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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Journal of Innovation and Applied Technology Britain International for Linguistics, Arts and Education Journal (BIoLAE Journal) Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Dimas Hendrawan
Fakultas Ekonomi Universitas Brawijaya Malang
Arts Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Other

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Pengaruh Social Media Marketing Activities Terhadap Purchase Intention Khairunnisa, Nadhiva Ayu; Hendrawan, Dimas
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.23

Abstract

This research was conducted by focusing on the identification of the effects of social media marketing activities on Instagram, which consists of entertainment, interaction, trendiness, customization, and word-of-mouth, on the intention of people in Jakarta to purchase the products of BASE, a skincare brand. The sample of this quantitative explanatory study consists of 134 respondents, which were selected form the population of people in Jakarta who know about the brand. The results of the analysis using a series of assessment performed in IBM SPSS 26 indicate that trendiness and word-of-mouth do not affect the purchase intention and that entertainment, interaction and customization positively contribute to the purchase intention.   Abstrak Penelitian ini dilakukan dengan tujuan untuk berfokus pada mengetahui pengaruh dimensi Social Media Marketing Activities yakni, Entertainment, Interaction, Trendiness, Customization, dan Word of Mouth pada Instagram terhadap Purchase Intention skincare BASE di Jakarta. Jenis penelitian ini adalah penelitian eksplanatif menggunakan pendekatan kuantitatif. Penelitian ini menggunakan sampel sebanyak 134 responden yang berasal dari populasi orang yang mengetahui BASE di Jakarta. Alat analisis data yang digunakan adalah IBM SPSS 26. Hasil penelitian yang dilakukan menggunakan beberapa rangkaian pengujian menunjukkan hasil yang dapat disimpulkan bahwa Trendiness dan Word of Mouth tidak mampu untuk berkontribusi terhadap Purchase Intention. Entertainment, Interaction dan Customization mampu memiliki kontribusi yang positif terhadap Purchase Intention.
Perbedaan Persepsi Atas Expertise Psikolog Dan Pengaruhnya Terhadap Customer Satisfaction Kamila, Cintia Okta; Hendrawan, Dimas
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.2.21

Abstract

The aim of this research is to analyze the difference in expertise between psychologists Dian and Putri on customer satisfaction at the Psychology Service Bureau (BLP) Lentera and Bunga. This explanatory research aims to explain and analyze the relationship between the research variable expertise and customer satisfaction. The research method is used to understand the cause-and-effect relationship between variables in the study. The research uses a sample of 50 respondents taken from the BLP Lentera and BLP Bunga client populations using purposive sampling. The sample characteristics selected are clients who are at least 19-40 years old and have undergone counseling with psychologists Dian and Putri at BLP Lentera or BLP Bunga, both offline and online. The data analysis technique in this study uses a difference test, supported by Validity Test, Reliability Test, and Simple Linear Regression Test. The hypothesis test is conducted using the t-test with the SPSS 26 program. The results show that there is a significant difference in the expertise of psychologists Dian and Putri on customer satisfaction. Furthermore, there is a significant influence between consumer perceptions of the expertise of psychologists Dian and Putri on customer satisfaction.   Abstrak Penelitian ini bertujuan untuk menganalisis perbedaan expertise psikolog Dian dan psikolog Putri terhadap customer satisfaction pada Biro Layanan Psikologi (BLP) Lentera dan Bunga. Jenis penelitian ini adalah explanatory research yang bertujuan untuk menjelaskan dan menganalisis hubungan antara variabel expertise penelitian dengan customer satisfaction. Metode ini digunakan untuk memahami hubungan sebab-akibat antar variabel dalam penelitian. Penelitian ini menggunakan sampel sebanyak 50 responden yang diambil populasi klien BLP Lentera dan BLP Bunga. Pengambilan sampel menggunakan teknik non-probability sampling yaitu purposive sampling. Karakteristik sampel yang dipilih yaitu, minimal berusia 19 – 40 tahun dan klien yang pernah melakukan konseling bersama psikolog Dian dan psikolog Putri di BLP Lentera maupun BLP Bunga, baik konseling secara offline maupun online. Teknik analisis data dalam penelitian ini menggunakan uji beda, yang ditunjang dengan Uji Validitas, Uji Reliabillitas, dan Uji Linear Regresi Sederhana. Uji hipotesis dilakukan menggunakan Uji-t dengan menggunakan program SPSS 26. Hasil penelitian menunjukkan bahwa terdapat perbedaan yang signifikan atas expertise psikolog Dian dan Psikolog Putri terhadap customer satisfaction. Kemudian terdapat pengaruh signifikan antara persepsi konsumen atas expertise psikolog Dian dan psikolog Putri terhadap customer satisfaction.
Pengaruh Perceived of Usefulnes Perceived ease of use Terhadap Purchase Intention Rahadiyan, Rizki Nafi; Hendrawan, Dimas
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.4.24

