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All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Journal of Development Research Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri INTECOMS: Journal of Information Technology and Computer Science BIOEDUSAINS: Jurnal Pendidikan Biologi dan Sains Jurnal Serambi Engineering RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi Jurnal Optimalisasi Matrik : Jurnal Manajemen dan Teknik Industri Produksi JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) G-Tech : Jurnal Teknologi Terapan Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Surya Teknika Advance Sustainable Science, Engineering and Technology (ASSET) DedikasiMU: Journal of Community Service JUSTI (Jurnal Sistem dan Teknik Industri) Jurnal Teknologi dan Manajemen Industri Terapan Journal Industrial Engineering and Management (JUST-ME) JGEN : Jurnal Pengabdian Kepada Masyarakat JUKEMAS : Jurnal Pengabdian Kepada Masyarakat RADIAL: Jurnal Peradaban Sains, Rekayasa dan Teknologi
Yanuar Pandu Negoro
Universitas Muhammadiyah Gresik
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Journal : Jurnal Teknik Industri Terintegrasi (JUTIN)

 1 
Penerapan Strategi Pemasaran Produk Keripik Sanjai Sukarasa Terhadap Kepuasan Konsumen Menggunakan Metode STP dan 4P (Studi Kasus – Bisnis Sanjaiku) Sakti, Salas Maulidan Rahma; Hidayat, Hidayat; Negoro, Yanuar Pandu
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 6 No. 4 (2023): Oktober
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v6i4.18798

Abstract

The application of the Sanjai Sukarasa chips marketing strategy to customer satisfaction using the STP and 4P methods. This study aims to analyze marketing strategies, customer satisfaction, and provide recommendations to improve the marketing of Sanjai Sukarasa chips products. The research method applied is a quantitative approach by collecting data through filling out questionnaires. The results showed that the company uses a differentiation marketing strategy with a focus on product quality and promotion. In addition, consumer satisfaction with Sanjai Sukarasa chips products is quite high, but there are still several things that need to be improved. The recommendations given include improving product quality, increasing promotion, and developing new products.
Pengembangan dan Implementsi Strategi Pemasaran Inovatif untuk Produk Rengginang Mini dalam Industri Makanan Ringan Metode Analisis SWOT dan Marketing MIX Taufiqurrahman, Muhammad; Hidayat, Hidayat; Negoro, Yanuar Pandu
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 6 No. 4 (2023): Oktober
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v6i4.20927

Abstract

Mini rengginang is a traditional Indonesian food which has been innovated into a snack and can be consumed by all groups, both young and old. This research aims to identify and implement innovative marketing strategies to increase market penetration of mini rengginang products in the snack food industry. The SWOT evaluation method is used to analyze the strengths, weaknesses, opportunities and threats associated with a product in a competitive market. Meanwhile, the application of the marketing mix aims to optimize product, price, promotion and distribution elements in order to achieve the specified marketing objectives. By integrating these two methods, this research seeks to provide a comprehensive view of how to address market challenges, identify competitive advantages, and adapt marketing strategies to gain a competitive edge in the ever-evolving snack food industry.
Anallisis Pengembangan Produk Minuman Sinom Menggunakan Matrik SWOT dan Metode QSPM Alwan, Mohammad Rizki I’zaz; Ismiyah, Elly; Negoro, Yanuar Pandu
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 6 No. 4 (2023): Oktober
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v6i4.22206

Abstract

Sinom drink product "FA DRINK" is a traditional drink that has many benefits for the body. In the development of its business, this beverage product has constraints in developing products to be accepted by the community. One of the problems encountered is the large number of similar beverage products on the market. The development strategy that will be carried out is based on strengths, weaknesses, opportunities and threats with the SWOT (Strengths, Weakness, Opportunities, and Threats) method, which is then sorted by the QSPM matrix to get a priority strategy. The results showed the total weight of the IFE matrix score of 3.319 and EFE of 2.990 so that the company was in a grow and build condition. Based on the QSPM matrix, the highest value is 6.863 and the lowest value is 5.17. Product development strategy recommendations based on the QSPM matrix are to collaborate with traders to increase sales, marketing by participating in exhibitions, improving product packaging to make it more attractive strengths
Efforts to Increase Sales of Indomie Products at Greensmart Stores using SWOT and QSPM Methods Firmansyah, Muhammad Machfud Fitrah; Jufriyanto, Moh; Negoro, Yanuar Pandu
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 3 (2024): July
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v7i3.30920

