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All Journal Maker: Jurnal Manajemen International Journal of Business Studies Sinergi Akademisi dan Masyarakat KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Jurnal Kemitraan Masyarakat Jurnal Ekonomi dan Industri Jurnal Manajemen Bisnis Krisnadwipayana
Wiwik Rachmarwi
Universitas Krisnadwipayana
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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E-COMMERCE: STUDI TENTANG BELANJA ONLINE DI INDONESIA Wiwik Rachmarwi
Jurnal Manajemen Bisnis Krisnadwipayana Vol 6 No 2 (2018): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to know the potential of the e-commerce industry and to establish preliminary assessment, evaluation and understanding of the characteristics of online shopping in Indonesia which experienced the slowest growth in the last five years. Chi-test tests are used to determine the relationship between current online shoppers and demographic variables. The t-test sample is then used to compare the average difference between the current online buyers and the non-online buyers. It also investigates the influence of factors (demographic profile, previous online shopping experience, perceived benefits, consumer lifestyles, and perceived buyer confidence)
EVALUASI STRATEGI BERSAING DALAM INDUSTRI HOTEL STUDI PADA HOTEL SOFYAN BETAWI Wiwik Rachmarwi
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4 No 3 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v4i3.942

Abstract

Tourism is one of the leading sectors in supporting Indonesia's economic recovery. In an effort to improve the quality of tourism facilities and infrastructure necessary to support the accommodation of those activities. One of them is the hospitality industry. Betawi Sofyan Hotel as one of the hotel sharia cannot avoid away from competition three star hotel in Jakarta. Competition hotel makes Hotel Sofyan must have a good strategy to compete with other hotels. Betawi Sofyan Hotel also must analyze the external and internal environment, determine the competitive position in the industry, and formulate a strategy for success in the competition. The results of this study indicate that the Hotel Sofyan has a big opportunity to grow and compete. From a generic analysis that has been done, Betawi Sofyan Hotel has a differentiation strategy and SWOT analysis of the strategy showed that strategy which is suited for aggressive growth policy (Oriented Growth Strategy). Key Success Factor of Betawi Sofyan Hotel are the working spirit (the spirit of motivation) and competence, utilization and capital allocation appropriately used to repair and improve the quality of all facilities available and Corporate Culture Establishment, Implementation Services and Products Character, Improve Brand Equity.
Pengaruh Kualitas Produk dan Ketersediaan Produk Terhadap Kinerja Operasional di Alfamart Area Pondok Kelapa Alifatu Zandra Sapuwani; Wiwik Rachmarwi
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 3 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i3.956

Abstract

This study was conducted to determine the extent to which product quality and availability influence operational performance at Alfamart in the Pondok Kelapa area. Data were obtained through questionnaires distributed to respondents, employees of Alfamart outlets in the Pondok Kelapa area.The data analysis technique used were simple linear regression and multiple regression to measure the simultaneous and partial effects of each independent variable on the dependent variable. The results indicate that both product quality and availability have a positive and significant impact on operational performance
Co-Authors Ahmad Hermanto Ahmad Wildan, Ahmad Alex Iskandar Munaf Alifatu Zandra Sapuwani Amanda Setiorini Amanda Setiorini Amilia Hasbullah Andre Auritz Andre Auritz Arda Falah Eriatama Dety Nurfadilah Dhistianti Meirahmawantari Eka, Galuh Esti Damayanti Fahmy Ridho Akbary Fahmy Ridho Akbary Freddrick Tiagita Putra Fujanto, Andreanus Hayuningtyas, Hayuningtyas Herbayu, Tatag Irawati, Ike Mario Yehezkiel Regar Mario Yehezkiel Regar Muhammad Luthfi Rifa’i Munaf, Alex Iskandar Niken Ayuningtyas Nurfadilah, Dety Rachmaniar Myrianda Dwiputri Reina Athira Reina Athira Sari Mariana Sari Mariana Septian Ripandi Siwi Nur Indriyani Sri Puji Astuti Sri Puji Astuti Wihasnanto, Hery