Article Per Year (5 Year)
p-Index From 2020 - 2025
1.325
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Journal of Innovation and Applied Technology Britain International for Linguistics, Arts and Education Journal (BIoLAE Journal) Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Dimas Hendrawan
Fakultas Ekonomi Universitas Brawijaya Malang
Arts Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Other

Published : 45 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 45 Documents
Search

 1   2   3   4   5 
PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada PT. Nusantara Karya Sentosa (PT. CNI cabang kota Malang)) Riska Ardhi Surono; Dimas Hendrawan
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Latar belakang penelitian ini bertujuan untuk mengetahui pengaruh relationship marketing yang terdiri dari: (1)kepercayaan,(2)Komitmen,(3) komunikasi,(4)keuntungan bersama terhadap loyalitas pelanggan pada PT. Nusantara Karya Sentosa baik secara parsial maupun simultan. Penelitian ini termasuk dalam penelitian explanatory researchyang menjelaskan hubungan dan pengaruh beberapa variabel yang telah ditetapkan dengan menggunakan sampelsebanyak 100 pelanggan dari PT. Nusantara Karya Sentosa, pengambilan data menggunakan accidental sampling.Hasil penelitian regresi menunjukan secara simultan variabel kepercayaan(X1), Komitmen(X2), komunikasi(X3), dan keuntungan bersama(X4) memiliki pengaruh yang signifikan terhadap loyalitas dengan signifikansi 0,000 dan F hiting adalah 20,355, secara parsial, variabel kepercayaan (X1), komitmen(X2), komunikasi(X3) dan keuntungan bersama(X4) adanya pengaruh signifikansi pada setiap variabel, pada kebenaran(X1) 0,040, komitmen(X2) 0,000, untuk komitmen(X3) 0,018 dan pada keuntungan bersama(X4) signifikansi 0,002. Sedangkan variabel komitmen(X2) adalah yang mempunyai pengaruh dominan dengan nilai koefisien beta sebesar 0,386.Dengan demikian dapat dikatakan bahwa keempat variabel yaitu, kepercayaan, komitmen, komunikasi dan keuntungan bersama memiliki pengaruh signifikan baik parsial maupun simultan terhadap PT. Nusantara Karya Sentosa. Variabel komitmen merupakan variabel yang dominan. Kata Kunci : kepercayaa, Komitmen, Konmunikasi, Keuntungan Bersama, Loyalitas.
Pengaruh Gaya Hidup dan Persepsi Kualitas terhadap Keputusan Pembelian Produk Peter Says Denim di Kota Malang Achmad Cahya Rianto; Dimas Hendrawan
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.795 KB)

Abstract

Business convection is one kind of business that is quite popular in Indonesia . Business popularity convection caused by two things . First , the products generated by convection in the form of clothing industry is one of the basic human needs , with a great business opportunity that convection has a clear and growing market share rapidly . Secondly , convection became popular because it uses capital is not too large . Clothing needs is paramount in everything concerning the existence of human life lifestyle and perceived quality of the product purchase decision . Lifestyle is a lifestyle with a form of activities, interests and opinions that affect consumer perception . There is a perception in the consumer's perception that evaluates the quality of subjective information to influence consumers' purchasing decisions . This research is a quantitative study which is based on the philosophy of positivism used to examine the population and the particular sample . The purpose of this study was to examine the influence of lifestyle and perceived quality of the product purchase decision Peter Says Denim in Malang . The method used to analyze the data is by using multiple linear regression analysis . Based on the results of the study , the influence of lifestyle and perceived quality on purchase decisions due to the activities, interests and opinions in lifestyle as well as a guarantee , differentiation , price , product line and product innovation on perception of quality that can affect the choice of products , the time of purchase , the amount of goods purchased and the method of payment in the purchase decision . This leads to a product purchase decision Peter Says Denim in Malang has been good . However, the most dominant influence is the perception of quality in the minds of consumers to determine product purchasing decisions Peter Says Denim in Malang Keywords : Lifestyle , perceived quality , purchasing decisions
ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP MINAT BELI KONSUMEN PADA PRODUK TAS DI INSTAGRAM RGFASHION STORE Gevi Tonida Resky; Dimas Hendrawan
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.641 KB)