Abstract

Implementasi metode Design For Six sigma (DFSS) pada kemasan Bumbu Oil Mie Goreng (BOMG) di PT. XZY Hekmah, Lailatul; Negoro, Yanuar Pandu; Jufriyanto, Moh
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 4 (2024): October
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v7i4.36284

Abstract

PT XZY is a company in the industrial sector that produces instant noodles. In the production process, PT XZY faces several problems that cause product defects, especially in the packaging of Bumbu Oil Mie Goreng (BOMG). This packaging has several deficiencies such as quality defects (squashed packaging, folded edges, contents not up to standard) and unstable productivity. Therefore, this study aims to identify the factors that affect product defects and conduct development to improve quality and productivity. This research uses the Design for Six Sigma (DFSS) method with the stages of Define, Measure, Analyze, Design (DMAD). Based on the results of research using the design from six sigma method, it states that the highest sigma value of defects occurs with a total sigma value of 2,910 and also produces the highest value of defects in the noodle packaging squash factor of 38% resulting from the Pareto diagram.
Co-Authors Achmad Dani Syahfudin Achmad Firdaus FIrmansyah Adi Lesmana, Nurma Yogi Ahmad Azharuddin Akhmad Ghozali Fitrah Ikhsan Akhmad Wasiur Risqi Akhmad Wasiur Rizqi Alfath, Ramadhan Muhammad Alwan, Mohammad Rizki I’zaz Amrozi, Syaiful Ananda, Chika Fena Andi Rahmad Rahim Arman Maulana Akbar Arnanda Ahmad Ar Ridlo Aulia, Nanda Wahyu Dahda, Said Salim Deny Andesta Dzakiyah Widyaningrum Efta Dhartikasari Priyana Elly Ismiyah Ernawati Ernawati Evie Talia Nurrohmah Farid Zulianto Fernandi, Muhammad Ramadhan Fikri, M. Afdholul Firmansyah, Muhammad Machfud Fitrah Fitria Dama Yanti Fladisha Aminatus Sholikah Gimnastiyar, Abdulla Hajar Farodisah Hardiyanti, Mega Rahayu Hekmah, Lailatul Hidayat Hidayat Hidayat Hidayat Hidayat Hidayat, Mohammad Wahyu Hisyam Aziz Aditya Imam Wahyu Ramadhan M.Ridhwan Nuruddi Caesareno Aironic Manzilatul Firdaus Miskiyah, Roihatus Moch. Nuruddin Mochamad Mauludin Rizki Moh. Jufriyanto Mohammad Dian Kurniawan Mohammad Syihabuddin Alja’far Muhammad Echang Komarudin Muhammad Fahmi Adityah Muhammad Firman Afandi Muhammad Ramadhan Fernandi Muhammad Taufiqurrahman, Muhammad Muhammad Zahidil Mukhtar Mursyid, Agil Thoriq Muslimah, Tsaqofi Bintang Nina Aini Mahbubah Nurmawati, Lilik Octavia Vanessa Wiyose Parianti Parianti Pratama, Muhammad Rengga Arya Pratama, Muhammad Rizky Yoga Purwanto Purwanto Putri, Zachwa Sabitha Rizky Arifin Riris Dia Mariati Risqi, Akhmad Wasiur Rizqy Cahya Putra Fil Akbar Said Salim Dahdah Sakti, Salas Maulidan Rahma Salwatul Aisy Sari, Jihan Faustina Sukaris Suwanto, M Syachputra, Arizal Rizki Tajri, Tajri Wahyudi, Avif Mas Walid, Moh. Abi Mas Yadani, Dhidu Usrin Zulkarnain, Muhammad Zulfikar