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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Publisia: Jurnal Ilmu Administrasi Publik ACCOUNTABILITY Jurnal Akuntansi Multiparadigma MIX : Jurnal Ilmiah Manajemen AdBispreneur Journal of Environment and Sustainability Kinerja: Jurnal Ekonomi dan Manajemen Jurnal Penelitian Teori & Terapan Akuntansi (PETA) International Journal of Social Science and Business Journal of Humanities and Social Studies Jurnal Manajemen Bisnis Indonesia Accounting Journal International Journal of Economics Development Research (IJEDR) The Indonesian Journal of Accounting Research Jurnal Ilmiah Manajemen Kesatuan Jurnal Syntax Transformation International Journal Of Science, Technology & Management (IJSTM) Quantitative Economics and Management Studies Indonesian Journal of Innovation Studies International Journal of Science and Society (IJSOC) Jurnal Locus Penelitian dan Pengabdian Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Economics and Management Scienties Relasi : Jurnal Ekonomi
Agus Fredy Maradona
Universitas Pendidikan Nasional
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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The Effect of Influencer Marketing, Live Streaming, Brand Awareness and Price on Purchasing Decisions for TikTok Users Dewi, Nyoman Ayu Nidya Larasati; Maradona, Agus Fredy
Quantitative Economics and Management Studies Vol. 5 No. 5 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2812

Abstract

This study aims to explore the role of influencer marketing and live streaming on the TikTok platform in promoting products and their relationship to consumer brand awareness, pricing, and purchasing decisions. Conducted using a quantitative approach in the province of Bali, the target population included all consumers aged 17-50 who use the TikTok app. Through sampling methods, 204 TikTok users in Bali participated in the study. Empirical data was collected via online questionnaires using a 10-point Likert scale and analyzed using SEM-PLS approach. The study findings identify that influencer marketing and live streaming significantly influence purchasing decisions, both directly and through Brand Awareness and Price as strong intervening constructs. The results underscore the importance of influencer capabilities and the quality of live streaming content in enhancing brand awareness, pricing perceptions, and increasing consumer desire to purchase products. This research provides both theoretical and practical contributions for developing digital marketing strategies, particularly in effectively leveraging TikTok as a social media platform to enhance consumer purchasing decisions.
Unveiling the Management of Community Health Centers and Its Impact on Service Quality and Patient Satisfaction in The Tabanan Regency of Bali Suryawan, Made Agus; Maradona, Agus Fredy
Quantitative Economics and Management Studies Vol. 5 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3498

Abstract

This study seeks to examine the correlation between governance, service quality, and patient satisfaction at Tabanan III and Kerambitan II Community Health Centers (Puskesmas) in Tabanan Regency, Bali. Effective governance of Puskesmas, which includes planning, implementation, supervision, and evaluation, is pivotal in determining healthcare service quality. Service quality is assessed through dimensions such as timeliness, facility reliability, staff demeanor, and service accessibility, while patient satisfaction indicates the congruence between expectations and actual experiences with healthcare services. This research utilizes a quantitative methodology employing Partial Least Squares (PLS) and includes medical personnel and patients as participants. The results indicate that governance at Tabanan III and Kerambitan II Puskesmas positively affects both service quality and patient satisfaction. Additionally, healthcare service quality significantly influences. A significant discovery is that service quality mediates the relationship between governance and patient satisfaction, underscoring the critical role of good governance in improving overall healthcare service quality. This study underscores the necessity for enhanced focus on the execution of governance in accordance with Standard Operating Procedures (SOPs) and ongoing accreditation, as stipulated by Ministry of Health Regulation No. 34 of 2022. The results are anticipated to provide a basis for developing initiatives to strengthen governance and elevate service quality at Puskesmas, both in Tabanan Regency and in other locations with analogous issues. As a result, this study helps significantly to the creation of more effective primary healthcare services aimed at increasing community satisfaction.
The Effect of Work Motivation, Work Environment, and Job Insecurity on Turnover Intention: The Role of Job Satisfaction as a Mediator in Denpasar's Workforce Development Putri, Kadek Winda Pardana; Maradona, Agus Fredy
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i5.6533

Abstract

This study aims to test the effect of work motivation effect on Turnover Intention, to test the effect of work environment effect on Turnover Intention, to test the effect of Job Insecurity effect on Turnover Intention, to test the effect of work motivation effect on job satisfaction, to test the effect of work environment effect on job satisfaction, to test the effect of Job, to test the effect of work motivation effect on Turnover Intention mediated by job satisfaction, to test the effect of work environment effect on Turnover Intention mediated by job satisfaction, to test the effect of Job Insecurity effect on Turnover Intention mediated by Job Satisfaction. The Data to be used in this study is quantitative data. The results showed that work motivation has a negative and significant effect on turnover intention. The work environment has a negative and significant effect on turnover intention. Job insecurity has a positive and significant effect on turnover intention. Work motivation has a positive and significant effect on job satisfaction. The work environment has a positive and significant effect on job satisfaction. Job insecurity has a positive and significant effect on job satisfaction. Job satisfaction has a negative and significant effect on turnover intention. Job satisfaction can be an intervening variable on the effect of work motivation on turnover intention. Job satisfaction can be an intervening variable in the influence of the work environment on turnover intention. Job insecurity can be an intervening variable in the influence of the work environment on turnover intention.
Determination of Intention to Use Digital Payment Mediated by Cashback Promotion Suciningsih, Made Rita; Maradona, Agus Fredy
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i6.6605