Abstract

The objective of this research is to identify the direct effect of perceived usefulness and perceived ease of use on people’s intention to make purchases via Access application by KAI in Malang City. This explanatory study corroborates the causal relationships between its variables. The samples are 120 people who live in Malang City and have not made transactions using Access application by KAI. The research data was harvested from questionnaires and analyzed using multiple linear regression and the hypotheses were assessed using t-test; all of the process was performed  in SPSS 26. This study finds that perceived usefulness and perceived ease of use positively and significantly affect the intention of people in Malang City to make purchases using Access application by KAI.   Abstrak Penelitian ini memiliki tujuan untuk mengetahui pengaruh langsung dari perceived usefulness, Perceived ease of use terhadap purchase intention pada aplikasi Access by KAI di Kota Malang. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antar variabel-variabelnya. Penelitian ini menggunakan sampel sebanyak 120 respoden dimana penyebaran kuisioner dilaksanakan pada penduduk Kota Malang. Sampel terdiri dari penduduk Kota Malang yang tahu, namun belum pernah bertransaksi dengan menggunakan aplikasi Access by KAI. Uji hipotesis dilakukan menggunakan uji t. Analisis data menggunakan Analisis Regresi Linear Berganda yang diolah dengan software SPSS 26. Dari hasil pengujian terhadap kedua hipotesis yang telah dilakukan dapat disimpulkan bahwa variabel perceived usefulness, Perceived ease of use berpengaruh secara signifikan dan positif terhadap variabel purchase intention pada aplikasi Access by KAI di Kota Malang.
Improving Students Skills In Organization Goals Formulation And Human Relations Development Through Training And Coaching Hendrawan, Dimas
Journal of Innovation and Applied Technology Vol 10, No 1 (2024)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiat.2024.10.01.008

Abstract

Organization goals are future conditions that will be achieved by the organization. Preparing organizational goals is the responsibility of individuals and groups within the organization so it requires appropriate techniques that are carried out formally and effectively. This community service activity was held in order to improve students' abilities and skills in formulating organizational goals appropriately. Apart from that, this activity also aims to provide an understanding of human relations in relation to conflict as an obstacle to achieving organizational goals. This community service activity was carried out in two stages, namely a survey and analysis related to the process of preparing organizational goals carried out by students and the second stage was training in preparing organizational goals and implementing human relations as a strategy that supports the achievement of organizational goals.Keywords: organization goals, human relations, conflicts in organization
TRUST IN WEBSITE AND ITS EFFECT ON PURCHASE INTENTION FOR YOUNG CONSUMERS ON C2C E-COMMERCE BUSINESS Hendrawan, Dimas; Zorigoo, Khoszaya
Jurnal Aplikasi Manajemen Vol. 17 No. 3 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.03.02

Abstract

This study aims to determine whether trust in websites in C2C e-commerce businessinfluences purchase intention for young consumers in Indonesia. This explanatory study involved 100 young consumers as respondents as primary data sources supported by secondary data. Primary data was collected through survey questionnaires with purposive sampling technique. Hypothesis testing is done by multiple regression analysis with the help of SPSS 23. The results of this study indicate that there is a significant influence between integrity on purchase intention for young consumers. Other research results also show that ability and benevolence, each of which has a significant influence that encourages the creation of purchase intention for young consumers in the C2C ecommerce business in Indonesia.
IS THE LOYALTY PROGRAM EFFECTIVE IN CREATING LOYALTY PROGRAM SATISFACTION AND STORE LOYALTY? AN EVIDENCE FROM INDONESIA RETAIL INDUSTRY Hendrawan, Dimas; Anggraeni, Rila
Jurnal Aplikasi Manajemen Vol. 18 No. 4 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.04.04