Abstract

Tujuan penelitian ini yaitu untuk mengetahui pengaruh variable electronic Word-Of-Mouth (e-WOM) di media social instagram terhadap minat beli produk tas di akun Rgfashion Store. Populasi dalam peneltiian ini adalah semua pengakses akun Rgfashion Store, dengan menggunakan teknik purposive sampling maka dapat ditentukan sebanyak 100 sampel penelitian. Teknik analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi sederhana. Hasil penelitian dapat diketahui bahwa Electronic word-of-mouth (e-WOM) di social media instagram memiliki pengaruh positif terhadap minat beli konsumen pada produk tas di instagram akun Rgfashion Store. Hal ini menunjukkan bahwa semakin banyak Electronic word-of-mouth (e-WOM) di social media instagram yang di terima maka akan semakin besar pula pengaruhnya terhadap minat beli konsumen. Hasil penelitian menunjukkan bahwa Electronic word-of-mouth (e-WOM) di social media instagram memiliki pengaruh signifikan terhadap minat beli.   Kata Kunci: Electronic word-of-mouth ( e-WOM) dan Minat Beli Konsumen  
ANALISIS PENGARUH CORPORATE SOCIAL RESPONSIBILITY, SERVICE QUALITY, DAN SERVICE RECOVERY TERHADAP CUSTOMER SATISFACTION (Studi pada PT. Telekomunikasi Indonesia, Tbk Kandatel Blimbing Malang) Bayu Kurniawan; Dimas Hendrawan
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAKSI Penelitian ini bertujuan untuk mengetahui pengaruh Analisis Pengaruh Corporate Social Responsibility, Service Quality, dan Service Recovery Terhadap Customer Satisfaction (Studi pada PT. Telekomunikasi Indonesia, Tbk Kandatel Blimbing Malang), baik secara simultan maupun secara parsial. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel- variabel melalui pengujian hipotesis. Teknik pengumpulan data penelitian ini menggunakan kuesioner dan studi kepustakaan. Penelitian ini menggunakan 150 sampel yang merupakan pelanggan PT. Telekomunikasi Indonesia, Tbk Kandatel Blimbing Malang. Pengambilan sampel menggunakan teknik purposive sampling. Alat uji yang digunakan untuk menguji instrumen penelitian ini yaitu uji validitas, uji reliabilitas, dan uji asumsi klasik. Metode analisis yang digunakan adalah regresi linier berganda dan uji hipotesis dilakukan menggunakan uji t dan uji F dengan menggunakan  program SPSS 16. Hasil penelitian ini menunjukkan bahwa secara parsial dengan menggunakan uji t disimpulkan bahwa Corporate Social Responsibility dan Service Recovery berpengaruh signifikan terhadap Customer Satisfaction sedangkan Service Quality tidak berpengaruh secara parsial dan dengan menggunakan uji F disimpulkan bahwa Corporate Social Responsibility, Service Quality, dan Service Recovery berpengaruh secara simultan terhadap Customer Satisfaction. Fakta baru yang ditemukan dalam penelitian ini menunjukkan bahwa responden setuju Service Quality pada PT. Telekomunikasi Indonesia, Tbk Kandatel Blimbing Malang sudah baik, tetapi tidak membuat/mempengaruhi mereka untuk puas terhadap PT. Telkom.   Kata Kunci: Corporate Social Responsibility, Service Quality, Service Recovery, Customer Satisfaction
ANALISIS PENGARUH KEBUDAYAAN, SOSIAL, PRIBADI DAN PSIKOLOGIS KONSUMEN USIA MUDA TERHADAP KEPUTUSAN PEMBELIAN MAKANAN CEPAT SAJI MCDONALD’S (Studi pada konsumen McDonald’s Watugong Malang) Dyca Okkysantria; Dimas Hendrawan
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (158.538 KB)

