Article Per Year (5 Year)
p-Index From 2021 - 2026
4.51
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis Jagaditha Publisia: Jurnal Ilmu Administrasi Publik ACCOUNTABILITY Jurnal Akuntansi Multiparadigma MIX : Jurnal Ilmiah Manajemen AdBispreneur Journal of Environment and Sustainability Kinerja: Jurnal Ekonomi dan Manajemen Jurnal Penelitian Teori & Terapan Akuntansi (PETA) International Journal of Social Science and Business Journal of Humanities and Social Studies Jurnal Manajemen Bisnis Indonesia Accounting Journal International Journal of Economics Development Research (IJEDR) The Indonesian Journal of Accounting Research Jurnal Ilmiah Manajemen Kesatuan Jurnal Syntax Transformation International Journal Of Science, Technology & Management (IJSTM) Quantitative Economics and Management Studies Indonesian Journal of Innovation Studies International Journal of Science and Society (IJSOC) Jurnal Locus Penelitian dan Pengabdian Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Economics and Management Scienties Relasi : Jurnal Ekonomi
Agus Fredy Maradona
Universitas Pendidikan Nasional
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 38 Documents
Search

 1   2   3   4 
Actual Purchase on TikTok Live Streaming Commerce: An Analysis of Utilitarian Shopping Value and Attitude Toward Electronic Live Streaming Pradnyamitha, Desak Putu; Maradona, Agus Fredy
International Journal of Science and Society Vol 6 No 4 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i4.1329

Abstract

This study examines the factors influencing purchasing decisions through TikTok Shop, focusing on live streaming as a promotional medium. In the context of local MSMEs in Indonesia competing with imported products, this research tests the effects of live streaming viewing frequency, parasocial relationships, and social interactivity on purchasing decisions, as well as the mediating roles of utilitarian shopping value and consumer attitudes toward ELS. The research method involves surveys and SEM-PLS analysis with 105 sample. The results show that live streaming viewing frequency does not affect actual purchase, while parasocial relationships and utilitarian value have a positive effect. Consumer attitudes toward ELS also positively influence purchasing decisions. Utilitarian shopping value mediates the effect of live streaming viewing frequency, while consumer attitudes mediate the effect of parasocial relationships. The novelty of this research lies in analyzing the factors influencing purchasing decisions through TikTok and its contribution in providing insights for local MSMEs to design more effective marketing strategies in the digital era.
KEY OPINION LEADER REALITY: THE KEY TO SUCCESSFUL B2B DIGITAL MARKETING? Wulandewi, Ni Made Pradnya Manik; Maradona, Agus Fredy
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12593

Abstract

KOLs are increasingly using social media to implement digital marketing strategies. This research was conducted in the social context of business-to-business (B2B) sector companies in Indonesia. The study focused on the massive digital marketing activities independently carried out by employees as internal parties of the company, on their personal marketing content on LinkedIn. Consequently, employees are regarded as KOL marketing actors who can cultivate aspects of trust and expertise. This, in turn, affects the credibility of the employees themselves as well as the credibility of the company in the eyes of customers. The results of this study will serve as a practical guide for B2B company leaders. It will help them evaluate key opinion leader strategies through marketing content presented by employees. This will maximize credibility and the success of digital marketing. It will align with the changing market and increasingly dynamic customer needs. The findings of this study, as well as the ensuing discussions, have provided a comprehensive understanding of the challenges associated with leveraging employees as KOLs in marketing endeavors. These challenges manifest in the context of content activities on the LinkedIn platform and pertain to integrity, relevance, accessibility, and market response. The challenge of integrity is related to the consistency of digital presence, time management, honesty in conveying information and data in every piece of content, and transparency in explaining interests in becoming a KOL while being an employee and the face of the company.  The challenge of relevance lies in meeting the needs and interests of a professional audience, obtaining company data, and synchronizing marketing trends and case studies with content creation techniques. The challenge of accessibility stems from the company's inadequate support and conflicts of interest, leading to actions without formal direction.
Analisis Digital Marketing, Knowledge Sharing, E-WOM terhadap Niat Pembelian Layanan Program Bayi Tabung melalui Kepercayaan Konsumen Purba, Kezia Christina Yeshua; Maradona, Agus Fredy
Journal of Economics and Management Scienties Volume 8 No. 1, December 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i1.256