Abstract

Retailers must find specific ways to be able to continue to maintain their business with changes in consumer behavior. Some retailers use a loyalty program as their marketing strategy that provides certain additional benefits for frequent consumers. The objective of this work is to verify the effect of the loyalty program and loyalty program satisfaction on store loyalty. The data was collected through questionnaires from 150 respondents. The results reflected that loyalty programs significantly influence loyalty program satisfaction. Loyalty program satisfaction significantly influences store loyalty. The loyalty program is not directly related to storing loyalty. Loyalty program satisfaction mediates the effect of a loyalty program on store loyalty. The study highlights the importance of loyalty program satisfaction in the connection of loyalty program and store loyalty. To gain a loyal consumer, the retailer should improve the exclusivity and the attractiveness of the program. A useful and valuable reward will improve customer retention.
THE DYNAMICS OF COLORS, CONSUMER PERCEPTIONS, AND PURCHASING INTENTIONS OF THE PRIMAVERAVESPA PRODUCTS: A REVIEW OF YOUNG CONSUMER BEHAVIOR Nugroho, Dian Ari; Hendrawan, Dimas
Jurnal Aplikasi Manajemen Vol. 15 No. 2 (2017)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.854 KB) | DOI: 10.21776/ub.jam.2017.015.02.02

Abstract

This study aims to dete mine if the Primavera Vespa product color differences have significant influence on the Vespa product consumer perceptions and also to determine if the Primavera Vespa consumer perceptions on the products have a significant influence on the purchasing intention of Primavera Vespa product itself. This experimental research using 24 young consumers as respondents with purposive sampling as sampling technique. Data is collected through questionnaires with Likert scale. Hypothesis testing using different ANOVA test and Simple Regression Analysis. The results of this study indicate if the color difference of Primavera Vespa product has a significant influence on the consumer perception. The study also found if the color perceptions of Primavera Vespa products such as azzuro marechiaro, blue midnight, montebianco, nero volcano, and rosso dragon types have a significant effect on purchasing intentions to the product.
Hubungan Antara Brand Awareness, Brand Reputation, dan Brand Trust pada Restoran Lokal Berbasis Rantai di Kota Malang Hendrawan, Dimas; Nugroho, Dian Ari
Jurnal Aplikasi Manajemen Vol. 14 No. 3 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.044 KB) | DOI: 10.18202/jam23026332.14.3.05

