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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Journal of Innovation and Applied Technology Britain International for Linguistics, Arts and Education Journal (BIoLAE Journal) Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Dimas Hendrawan
Fakultas Ekonomi Universitas Brawijaya Malang
Arts Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Other

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PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN UMKM (Studi pada CV. Kanthi Harum Surabaya) Pertiwi, Agata Rahmi; Hendrawan, Dimas
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study aims to determine the effect of Relationship Marketing Variables (trust, commitment, and communication) on Loyalty at Small Business Customers (Study at CV Kanthi Harum Surabaya). This study uses an explanatory method which aims to knowing the causal relationship between the dependent and  independent variables through the parsial and simultaneous hypothesis testing. The sampling technique used was probability sampling with slovin’s formula and obtained 110 companies as the samples from 150 companies that already exist on the object’s database. Regression analysis showed that Relationship Marketing variables (trust, commitment, and communication) have a significant influence on customer loyalty. The simultaneous and partial hypothesis testing showed that the independent variables influence the dependent variable. The correlation coefficient shows that  the correlation between the dependent and independent variables are positive and strong. Keywords: Trust, Commitment, Communication, Relationship Marketing, Loyalty.
ANALISIS PENGARUH KEBUDAYAAN, SOSIAL, PRIBADI DAN PSIKOLOGIS KONSUMEN USIA MUDA TERHADAP KEPUTUSAN PEMBELIAN MAKANAN CEPAT SAJI MCDONALD’S (Studi pada konsumen McDonald’s Watugong Malang) Okkysantria, Dyca; Hendrawan, Dimas
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study aims to determine : the influence of cultural , social , personal and psychological young consumers on purchasing decisions McDonald 's fast food either partially , simultaneously and dominant . This research is a quantitative study. In this study, the population is all consumers of fast food at McDonald's Watugong Malang younger. The sampling technique was conducted with a purposive sampling method. Data collection techniques in this study was conducted in January 2014 using a questionnaire. Validity of the instrument is calculated by Product Moment correlation. Reliability calculated by Cronbach alpha coefficients. Analysis using multiple regression analysis. The results showed that :( 1 ) Cultural factors have a positive influence on purchase decisions fast food McDonald 's,  ( 2 ) Social factors have a positive influence on purchase decisions fast food McDonald 's,( 3 ) Personal factors have a positive influence on the purchase decisions of food McDonald's fast food, ( 4 ) psychological factors have a positive influence on purchase decisions fast food McDonald 's, ( 5 ) cultural factors, social, personal and psychological influence on purchase decisions fast food McDonald's with a contribution of 67.5 % and a variable is the dominant psychological. Keywords: Cultural Factors, Social, Personal, Psychology, Purchase decisions
Pengaruh Gaya Hidup dan Persepsi Kualitas terhadap Keputusan Pembelian Produk Peter Says Denim di Kota Malang Rianto, Achmad Cahya; Hendrawan, Dimas
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Business convection is one kind of business that is quite popular in Indonesia . Business popularity convection caused by two things . First , the products generated by convection in the form of clothing industry is one of the basic human needs , with a great business opportunity that convection has a clear and growing market share rapidly . Secondly , convection became popular because it uses capital is not too large . Clothing needs is paramount in everything concerning the existence of human life lifestyle and perceived quality of the product purchase decision . Lifestyle is a lifestyle with a form of activities, interests and opinions that affect consumer perception . There is a perception in the consumer's perception that evaluates the quality of subjective information to influence consumers' purchasing decisions . This research is a quantitative study which is based on the philosophy of positivism used to examine the population and the particular sample . The purpose of this study was to examine the influence of lifestyle and perceived quality of the product purchase decision Peter Says Denim in Malang . The method used to analyze the data is by using multiple linear regression analysis . Based on the results of the study , the influence of lifestyle and perceived quality on purchase decisions due to the activities, interests and opinions in lifestyle as well as a guarantee , differentiation , price , product line and product innovation on perception of quality that can affect the choice of products , the time of purchase , the amount of goods purchased and the method of payment in the purchase decision . This leads to a product purchase decision Peter Says Denim in Malang has been good . However, the most dominant influence is the perception of quality in the minds of consumers to determine product purchasing decisions Peter Says Denim in Malang Keywords : Lifestyle , perceived quality , purchasing decisions
