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GREEN TOURISM MARKETING MODEL1 Hasan, Ali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 13, No 2 (2015)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v13i2.128

Abstract

Green Tourism Marketing Model research as efforts to develop environmentally friendly tourism destination, the synergy of government, business and community participation become the driving force of tourism product development with highly competitive. In the long term, this research aims to provide the marketing concept of green tourism as economic development efforts and strengthen the environment (eco-growth) through the development of green tourism marketing models. The object of this research is achieved by (1) mapping a superior product green tourism; (2) generating a model of the development of green tourism marketing; (3) applying a model of development of green tourism marketing by groups of local community of the tourism business, (4) developing a model of green tourism marketing with quality function development (5) building green tourism areas; (6) involving the government to formulate laws/policies about tourist area of green zones and patterns of tourism business development for local communities which are optimal in economic development based on environmental sustainability (integrated eco-growth green tourism); (7) international publications in the journal of hospitality and tourism research (powered by scopus) and (8) a draft of the green tourism marketing textbook. The methods of the research were conducted by (1) a theoretical analysis of mapping superior product of green tourism; (2) identification of issues based on data in the field; (3) the development of green tourism models with test instruments; (4) achieving experiments in a limited test models, (5) the improvement of models and instruments; (6) implementation of the model (7) foster the spirit and commitment to build a small business tourism (8) the establishment of the concept of green tourism area. Therefore, the starting point of this research is the development of green tourism marketing models in developing this area of green tourism can encourage the growth of tourism businesses that have capability to create a multiplier effect for the improvement of employment opportunities and increaseopportunities of tourism community welfare. The mix methods of quantitative and qualitative used in the research are achieved by three stages; stages of development and design, the pilot phase in a limited scope and validation phase in the form of an experimental analysis of the most effective to encourage the existence of green tourism marketing models into an embryo of growing area of superior products of green tourism which are needed to integrate the development of tourism industry based on environment for both economic sustainability, social and culture community and environmental resources itself. Keywords: Green Tourism Marketing Model, Empowerment, Local Communities Tourism, Business Development and Mix Analysis.
MODEL PENGEMBANGAN EKONOMI PARIWISATA Hasan, Ali; Hermawan, Budi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 1 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i1.244

Abstract

This paper reviews previous models of economic development of tourism using models such as pentahelix which generally focus more on how synergy and synchronization of government, academic, business, media, and tourism institutional actors, as well as the Tourism Satellite Account which methodologically measures only the end result tourism, while the power of the sector of economic potential and the transition of natural resource-based economic potential into a tourism-based economy has not been taken into account. Therefore such a perspective reflects only a narrative, but there is no model that mathematically explains the effect of the shift of the leading economic sector to GDP. Economic sustainability is a useful and useful purpose for human survival, therefore the model of economic development of tourism in the economic development of this society can complement the previous models, theoretically described the concept of economic development of tourism, model, measurement, program and indicators of development success tourism economy. Keywords: economic power of tourism, excellence sector and measurement of tourism economy
PENGARUH PENGELUARAN IKLAN TERHADAP PENJUALAN MEREK BERSAING DI PASAR KECANTIKAN Hasan, Ali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata 2010
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v0i0.29