Abstract

This study aims to determine : the influence of cultural , social , personal and psychological young consumers on purchasing decisions McDonald 's fast food either partially , simultaneously and dominant . This research is a quantitative study. In this study, the population is all consumers of fast food at McDonald's Watugong Malang younger. The sampling technique was conducted with a purposive sampling method. Data collection techniques in this study was conducted in January 2014 using a questionnaire. Validity of the instrument is calculated by Product Moment correlation. Reliability calculated by Cronbach alpha coefficients. Analysis using multiple regression analysis. The results showed that :( 1 ) Cultural factors have a positive influence on purchase decisions fast food McDonald 's,  ( 2 ) Social factors have a positive influence on purchase decisions fast food McDonald 's,( 3 ) Personal factors have a positive influence on the purchase decisions of food McDonald's fast food, ( 4 ) psychological factors have a positive influence on purchase decisions fast food McDonald 's, ( 5 ) cultural factors, social, personal and psychological influence on purchase decisions fast food McDonald's with a contribution of 67.5 % and a variable is the dominant psychological. Keywords: Cultural Factors, Social, Personal, Psychology, Purchase decisions
PENGARUH BRAND IMAGE, KUALITAS PRODUK, DAN REFERENCE GROUP TERHADAP MINAT BELI PRODUK KOSMETIK LIPSTIK WARDAH DI KOTA MALANG Mardhatilah Shanti; Dimas Hendrawan
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industrial cosmetics growth  has increased every  year. Cosmetic’s company try to be able to dominate the market share.  Wardah is one of cosmetics brand which is dominate the national cosmetics market in recent years. Some of Wardah’s product was received awards, and Wardah’s lipstick is one of  the  Wardah’s  product  which  was received award  since 2012. Lipstick is one of the major beauty needed for every woman.  Women want a product which based on  their needs, wants and feel comfortable to use it before  they choosed. Wardah can comunicate the value of  their  lipstick well, so it could created  the impression of quality and a positive image of it. The quality and image of product became the first criteria to generate an interest. Reference group  was  the important thing and influential in consumer behaviour, particularly in a frienship zone. In addition,  the higher education level was the higher individual concern for personal appearance too. Malang as the city of education have a behaviour and look like an educated population.  This study aims to determine the influence of brand image, product quality, and reference group to Wardah’s lipstick’s purchase intention in Malang. This study was explanatory with a quantitative approach and survey methode conducted on 150 women in Malang. Nonporbability sampling with purposive sampling technique was used. Data analysis process used by multiple linear regression analysis. Based on the hypothesis testing of F, all independent variables has simultaneously significant effect on purchase intention. t  test results also showed that brand image, product quality, and reference group particaly significant effect on purchase intention. The most dominant variable affecting purchase intention is brand image variable.Key word : Brand Image, Quality Product, Reference Group, Purcahse Intention
Kecenderungan Etnosentrisme, Sikap, dan Intensi Konsumen dalam Membeli Produk Sepatu Buatan Usaha Kecil dan Menengah (UKM) Nanang Suryadi; Dimas Hendrawan
Jurnal Aplikasi Manajemen Vol 8, No 2 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1436.634 KB)

Abstract

This research aims to identify the tendency ethnocentrism, attitudes, and intentions of consumers in buying shoes product which is made by Small and Medium Enterprises (SMEs) using the concept of ethnocentrism. Ethnocentrism is a sociological concept first introduced by Sumner (1906) which refers to attitudes, beliefs, standards, and the excessive behavior of a personfor something in environment. Shimp and Sharma (1987) says that consumers who are etnocentric consumers who have views about the suitability and moral in buying behavior of foreign products.The sample for this research is 232 students Faculty of Economic, University of Brawijaya. Descriptive statistical methods using frequency distribution, cross tabulation method (crosstabs), and chisquare test of independence are used to analyze data. From this research, it found that there is a tendency of ethnocentrism among students of the Faculty of Economics, University of Brawijaya in selecting at a product. The results also showed that students who have a tendency of ethnocentrism, moderate, and non-ethnocentrism have a positive attitude toward Small and Medium Enterprises. This is evidenced by the students intention to buy Small and Medium Enterprises shoes product, but by considering the factors at affordable prices, quality products, attractive models which is up to date, as well as earned income.Keywords: ethnocentrism tendency, attitudes, intentions
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN J-CO DONUTS & COFFEE DI KOTA MALANG Eka Zerli Defintasari; Dimas Hendrawan
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis pengaruh dimensi kualitas pelayanan pada kepuasan pelanggan di J-CO Donuts & Coffee di Kota Malang. Jenis penelitian ini adalah penelitian penjelasan dengan pendekatan kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah data primer, dengan 210 sampel dari konsumen J-CO Donuts & Coffee di Kota Malang, di mana metode ini tidak menggunakan kualifikasi populasi. Variabel penelitian yaitu; variabel independen adalah bukti fisik, keandalan, daya tanggap, jaminan dan empati. Kepuasan pelanggan serta variabel dependen. Penelitian ini dilakukan dengan menggunakan regresi linier berganda. Hal ini dapat dilihat pengaruh bukti fisik, keandalan, daya tanggap, jaminan dan empati terhadap Kepuasan Pelanggan secara signifikan terhadap Kepuasan Pelanggan.   Kata kunci: Bukti fisik, keandalan, daya tanggap, jaminan, empati, dan kepuasan konsumen
Need Analysis of Student Worksheets Based on the Reading to Learn Approach in Teaching Reading Narrative Texts Masitowarni Siregar; Rahmad Husein; Nora Ronita Dewi; Aldino Syahreza Simatupang; Dimas Hendrawan
Britain International of Linguistics Arts and Education (BIoLAE) Journal Vol 4 No 3 (2022): Britain International of Linguistics, Arts and Education - November
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biolae.v4i3.786