ANALISIS PENGARUH PRIVASI, KEAMANAN DAN KEPERCAYAAN TERHADAP NIAT UNTUK BERTRANSAKSI SECARA ONLINE DI OLX.CO.ID Syaifudin, Muhammad; Hendrawan, Dimas
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian ini dilatarbelakangi oleh perubahan pola perilaku dan kebutuhan konsumenyang dikarenakan perkembangan teknologi dan arus informasi menjadikan lebih bertingkah laku praktis yang berarti konsumen membutuhkan kecepatan dan ketepatan dalam pemenuhan kebutuhannya. Hal ini menyebabkan terus berubahnya model e-commerce yang dikembangkan dengan pengemasan teknologi dan informasi yang lebih modern. Masyarakat secara umum menyebutkan bahwa e-commerce merupakan jawaban atas kecepatan dan ketepatan pemenuhan kebutuhan dimana e-commerce menawarkan salah satu keunggulan kompetitifnya yaitu menghapus konsep ruang dan waktu.Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh privasi, keamanan, dan kepercayaan terhadap niat bertransaksi secara online di OLX.co.id baik secara simulutan maupun parsial serta mengetahui dan menganalisis variabel independen manakah yang berpengaruh dominan terhadap niat bertransaksi secara online di OLX.co.id. Jenis Penelitian yang digunakan dalam penelitian ini adalah explanatory research dengan metode suvei dan jumlah sampel dalam penelitian ini sebanyak 110 responden. Tehnik pengambilan sampel tersebut diperoleh dengan menggunakan metode Accidental Sampling. Sumber data menggunakan data primer dan menggunakan data sekunder yaitu literatur dan dari internet. Sedangkan teknik analisis data yang digunakan pada penelitian ini adalah analisis kuantitatif dengan menggunakan analisis melalui bantuan program SPSS, yaitu: Analisis Regresi Linear. Dari hasil penelitian dengan langkah-langkah yang dijelaskan di atas diperoleh hasil bahwa berdasarkan hasil analisis regresi linier berganda dengan menggunakan uji F (simultan) maka dapat disimpulkan bahwa variabel privasi, keamanan, dan kepercayaan memiliki pengaruh secara simulutan atau serentak terhadap variabel niat bertransaksi, kemudian hasil analisis uji t dapat disimpulkanvariabel privasi, keamanan, dan kepercayaan berpengaruh signifikan secara parsial terhadap variabel niat bertransaksi, dan berdasarkan hasil koefisien regresi (Standardized Coeffucients Beta) masing-masing, maka dapat ditemukan bahwa variabel yang berpengaruh dominan terhadap niat bertransaksi secara online di OLX.co.id adalah variabel keamanan. Katakunci: E-commerce, Privasi, Keamanan, Kepercayaan dan Niat Bertransaksi
THE INFLUENCE OF MOTIVATION, PERCEIVED VALUE, REFERENCE GROUP AND BRAND IMAGE ON THE PARENTS’ DECISIONS IN SELECTING YAYASAN PUPUK KALTIM SENIOR HIGH SCHOOL BONTANG Masyhuri, Eka Fikri; Hendrawan, Dimas
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This research aims to explore the influence of motivation, perceived value, reference group and brand image at non-profit organization, a senior high school in Bontang city. The school‟s name is Yayasan Pupuk Kaltim Senor High School (YPK SHS). There is a changing on system  happen on the school that makes increasing on educational cost in every year. However, inreasing the new students soaring in last 2 years. As parent, school is important place to creates personalityon their kid. Quality and performance of the school are the criteria of parents for their kid. Quality and performance also have strong relation with those variable. Quantitative research method has used to explore its.The data analysis on this study uses multiple linear regression methods with 100 parents of YPK SHS‟ student as respondent. The sampling technique uses simple random sampling from purposive sampling. Validity and reliability test is used in this study with classical assumption test which is normality test, heteroscedacity test, and multicollinearity test.The result of this study shows that motivation (X1), Perceived Value (X2), Reference Group (X3), Brand Image (X4) have simultan and significant influences on parents‟ decisions in selecting YPK SHS partially. Motivation became the dominant variable in this study.Keywords: Motivation, Perceived Value, Reference Group, Brand Image, Non-profit organization, School, Decision
PENGARUH BRAND IMAGE, KUALITAS PRODUK, DAN REFERENCE GROUP TERHADAP MINAT BELI PRODUK KOSMETIK LIPSTIK WARDAH DI KOTA MALANG Shanti, Mardhatilah; Hendrawan, Dimas