Abstract

This research explores the factors that influence the intention to use digital payment systems, focusing specifically on the Millennial and Generation Z populations in Bali. By employing the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), the study aims to enhance the existing academic literature on technology acceptance and provide valuable insights into user behavior regarding digital payments. Key constructs such as Perceived Usefulness and Perceived Ease of Use are analyzed to determine their effects on user adoption. The results indicate that users who perceive digital payment systems as beneficial and easy to use are more inclined to adopt these technologies, which in turn improves their performance and productivity. This research not only contributes to theoretical frameworks but also offers practical implications for businesses aiming to enhance user satisfaction and maintain a competitive edge in the digital payment sector
Antecedents of Digitalization of Bank Products in Increasing Customer Satisfaction : An Economic Perspective Prabawati, Ni Putu Sinta; Maradona, Agus Fredy
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i6.6655

Abstract

This study aims to find out and analyze the effect of comfort on increasing customer satisfaction, to know and analyze the functional effect on increasing customer satisfaction, to find out and analyze the effect of digital service quality on increasing customer satisfaction, to find out and analyze the effect of employee customoer engagement on increasing customer satisfaction. This study uses a quantitative research method. The results of the study showed that comfort had a positive and significant effect on consumer satisfaction, which meant that H1 was accepted. Functional has a positive and significant effect on consumer satisfaction, which means that H2 is accepted. Digital service quality has a positive and significant effect on consumer satisfaction, which means that H3 is accepted. Employee customer engagement has a positive and significant effect on consumer satisfaction, which means that H4 is accepted.
Transformation of Business Strategies for Art Galleries in The Industry 4.0 Era : Embracing The Digital Trend and Economic Impact Anjasyadeva, Gede Bagus Rahadhe; Maradona, Agus Fredy
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i6.6718

Abstract

This research was conducted at a painting gallery in Bali with the aim of finding answers about the adoption of digital transformation in the development of business strategies in the Industrial Era 4.0. The method used is a qualitative method using data collection techniques in the form of in-depth interviews and field observations. Interviews were conducted with 6 informants as gallery owners/managers/staff and gallery visitors. The results found that the digital transformation carried out is still limited using social media for product marketing, AR and VR technology is still very limited considering the cost limitations. Using technology, especially social media, helps marketing effectiveness and expands the market. However, on the one hand, there are concerns that digital transformation will erode the value of traditional arts and culture. So what needs to be emphasized is the proper use of technology to continue to support the introduction of existing art and culture.
Sustainable Tourism Practices and Strategies in Living Museum Management: A Meta-Synthesis Systematic Review Suryawan, Tjokorda Gde Agung Wijaya Kesuma; Darma, Gede Sri; Maradona, Agus Fredy
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.005

Abstract

Objectives: This study explores sustainable tourism practices in living museum management, focusing on strategies that enhance visitor engagement while ensuring heritage preservation and contributing to sustainable development. It aims to identify key sustainability practices, their implementation, and outcomes, balancing visitor experience and cultural conservation.Methodology: A meta-synthesis systematic review was conducted on empirical studies related to sustainable tourism in living museums. The analysis incorporated highly reputable, peer-reviewed literature to identify patterns, best practices, strategies, and challenges in sustainability, particularly regarding environmental, cultural, and economic dimensions of living museum management.Finding: This study reveals that living museums effectively engage visitors through immersive experiences while advancing sustainable tourism. Key strategies include collaboration with local communities, cultural asset preservation, and environmentally responsible practices to minimise ecological impacts. Furthermore, a holistic approach integrating environmental, cultural, and economic sustainability strategies enhances their roles as heritage custodians and strengthens local development.Conclusion: Living museums provide immersive cultural experiences while balancing heritage conservation and visitor engagement. Their commitment to sustainability, through cultural preservation, ecological responsibility, and economic viability, ensures long-term resilience and meaningful community participation. By integrating comprehensive strategies, these institutions reinforce their role as protectors of heritage and catalysts for sustainable regional development.
Integrated sustainable management system: Drivers, strategy, structure, and evaluation Irvan Khairil Solin; Luh Putu Mahyuni; Agus Fredy Maradona; Gede Sri Darma
Sustinere: Journal of Environment and Sustainability Vol. 7 No. 2 (2023): pp 91-175 (August 2023)
Publisher : Center for Science and Technology, IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/sustinere.jes.v7i2.310

