Articles
<![CDATA[Explorasi Masyarakat Lokal dalam Pengembangan Desa Wisata ]]>
<![CDATA[I Nyoman Gede Agus Jaya Saputra]]>;
<![CDATA[Agus Fredy Maradona]]>
<![CDATA[ Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 5 No 1 (2020) ]]>
Publisher : <![CDATA[UHN IGB Sugriwa Denpasar ]]>
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DOI: 10.25078/pariwisata.v5i1.102
<![CDATA[One form of community based tourism that is currently being developed by the government in maintaining the preservation of local culture Nongan Tourism Village has been running the development program from 2014 together with the decree of Karangasem Regent NO / 658 / HK / 2014 together with the formation of pokdarwis in the framework of development Tourism through PNPM Mandiri, This study discusses the form of local community participation as well as the benefits of the pa-klipasi obtained in the development of Nongan Tourism Village in Karangasem Regency. This research was conducted in Nongan Tourism Village, in Rendang District, Karangasem Regency with the aim to know the shape and the benefit of participation in Nongan Tourism Village development. Data were obtained through questionnaires distributed to respondents consisting of 100 local people of Nongan Tourism Village by using accidental sampling. The collected data is analyzed qualitatively by using Likert Scale. The result of the analysis shows that the participation of local community in the development of Nongan Tourism Village are 3 forms, namely participation of mind, participation of personnel, participation of property, while the form of skills participation and skill with social participation of local community is never. While the benefits of community participation derived from the development activities Nongan Tour Village more socio-cultural benefits perceived by the community directly involved from the development activities Nongan Tourism Village Another perceived benefit is from economic benefits and environmental benefits in the form of interaction with tourists and support programs that Done by the government.]]>
<![CDATA[The Effect of Herding Behavior on Millennial Generation Intentions in Investing Crypto Assets ]]>
<![CDATA[Gede Wisnu Saputra]]>;
<![CDATA[Agus Fredy Maradona]]>
<![CDATA[ International Journal of Social Science and Business Vol. 7 No. 2 (2023): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v7i2.55119
<![CDATA[More and more millennials are interested in investing in crypto assets like Bitcoin and Ethereum. However, there is still uncertainty and hesitation in making this investment. This study aims to determine the effect of herding behavior on the millennial generation's intention to invest in crypto assets. This research was conducted in Indonesia with the respondents being the millennial generation who adopted crypto assets. The population in this study is the millennial generation of crypto asset adopters throughout Indonesia which continues to change every time, so the number is unknown. The sampling technique was carried out by purposive sampling with a sample of 220 respondents. Data was collected by distributing questionnaires via google form. The analysis used is SEM-PLS. The results of this study indicate that herding on social media environment has a positive and significant effect on behavioral intention. Herding on social media environment has a positive and significant effect on financial literacy. Herding on social media environment has a positive and significant effect on E-trust. Financial literacy has a positive and significant effect on behavioral intention. E-trust has no effect on behavioral intention. Ethical concern is able to moderate the influence of herding on social media environment on behavioral intention.]]>
<![CDATA[Capturing the Face of the Music Industry's Business Strategy ]]>
<![CDATA[I Made Rai Nurcahya Widhiantara Suyasa]]>;
<![CDATA[Agus Fredy Maradona]]>
<![CDATA[ International Journal of Science and Society Vol 5 No 4 (2023): International Journal of Science and Society (IJSOC) ]]>
Publisher : <![CDATA[GoAcademica Research & Publishing ]]>
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DOI: 10.54783/ijsoc.v5i4.760
<![CDATA[This research aims to Photograph the Face of Music Industry Business strategy by identifying external and internal factors that affect the music industry business model in Bali. And to find out the use of the Business Model Canvas (BMC) approach in the music industry in Bali. The method used in this research is descriptive-qualitative. The data collection used interviews and documentation. The results of the analysis show that the strengths of the music industry in running the business are quality equipment, a wide range of customers, and a diverse customer base. The weaknesses owned by the music industry in Bali are the rapid pace of audio technology, meaning that more and more people can make their own recordings with easily accessible applications. Related to the threats faced by the music industry in Bali are Affordable recording equipment and ease of use. In the development of the canvas business model from the value proposition point of view, the music industry in Bali can use remote services and advanced technology. This is done by the manager of the music industry in Bali so that it continues to exist to get through times of crisis such as the COVID pandemic.]]>
<![CDATA[PENGARUH ONLINE REVIEW, SUBJECTIVE NORM, PERCEIVED EASE OF USE DAN CUSTOMER ONLINE EXPERIENCE TERHADAP ONLINE BUYING INTENTION PADA E-COMMERCE DI INDONESIA DENGAN CONSUMER ATTITUDE DAN TRUST SEBAGAI MEDIASI ]]>
<![CDATA[Putu Rahayu Suandewi]]>;
<![CDATA[Agus Fredy Maradona]]>
<![CDATA[ AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 8, No 1 (2023): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa ]]>
Publisher : <![CDATA[Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD ]]>
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DOI: 10.24198/adbispreneur.v8i1.42739
<![CDATA[The development of e-commerce in Indonesia is growing rapidly along with the growth of internet users. This development is used by various platforms to sell various products. Buying intention from consumers is not necessarily easily obtained, due to various factors and global competition. This study aims to determine the determinants of buying intention in e-commerce with consumer attitude and trust as mediators. Data collection techniques through the distribution of questionnaires with google form. Respondents in this study amounted to 340 users of e-commerce. Data analysis was performed using SEM-PLS. The results of this study indicate that e-commerce consumers in Indonesia are more dominant in making purchases because it is caused by the attitudes and experiences they feel in the digital world. Online reviews and convenience are not even a consideration for them in making purchases, this can be information about consumer behavior that tends to prioritize the desire to try a product compared to reviews given by other people for the product. The results of this study can contribute to the development of digital marketing science, especially for online business people in an effort to attract maximum sales.Perkembangan e-commerce di Indonesia semakin pesat seiring dengan pertumbuhan pengguna internet. Perkembangan ini dimanfaatkan oleh berbagai platform untuk melakukan penjualan berbagai macam produk. Buying intention dari konsumen tidak serta merta mudah didapatkan, dikarenakan berbagai faktor dan persaingan global. Penelitian ini bertujuan untuk mengetahui determinan buying intention pada e-commerce dengan consumer attitude dan trust sebagai pemediasi. Teknik pengumpulan data melalui penyebaran kuesioner dengan google form. Responden dalam penelitian ini berjumlah 340 orang pengguna e-commerce. Analisis data dilakukan dengan menggunakan SEM-PLS. Hasil penelitian ini menunjukkan bahwa konsumen e-commerce di Indonesia lebih dominan melakukan pembelian karena disebabkan oleh sikap dan pengalaman yang mereka rasakan dalam dunia digital. Online review dan kemudahan bahkan tidak menjadi pertimbangan mereka dalam melakukan pembelian. Hal ini dapat menjadi informasi mengenai perilaku konsumen yang cenderung lebih mengedepankan keinginan untuk mencoba sebuah produk dibandingkan ulasan yang diberikan orang lain terhadap produk tersebut. Hasil penelitian ini dapat berkontribusi terhadap pengembangan ilmu pemasaran digital khususnya pada pelaku bisnis online dalam upaya menarik penjualan secara maksimal.]]>
<![CDATA[PENERAPAN COMPLIANCE RISK MANAGEMENT (CRM) ENGINE DALAM PEMERIKSAAN PAJAK DI INDONESIA ]]>
<![CDATA[Helmi Zus Rizal]]>;
<![CDATA[Agus Fredy Maradona]]>
<![CDATA[ RELASI : JURNAL EKONOMI Vol 18 No 2 (2022) ]]>
Publisher : <![CDATA[STIE Mandala Jember ]]>
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DOI: 10.31967/relasi.v18i2.585
<![CDATA[Taxation is still the main source of state financing income with almost 80% of state spending supported by taxes. The Directorate General of Taxes (DGT) as the only tax authority in Indonesia is trying hard to collect state revenues, but for a long time the target charged has not been achieved, and the tax ratio has even decreased. The issue of tax compliance has been in the spotlight as the cause of the decline in tax revenue performance in addition to weakening economic conditions due to the trade war and the Covid-19 pandemic. The OECD in 2011 published a Compliance Risk Management (CRM) guide that can be used by countries around the world to mitigate the level of taxpayer compliance risk. DGT has started implementing CRM since 2014 and in 2019 it was implemented on a national scale using computerization. The CRM developed by DGT is divided into several functions according to process requirements. This research focuses on the application of the CRM engine in tax audits in Indonesia. Data analysis in this study was carried out by collecting data, reducing data, presenting data, and drawing conclusions. As for the credibility test using data triangulation and member check. The results of the study found that the CRM engine helps tax audits in the phase before the audit process is carried out, namely the selection of taxpayers to be audited and risk analysis which can later help tax auditors prepare better Audit Plans and Audit Programs. CRM has a positive perception from tax audit stakeholders, namely the Tax Auditor, Audit Section Staff, including the Supervision Section Staff and Tax Consultant too. The risk analysis process becomes more organized and systematic so that priorities can be determined which will be followed up according to the level of tax compliance risk of each taxpayer. Keywords: Compliance Risk Management, Taxpayers, Audit.]]>
<![CDATA[Menguak Faktor-Faktor Dalam Mengaktualisasikan Perilaku Caring di Era Pandemi Covid-19 ]]>
<![CDATA[Ni Made Henna Juli Astuti]]>;
<![CDATA[Agus Fredy Maradona]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 19 No 1 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v19i1.4599
<![CDATA[The quality of hospital services is influenced by human resource factors. Human resources who are in direct contact with patients are nurses. Nurses are at the forefront of dealing with patients 24 hours a day, therefore quality, qualified nursing resources are needed and capable of caring behavior. Caring behavior is the essence of nursing that distinguishes nurses from other professions. The phenomenon that occurred in the era of the covid-19 pandemic had an impact on the high workload experienced by nurses due to an increase in the number of patients, thus affecting nurses in actualizing caring behavior. This study aims to identify what factors influence nurses in actualizing caring behavior in the era of the covid-19 pandemic. The study was designed as an observational study using cross sectional data collection methods. The instrument used is a questionnaire filled out by respondents determined by random sampling. The sample consisted of 139 respondents, namely nurses in the Inpatient Room at the Bali Mandara Hospital, Bali Province. The data analysis technique used in this study was SPSS Version 25.0 and Amos for Windows 23.0, starting with the evaluation process of SEM assumptions through an evaluation of the normality of the data, confirmatory factor analysis (CFA) and analysis of the effect with SEM. The results of this study indicate that there is a significant positive influence between leadership, organizational culture and work environment on job satisfaction. There is a significant positive influence between leadership, organizational culture and work environment on the caring behavior of nurses. And there is a significant positive effect between job satisfaction and caring behavior of nurses.]]>
<![CDATA[INSTASTORY INSTAGRAM DAN KEPUTUSAN PEMBELIAN ONLINE ]]>
<![CDATA[Puspitayani, Luh Mega Sayang]]>;
<![CDATA[Maradona, Agus Fredy]]>
<![CDATA[ Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 1 (2023): Edisi Januari - April 2023 ]]>
Publisher : <![CDATA[LPPM STIE Muhammadiah Bandung ]]>
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DOI: 10.31955/mea.v7i1.2910
<![CDATA[Pemasaran digital merupakan salah satu bentuk pemasaran yang sedang menjadi trend saat ini. Pemasaran digital berkembang pesat seiring dengan berkembangnya penggunaan internet pada masyarakat. Salah satunya adalah penggunaan e-commerce dan platform media sosial sebagai sarana bisnis digital. Instagram sebagai salah satu media sosial memiliki fitur instastory yang sering dimanfaatkan sebagai media promosi online. Namun, persepsi konsumen terhadap fitur tersebut perlu dikaji lebih dalam. Populasi dalam penelitian ini adalah seluruh followers Instagram brand footwear Kota Denpasar, responden yang digunakan adalah 115 responden dengan teknik sampling adalah purposive sampling. Data dikumpulkan dengan menggunakan kuesioner, selanjutnya dianalisis dengan SEM-PLS. Hasil penelitian ini menunjukkan bahwa kualitas konten yang ditampilkan pada instastory berpengaruh positif terhadap pembelian online sedangkan informativeness tidak berpengaruh. Begitu pula dengan sikap konsumen dan kepercayaan konsumen yang berpengaruh positif terhadap keputusan pembelian produk. Penelitian ini berkontribusi terhadap perkembangan ilmu pemasaran digital khususnya dalam hal pemanfaatan media-media inovatif dan kreatif dalam rangkaian pemasaran.]]>
<![CDATA[How Can Tourism Achieve Long-Term Resilience After Crises And Disruptions? Crisis Management Model ]]>
<![CDATA[Hendhana, Sandra]]>;
<![CDATA[Gede Sri Darma]]>;
<![CDATA[Luh Putu Mahyuni]]>;
<![CDATA[Agus Fredy Maradona]]>
<![CDATA[ International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024 ]]>
Publisher : <![CDATA[Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id ]]>
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DOI: 10.46729/ijstm.v5i3.1105
<![CDATA[The tourism industry has faced numerous crises and disruptions around the world. The global travel and tourism industry is currently suffering substantial economic losses as a result of a health-related crisis, specifically the COVID-19 pandemic. As a result, tourism-related organizations have a growing interest in crisis management, including disaster management and risk management. The present study examines the tourism industry's strategies for effectively managing crises and disruptions, focusing on fostering long-term resilience. This study examines more than just the disruption caused by health-related crises. To get insight into the adoption of crisis management and resilience strategies within the tourism industry, a comprehensive analysis was conducted on 43 articles spanning a period of ten years (2012-2022). This study uses the Systematic Literature Review method. This study presents a novel theme conceptual framework that can guide future research endeavors on resilience and crisis management within the tourism sector. The study identified three primary themes on the resilience of the tourist sector in effectively managing and responding to crises and disruptions. The first is adaptive responses, the second is innovations, and the transformation model is the third theme. The results and discussion sections will explain each theme in more detail.]]>
<![CDATA[Examining lean government in public services of the Badung Regency Regional Secretariat ]]>
<![CDATA[Wiraguna, I Gusti Agung]]>;
<![CDATA[Maradona, Agus Fredy]]>
<![CDATA[ Publisia: Jurnal Ilmu Administrasi Publik Vol. 9 No. 2: OKTOBER 2024 ]]>
Publisher : <![CDATA[Universitas Merdeka Malang ]]>
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DOI: 10.26905/pjiap.v9i2.13440
<![CDATA[This research aims to determine the application of Lean government in Public Services and to obtain solutions after carrying out observations related to research problems. The research location is at the Central Regional Secretariat of Badung Regency Government. There are 3 (three) types of data collection techniques, namely observation, interviews and documentation. Data analysis in this research used several components: data reduction, data presentation, and verification. Next, data validity checking techniques are carried out. The results of the analysis conclude that the readiness for implementing public services in the Badung district government as a regional public service provider to the community is good, seen from the level of public service compliance and various innovations that the Badung district government has implemented and consistently implementing central policies, one of which is simplifying bureaucracy with the aim of To improve the quality of public services to make them more effective and efficient, one of the implementations of this central policy can be seen from the SOTK (Organizational Structure of Work Procedures) of the Regional Secretariat which has implemented this policy by equalising echelon IV officials within the Badung Regency Regional Secretariat.]]>
<![CDATA[Strategy to Increase Consumer Trust in Affiliate Links on Social Media ]]>
<![CDATA[Piliana, Ni Putu Christina]]>;
<![CDATA[Maradona, Agus Fredy]]>
<![CDATA[ Quantitative Economics and Management Studies Vol. 5 No. 5 (2024) ]]>
Publisher : <![CDATA[PT Mattawang Mediatama Solution ]]>
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DOI: 10.35877/454RI.qems2800
<![CDATA[Affiliate marketing in Indonesia has experienced significant growth, especially with the development of the e-commerce & e-marketplace industry. Affiliate marketing is a performance-based model where content creators (affiliators) earn commissions by promoting products or services through links, and affiliates earn a share of revenue from users who make purchases through those links. This is a win-win solution for creators and brands. In this context, building consumer trust is the most important thing. This research aims to analyze strategies to increase consumer trust in affiliate links on social media. This research took samples from active social media users who had or had experience shopping via affiliate links on social media, with gender, age, latest education as respondent characteristics and product type, type of social media, and consumer characteristics as control variables. This research is quantitative research using a purposive sampling method. This research aims to explore effective strategies for increasing consumer trust in affiliate links on social media. This study uses the Structural Equation Modeling Partial Least Squares (SEM PLS) method with the help of SmartPLS 4 software to analyze the data samples obtained. The research results show that factors such as information transparency, affiliate reputation, product and service quality, content relevance, and user experience have a significant effect on consumer trust. However, it was found that consumer attitudes did not significantly moderate the influence of product and service quality and user experience on consumer trust. These findings help marketing practitioners create better strategies to foster consumer trust in affiliate links in the digital era.]]>