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Industrial cosmetics growth  has increased every  year. Cosmetic’s company try to be able to dominate the market share.  Wardah is one of cosmetics brand which is dominate the national cosmetics market in recent years. Some of Wardah’s product was received awards, and Wardah’s lipstick is one of  the  Wardah’s  product  which  was received award  since 2012. Lipstick is one of the major beauty needed for every woman.  Women want a product which based on  their needs, wants and feel comfortable to use it before  they choosed. Wardah can comunicate the value of  their  lipstick well, so it could created  the impression of quality and a positive image of it. The quality and image of product became the first criteria to generate an interest. Reference group  was  the important thing and influential in consumer behaviour, particularly in a frienship zone. In addition,  the higher education level was the higher individual concern for personal appearance too. Malang as the city of education have a behaviour and look like an educated population.  This study aims to determine the influence of brand image, product quality, and reference group to Wardah’s lipstick’s purchase intention in Malang. This study was explanatory with a quantitative approach and survey methode conducted on 150 women in Malang. Nonporbability sampling with purposive sampling technique was used. Data analysis process used by multiple linear regression analysis. Based on the hypothesis testing of F, all independent variables has simultaneously significant effect on purchase intention. t  test results also showed that brand image, product quality, and reference group particaly significant effect on purchase intention. The most dominant variable affecting purchase intention is brand image variable.Key word : Brand Image, Quality Product, Reference Group, Purcahse Intention
ANALISIS PENGARUH CORPORATE SOCIAL RESPONSIBILITY, SERVICE QUALITY, DAN SERVICE RECOVERY TERHADAP CUSTOMER SATISFACTION (Studi pada PT. Telekomunikasi Indonesia, Tbk Kandatel Blimbing Malang) Kurniawan, Bayu; Hendrawan, Dimas
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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ABSTRAKSI Penelitian ini bertujuan untuk mengetahui pengaruh Analisis Pengaruh Corporate Social Responsibility, Service Quality, dan Service Recovery Terhadap Customer Satisfaction (Studi pada PT. Telekomunikasi Indonesia, Tbk Kandatel Blimbing Malang), baik secara simultan maupun secara parsial. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel- variabel melalui pengujian hipotesis. Teknik pengumpulan data penelitian ini menggunakan kuesioner dan studi kepustakaan. Penelitian ini menggunakan 150 sampel yang merupakan pelanggan PT. Telekomunikasi Indonesia, Tbk Kandatel Blimbing Malang. Pengambilan sampel menggunakan teknik purposive sampling. Alat uji yang digunakan untuk menguji instrumen penelitian ini yaitu uji validitas, uji reliabilitas, dan uji asumsi klasik. Metode analisis yang digunakan adalah regresi linier berganda dan uji hipotesis dilakukan menggunakan uji t dan uji F dengan menggunakan  program SPSS 16. Hasil penelitian ini menunjukkan bahwa secara parsial dengan menggunakan uji t disimpulkan bahwa Corporate Social Responsibility dan Service Recovery berpengaruh signifikan terhadap Customer Satisfaction sedangkan Service Quality tidak berpengaruh secara parsial dan dengan menggunakan uji F disimpulkan bahwa Corporate Social Responsibility, Service Quality, dan Service Recovery berpengaruh secara simultan terhadap Customer Satisfaction. Fakta baru yang ditemukan dalam penelitian ini menunjukkan bahwa responden setuju Service Quality pada PT. Telekomunikasi Indonesia, Tbk Kandatel Blimbing Malang sudah baik, tetapi tidak membuat/mempengaruhi mereka untuk puas terhadap PT. Telkom.   Kata Kunci: Corporate Social Responsibility, Service Quality, Service Recovery, Customer Satisfaction
Pengaruh Servicescape terhadap Revisit Intention dengan Perceived Service Quality sebagai Variabel Mediasi (Studi Pada Ubud Hotel & Villas) Parwati, Kardina Yudha; Hendrawan, Dimas
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Tujuan - Penelitian ini bertujuan untuk mengetahui pengaruh servicescape dan perceived service quality terhadap revisit intention konsumen Ubud Hotel & Villas baik pengaruh secara langsung maupun tidak langsung. Metodologi Penelitian - Penelitian ini menggunakan Analisis Jalur (Path) untuk mengetahui pengaruh langsung dan tidak langsung dari variabel servicescape terhadap revisit intention dengan perceived service quality sebagai variabel mediasi. Hasil Penelitian - servicescape mempunyai pengaruh langsung secara signifikan terhadap revisit intention, servicescape mempunyai pengaruh langsung secara signifikan terhadap perceived service quality, perceived service quality mempunyai pengaruh langsung secara signifikan terhadap revisit intention, dan servicescape mempunyai pengaruh tidak langsung secara signifikan terhadap revisit intention melalui perceived service quality. Kata kunci: Servicescape, Perceived Service Quality, Revisit Intention.