Abstract

An integrated sustainable management system is the harmonization of multiple management systems into one system for addressing economic, social, and environmental challenges in a systematic and comprehensive manner, resulting in a more sustainable future for both the organization and interested parties. This system is driven by meeting the needs and expectations of interested parties based on the availability of resources by considering the sector and size of the business. System implementation can be carried out gradually, with full integration targets beginning at the organizational strategic level. Quality, environmental, and occupational health and safety are the three management systems harmonized by this system, and their control needs to be institutionalized in the hierarchical structure of the organization. The maturity level must be used to monitor and evaluate system performance regularly. Increasing the level of system maturity will have an impact on improving the achievement of organizational sustainability goals.
Increasing MSME Productivity Towards a Green Economy and Sustainable Growth Putera, Made Pranata Wibawa Ade; Maradona, Agus Fredy
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.8204

Abstract

This study aims to identify obstacles and solutions to increase the productivity of micro, small, and medium-sized enterprises (MSMEs) and to explore factors that contribute to sustainable businesses in the transition to a green economy in the German Beach Area of Banjar Segara Kuta, Bali. A qualitative method was used for data collection. Data were collected through interviews with key, expert, and supporting informants. Data analysis techniques use triangulation. The results revealed that to increase productivity and business sustainability towards a green economy, related parties must consider internal factors such as environmental awareness and collaboration with stakeholders, as well as provide coaching and education to improve the ability of MSME actors. This includes education related to the green economy as a form of MSME business sustainability efforts in the German Beach Area of Bali's Kuta district.
Kontribusi Work From Home, Kepemimpinan Digital dan Lingkungan Kerja terhadap Kinerja yang Dimoderasi oleh Motivasi Kerja Sari, Ni Luh Sri Rahayu Puspita; Maradona, Agus Fredy
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 9 (2025): : JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i9.4868

Abstract

Transformasi digital telah mengubah dinamika kerja, terutama dengan berkembangnya sistem Work from Home (WFH) yang semakin relevan bagi Generasi Z. Penelitian ini bertujuan untuk menganalisis kontribusi WFH, kepemimpinan digital, dan lingkungan kerja terhadap kinerja karyawan Generasi Z, dengan motivasi kerja sebagai variabel moderasi. Penelitian ini menggunakan pendekatan kuantitatif dengan penyebaran kuesioner secara daring kepada 100 responden Generasi Z yang bekerja dari rumah. Data dianalisis menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa WFH, kepemimpinan digital, dan lingkungan kerja berpengaruh signifikan terhadap kinerja karyawan. Motivasi kerja terbukti memoderasi hubungan antara variabel-variabel tersebut dengan kinerja, sehingga memperkuat pengaruh positif yang ditimbulkan. Temuan ini menegaskan bahwa fleksibilitas kerja, dukungan kepemimpinan digital, serta lingkungan kerja yang kondusif dapat meningkatkan kinerja, terutama ketika didukung oleh tingkat motivasi kerja yang tinggi. Penelitian ini berkontribusi pada pengembangan literatur manajemen sumber daya manusia dengan memberikan perspektif baru terkait peran motivasi kerja dalam era kerja digital. Secara praktis, hasil ini dapat menjadi acuan bagi organisasi dalam merancang kebijakan WFH, mengembangkan kepemimpinan digital, serta menciptakan lingkungan kerja yang lebih adaptif dan produktif bagi Generasi Z.
Co-Authors Adi Kurniawan Anjasyadeva, Gede Bagus Rahadhe Astuti, Ni Luh Gde Sulastri Diva Astuty, Ni Made Ria Kurniasih Dewi, Nyoman Ayu Nidya Larasati Gede Sri Darma Gede Wisnu Saputra GRAHITA CHANDRARIN Helmi Zus Rizal Hendhana, Sandra I Gede Ari Wahyudi I Gusti Putu Aditya Kusuma I Kadek Arya Wibawa I Made Rai Nurcahya Widhiantara Suyasa I Nyoman Gede Agus Jaya Saputra Ida Ayu Oka Martini Irvan Khairil Solin Kade Yuja Krisna Winasta Kadek Nita Puri Rahayu Luh Putu Mahyuni Mahyuni, Luh Putu Ni Made Henna Juli Astuti Ni Putu Rossica Sari Piliana, Ni Putu Christina Prabawati, Ni Putu Sinta Pradnyamitha, Desak Putu Purba, Kezia Christina Yeshua Puspitayani, Luh Mega Sayang Putera, Made Pranata Wibawa Ade Putri, Kadek Winda Pardana Putu Ayuni Kartika Putri Suardana Putu Rahayu Suandewi Sari, Ni Luh Sri Rahayu Puspita Suciningsih, Made Rita Suryawan, Made Agus SUTRISNO Tjokorda Gde Agung Wijaya Kesuma Suryawan Widiani, I Gusti Agung Ayu Dewi Wiraguna, I Gusti Agung Wulandewi, Ni Made Pradnya Manik yuliaratih, kadek ayu silvia