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The Impact of Endorsements on Sales Turnover Msme Business in Bandar Lampung City Anggun Yustia Arinda T; I Wayan Suparta; Arivina Ratih YT
Journal of Social Research Vol. 2 No. 1 (2022): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i1.409

Abstract

Background: Technological developments are currently widely used by business actors to promote their products, with the convenience desired by buyers, of course, this is a solution for MSME entrepreneurs for business development. The use of endorsements is one alternative that can be tried to increase sales turnover. Objective: This study aims to determine the extent of the role of teachers in implementing inclusive education services at SMAN 6 Bandung. Method: This research was conducted using a survey using the help of a google form on 100 respondents of MSME entrepreneurs who used endorsements as assistance for promoting MSME businesses in Bandar Lampung City. This type of research uses a quantitative type of research using a descriptive format. The data collected in the analysis used quantitative descriptive and qualitative descriptive methods by utilizing descriptive statistical tools and tables of single frequencies and cross frequencies. Decision-making is seen from the number of percentage results if more than 50% is interpreted as a variable that has an impact on MSMEs. Results: The results of this study obtained the use of promotion using social media with the help of endorsers to promote products owned by MSMEs greatly affect the information aspect, persuasive aspect, repetition aspect, and sales turnover to develop and compete with other MSMEs. Conclusion: This study focuses on the impact of the effect of endorsements on MSME turnover, especially on sales volume and profit. The use of promotion using social media with the help of endorsers to promote products owned by MSMEs has a great impact on information aspects, persuasive aspects, repetition aspects, and sales turnover to develop and compete with other MSMEs.
Ketimpangan Wilayah Antar Kabupaten/Kota Di Provinsi Lampung Farida Aliyatul Asy’ariati; Heru Wahyudi; Asih Murwiati; Tiara Nirmala; Arivina Ratih Yulihar Taher
E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Vol. 1 No. 1 (2022): Vol.1 No.1 (2022)
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1372.524 KB) | DOI: 10.23960/efebe.v1i1.23

Abstract

In addition to economic growth, regional inequality is also an important issue for the development of every country. Theoretically and supported by many empirical studies, it is proven that high economic growth has an impact on regional inequality. Regional inequality is related to the income received by people in a country. Panel data is the data used in this study with the best method, namely the best Random Effect Model using the Eviews 9.0 analysis tool for regression. Based on the results of data processing, the average food expenditure and the number of poor people have a significant and positive effect on regional inequality in districts/cities in Lampung, while the average non-food expenditure and the average length of schooling have no significant effect. Economic inequality between regions is a common aspect of the economic activities of a region. Inequality arises due to differences in the content of natural resources and differences in demographic conditions found in each region. So that the ability of a region in the development process will also be different. Therefore, in each region, there is a developed region and a backward region.
Analisis Permintaan Jasa Transportasi Funotrans Di Kota Bandar Lampung Karina Mutiara Hati Sesunan; Arivina Ratih
E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Vol. 1 No. 3 (2022): Vol.1 No.3 (2022)
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1595.415 KB) | DOI: 10.23960/efebe.v1i3.39

Abstract

This study aims to determine and analyze respondents' income variables, prices for FunoTrans services, prices for other services, and user satisfaction with the number of requests for FunoTrans transportation services in Bandar Lampung City. The research uses descriptive quantitative methods which are classified as survey research, namely research that takes samples from one population by using a questionnaire. The research method uses multiple linear regression analysis. The results of this study include; the price of online transportation services for motorbikes and cars using the FunoTrans application has a positive and significant effect; the price of other online transportation services for motorcycles and cars has a positive and significant effect; respondent's income has no significant effect; and user satisfaction have a significant effect on the demand for online transportation services in the FunoTrans application.
Pemodelan Kausal Pengaruh Tingkat Suku Bunga dan Inflasi terhadap IHSG di BEI Sri Hasnawati; Ernie Hendrawaty; Arivina Ratih Yulihar Taher; Skolastika Elvira Emma Riyadi; Fidelys Grecia Hutabarat; Kamadie Sumanda Syafis
Studi Ekonomi dan Kebijakan Publik Vol. 1 No. 2 (2023): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1077.853 KB) | DOI: 10.35912/sekp.v1i2.1475

