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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Journal of Innovation and Applied Technology Britain International for Linguistics, Arts and Education Journal (BIoLAE Journal) Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Dimas Hendrawan
Fakultas Ekonomi Universitas Brawijaya Malang
Arts Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Other

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THE EFFECT OF STORE IMAGE, SERVICE QUALITY AND PRIVATE LABEL BRAND IMAGE TOWARD PURCHASE INTENTION ON VALUE PLUS HYPERMART MALANG TOWN SQUARE MALANG Sunu, Made Shri Wijaya; Hendrawan, Dimas
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research aims to determine the effect Store Image, Service Quality, and Private Label Brand Image on Purchase Intention of Hypermart Private Label Brand Malang Town Square Malang in  partially.  The  research  is  explanatory research  when  explains  the causal relation between the variables through hypothesis testing. The data collection technique of this study is uses questionnaires and literature study. This  study  used  190  samples  of Hypermart‟s  consumers in Malang  Town  Square, Malang. Those samples were taken using a purposive sampling technique. Test equipments that are used for testing the research instrument are validity test, reliability test, and classical assumption test. The analytical methods that were used are multiple linear regression and hypothesis testing are conducted with t test using SPSS 16. The result of this study shows that in partial with using testing t is concluded that Store Image and Private Label Brand Image have significant effect towards Purchase Intention, while Service Quality has no  effect in partially. New fact that found in this study indicates that respondents agree that Service Quality in Hypermart Malang Town Square is neutral, however they are not make/influence them in the purchase intention of private label brand in Hypermart.   Key Words: Store Image, Service Quality, Private Label Brand Image, Purchase Intention
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN J-CO DONUTS & COFFEE DI KOTA MALANG Defintasari, Eka Zerli; Hendrawan, Dimas
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis pengaruh dimensi kualitas pelayanan pada kepuasan pelanggan di J-CO Donuts & Coffee di Kota Malang. Jenis penelitian ini adalah penelitian penjelasan dengan pendekatan kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah data primer, dengan 210 sampel dari konsumen J-CO Donuts & Coffee di Kota Malang, di mana metode ini tidak menggunakan kualifikasi populasi. Variabel penelitian yaitu; variabel independen adalah bukti fisik, keandalan, daya tanggap, jaminan dan empati. Kepuasan pelanggan serta variabel dependen. Penelitian ini dilakukan dengan menggunakan regresi linier berganda. Hal ini dapat dilihat pengaruh bukti fisik, keandalan, daya tanggap, jaminan dan empati terhadap Kepuasan Pelanggan secara signifikan terhadap Kepuasan Pelanggan.   Kata kunci: Bukti fisik, keandalan, daya tanggap, jaminan, empati, dan kepuasan konsumen
ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP MINAT BELI KONSUMEN PADA PRODUK TAS DI INSTAGRAM RGFASHION STORE Resky, Gevi Tonida; Hendrawan, Dimas
