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All Journal Media Wisata Jurnal Ilmiah Psikologi Candrajiwa Jurnal Penelitian Pertanian Terapan Syntax Literate: Jurnal Ilmiah Indonesia JURNAL PENGABDI Stilistika: Jurnal Pendidikan Bahasa dan Sastra Jurnal Syntax Transformation
Ali Hasan
Jurusan Tanaman Pangan dan Hortikultura Politeknik Pertanian Negeri Kupang
Agriculture, Biological Sciences & Forestry Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Social Sciences Transportation Other

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MODEL PENGEMBANGAN EKONOMI PARIWISATA Hasan, Ali; Hermawan, Budi
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 1 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i1.244

Abstract

This paper reviews previous models of economic development of tourism using models such as pentahelix which generally focus more on how synergy and synchronization of government, academic, business, media, and tourism institutional actors, as well as the Tourism Satellite Account which methodologically measures only the end result tourism, while the power of the sector of economic potential and the transition of natural resource-based economic potential into a tourism-based economy has not been taken into account. Therefore such a perspective reflects only a narrative, but there is no model that mathematically explains the effect of the shift of the leading economic sector to GDP. Economic sustainability is a useful and useful purpose for human survival, therefore the model of economic development of tourism in the economic development of this society can complement the previous models, theoretically described the concept of economic development of tourism, model, measurement, program and indicators of development success tourism economy. Keywords: economic power of tourism, excellence sector and measurement of tourism economy
PENGARUH PENGELUARAN IKLAN TERHADAP PENJUALAN MEREK BERSAING DI PASAR KECANTIKAN Hasan, Ali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata 2010
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v0i0.29

Abstract

Efek iklan pada penjualan tanpa mempertimbangkan dengan cermat aktivitas iklan pesaing mengakibatkan pengiklan sering mencocokan secara berbeda pengeluaran pesaing secara proporsional. Kelemahan dari pendekatan paritas kompetitif itu adalah bahwa mereka secara implisit mengasumsikan hanya pada kompetisi jumlah nol. Fokus penelitian ini mengkaji strategi penganggaran iklan pada bentuk kompetisi yang berbeda, memperkenalkan model matematis untuk mengestimasikan efek lanjutan dan berlangsung dari iklan pengiklan dan pesaing dan mengilustrasikan aplikasi dari model itu dengan menggunakan data pasar aktual. Tujuan penelitian ini adalah memperkirakan efek iklan pada merek total dan merek pesaing. Metode matematis dikembangkan untuk mengukur efektivitas iklan untuk pengiklan dan pesaing pada penjualan merek fokus. Metode itu menghitung efek yang ada dan lanjutan, mengidentifikasikan tipe kompetisi mana pengiklan beroperasi, dan menentukan strategi anggaran mana yang paling baik untuk situasi itu. Dalam sebuah ilustrasi empiris, metode itu diterapkan untuk mengumpulkan data bulanan selama 8 tahun. Produk yang dianalisa adalah produk kecantikan yang dijual diberbagai konter yang ada di Yogyakarta. Analisis longitudinal menemukan (1) Pengaruh pengeluaran iklan terhadap penjualan menunjukkan efek dinamis dari iklan pada penjualan. (2) Dampak pengeluaran merek pada penjualan sendiri dan pada penjualan merek pesaing dan sebaliknya. (3) Pengeluaran media dengan pangsa suara dan pangsa pasar berhubungan langsung. (4) Pengeluaran iklan kompetitif dikenal sebagai strategi media paritas kompetitif. (5) Dalam pasar simbiotik dimana merek saling membantu, pengeluaran agregat dari tiap merek akan meluaskan pasar total tanpa berkaitan banyak pada tambahan dan pengurangan pangsa pasar. (6) Peningkatan pengeluaran pengiklan memiliki dampak pada penjualan pesaing. Kata kunci : Pengeluaran Iklan, Penjualan Merek, Tipe Kompetisi, dan Efek Lanjutan.
STUDI DAYA TARIK WISATA ALAM HUTAN MANGROVE PANTAI BAROS BANTUL, HUTAN MANGROVE WANA TIRTA PANTAI PASIR KADILANGU, HUTAN MANGROVE JEMBATAN API-API TEMON DAN KINERJA BISNIS PARIWISATA Hasan, Ali
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 16, No 2 (2018)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i2.258

Abstract

The purpose of this study is to explain the influence of natural tourist attraction (attractions, aminity, accessibility) on the performance of nature-based tourism businesses. The unit of analysis of this study was 207 tourists visiting to Hutan Mangrove Pantai Baros Bantul, Hutan Mangrove Wana Tirta, Pantai Pasir Kadilangu, dan Hutan Mangrove Jembatan Api-Api Temon Kulonprogo taken by incidental sampling technique. the data was collected by a questionnaire validated with pathwhole and cronbach alpha. Normality and multicollinearity tests were used to test the feasibility of variables as a condition for the use of partial regression analysis. The findings of this study show the long-term impact of satisfaction and a significant revisit on the absorption of labor and income of local communities as an important of the business performance of the nature-based tourism. Keywords: Nature tourism attractions, attractions, amenities, accessibility, satisfaction, repeat visits and tourism business performance.
Studi Daya Tarik Wisata Alam Hutan Mangrove Pantai Baros Bantul, Hutan Mangrove Wana Tirta Pantai Pasir Kadilangu, Hutan Mangrove Jembatan Api-Api Temon dan Kinerja Bisnis Pariwisata Hasan, Ali
Media Wisata Vol. 16 No. 2 (2018): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v16i2.274

Abstract

The purpose of this study is to explain the influence of natural tourist attractions (attractions, amenity, accessibility) on the performance of nature-based tourism businesses. The unit of analysis of this study was 207 tourists visiting Hutan Mangrove Pantai Baros Bantul, Hutan Mangrove Wana Tirta, Pantai Pasir Kadilangu, dan Hutan Mangrove Jembatan Api-Api Temon Kulonprogo taken by incidental sampling technique. the data was collected by a questionnaire validated with part-whole and Cronbach alpha. Normality and multicollinearity tests were used to test the feasibility of variables as a condition for the use of partial regression analysis. The findings of this study show the long-term impact of satisfaction and a significant revisit on the absorption of labour and income of local communities as an important of the business performance of nature-based tourism.
Co-Authors Arifin, Subaidah Budi Hermawan Farhanah, Titi Ginting, Henndy Ilmiyah, Nahdlia Irma Kharisma Hatibie Klara Salli, Maria Maqhfiroh, Mafatihatul Maria S. Medho Niken Widiati Setiyaningtiyas, Niken Widiati Rin Widya Agustin Salmah Lilik Sengaji, Haryati Umi Kulsum V. Sinlae, Dina Vertygo, Stormy Yosefina Lewar, Yosefina