Abstract

Purpose: The purpose of this study is to see whether there are direct and indirect effects of inflation to interest rates, and also to see the direct and indirect relationship between inflation and interest rates to the IHSG using path analysis for the period January 2016 to July 2022. Research Methodology: To answer the research objectives, a path analysis model was used. This study uses time series data during January 2016 to July 2022 Result: The results of the study This study finds that there is a direct effect between inflation and interest rates. However, this study did not find a direct effect of inflation on the IHSG. In this study, joint testing found that interest rates and inflation had a direct effect on the IHSG.
Faktor-Faktor yang Mempengaruhi Produk Domestik Bruto di Asia Tenggara Fajari Himannudin; Marselina Marselina; Arivina Ratih; Asih Murwiati
Journal of Regional Economics Indonesia Vol 3, No 2 (2022): Agustus 2022
Publisher : University Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jrei.v3i2.8452

Abstract

The indicator of economic growth in a country is the Gross Domestic Product. This study aims to analyze the influence of economic factors and human development on Gross Domestic Product in Southeast Asia during the period 2017-2019. This study uses panel data analysis with descriptive and quantitative methods. The results of the study found that partially the variables of government expenditure, labor force, and human development index have a positive and significant effect on Gross Domestic Product in Southeast Asia, while foreign investment do not have a significant effect on Gross Domestic Product in Southeast Asia. Simultaneously, the variables of government expenditure, foreign investment, labor force, and the human development index have a positive and significant effect on the Gross Domestic Product in Southeast Asia.
The Effect of Economic Growth on Multidimensional Poverty Desliyani Tri Wandita; Toto Gunarto; Arivina Ratih
Journal Research of Social Science, Economics, and Management Vol. 1 No. 9 (2022): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1526.977 KB) | DOI: 10.59141/jrssem.v1i9.156

Abstract

Poverty is a complex problem, so a more appropriate approach is needed to represent this complex phenomenon and multidimensional reality. This study aims to analyze the effect of GRDP per Capita on multidimensional poverty. The method used to measure multidimensional poverty in this study is the Alkire Foster method. The multidimensional poverty index that was built refers to the index developed by Alkire and Santos, as well as several previous studies with several changes that were adjusted to the availability of data. The results of this study resulted in panel data regression analysis and involved the HDI control variable. It was found that partially, economic growth as measured by gross regional domestic product per capita at constant market prices in 2010 had no significant effect on the multidimensional poverty rate in Lampung Province, Indonesia 2017-2019.
RURAL BIO ENERGY: UPAYA PEMENUHAN ENERGI ALTERNATIF SECARA MANDIRI UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA JATI SARI Tiara Nirmala; Sri Waluyo; Moneyzar Usman; Arivina Ratih
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 3 No. 1 (2023): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v3i1.93

Abstract

The general objective of carrying out community service activities in Jati Sari Village, Jati Agung District, South Lampung Regency is to apply the concept of rural bio-energy to farming communities in the region. Utilization of cow dung into biogas through a biogas digester will produce solid and liquid waste which can then be processed into compost/manure. Integration with the cultivation of vegetables and food crops is by utilizing the results of fertilizer from animal manure into the cultivation system. Availability of compost fertilizer can overcome the scarcity of availability and distribution of manufactured fertilizers that currently often occur. Moreover, at the present time, inorganic fertilizers are reduced in price by the government, so that the price of manufactured fertilizers is currently felt by farmers to be more expensive. Provision of compost for farming can help the government reduce subsidies, as well as improve the quality of agricultural products through the application of organic cultivation systems, and can improve the physical and chemical properties of paddy/field soil. Utilization of cattle waste is basically the application of the zero-waste concept in agricultural production systems. A clean environment can support an increase in the level of public health. All of these activities ultimately aim to empower the local farming community so that their economic level and welfare increase, and the establishment of an area (village/district) that applies bio-energy organic cultivation systems and towards food and energy self-sufficiency, as well as the establishment of partnerships between universities, local government, and the community so that the goals of economic development and public health with an environmental perspective can be realized
Pengaruh Konsumsi, Utang Negara, Dan Total Penerimaan Zakat Terhadap Perekonomian Indonesia Irfan Musyaffa; Neli Aida; Asih Murwiati; Arivina Ratih; Heru Wahyudi
Journal on Education Vol 4 No 4 (2022): Journal on Education: Volume 4 Nomor 4 Tahun 2022
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v4i4.2838