Abstract

Efek iklan pada penjualan tanpa mempertimbangkan dengan cermat aktivitas iklan pesaing mengakibatkan pengiklan sering mencocokan secara berbeda pengeluaran pesaing secara proporsional. Kelemahan dari pendekatan paritas kompetitif itu adalah bahwa mereka secara implisit mengasumsikan hanya pada kompetisi jumlah nol. Fokus penelitian ini mengkaji strategi penganggaran iklan pada bentuk kompetisi yang berbeda, memperkenalkan model matematis untuk mengestimasikan efek lanjutan dan berlangsung dari iklan pengiklan dan pesaing dan mengilustrasikan aplikasi dari model itu dengan menggunakan data pasar aktual. Tujuan penelitian ini adalah memperkirakan efek iklan pada merek total dan merek pesaing. Metode matematis dikembangkan untuk mengukur efektivitas iklan untuk pengiklan dan pesaing pada penjualan merek fokus. Metode itu menghitung efek yang ada dan lanjutan, mengidentifikasikan tipe kompetisi mana pengiklan beroperasi, dan menentukan strategi anggaran mana yang paling baik untuk situasi itu. Dalam sebuah ilustrasi empiris, metode itu diterapkan untuk mengumpulkan data bulanan selama 8 tahun. Produk yang dianalisa adalah produk kecantikan yang dijual diberbagai konter yang ada di Yogyakarta. Analisis longitudinal menemukan (1) Pengaruh pengeluaran iklan terhadap penjualan menunjukkan efek dinamis dari iklan pada penjualan. (2) Dampak pengeluaran merek pada penjualan sendiri dan pada penjualan merek pesaing dan sebaliknya. (3) Pengeluaran media dengan pangsa suara dan pangsa pasar berhubungan langsung. (4) Pengeluaran iklan kompetitif dikenal sebagai strategi media paritas kompetitif. (5) Dalam pasar simbiotik dimana merek saling membantu, pengeluaran agregat dari tiap merek akan meluaskan pasar total tanpa berkaitan banyak pada tambahan dan pengurangan pangsa pasar. (6) Peningkatan pengeluaran pengiklan memiliki dampak pada penjualan pesaing. Kata kunci : Pengeluaran Iklan, Penjualan Merek, Tipe Kompetisi, dan Efek Lanjutan.
STUDI DAYA TARIK WISATA ALAM HUTAN MANGROVE PANTAI BAROS BANTUL, HUTAN MANGROVE WANA TIRTA PANTAI PASIR KADILANGU, HUTAN MANGROVE JEMBATAN API-API TEMON DAN KINERJA BISNIS PARIWISATA Hasan, Ali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 2 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i2.258

Abstract

The purpose of this study is to explain the influence of natural tourist attraction (attractions, aminity, accessibility) on the performance of nature-based tourism businesses. The unit of analysis of this study was 207 tourists visiting to Hutan Mangrove Pantai Baros Bantul, Hutan Mangrove Wana Tirta, Pantai Pasir Kadilangu, dan Hutan Mangrove Jembatan Api-Api Temon Kulonprogo taken by incidental sampling technique. the data was collected by a questionnaire validated with pathwhole and cronbach alpha. Normality and multicollinearity tests were used to test the feasibility of variables as a condition for the use of partial regression analysis. The findings of this study show the long-term impact of satisfaction and a significant revisit on the absorption of labor and income of local communities as an important of the business performance of the nature-based tourism. Keywords: Nature tourism attractions, attractions, amenities, accessibility, satisfaction, repeat visits and tourism business performance.
Studi Daya Tarik Wisata Alam Hutan Mangrove Pantai Baros Bantul, Hutan Mangrove Wana Tirta Pantai Pasir Kadilangu, Hutan Mangrove Jembatan Api-Api Temon dan Kinerja Bisnis Pariwisata Hasan, Ali
Media Wisata Vol. 16 No. 2 (2018): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i2.274

Abstract

The purpose of this study is to explain the influence of natural tourist attractions (attractions, amenity, accessibility) on the performance of nature-based tourism businesses. The unit of analysis of this study was 207 tourists visiting Hutan Mangrove Pantai Baros Bantul, Hutan Mangrove Wana Tirta, Pantai Pasir Kadilangu, dan Hutan Mangrove Jembatan Api-Api Temon Kulonprogo taken by incidental sampling technique. the data was collected by a questionnaire validated with part-whole and Cronbach alpha. Normality and multicollinearity tests were used to test the feasibility of variables as a condition for the use of partial regression analysis. The findings of this study show the long-term impact of satisfaction and a significant revisit on the absorption of labour and income of local communities as an important of the business performance of nature-based tourism.
Efektivitas Beberapa Jenis Pupuk Hayati Terhadap Produksi Kacang Merah Varietas Inerie Lewar, Yosefina; Hasan, Ali; Vertygo, Stormy
Jurnal Penelitian Pertanian Terapan Vol 23 No 4 (2023)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v23i4.2909