Abstract

This study aimed to determine the effect of brand awareness to brand reputation and brand trust at local chain restaurant industry in Malang. Further more, this study aimed to determine the mediating effect of variable brand reputation between brand awareness and brand trust. This explanatory study used purposive sampling techniques by 100 respondents. Data were collected by questionnaire. Hypothesis testing used by path analysis. The result  showed that the brand awareness has indirect effect to brand trust through brand reputation as intervening variable, the brand awareness has a significant effect to brand reputation, andthe brand reputation has a significant effect to brand trust. 
“PENGARUH ATRIBUT PRODUK, HARGA DAN PROMOSI TERHADAP PERILAKU BRAND SWITCHING KE TELKOMSEL SOSIALITA.” Ananda, Hanissa Rizky; Hendrawan, Dimas
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peneilitian ini bertujuan untuk mengetahui pengaruh atribut produk, harga dan promosi terhadap perilaku brand switching pengguna paket layanan Blackberry messenger Telkomsel Sosialita dan menentukan variabel mana yang mempunyai pengaruh dominan terhadap brand switching. Jenis penelitian ini adalah eksplanatory research yang menjelaskan tentang fenomena perilaku perpindahan merek ke Telkomsel Sosialita. Sampel penelitian ini adalah 40 responden yang merupakan mahasiswa S-1 Universitas Brawijaya Malang, yang menggunakan Blackberry dan melakukan perpindahan dari provider lain ke Telkomsel Sosialita. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa uji validitas, uji reliabilitas, dan uji asumsi klasik. Selanjutnya uji hipotesis dilakukan menggunakan uji F dan uji t. Sedangkan teknik analisis data menggunakan regresi berganda. Hasil penelitian menunjukkan bahwa variabel atribut produk, harga, promosi berpengaruh signifikan secara simultan dan parsial terhadap perilaku brand switching pengguna paket layanan Blackberry messenger Telkomsel Sosialita. Hasil penelitian ini juga menunjukkan bahwa variabel harga merupakan variabel yang mempunyai pengaruh dominan terhadap perilaku brand switching ke Telkomsel Sosialita. Kata Kunci : atribut produk, harga, promosi, brand switching.
Pengaruh Implementasi Relationship Marketing Terhadap Loyalitas Konsumen Pada PT. Auto 2000 A. Yani Surabaya Dardevian, Vanny Triasvandha; Hendrawan, Dimas
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui Relationship Marketing berpengaruh secara simultan maupun parsial terhadap Loyalitas konsumen perseorangan dan untuk mengetahui salah satu diantara kedua variabel yang berpengaruh dominan terhadap kinerja karyawan. Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory research untuk mengkaji pengaruh variabel bebas yaitu kepercayaan(X1) komitmen (X2), komunikasi (X3), keuntungan bersama (X4) terhadap variabel terikat yaitu loyalitas konsumen (Y). Instrumen penelitian yang digunakan adalah kuesioner. Populasi dalam penelitian ini adalah seluruh konsumen PT. Auto 2000 A. Yani Surabya dengan karakteristik khusus yaitu konsumen yang melakukan pembelian  lebih dari satu kali. Jumlah konsumen PT. Auto 2000 A. Yani Surabya yang memenuhi karakteristik adalah 459 orang. Teknik sampling yang digunakan adala probability sampling. Jumlah sampel yang digunakan sebanyak 100 orang. Alat analisis data yang digunakan dalam penelitian ini adalah regresi linear berganda, uji asumsi klasik yang meliputi uji normalitas, uji multikolinearitas, uji heteroskedastisitas dan uji linearitas. Sedangkan untuk pengujian hipotesis meliputi uji F, uji t, dan uji dominan. Dari hasil analisis regresi berganda dapat diketahui pengaruh kepercayaan(X1) komitmen (X2), komunikasi (X3), keuntungan bersama (X4) terhadap variabel terikat yaitu secara simultan dan parsial terhadap loyalitas konsumen. Berdasarkan data yang diperoleh dari hasil analisis regresi berganda, diantara keempat variabel independen diketahui variabel yang memiliki pengaruh paling besar terhadap loyalitas konsumen yaitu variabel komitmen (X2). Hal ini ditunjukkan dari hasil koefisien βeta terbesar yakni sebesar 0,386.   Kata Kunci : Relationship Marketing, Loyalitas Konsumen.
Co-Authors Achmad Cahya Rianto Agata Rahmi Pertiwi Aldino Syahreza Simatupang Bayu Kurniawan Defintasari, Eka Zerli Dewi, Nora Ronita Dyca Okkysantria Eka Fikri Masyhuri Eka Zerli Defintasari Gevi Tonida Resky Hanissa Rizky Ananda Haryosasongko, Fajar Arie Kamila, Cintia Okta Kardina Yudha Parwati Khairunnisa, Nadhiva Ayu Made Shri Wijaya Sunu Mardhatilah Shanti Mareta, Naura Nabila Masitowarni Siregar Muhammad Syaifudin Nanang Suryadi Nindya Linggar Amita Nindya Linggar Amita, Nindya Linggar Nugroho, Dian Ari Rahadiyan, Rizki Nafi Rahmad Husein Resky, Gevi Tonida Rila Anggraeni, Rila Riska Ardhi Surono Ryan Hegar Suryadinatha Shanti, Mardhatilah Sunu, Made Shri Wijaya Surono, Riska Ardhi Suryadinatha, Ryan Hegar Vanny Triasvandha Dardevian Zorigoo, Khoszaya