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All Journal Jurnal Ekonomi dan Bisnis Jagaditha ACCOUNTABILITY Jurnal Akuntansi Multiparadigma MIX : Jurnal Ilmiah Manajemen AdBispreneur SUSTINERE: Journal of Environment and Sustainability Kinerja: Jurnal Ekonomi dan Manajemen Jurnal Penelitian Teori & Terapan Akuntansi (PETA) International Journal of Social Science and Business Jurnal Manajemen Bisnis Indonesia Accounting Journal International Journal of Economics Development Research (IJEDR) The Indonesian Journal of Accounting Research Jurnal Syntax Transformation International Journal Of Science, Technology & Management (IJSTM) Quantitative Economics and Management Studies Indonesian Journal of Innovation Studies International Journal of Science and Society (IJSOC) Jurnal Locus Penelitian dan Pengabdian Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Eduvest - Journal of Universal Studies Journal of Economics and Management Scienties Relasi : Jurnal Ekonomi
Agus Fredy Maradona
Universitas Pendidikan Nasional
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Investigate Live Streaming Commerce on Tiktok as Trends New Online Shopping: Exploration Perception and Intention Consumer Widiani, I Gusti Agung Ayu Dewi; Maradona, Agus Fredy
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1199

Abstract

The Covid-19 pandemic has changed the way people interact with digital technology. The increased use of the internet is not limited to activities such as searching for information and communicating; it has also entered the realm of the economy with online trading of goods and services. Social media platforms like TikTok have become places not only for social interaction but also for direct purchasing. Guided by the Technology Acceptance Model and the Theory of Planned Behavior, this study explores consumers' perceptions and intentions regarding using the live-streaming commerce feature on TikTok for purchasing goods. Through semi-structured interviews with consumers who actively use this feature to shop for products, the research findings indicate that consumers have perceptions about using the live-streaming commerce feature on TikTok. External influences can affect consumers' interest in using TikTok's live-streaming commerce feature. Some barriers affect consumers' intentions to use the live-streaming commerce feature on TikTok. There is also perceived ease of use and usefulness in using TikTok's live streaming commerce feature. The implications of this research can help platform developers and businesses better understand the needs and preferences of consumers when using the live streaming commerce feature on TikTok and adjust their marketing strategies accordingly
The Effectiveness, User Perceptions and Innovation in Implementing the Customs Service System at International Airports: Efektivitas, Persepsi Pengguna dan Inovasi dalam Penerapan Sistem Layanan Kepabeanan di Bandara Internasional Kurniawan, Adi; Maradona, Agus Fredy
Indonesian Journal of Innovation Studies Vol. 26 No. 2 (2025): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i2.1391

Abstract

General Background: The Directorate General of Customs and Excise (DJBC) plays a pivotal role in supervising the flow of goods through Indonesia's international airports. Specific Background: Efficient customs services are essential for national security, trade facilitation, and enhancing the international image of airports. Knowledge Gap: Despite DJBC’s strategic role, limited research has explored the effectiveness of customs officers’ performance and public perceptions at international terminals. Aims: This study aims to evaluate the effectiveness of DJBC officers in delivering services and to assess user perceptions as a basis for improving service quality and airport image reconstruction. Results: Utilizing a descriptive qualitative approach, data were gathered through observations and in-depth interviews with 11 respondents—five customs officers and six service users. The findings indicate that DJBC consistently executes its duties across planning, implementation, and reporting stages. However, user perceptions vary significantly, particularly regarding access to regulation updates, officer responsiveness, import duty transparency, and inter-agency coordination. Novelty: This study provides a grounded analysis of both institutional performance and user experiences at international arrival terminals, highlighting gaps in policy communication and coordination. Implications: The findings underscore the need for synchronized regulatory frameworks and public outreach initiatives to enhance policy clarity and service delivery at international airports. Highlights:  Evaluates DJBC officers’ service effectiveness at international terminals. Highlights varied passenger perceptions and regulatory communication gaps. Recommends policy alignment and public outreach for service improvement. Keywords: Duty Tariffs, Effectiveness, International Airport, User Perception, Public Service
Banking Product Marketing Strategy through Instagram Social Media in the Middle of the Covid-19 Pandemic I Kadek Arya Wibawa; Agus Fredy Maradona
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 9 No. 1 (2022): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.9.1.2022.76-81