PENGARUH SOCIAL MEDIA MARKETING TERHADAP LOYALITAS MEREK (STUDI PADA PENGAKSES AKUN TWITTER GARUDA INDONESIA @IndonesiaGaruda DI KOTA MALANG) Suryadinatha, Ryan Hegar; Hendrawan, Dimas
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian ini bertujuan untuk menguji pengaruh social media marketing terhadap loyalitas merek. Variabel independen yang diuji dalam penelitian ini adalah advantageous campaign, relevant content, frequently updates its content, popular content, serta various platform and application  yang diuji pengaruhnya terhadap  loyalitas merek  pada pengakses akun twitter garuda indonesia @IndonesiaGaruda di kota Malang.  Dalam penelitian ini, yang menjadi populasi penelitian adalah pengguna internet yang mengakses Twitter @IndonesiaGaruda yang berdomisili di kota Malang.  Jumlah responden dalam penelitian ini ditetapkan sebanyak 200 responden  yang dipilih menggunakan metode purposive sampling. Data yang terkumpul dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa  variabel  Advantageous campaign,  Relevant content,  Popular content, dan  Various platform and application berpengaruh signifikan terhadap  loyalitas merek,  sementara variabel  frequently updates its content tidak berpengaruh signifikan terhadap loyalitas merek. Kata kunci: loyalitas merek,  advantageous campaign,  relevant content,  frequently updates its content, popular content, various platform and application
Pengaruh Persepsi Risiko, Persepsi Kemudahan, Dan Persepsi Manfaat Terhadap Minat Pembelian Online Pada Website Lazada.co.id di Kota Malang (Studi Pada Mahasiswa Program S1 Universitas Brawijaya Malang) Haryosasongko, Fajar Arie; Hendrawan, Dimas
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian ini bertujuan untuk menganalisa pengaruh persepsi risiko,persepsi kemudahan, dan persepsi manfaat terhadap minat pembelian online padawebsite Lazada.co.id. Jenis pebelitian ini adalah penelitian eksplanatori.Penelitian ini menggunakan sampel sebanyak 140 responden yang diambildari mahasiswa S1 Universitas Brawijaya Malang. Pengambilan sampelmenggunakan teknik purposive sampling dimana peneliti memilih sampel dengankriteria mahasiswa S1 Universitas Brawijaya yang aktif dan mengetahui websiteLazada.co.id. Alat uji yang digunakan untuk menguji instrumen penelitian yaitumenggunakan uji validitas, uji reliabilitas, dan uji asumsi klasik. Analisis datamenggunakan analisis regresi linier berganda.Berdasarkan hasil dari penelitian dan pembahasan, maka diperoleh temuansebagai berikut. (1) Terdapat pengaruh secara simultan dari persepsi risiko,persepsi kemudahan, dan persepsi manfaat terhadap minat pembelian online padawebsite Lazada.co.id. (2) Terdapat pengaruh secara parsial dari persepsi risiko,persepsi kemudahan, dan persepsi manfaat terhadap minat pembelian online padawebsite Lazada.co.id.Kata Kunci : Persepsi risiko, persepsi kemudahan, persepsi manfaat, minatpembelian online.
Co-Authors Achmad Cahya Rianto Agata Rahmi Pertiwi Aldino Syahreza Simatupang Bayu Kurniawan Defintasari, Eka Zerli Dewi, Nora Ronita Dyca Okkysantria Eka Fikri Masyhuri Eka Zerli Defintasari Gevi Tonida Resky Hanissa Rizky Ananda Haryosasongko, Fajar Arie Kamila, Cintia Okta Kardina Yudha Parwati Khairunnisa, Nadhiva Ayu Made Shri Wijaya Sunu Mardhatilah Shanti Mareta, Naura Nabila Masitowarni Siregar Muhammad Syaifudin Nanang Suryadi Nindya Linggar Amita Nindya Linggar Amita, Nindya Linggar Nugroho, Dian Ari Rahadiyan, Rizki Nafi Rahmad Husein Resky, Gevi Tonida Rila Anggraeni, Rila Riska Ardhi Surono Ryan Hegar Suryadinatha Shanti, Mardhatilah Sunu, Made Shri Wijaya Surono, Riska Ardhi Suryadinatha, Ryan Hegar Vanny Triasvandha Dardevian Zorigoo, Khoszaya