Abstract

This study aims to find out how 1) household consumption, 2) state debt, 3) and zakat receipts influence Indonesia's gross domestic product. The data in this study is secondary data obtained from the official website of the Ministry of Finance, the National Amil Zakat Agency and the Indonesian Statistics Center with a total of 96 observations starting from January 2014 to December 2021. The analytical method used in this study isOrdinary Least Square (OLS) using statistical analysis tools 17. The results showed that simultaneously and partially the value of household consumption, state debt and zakat receipts had a positive and significant effect on Indonesia's gross domestic product for the 2014-2021 period with a significance of 0.000. The R-Squared coefficient of determination is 0.9792 or 97.92%.
Pendampingan Kelompok Wanita Program Keluarga Harapan (PKH) Craft “Wanita Mandiri” di Kecamatan Sukarame Bandar Lampung Zulfa Emalia; Ida Budiarty; Arivina Ratih
Jurnal Nusantara Mengabdi Vol. 1 No. 1 (2021): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.973 KB) | DOI: 10.35912/jnm.v1i1.656

Abstract

Purpose: The purpose of this community service activity is to assist and foster Kelompok Usaha Bersama (KUBE) Wanita Mandiri Craft which is a recipient of the Program Keluarga Harapan (PKH) assistance. This KUBE has a business of making flower crafts made from tapis. The most priority problem is that partners do not yet have the ability to prepare business feasibility studies. In addition, they do not yet have and build a partnership network by utilizing information technology including social media effectively to promote and market their products. The stages of the activities carried out consist of the preparation, implementation, mentoring, and evaluation stages. Method: The methods used are lecture and question and answer methods, demonstration methods, and non-formal discussion methods. Results: The result was, during the training activity, the participants followed it with great attention and enthusiasm until all the material had been given by the presenter which was then followed by a question and answer activity. Conclusion: All participants can take part in the entire training process from start to finish, besides that the target for delivering training materials is also achieved because the material can be delivered in its entirety and the enthusiasm of participants in participating in the training greatly supports this activity
Pengaruh Utang Luar Negeri, Investasi Asing Langsung, dan Inflasi Terhadap Pertumbuhan Ekonomi di 7 Negara ASEAN Periode 2012-2020 Shella Yuliana; Neli Aida; Arivina Ratih Taher
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 17, No 3 : Al Qalam (Mei 2023)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v17i3.2187

Abstract

Penelitian ini bermaksud melakukan pengujian secara empiris terkait pengaruh utang luar negeri, investasi asing langsung, dan inflasi terhadap pertumbuhan ekonomi di 7 Negara ASEAN selama periode 2012-2020. Metode penelitian menggunakan pendekatan kuantitatif dengan populasi memakai negara Indonesia, Thailand, Philipina, Myanmar, Vietnam, Laos, dan Kamboja. Teknik analisis data menggunakan regresi data panel dengan jenis data penelitan skunder . Hasil penelitian menunjukkan bahwa secara parsial utang luar negeri berpengaruh negatif dan signifikan terhadap pertumbuhan ekonomi. Sedangkan, investasi asing langsung berpengaruh positif dan signifikan terhadap pertumbuhan ekonomi. Sementara inflasi juga berpengaruh positif dan signifikan terhadap pertumbuhan ekonomi. Namun secara simultan, utang luar negeri, investasi asing langsung, dan inflasi berpengaruh terhadap pertumbuhan ekonomi di 7 Negara ASEAN selama periode 2012-2020.