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PENGARUH INTERNAL MARKETING TERHADAP ORGANIZATIONAL PERFORMANCE DI ERHA CLINIC DENGAN MARKET ORIENTATION SEBAGAI VARIABEL INTERVENING Ginting, Eva Valentina; Hati, Shinta Wahyu
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 4 No 1 (2020)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (765.233 KB) | DOI: 10.25139/jai.v4i1.2523

Abstract

This study aims to determine and analyze how the influence of internal marketing to organizational performance in ERHA Clinic with market orientation as intervening variable. The type of research used is quantitative research with saturated sampling technique or examine the total population amounted to 60 people as many as 30 employees of ERHA Clinic Batam and 30 employees of ERHA Clinic Medan. The respondents consisted of staff working in Pharmacy, Frontliner, Nurse, Therapist, Medical Record, and all staff working in the Back Office unit. Data processing method using path analysis with SPSS 20 software. Based on the results of research stated that (1) internal marketing positively significant to market orientation in ERHA Clinic Sig. 0.000 (<0,05), (2) market orientation have positive and significant influence to organizational performance in ERHA Clinic Sig. 0,000 (<0,05), and (3) internal marketing have positive and significant effect to organizational performance in ERHA Clinic Sig. 0,000 (<0.05). This means that internal marketing affects organizational performance in ERHA Clinic. 
FAKTOR-FAKTOR YANG MEMOTIVASI MINAT MAHASISWI DALAM BERWIRAUSAHA DI POLITEKNIK NEGERI BATAM Irawati, Rusda; Hati, Shinta Wahyu
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 2 No. 1 (2014)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v2n1.p130-139

Abstract

Man or women have a nature and characterisricof entrepreneurship. Womanhas the potential to do any productive activity that produces and help the economy of family and more broadly national economy. Batam State Polytechnic committed cultived and to create entrepreneurship culture. In each semester, there is 70 % female student who had chances and opportunities to be able to become an independent prospective young entrepreneurs in various business sectors. This research purpose to know, what factors that motivated female student to be a young entrepreneurs and can be that factors influence the desire of female students to entrepreneurship. Category of this research is explanatory research and The relation which will be reviewed by is the success of yourself ( x1 ), tolerance against the risk ( x2 ) and a desire to feel freedom in working ( x3 ) against a desire to become entrepreneurs ( y ). Population in this research is a student of Batam State Polytechnic. The sampling technique is purposive sampling. A questionnaire distributed to 100 female students from the Department of engineering and non-engineering. The results showed that success of the self and the variable tolerance of risk significant effect, while the freedom in work do not affect significantly the interest of entrepreneurship
PENGARUH INTERNAL MARKETING TERHADAP ORGANIZATIONAL PERFORMANCE DI ERHA CLINIC DENGAN MARKET ORIENTATION SEBAGAI VARIABEL INTERVENING Ginting, Eva Valentina; Hati, Shinta Wahyu
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 4 No 1 (2020)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (765.233 KB) | DOI: 10.25139/jai.v4i1.2523

Abstract

This study aims to determine and analyze how the influence of internal marketing to organizational performance in ERHA Clinic with market orientation as intervening variable. The type of research used is quantitative research with saturated sampling technique or examine the total population amounted to 60 people as many as 30 employees of ERHA Clinic Batam and 30 employees of ERHA Clinic Medan. The respondents consisted of staff working in Pharmacy, Frontliner, Nurse, Therapist, Medical Record, and all staff working in the Back Office unit. Data processing method using path analysis with SPSS 20 software. Based on the results of research stated that (1) internal marketing positively significant to market orientation in ERHA Clinic Sig. 0.000 (<0,05), (2) market orientation have positive and significant influence to organizational performance in ERHA Clinic Sig. 0,000 (<0,05), and (3) internal marketing have positive and significant effect to organizational performance in ERHA Clinic Sig. 0,000 (<0.05). This means that internal marketing affects organizational performance in ERHA Clinic. 
PENILAIAN SAFETY CULTURE PADA PEKERJA WANITA DI INDUSTRI MANUFAKTUR BERBASIS ASSEMBLY DI KOTA BATAM Hati, Shinta Wahyu; Nur Rahmah Andayani; Adhitomo Wirawan; Bambang Hendrawan; Fedia Restu
ABEC Indonesia Vol. 11 (2023): 11th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Every company has a responsibility to build a safety culture and safety climate in its work environment. As workers in the production operator section, women workers interact with the production environment, physically in contact with production tools or machines. The work of women in production as operators can be vulnerable to the risk of accidents and long-term health disruption which can ultimately have implications for the quality of life of the working women themselves and their families. The company needs to make an organised effort to realise the behaviour of awareness on safety and health of working women which is expected to have implications for the performance of women in the workplace, so it is necessary to assess (evaluate) the extent of safety culture in Assembly-based manufacturing companies in Batam. The results showed that 1). Management Commitment to Worker Behaviour is positive and significant. So Management Commitment also has a direct effect on the performance of female employees. 2) Involvement (worker involvement) has a significant effect on worker behaviour and has a direct effect on the performance of female employees.3), that Safety Competence has an effect on worker behaviour and performance of female employees. Simultaneous test results show that Management Commitment, Involvement, Safety competence and Worker behaviour have a positive and significant effect on the performance of female employees in assembly-based manufacturing companies in Batam. It can be said that assembly-based manufacturing companies have implemented safety culture for female workers in the production operator section.
Analysis of Raw Material Inventory Planning to Minimise Stock Out and Stock Out Cost Using Min-Max and Eoq Methods at PT XYZ Fauziah, Salsabila Nurul; Hati, Shinta Wahyu
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 12 No. 2 (2024): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2024
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v12i2.8387