Abstract

The purpose of this study was to examine the best types biofertilizers in increasing the growth and yield of kidney bean of the Inerie variety in the lowlands. The research was conducted in July - November 2022 located on farmer's land. The study used a randomized block design with the factors studied were the types biofertilizer, namely: H0 : Without biological fertilizers, H1 : Liquid Organic Biofertilizer, H2 : Bion-Up, H3 : M-Bio, H4 : Bio-Conversion, H5 : Bio HYT , H6 : Bioboost, and H7 : Bio CBA Grow. The results showed that the bioboost biofertilizer was more effective on the growth and yield of the kidney bean variety Inerie variety in the lowlands, namely the net assimilation rate of 0.00559 g/cm2/week, total leaf chlorophyll 17.632 mg/g, number of pods containing 14.344 pods, total seeds 43.281 grains, and seed weight 14.713 g. Keywords: kidney bean, biofertilizer, Inerie variety
PENGARUH KONSENTRASI BIOBOOST DAN MONO KALIUM PHOSPAT TERHADAP PRODUKSI KACANG MERAH VARIETAS INERIE DI DATARAN RENDAH Lewar, Yosefina; Hasan, Ali; Vertygo, Stormy
Jurnal Penelitian Pertanian Terapan Vol 24 No 4 (2024)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v24i4.3474

Abstract

The research objective  to examine the best concentration of BioBoost and MKP, as well as their interaction, in enhancing the production of kidney beans of the Inerie variety in lowlands. The study was designed using a Factorial Randomized Complete Block Design with treatments including BioBoost concentrations (10 ml/l, 15 ml/l, 20 ml/l, 25 ml/l) and MKP concentrations (5 g/l, 10 g/l, 15 g/l). The data were analyzed for variance and tested with Honestly Significant Difference at 5%. The research results indicate that 1) BioBoost at 25 ml/l resulted in the lowest number of empty pods (1.67 pods), the highest number of seeds per plant (44.61 grains), the heaviest seed weight per plant (15.80 g), and the heaviest weight of 100 seeds (36.29 g), 2) MKP at 15 g/l resulted in the highest number of seeds per plant (40.14 grains), the heaviest seed weight per plant (14.30 g), and the heaviest weight of 100 seeds (34.61 g), and 3) the interaction between BioBoost concentration at 25 ml/l and MKP at 5 g/l  was the best for the highest number of filled pods (15.89 pods) and the lowest number of wrinkled seeds (0.75 grains).  
Assessing the Success of CSR Using the Social Return on Investment (SROI) Approach: A Case Study of PT. Borneo Indobara’s Fishermen Community Empowerment Program in Angsana Trans Nelayan Village Hasan, Ali; Ginting, Henndy
Jurnal Syntax Transformation Vol 6 No 6 (2025): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v6i6.1079

Abstract

This study aims to develop the Corporate Social Responsibility (CSR) program of PT Borneo Indobara through a case study of the Kenari Jaya Program in Trans Nelayan Angsana Village, Tanah Bumbu Regency, South Kalimantan. The program is designed to empower the fishermen community in economic, social, and environmental aspects through the provision of fish aggregating devices (rumpon), training, and fisheries infrastructure development. This research employs a qualitative exploratory approach by collecting data through in-depth interviews, field observations, and document analysis. The findings indicate positive impacts of the program on increasing fishermen’s income, improving fishing time efficiency, and diversifying family economic activities through home industry groups. The study also identifies challenges such as uneven distribution of benefits, lack of technical training, and limited local economic institutions. SWOT analysis and Fishbone Diagram were used to identify root causes and formulate development strategies to make the program more inclusive, sustainable, and socially impactful. Recommendations include strengthening fishermen’s cooperatives, expanding training coverage, and developing alternative community-based development programs. The results are expected to serve as a reference for developing CSR programs based on coastal community empowerment in Indonesia.
Hubungan Antara Kepemimpinan Kepala Sekolah dan Motivasi Kerja Guru Dengan Penampilan Mengajar Hasan, Ali
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (641.529 KB) | DOI: 10.36418/syntax-literate.v8i2.11344

