the vision of national restoration is constructed, disseminated, and transformed through digital political communication practices to influence public perception and political engagement. Employing a qualitative approach, this study utilizes discourse analysis to investigate Surya Paloh’s communication strategies across digital platforms, including speeches, social media narratives, and mediated political messaging. The findings indicate that the articulation of Restorasi Indonesia operates not merely as an ideological construct but as a communicative framework that adapts to the dynamics of digital media through symbolic narratives, strategic framing, and audience-oriented messaging. This transformation reflects a shift from conventional political mobilization toward digitally mediated persuasion, enabling the political vision to maintain relevance in a rapidly evolving information ecosystem. The study argues that the effectiveness of Restorasi Indonesia as a political vision is closely linked to its communicative adaptability, where strategic digital engagement becomes central to shaping political legitimacy and sustaining ideological resonance in the public sphere.

Interpersonal Communication-Based Religious Services: Assisting Elderly Hajj Pilgrims in Medan Alya Rahmayani Siregar; Mailin Mailin; Lahmuddin Lahmuddin
Journal of General Education and Humanities Vol. 5 No. 1 (2026): February
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i1.1158

The increasing number of elderly Hajj pilgrims in Medan City presents specific challenges in religious services, particularly related to physical decline, communication barriers, and the need for emotional support. These conditions often affect the quality of worship experiences among elderly pilgrims. This study aims to analyze the role of interpersonal communication in religious services for elderly Hajj pilgrims and to formulate an effective communication model that ensures a safe, comfortable, and meaningful worship experience. This research employs a qualitative approach, with field research and descriptive analysis. Data were collected through in-depth interviews, non-participant observations, and documentation involving companions, elderly members of the Hajj Guidance Group (KBIH), administrators, health workers, and pilgrims’ families. Data validity was ensured through triangulation and member checking techniques. The results indicate that interpersonal communication plays a strategic role as a medium for empathy, adaptation, and problem-solving in assisting elderly pilgrims. An effective communication model is characterized by patience, empathy, simple, clear language, two-way communication, and active family involvement. Companions adapt their communication styles to the physical and psychological conditions of the elderly; health workers use visual and nonverbal communication to enhance understanding; and families support the communication process through regular meetings and digital platforms such as WhatsApp. This communication model significantly improves the quality of religious services and worship experiences for elderly Hajj pilgrims.

Integrasi Norma Dan Nilai Budaya Dalam Upaya Mewujudkan Desa Bersih Melalui Komunikasi Islam Rudi Salam; Sahrul; Mailin
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1220

This research aims to find out how the integration of cultural norms and values in an effort to realize a clean village through Islamic communication. This research uses a descriptive qualitative approach with field research method to deeply understand the phenomenon of the Clean Village tradition in East Halongonan Sub-district. The results showed that the Clean Village Tradition in East Halongonan Sub-district contains various norms and values that reflect the acculturation of culture, religion, and local philosophy. The norms include social norms in the form of the spirit of mutual cooperation and collective participation regardless of social status; customary norms that regulate ritual procedures from generation to generation such as the preparation of offerings and customary deliberations; and religious norms that emphasize the implementation of joint prayers and recitations according to Islamic teachings. Meanwhile, the values reflected in this tradition include the value of togetherness and mutual cooperation as a form of solidarity, the value of gratitude and respect for ancestors as a form of spirituality and cultural preservation, the value of social responsibility that invites all residents to maintain village harmony, and the value of deliberation that reflects democratic decision-making. All of these norms and values are in line with the philosophy of Poda Na Lima, making this tradition not only a cultural heritage, but also a means of shaping the social and spiritual character of the community.

Effectiveness Model of Marketing Communication of Bank Sumut Syariah in Increasing Public Interest in Saving at Bank Sumut Syariah KCP Binjai Melati Muslim; Mailin Mailin; Hasnun Jauhari Ritonga
Journal of Mathematics Instruction, Social Research and Opinion Vol. 4 No. 4 (2025): December
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v4i4.910

This study aims to analyze the marketing communication model implemented by Bank Sumut Syariah KCP Binjai in increasing public interest in saving. The research is motivated by persistent problems of limited public understanding, skepticism, and trust issues toward Islamic banking products, which negatively affect saving intentions. A descriptive qualitative method was employed, using in-depth interviews, observations, and documentation involving branch leaders, account officers, and customer service staff. Data were analyzed using the Miles and Huberman interactive model, supported by triangulation to ensure data validity. The results indicate that Bank Sumut Syariah KCP Binjai employs a relational, value-based marketing communication model rather than a transactional approach. Face-to-face communication is identified as the most effective strategy, supported by a structured six-step sales process and the application of Islamic communication principles, namely qaulan layyinan, qaulan sadidan, and qaulan balighan. These principles strengthen credibility, build customer trust, and enhance customer satisfaction, which in turn increases public interest in saving. The study concludes that ethical, effective, and sharia-compliant marketing communication plays a significant role in fostering the sustainable growth of Islamic banking in Indonesia.

Restorasi Indonesia sebagai Visi dan Strategi Komunikasi Politik Surya Paloh di Era Digital M. Taufiq Hidayah Tanjung; Iskandar Zulkarnain; Mailin Mailin
MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Vol 10, No 1 (2026)
Publisher : Prodi Pendidikan Sejarah Fakultas Keguruan dan Ilmu Pendidikan Universitas Islam Sumatera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/mkd.v10i1.13046

This study examines Restorasi Indonesia as a political vision articulated through the political communication strategy of Surya Paloh in the digital era, in response to the increasing mediatization of political discourse within Indonesia’s contemporary democratic landscape. The research addresses how the vision of national restoration is constructed, disseminated, and transformed through digital political communication practices to influence public perception and political engagement. Employing a qualitative approach, this study utilizes discourse analysis to investigate Surya Paloh’s communication strategies across digital platforms, including speeches, social media narratives, and mediated political messaging. The findings indicate that the articulation of Restorasi Indonesia operates not merely as an ideological construct but as a communicative framework that adapts to the dynamics of digital media through symbolic narratives, strategic framing, and audience-oriented messaging. This transformation reflects a shift from conventional political mobilization toward digitally mediated persuasion, enabling the political vision to maintain relevance in a rapidly evolving information ecosystem. The study argues that the effectiveness of Restorasi Indonesia as a political vision is closely linked to its communicative adaptability, where strategic digital engagement becomes central to shaping political legitimacy and sustaining ideological resonance in the public sphere.

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