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All Journal JURNAL RELASI STIE MANDALA JEMBER English Teaching Journal : A Journal of English Literature, Language, and Education NISBAH: JURNAL PERBANKAN SYARIAH Jurnal Inovasi Penelitian JAKUMA : Jurnal Akuntansi dan Manajemen Keuangan RIO LAW JURNAL JMBI : Jurnal Manajemen Bisnis Dan Informatika Riset Akuntansi (RISTANSI) Relasi : Jurnal Ekonomi JEBD ABM: International Journal of Administration, Business and Management Journal of Management, Economic, and Financial ARTOKULO: Journal of Accounting, Economic and Management
Haifa Haifa
Institut Teknologi Dan Sains Mandala
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Inovasi Penelitian

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KAJIAN PENGARUH PROMOSI, ADVERTISING DAN EXPERIENTAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KARTU BERMAIN DI PT. TRANSREKREASINDO TRANSSTUDIO MINI JEMBER Yani Dahliani; Haifa Haifa; Rivaldi Rendrahadi
Jurnal Inovasi Penelitian Vol 1 No 5: Oktober 2020
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v1i5.183

Abstract

This study aims: (1) to find out promotion, advertising and experiential marketing simultaneously influence the purchase decision at PT. Transrekreasindo Transstudio Mini Jember. (2) to find out promotion, advertising and experiential marketing partial effect on purchasing decisions at PT. Transrekreasindo Transstudio Mini Jember. In this study researchers used primary data. Primary data in this study were obtained by conducting interviews by giving questionnaires. Researchers took a sample of 50 respondents using the total sampling method. The analysis techniques used include validity and reliability, classic assumption tests (normality test, multicollinearity test, hetoroscedasticity test), multiple linear regression analysis, coefficient of determination (R2), and hypothesis testing (F test and t test). From the results of the study show that promotion, advertising and experiential marketing simultaneously influence the purchase decision.
Co-Authors Abdallah Rizal Ade Permana, Angga Ahmad Syaufi Astika, