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All Journal Jurnal Manajemen Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Jurnal Penelitian Pendidikan IPA (JPPIPA) EKONOMIS : Journal of Economics and Business Jurnal Manajerial Interdisciplinary Social Studies Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Prosiding Seminar Nasional Program Pengabdian Masyarakat Asian Journal of Management Analytics Journal of Economics and Management Scienties Jurnal Manajemen Pendidikan Islam Journal of Ecotourism and Rural Planning
Handayani, Siti Dyah
Universitas Muhammadiyah Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences

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Journal : Jurnal Manajemen Bisnis

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Pengaruh Karakteristik Merek, Karakteristik Perusahaan dan Karakteristik Merek Pelanggan terhadap Loyalitas Pelanggan Outlet Planet Surf di Yogyakarta Argiansyah, Aris; Handayani, Siti Dyah
Jurnal Manajemen Bisnis Vol 6, No 1: March 2015
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This research aims to investigate the effect of brand characteristic, company characteristic and customer’s brand characteristic toward customer’s loyalty in Outlet Planet Surf Yogyakarta.This research is quantitative in nature by using survey method with questionnaire. The population of the research is the customer in Outlet Planet Surf Yogyakarta, by using the criteria of customer who made a purchase transaction at least once in the last three months. The samples are 100 respondents by using purposive sampling technique. The method of analysis being used is the quantitative analysis which include: validity test and reliability test, double linear regression, and the hypothesis is tested by using Individual Parameter Significance Test (statistical test t), simultaneous significance test (statistical test f) and determination coefficient analysis (R2). The result of the research shows that simultaneously the three free variables which are brand characteristic (X1), company characteristic (X2), and customer’s brand characteristic (X3) positively and significantly affect the customer’s loyalty (Y). Partial test also shows that all of the respective variables positively and significantly affect the customer’s loyalty.
Theory of Planned Behavior: Aplikasi pada Konsumen Rumah Sakit Handayani, Siti Dyah
Jurnal Manajemen Bisnis Vol 1, No 2: September 2011
Publisher : Universitas Muhammadiyah Yogyakarta

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The theory of planned behavior proposed by Ajzen states that the factors which influence a person in choosing or not choosing a product include attitude toward behavior, subjective norm, and perceived behavioral control. The main purpose of this research is to apply the theory of planned behavior on the hospitals consumers. It would, first, identify attitude toward behavior of the consumers of hospitals; second, identify the subjective norm and referent which are mostly influential; third, identify the influence of attitude toward behavior, subjective norm, and perceived behavioral control toward the behavioral intention simultaneously and partially; and fourth, identify the variables that are mostly influential on behavioral intention of hospital service.The subjects of the research were consumers of PKU Muhammadiyah Hospital of Yogyakarta. The sampling technique employed was purposive convenience sampling, which involved 100 respondents (respondense rate = 83.33%). The results showed that the attitude toward behavior of the hospital consumers is in the category of medium with the attitude score percentage of 54.8375%. The highest attitude toward behavior  score is on the doctors services and the lowest score is on the service rate. Subjective norm is in the category of medium, with the score percentage of 50.666%. The most influential referent is family. These three variables, that is attitude toward behavior, subjective norm and perceived behavioral control positively influence the behavioral intention, either simultaneously or partially. Subjective norm becomes the most influential variables for the behavioral intention on hospital services.
Co-Authors 'Aini, Qurratul Argiansyah, Aris Az Zahra, Fatimah Baskara, Abdullah Dewi Kusumawati, Dewi Firman Pribadi Hendrwan, Nadiva Syabilla Sari Heru Kurnianto Tjahjono Hery Widijanto Holijah, Siti Inna Sholihati Embrik, Inna Sholihati Lagosa, I Wayan Tio Maya Lestari, Maya Mohammad Syafril Nusyirwan, Mohammad Syafril Mohandes, Raynard Haryono Mudzakir, Azis Muhammad fauzan Nihayah, Ade Isma Maula Nurhayati, Helena Nuryakin, Nuryakin Qamari, Ika Nurul Ramadhan, Najmi Hibatullah Retno Widowati Sarofah, Nafidlotul Shohibul Umam, Shohibul Sidik, Rifky Muhammad Susetyo, Prabowo Tejo Susilo, Ni’matul Salsabila Triana Helmawati, Triana Vega, Amelia Widyasari, Maya Yunahar, Rifqi Aulawi