Abstract

PT XYZ is a manufacturing company that produces and sells wire harnesses for automotive vehicles and related components. There are various types of raw materials in wire harness assembly. Therefore, raw material control planning is important to avoid stock outs and waste of costs. This quantitative descriptive research aims to determine the minimum and maximum inventory limits so that stock outs do not occur, as well as determine the optimum number of orders and the amount of costs that can be saved so that there is no waste of costs. The data analysis techniques used are first, min-max analysis by calculating the minimum and maximum inventory, safety stock and reorder point. Second, EOQ analysis by knowing the annual demand or need for raw materials, the amount of ordering costs and storage costs. The results of the calculation with min-max obtained minimum stock limits (reorder point) terminal A, terminal B and wire A respectively 913 m, 702 m and 1,104 m, maximum limits 1,826 m, 1,405 m and 2,208 m. Based on EOQ calculations, the optimum values are 4,055 m, 2,287 m and 3,911 m. These results can help save costs for each material by 41%, 2% and 6%.
Analysis Of Factors Affecting the Performance of Women Entrepreneurs Based on Food in Batu Aji District, Batam City Hati, Shinta Wahyu; Yuniarti, Ela
Social Sciences Insights Journal Vol. 1 No. 3 (2023): Social Sciences Insights Journal
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14438192

Abstract

The purpose of the research are: (1) to know and analyze the internal factors influence the performance of women entrepreneur based on food in Batu Aji district; (2) to know and analyze the external factors influence the performance of women entrepreneur based on food in Batu Aji district; (3) to know and analyze the external factors influence internal factors of the performance of women entrepreneur based on food in Batu Aji district. Total respondents are 77 which divided from four location in Batu Aji district. The sample technique uses purposive sampling. The analysis technique used structural equation modelling. The result indicate that: (1) internal factors which consist of human resource, marketing, finance, and production and operation have possitive affect to the performance of women entrepreneur; (2) external factors which consist of social and culture, business competition, and related institute role have possitive effect to the performance of women enterpreneur; (3) external factors of performance have possitive affect to internal factors of performance.
Edukasi Pengelolaan Persediaan Bahan Baku dan Pendampingan Pemanfaatan Aplikasi Digital Inventory menggunakan Android Stock and Inventory Simple Syafrina, Mia; Devano, Alrido Martha; Puspitasari, Ayu; Hendrawan, Bambang; Anggraini, Ria; Hati, Shinta Wahyu; Yulinda, Yulinda; Riadi, Sugeng
Journal of Sustainable Community Development Vol. 2 No. 1 (2024): Journal of Sustainable Community Development
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14439696