Abstract

The 2018 Program for International Student Assessment survey released in 2019 showed that the reading literacy HOTS skills of Indonesian students was low where Indonesia was ranked 74th out of 79 countries. .To improve students HOTS reading literacy the Ministry of Research, Technology and Higher Education developed a Literacy Improvement Program at the National Junior High School level in 2021 using The Reading to Learn Approach. In this context, the objective of this research were to develop Students Worksheet Based on The Reading To Learn Approach to improve Students' Higher Order Thinking Skills on the Competence of Reading Narrative Texts. This research is part of research and development namely stage of needs analysis. The approach used was a qualitative approach. The study was conducted in MTsN 2 Medan. This study focused on the Needs analysis stage of teachers and students regarding the worksheet based on the reading to learn approach that is going to developed. The instrument to collect the data was interview The findings shows that most of the respondents expect the worksheet of Narrative Text should be developed based on their needs. They felt very hard to read the texts in English because the materials were irrellevant and not interesting. The students also confessed their current worksheet of Narrative Text was inappropriate for them and the process of learning was boring. Therefore, some of the aspects of learning also needed to be concerned such as learning style, learning technique, the way of doing the task, the length and topic of the texts, the situation of the class, the activities in the worksheet, and the difficulties of the students, in order to make the students easier to learn English.
Pengaruh Lifestyle Dan Product Quality Terhadap Purchase Decision Mareta, Naura Nabila; Hendrawan, Dimas
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.3.19

Abstract

This research aimed to determine how lifestyle and product quality influence the purchase decision of HMNS Perfumery. This explanatory research aimed to provide elaboration on the position of the variables examined and the relationship with other variables. The samples used in this research involved 100 respondents. The sample-taking process was conducted through a purposive sampling technique with the criteria of aged 23 to 43 years old, domiciled in Surabaya City, and have purchased products from HMNS Perfumery. The data analysis in this research used Statistical Product and Service Solution (SPSS) version 26.0 software for Windows. The results of this research showed that lifestyle and product quality have significant and positive influences on the purchase decision of HMNS Perfumery. Based on the findings, it is expected that HMNS Perfumery to strengthen lifestyle through campaigns which educate on the importance of wearing perfume in daily routines and maintain product quality by keeping the raw materials used.   Abstrak Tujuan dari penelitian ini adalah untuk mengetahui bagaimana lifestyle dan product quality berpengaruh terhadap purchase decision di HMNS Perfumery. Penelitian ini bersifat eksplanatori dan bertujuan untuk memberikan penjelasan tentang posisi variabel yang diamati serta hubungannya dengan variabel lainnya. Sampel yang digunakan dalam penelitian ini mencakup 100 responden. Proses pengambilan sampel dilakukan melalui teknik purposive sampling dengan kriteria usia antara 23 hingga 43 tahun, berdomisili di Kota Surabaya, dan pernah membeli produk dari HMNS Perfumery. Analisis data dalam penelitian ini menggunakan perangkat lunak Statistical Product and Service Solution (SPSS) versi 26.0 for Windows. Hasil pengujian menunjukkan bahwa gaya hidup dan kualitas produk memiliki pengaruh yang signifikan dan positif terhadap keputusan pembelian di HMNS Perfumery. Berdasarkan temuan ini, disarankan agar HMNS Perfumery memperkuat gaya hidup melalui kampanye yang mengedukasi tentang pentingnya menggunakan parfum dalam rutinitas harian, dan menjaga kualitas produk dengan mempertahankan standar bahan baku yang digunakan.
Co-Authors Achmad Cahya Rianto Agata Rahmi Pertiwi Aldino Syahreza Simatupang Bayu Kurniawan Defintasari, Eka Zerli Dewi, Nora Ronita Dyca Okkysantria Eka Fikri Masyhuri Eka Zerli Defintasari Gevi Tonida Resky Hanissa Rizky Ananda Haryosasongko, Fajar Arie Kamila, Cintia Okta Kardina Yudha Parwati Khairunnisa, Nadhiva Ayu Made Shri Wijaya Sunu Mardhatilah Shanti Mareta, Naura Nabila Masitowarni Siregar Muhammad Syaifudin Nanang Suryadi Nindya Linggar Amita Nindya Linggar Amita, Nindya Linggar Nugroho, Dian Ari Rahadiyan, Rizki Nafi Rahmad Husein Resky, Gevi Tonida Rila Anggraeni, Rila Riska Ardhi Surono Ryan Hegar Suryadinatha Shanti, Mardhatilah Sunu, Made Shri Wijaya Surono, Riska Ardhi Suryadinatha, Ryan Hegar Vanny Triasvandha Dardevian Zorigoo, Khoszaya