Abstract

In Vitro Fertilization (IVF) or test-tube babies is a form of ART that offers a solution for infertile couples. Trust in this program is very important, not only in medical personnel, but also in equipment and support services. This study aims to analyze the influence of digital marketing, knowledge sharing, and E-WOM on the intention to purchase IVF services through the mediating role of consumer trust. The data measurement technique used in the questionnaire to provide answers to each statement item is the 1-10 semantic differential scale. In this study, the data collection technique involves providing statements through Google Forms and disseminating them on social media. The data analysis technique used to draw conclusions from the study was the Structural Equation Model (SEM) approach using Smart PLS 3.2 software. This study found that digital marketing, knowledge sharing, and e-WOM have a positive and significant effect on consumer trust. Furthermore, digital marketing and e-WOM directly influence purchase intention in a positive and significant manner, while knowledge sharing does not significantly influence purchase intention directly. However, knowledge sharing can increase purchase intention through consumer trust. Consumer trust was also found to be a significant mediator in the relationship between digital marketing, knowledge sharing, and e-WOM with purchase intention.
Investigate Live Streaming Commerce on Tiktok as Trends New Online Shopping: Exploration Perception and Intention Consumer Widiani, I Gusti Agung Ayu Dewi; Maradona, Agus Fredy
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1199

Abstract

The Covid-19 pandemic has changed the way people interact with digital technology. The increased use of the internet is not limited to activities such as searching for information and communicating; it has also entered the realm of the economy with online trading of goods and services. Social media platforms like TikTok have become places not only for social interaction but also for direct purchasing. Guided by the Technology Acceptance Model and the Theory of Planned Behavior, this study explores consumers' perceptions and intentions regarding using the live-streaming commerce feature on TikTok for purchasing goods. Through semi-structured interviews with consumers who actively use this feature to shop for products, the research findings indicate that consumers have perceptions about using the live-streaming commerce feature on TikTok. External influences can affect consumers' interest in using TikTok's live-streaming commerce feature. Some barriers affect consumers' intentions to use the live-streaming commerce feature on TikTok. There is also perceived ease of use and usefulness in using TikTok's live streaming commerce feature. The implications of this research can help platform developers and businesses better understand the needs and preferences of consumers when using the live streaming commerce feature on TikTok and adjust their marketing strategies accordingly
The Effectiveness, User Perceptions and Innovation in Implementing the Customs Service System at International Airports: Efektivitas, Persepsi Pengguna dan Inovasi dalam Penerapan Sistem Layanan Kepabeanan di Bandara Internasional Kurniawan, Adi; Maradona, Agus Fredy
Indonesian Journal of Innovation Studies Vol. 26 No. 2 (2025): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i2.1391

Abstract

General Background: The Directorate General of Customs and Excise (DJBC) plays a pivotal role in supervising the flow of goods through Indonesia's international airports. Specific Background: Efficient customs services are essential for national security, trade facilitation, and enhancing the international image of airports. Knowledge Gap: Despite DJBC’s strategic role, limited research has explored the effectiveness of customs officers’ performance and public perceptions at international terminals. Aims: This study aims to evaluate the effectiveness of DJBC officers in delivering services and to assess user perceptions as a basis for improving service quality and airport image reconstruction. Results: Utilizing a descriptive qualitative approach, data were gathered through observations and in-depth interviews with 11 respondents—five customs officers and six service users. The findings indicate that DJBC consistently executes its duties across planning, implementation, and reporting stages. However, user perceptions vary significantly, particularly regarding access to regulation updates, officer responsiveness, import duty transparency, and inter-agency coordination. Novelty: This study provides a grounded analysis of both institutional performance and user experiences at international arrival terminals, highlighting gaps in policy communication and coordination. Implications: The findings underscore the need for synchronized regulatory frameworks and public outreach initiatives to enhance policy clarity and service delivery at international airports. Highlights:  Evaluates DJBC officers’ service effectiveness at international terminals. Highlights varied passenger perceptions and regulatory communication gaps. Recommends policy alignment and public outreach for service improvement. Keywords: Duty Tariffs, Effectiveness, International Airport, User Perception, Public Service
The Impact of Emotional attachment, Customer Experience, and Binge-Watching on SVOD Loyalty through Customer Satisfaction Astuti, Ni Luh Gde Sulastri Diva; Maradona, Agus Fredy
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4298

Abstract

Technological progress has significantly accelerated the expansion of Subscription Video-on-Demand (SVOD) services, reshaping the way audiences access and enjoy digital entertainment. This study examines the effects of emotional attachment, customer experience, and binge-watching behavior on customer loyalty, with customer satisfaction serving as a mediating factor. A quantitative approach was employed using data from 250 respondents selected through a convenience sampling method. Data were collected via online questionnaires and analyzed using Structural Equation Modeling with the SmartPLS software. The results reveal that emotional attachment positively and significantly influences customer satisfaction, whereas customer experience and binge-watching show no significant impact. Additionally, emotional attachment, customer experience, binge-watching, and satisfaction do not have a significant direct effect on customer loyalty. Mediation analysis demonstrates that customer satisfaction mediates the relationship between emotional attachment and customer experience with loyalty, while binge-watching remains unaffected. These findings highlight the crucial mediating role of customer satisfaction in strengthening loyalty, emphasizing that emotional bonds and experiential factors foster long-term engagement, whereas binge-watching behavior tends to be temporary and does not contribute meaningfully to sustained loyalty among SVOD users.
Carbon Offsetting in Indonesia’s Hospitality and Tourism Sector: Drivers, Barriers, and Strategic Pathways Toward Net Zero Emissions Astuty, Ni Made Ria Kurniasih; Darma, Gede Sri; Maradona, Agus Fredy
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4434