Abstract

Usaha Mikro, Kecil dan Menengah memiliki peranan yang sangat penting bagi pertumbuhan ekonomi di Indonesia. Namun, masih banyak permasalahan yang dihadapi UMKM sehingga menjadi sulit untuk bersaing. Permasalahan yang dihadapi mulai dari aspek pemasaran, modal dan pendanaan, inovasi dan pemanfaatan teknologi informasi, pemakaian bahan baku, peralatan produksi, penyerapan dan pemberdayaan tenaga kerja, rencana pengembangan usaha, dan kesiapan menghadapi tantangan lingkungan eksternal. Pada program Pengabdian Kepada Masyarakat ini, diharapkan dapat memberikan pemahaman terkait Pengelolaan Persedia Bahan Baku yang dalam usaha menjadi bagian yang sangat penting. Kegiatan Pengabdian Kepada Masyarakat ini melibatkan 20 UMKM di Kota Batam. Kegiatan ini dimulai dengan edukasi pengelolaan persediaan bahan baku dan pendampingan pemanfaatan Aplikasi Digital Inventory menggunakan Android Stock and Inventory Simple sehingga UMKM nantinya dapat melakukan pengelolaan persediaan.
What Drives Youth to Shop for Local Fashion Online? Extending the Planned Behavior Theory and Ethnocentrism Kartikasari, Dwi; Zuliarni, Sri; Hati, Shinta Wahyu; Anggraini, Ria; Sari, Desi Ratna; Andayani, Nur Rahmah
Journal of Indonesian Economy and Business Vol 40 No 1 (2025): January
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.v40i1.9131

Abstract

Introduction: Local businesses and lawmakers in emerging economies are under tremendous pressure to compete with foreign entities and comprehend consumer behavior in the setting of increasing interna­tionalization and the growing significance of e-commerce. Main Objectives: By adding to the theory of planned behavior and consumer ethnocentrism, this study aims to find the factors that affect people's intentions to buy local products in the context of e-commerce, fashion, youth, and Indonesia. Methods: Nonprobability snowball online sampling on social media was conducted to collect 651 valid responses. Findings/Results: We used a variance-based partial least squares structural equation model to show that attitudes, perceived behavioral control, subjective norms, and consumer ethnocentrism, directly and indirectly, affect people's intentions to buy local goods online. Conclusions: In our structural model, we stress how vital consumer ethnocentrism and subjective norms are as internal and external factors for consumers. Implications: We encourage managers of local businesses and future researchers to include these concepts in their marketing plans and research. Novelty: This research shows that consumers react differently to the opposite sign of consumer ethnocentrism when they deal with subjective norms as an outside factor because of competitive mediation. Limitations: The generalizability of our findings to different countries, situations, and product categories is limited, so we suggest future research expand beyond our scope.
Analysis of employee workload optimization on manual packing operators in the preparation of goods “all type 20 gr gusset bag” by using the workload analysis method in PT XYZ Hati, Shinta Wahyu; Septiani, Nurulia
Social Sciences Insights Journal Vol. 2 No. 3 (2024): Social Sciences Insights Journal
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/wwrhyr08

Abstract

PT. XYZ is a manufacturing company that produces chemicals, namely industrial glue located in Batamindo Industrial Park, Muka Kuning, Batam. The packing department is an important department in the production process if in this process there are obstacles and problems there will be delays in delivery. One of the concerns is the workload in the gusset bag packing process. Workload is measured based on the work station and each individual packing operator. By making observations using the workload analysis (WLA) method which is seen from several assessment factors such as identification of productive and non-productive activities, productive percentage, performance rating, and allowance or allowance, the workload value in the gusset bag packing process can be known. The observation results show that the finish goods packing station experiences an overload workload of 135%. The workload at this station is high because this process requires extra energy to do a lot of job desc compared to other stations. For workload per individual operator, it is known that operators who have worked longer have a high workload than new operators. The workload for the workstation is more influenced by the high allowance factor and for the operator workload the influencing aspect is the performance rating.
Analysis of Internet Service Provider Selection Using the Analytical Hierarchy Process (AHP) and Simple Additive Weighting (SAW) Methods Hati, Shinta Wahyu; Rahayu, Yunita
Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v9i1.8414

Abstract

Currently, the need for an internet connection is increasing due to the human need for information and communication that can be obtained through the internet. A decision support system with criteria is needed to solve the challenge of choosing an internet package with many components or criteria that must be evaluated. Analytical Hierarchy Process (AHP) and Simple Additive Weighting (SAW) are two multi-criteria decision support system techniques, but they use different measurement techniques. This research aims to identify the best Internet Service Provider by applying the Simple Additive Weight (SAW) and Analytic Hierarchy Process (AHP) techniques. The objects used in this research are the providers Indihome, Biznet, and Solnet. The weight of each criterion is determined using the AHP technique, and the best suppliers are ranked using the SAW approach. The sampling technique used in this research was Purposive Sampling. In this study, the ranking results of 100 respondents showed that the ranking for the AHP method was 60% and for the SAW method was 92%. Thus, global calculations using the AHP and SAW methods were obtained for the best alternative ISP, namely Indihome.