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Tujuan penelitian ini yaitu untuk mengetahui pengaruh variable electronic Word-Of-Mouth (e-WOM) di media social instagram terhadap minat beli produk tas di akun Rgfashion Store. Populasi dalam peneltiian ini adalah semua pengakses akun Rgfashion Store, dengan menggunakan teknik purposive sampling maka dapat ditentukan sebanyak 100 sampel penelitian. Teknik analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi sederhana. Hasil penelitian dapat diketahui bahwa Electronic word-of-mouth (e-WOM) di social media instagram memiliki pengaruh positif terhadap minat beli konsumen pada produk tas di instagram akun Rgfashion Store. Hal ini menunjukkan bahwa semakin banyak Electronic word-of-mouth (e-WOM) di social media instagram yang di terima maka akan semakin besar pula pengaruhnya terhadap minat beli konsumen. Hasil penelitian menunjukkan bahwa Electronic word-of-mouth (e-WOM) di social media instagram memiliki pengaruh signifikan terhadap minat beli.   Kata Kunci: Electronic word-of-mouth ( e-WOM) dan Minat Beli Konsumen  
Pengaruh Persepsi Kegunaan, Persepsi Kemudahan, Persepsi Risiko Terhadap Minat Menggunakan Layanan Produk BRILink (Studi pada Masyarakat di Kota Kediri) Amita, Nindya Linggar; Hendrawan, Dimas
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian ini bertujuan untuk menguji pengaruh persepsi kegunaan, persepsi kemudahan, dan persepsi risiko terhadap minat menggunakan layanan produk BRILink. Jenis penelitian ini adalah penelitian eksplanatori. Populasi penelitian adalah masyarakat di kota Kediri yang mengetahui produk layanan BRILink. Teknik pengambilan sampel menggunakan Purposive Sampling dengan ukuran sampel sebanyak 130 responden. Alat analisis yang digunakan Untuk menguji pengaruh variabel independen terhadap variabel dependen adalah analisis regresi linier berganda. Hasil menunjukkan bahwa persepsi kegunaan, persepsi kemudahan, dan persepsi risiko memiliki pengaruh yang signifikan terhadap minat menggunakan layanan produk BRILink. Hasil penelitian ini dapat digunakan pihak bank untuk meningkatkan efektivitas strategi pemasaran BRILink.   Kata kunci : Persepsi Kegunaan, Persepsi Kemudahan,  Persepsi Risiko, dan Minat Penggunaan.
PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada PT. Nusantara Karya Sentosa (PT. CNI cabang kota Malang)) Surono, Riska Ardhi; Hendrawan, Dimas
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Latar belakang penelitian ini bertujuan untuk mengetahui pengaruh relationship marketing yang terdiri dari: (1)kepercayaan,(2)Komitmen,(3) komunikasi,(4)keuntungan bersama terhadap loyalitas pelanggan pada PT. Nusantara Karya Sentosa baik secara parsial maupun simultan. Penelitian ini termasuk dalam penelitian explanatory researchyang menjelaskan hubungan dan pengaruh beberapa variabel yang telah ditetapkan dengan menggunakan sampelsebanyak 100 pelanggan dari PT. Nusantara Karya Sentosa, pengambilan data menggunakan accidental sampling.Hasil penelitian regresi menunjukan secara simultan variabel kepercayaan(X1), Komitmen(X2), komunikasi(X3), dan keuntungan bersama(X4) memiliki pengaruh yang signifikan terhadap loyalitas dengan signifikansi 0,000 dan F hiting adalah 20,355, secara parsial, variabel kepercayaan (X1), komitmen(X2), komunikasi(X3) dan keuntungan bersama(X4) adanya pengaruh signifikansi pada setiap variabel, pada kebenaran(X1) 0,040, komitmen(X2) 0,000, untuk komitmen(X3) 0,018 dan pada keuntungan bersama(X4) signifikansi 0,002. Sedangkan variabel komitmen(X2) adalah yang mempunyai pengaruh dominan dengan nilai koefisien beta sebesar 0,386.Dengan demikian dapat dikatakan bahwa keempat variabel yaitu, kepercayaan, komitmen, komunikasi dan keuntungan bersama memiliki pengaruh signifikan baik parsial maupun simultan terhadap PT. Nusantara Karya Sentosa. Variabel komitmen merupakan variabel yang dominan. Kata Kunci : kepercayaa, Komitmen, Konmunikasi, Keuntungan Bersama, Loyalitas.
Market Segmentation Based on Psychography of Novi Dapur Rice Bowl Consumers Ramadhan, Novita Ayunani Victoria; Hendrawan, Dimas
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.23