Abstract

The banking industry, especially BPR, has been affected by the COVID-19 pandemic. BPR Lestari wrote in a release that their assets grew in the midst of a pandemic. It is known that this bank is quite active in using social media even before the COVID-19 pandemic emerged. The purpose of this study was to find out how to implement changes in marketing strategies from conventional to marketing strategies through social media, especially Instagram in the midst of the COVID-19 pandemic. In this study, the sampling technique used was purposive sampling. Using data analysis techniques carried out in four steps, namely data collection, data reduction, data presentation and drawing conclusions/verification. The research validity test is the source triangulation test. The result of this study reveals that BPR Lestari has made maximum use of social media Instagram in supporting its marketing process in the midst of this COVID19 pandemic. Instagram BPR Lestari can fulfill every stage of the 5A concept (Aware, appeal, ask, act, and advocate) Marketing 4.0. Where the indicator for the success of marketing 4.0, namely at the advocate stage, has been achieved by BPR Lestari, as evidenced by the recommendations made either directly or through the Instagram share feature voluntarily by the customers of this bank. It can be concluded that the role of Instagram social media and digital marketing transformation has made BPR Lestari survive in the midst of the pandemic and even experience an increase in its assets.
How Hyper-Personalization Shapes Satisfaction, Trust, and Loyalty: A Study of E-Commerce and Social Commerce I Putu Bagus Arya Githa Wibawa; Agus Fredy Maradona
Eduvest - Journal of Universal Studies Vol. 6 No. 8 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i8.53182

Abstract

Rapid growth in e-commerce and social commerce platforms has encouraged businesses to implement strategies that enhance customer experience and strengthen consumer loyalty. This research investigates how Value Co-Creation Behaviour and AI-Driven Personalization influence Trust, Brand Experience, Attitude, Satisfaction, Purchase Intention, and Loyalty among users of e-commerce and social commerce platforms in Indonesia. This study integrates Value Co-Creation Behaviour and AI-Driven Personalization into a unified model to explain the formation of customer loyalty. A quantitative approach was employed, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The study involved 405 active Indonesian users of social commerce and e-commerce platforms selected through purposive sampling. The results show that Value Co-Creation Behaviour and AI-Driven Personalization have significant and positive effects on Brand Experience and Trust. However, Value Co-Creation Behaviour does not have a direct influence on Attitude and Satisfaction. Trust has a significant and positive effect on Purchase Intention and Loyalty, while Attitude has a significant and positive effect on Purchase Intention. Furthermore, Purchase Intention positively influences Purchase Behavior, which subsequently enhances Satisfaction and Loyalty. These findings suggest that integrating AI-Driven Personalization and Value Co-Creation Behaviour into a hyper-personalization strategy can enhance customer experience and foster consumer loyalty on e-commerce and social commerce platforms.
Co-Authors Adi Kurniawan Anjasyadeva, Gede Bagus Rahadhe Dewi, Nyoman Ayu Nidya Larasati Gede Sri Darma Gede Wisnu Saputra GRAHITA CHANDRARIN Helmi Zus Rizal Hendhana, Sandra I Gede Ari Wahyudi I Gusti Putu Aditya Kusuma I Kadek Arya Wibawa I Made Rai Nurcahya Widhiantara Suyasa I Nyoman Gede Agus Jaya Saputra I Putu Bagus Arya Githa Wibawa Irvan Khairil Solin Kade Yuja Krisna Winasta Kadek Nita Puri Rahayu Luh Putu Mahyuni Mahyuni, Luh Putu Ni Made Henna Juli Astuti Ni Putu Rossica Sari Piliana, Ni Putu Christina Prabawati, Ni Putu Sinta Pradnyamitha, Desak Putu Purba, Kezia Christina Yeshua Puspitayani, Luh Mega Sayang Putera, Made Pranata Wibawa Ade Putri, Kadek Winda Pardana Putu Ayuni Kartika Putri Suardana Putu Rahayu Suandewi Sari, Ni Luh Sri Rahayu Puspita Suciningsih, Made Rita Suryawan, Made Agus SUTRISNO Tjokorda Gde Agung Wijaya Kesuma Suryawan Widiani, I Gusti Agung Ayu Dewi