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara Kepemimpinan Kepala Sekolah dan Motivasi kerja dengan Penampilan Mengajar. Hipotesis yang diuji adalah: (1) Terdapat hubungan positif antara kepemimpinan kepala sekolah dengan penampilan mengajar, (2) Terdapat hubungan positif antara motivasi berprestasi dengan penampilan mengajar, (3) Terdapat hubungan positif antara kepemimpinan kepala sekolah dan motivasi kerja secara bersama-sama dengan penampilan mengajar. Penelitian ini dilakukan dengan metode survei. Populasi adalah seluruh guru SD di Kecamatan gabus Wetan, Kabupaten Indramayu. Sampel diambil dengan teknik proporsional random sampling. Untuk menghitung validitas instrumen penelitian, menggunakan rumus Pearson Product Moment dan untuk menghitung reliabilitas menggunakan rumus Alpha Cronbach. Hasil uji coba instrumen adalah sebagai berikut: kepemimpinan kepala sekolah mempunyai Inn = 0.98, motivasi kerja Inn 0,98 dan penampilan mengajar Inn = 0,97. Hasil penelitian menyimpulkan bahwa (1) Terdapat hubungan positif antara kepemimpinan kepala sekolah dengan penampilan mengajar. (2) Terdapat hubungan positif antara motivasi kerja guru terhadap penampilan mengajarnya. (3) Terdapat hubungan positif antara kepemimpinan kepala sekolah dan motivasi kerja secara bersama-sama dengan penampilan mengajar. Dari hasil penelitian dapat dinyatakan bahwa kepemimpinan kepala sekolah dan motivasi kerja guru baik secara sendiri-sendiri maupun secara bersama-sama memberikan sumbangan yang berarti terhadap penampilan mengajar.
The Pengaruh Aplikasi Photosynthetic Bacteria Terhadap Klorofil Daun dan Produksi Kacang Merah Varietas Inerie Lewar, Yosefina; Hasan, Ali; Vertygo, Stormy; Klara Salli, Maria; Medho, Maria S.; V. Sinlae, Dina
Jurnal Penelitian Pertanian Terapan Vol 25 No 4 (2025)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v25i4.4446

Abstract

Kidney beans (Phaseolus vulgaris), belonging to the Leguminosae family and classified as C3 plants, typically exhibit slower photosynthesis and lower biomass production under high light intensity and hot temperatures. To overcome these limitations and enhance photosynthetic efficiency, external stimulation of plant physiological processes is crucial. One promising approach involves the application of Photosynthetic Bacteria (PSB), known for their independent photosynthetic capabilities. This study aimed to evaluate the impact of PSB application at various growth stages on leaf chlorophyll content and the yield of 'Inerie' variety kidney beans, and to identify the optimal application timing. A Randomized Block Design (RBD) was employed, comparing seven PSB application treatments: a control, single applications at the exponential growth, flower initiation, and pod formation stages, and combined applications (exponential + flower initiation; exponential + pod formation; flower initiation + pod formation; and exponential + flower initiation + pod formation). The results indicated that PSB application at different growth stages significantly influenced both chlorophyll content and kidney bean production. The optimal application time was identified as the flower initiation phase, which significantly increased chlorophyll a content to 8.51 mg/g, total chlorophyll to 14.69 mg/g, and enhanced yield components, resulting in 22.22 pods per plant, 63.06 seeds per plant, and a seed weight of 24.44 g.