Abstract

This study aims to analyze market segmentation based on psychographics of consumers at Rice Bowl Dapur Novi in Malang City. The method used is quantitative descriptive with a survey. The study population is consumers of Rice Bowl in Malang City with a sample of 140 people. The data analysis technique uses the K-Means Cluster. The results show that there are four consumer segments with different psychographic characteristics. The first segment named The idealism, the second segment named The enthusiastic, the third segment named The incurios, and the fourth segment named The phlegmatic . This research provides insights for the owners of Rice Bowl Dapur Novi to develop targeted marketing strategies.
From Trust to Loyalty: The Mediating Role of Customer Satisfaction in ShopeePay Reuse Intention Pardede, Jeremy Anggi; Hendrawan, Dimas
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.17

Abstract

Reuse intention is a person's intention to reuse a product or service. In the context of technology, there are various factors that influence users to reuse a product or service. This study aims to determine and analyze the effect of the trust variable on the reuse intention variable with customer satisfaction as an intervening variable on ShopeePay e-wallet service users in Malang City. This type of research is explanatory research which aims to test hypotheses related to various variables to find cause and effect. This study used a sample of 163 respondents obtained through distributing questionnaires online. The data analysis technique used is Partial Least Square with the Smart PLS version 4.0 program. The results of this study indicate that the trust variable has a significant influence on reuse intention. Trust variables also have a significant influence on customer satisfaction. The customer satisfaction variable has a significant influence on reuse intention. Furthermore, the customer satisfaction variable has a significant influence as an intervening variable between the trust variable and the reuse intention variable on ShopeePay users in Malang City.
The Influence of Price Discounts, Product Quality, and Reviews on Online Hijab Purchase Decisions Salsabilla, Riezky; Hendrawan, Dimas
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.01

Abstract

This study aims to analyze the extent to which discounts, product quality, and product reviews influence purchase decisions among consumers of Lafiye Official Shop on Shopee.co.id, particularly in Malang City. Employing a quantitative explanatory method, it examines causal relationships between these variables using data from 100 respondents selected through non-probability sampling with a purposive sampling technique. The data was gathered via validated and reliable research instruments, then analyzed using classical assumption tests and multiple linear regression in SPSS Version 25. This study finds that all three independent variables significantly influence consumer decisions to purchase Lafiye products sold on Shopee. These findings highlight the importance of managing digital consumer experiences in shaping purchasing behavior. The novelty lies in integrating three digital commerce variables in the hijab fashion segment, offering practical insights for online fashion marketing strategies.
Purchase Interest In Beauty Industry: Role Of Brand Image, Product, And Promotion Pujiyanto, Bagas; Hendrawan, Dimas
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.19

Abstract

This study aims to determine the role of brand image, product quality, and online promotion in influencing purchase interest. This study is based on a phenomenon that occurred at the MS Glow company. Annual surveys show that MS Glow experienced a significant decline in the ranking of facial care products in Indonesia. This study is a quantitative study with a descriptive approach. The research instrument used was a questionnaire with a sample of 170 young consumers in Malang City calculated using the hair formula and determined using a non-probability sampling technique. The data in this study were processed using the SPSS application with multiple linear regression analysis methods. The findings of this study are that product quality does not significantly influence purchase interest, brand image has a positive and significant effect on purchase interest online promotion has a positive and significant effect on purchase interest. The practical implication of this study is that companies must focus on developing and maintaining brand image and online promotion to be able to create purchase interest from consumers.
Co-Authors Achmad Cahya Rianto Agata Rahmi Pertiwi Aldino Syahreza Simatupang Bayu Kurniawan Defintasari, Eka Zerli Dewi, Nora Ronita Dyca Okkysantria Eka Fikri Masyhuri Eka Zerli Defintasari Gevi Tonida Resky Hanissa Rizky Ananda Haryosasongko, Fajar Arie Kamila, Cintia Okta Kardina Yudha Parwati Khairunnisa, Nadhiva Ayu Made Shri Wijaya Sunu Mardhatilah Shanti Mareta, Naura Nabila Masitowarni Siregar Muhammad Syaifudin Nanang Suryadi Nindya Linggar Amita Nindya Linggar Amita, Nindya Linggar Nugroho, Dian Ari Pardede, Jeremy Anggi Pujiyanto, Bagas Rahadiyan, Rizki Nafi Rahmad Husein Ramadhan, Novita Ayunani Victoria Resky, Gevi Tonida Rila Anggraeni, Rila Riska Ardhi Surono Ryan Hegar Suryadinatha Salsabilla, Riezky Shanti, Mardhatilah Sunu, Made Shri Wijaya Surono, Riska Ardhi Suryadinatha, Ryan Hegar Vanny Triasvandha Dardevian Zorigoo, Khoszaya