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Handayani, Siti Dyah
Universitas Muhammadiyah Yogyakarta
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Journal : Asian Journal of Management Analytics

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Brand Image: Theoretical Development and Practical Applications Yahya, Amri; Nuryakin; Handayani, Siti Dyah
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8504

Abstract

This research presents an in-depth analysis of research on brand image using a bibliometric approach. This research was conducted by detailing the findings from 364 documents published between 2018 and 2024 in the business sector. The analysis uses descriptive analysis of data from Scopus and VosViewer. The research results show that there is a collaboration between authors, which reflects a cross-disciplinary perspective.. Subject analysis shows a primary focus on Business Management (56.1%), while the inclusion of Social Sciences (11.7%), Decision Sciences (6,296%), and Economics (IL196%) reinforce the cross-disciplinary nature of the research. Trends over time show increasing interest in brand image, reflecting ongoing research into the theme of brand image.
Co-Authors 'Aini, Qurratul Argiansyah, Aris Az Zahra, Fatimah Baskara, Abdullah Dewi Kusumawati, Dewi Firman Pribadi Hendrwan, Nadiva Syabilla Sari Heru Kurnianto Tjahjono Hery Widijanto Holijah, Siti Inna Sholihati Embrik, Inna Sholihati Lagosa, I Wayan Tio Maya Lestari, Maya Mohammad Syafril Nusyirwan, Mohammad Syafril Mohandes, Raynard Haryono Mudzakir, Azis Muhammad fauzan Nihayah, Ade Isma Maula Nurhayati, Helena Nuryakin, Nuryakin Qamari, Ika Nurul Ramadhan, Najmi Hibatullah Retno Widowati Sarofah, Nafidlotul Shohibul Umam, Shohibul Sidik, Rifky Muhammad Susetyo, Prabowo Tejo Susilo, Ni’matul Salsabila Triana Helmawati, Triana Vega, Amelia Widyasari, Maya Yunahar, Rifqi Aulawi