Abstract

The tourism industry represents a major contributor to global greenhouse gas emissions, positioning carbon offsetting as a crucial pathway toward sustainable transition. This study aims to map and synthesize the scholarly literature on carbon offsetting in Indonesia’s hospitality and tourism sector, examining the extent and configuration of sectoral participation in carbon offsetting and analyzing the regulatory, economic, operational, and market-related factors that enable or constrain the adoption and scaling of carbon offsetting across the sector aligning with national net-zero emission 2060 goals. Employing a systematic literature review guided by PRISMA 2020 protocols, 30 peer-reviewed articles published between 2020 and 2025 were analyzed to ensure methodological rigor and replicability. The findings reveal that carbon offsetting practices are largely indirect and voluntary, focusing on reforestation, waste management, and energy efficiency rather than participation in verified carbon credit markets. While policy support and environmental awareness serve as key enablers, adoption remains limited by weak verification standards, insufficient technical capacity, high costs, and low consumer trust. The study concludes that a multi-level governance framework integrating transparent MRV systems, institutional strengthening, and stakeholder collaboration is essential to transform tourism’s potential into measurable contributions to Indonesia’s decarbonization agenda.
Explaining Local Tax Compliance through Behavioral and Institutional Perspectives: The Role of Quality Interaction and Adaptive Governance Yuliaratih, Kadek Ayu Silvia; Martini, Ida Ayu Oka; Maradona, Agus Fredy
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4539

Abstract

Taxpayer compliance continues to pose a significant challenge in local tax administration globally, including in Indonesia. This review seeks to redefine local tax administration by incorporating three perspectives: social psychology, organizational design, and strategic governance. This study aims to explain the dynamics of local tax compliance through behavioral and institutional approaches and to identify ways to make local tax administration more effective through quality interactions and adaptive governance systems. The study employs a systematic literature review with a conceptual and thematic synthesis approach to examine relevant studies on local tax compliance and administration. The findings indicate that taxpayer compliance is influenced not only by legal and economic factors but also by social-psychological behavior, institutional capacity, and governance legitimacy. Compliance is particularly shaped by interaction quality between taxpayers and tax officers, administrative modernization, and collaborative, transparent governance. This study proposes an Adaptive Local Tax Compliance Framework that balances behavioral legitimacy, institutional capacity, and governance accountability. The findings suggest that local governments should shift from control-centric models toward collaborative, trust-based approaches to enhance compliance and administrative effectiveness, contributing to the literature by integrating behavioral, institutional, and governance perspectives in local tax administration.
Co-Authors Adi Kurniawan Anjasyadeva, Gede Bagus Rahadhe Astuti, Ni Luh Gde Sulastri Diva Astuty, Ni Made Ria Kurniasih Dewi, Nyoman Ayu Nidya Larasati Gede Sri Darma Gede Wisnu Saputra GRAHITA CHANDRARIN Helmi Zus Rizal Hendhana, Sandra I Gede Ari Wahyudi I Gusti Putu Aditya Kusuma I Kadek Arya Wibawa I Made Rai Nurcahya Widhiantara Suyasa I Nyoman Gede Agus Jaya Saputra Ida Ayu Oka Martini Irvan Khairil Solin Kade Yuja Krisna Winasta Kadek Nita Puri Rahayu Luh Putu Mahyuni Mahyuni, Luh Putu Ni Made Henna Juli Astuti Ni Putu Rossica Sari Piliana, Ni Putu Christina Prabawati, Ni Putu Sinta Pradnyamitha, Desak Putu Purba, Kezia Christina Yeshua Puspitayani, Luh Mega Sayang Putera, Made Pranata Wibawa Ade Putri, Kadek Winda Pardana Putu Ayuni Kartika Putri Suardana Putu Rahayu Suandewi Sari, Ni Luh Sri Rahayu Puspita Suciningsih, Made Rita Suryawan, Made Agus SUTRISNO Tjokorda Gde Agung Wijaya Kesuma Suryawan Widiani, I Gusti Agung Ayu Dewi Wiraguna, I Gusti Agung Wulandewi, Ni Made Pradnya Manik yuliaratih, kadek ayu silvia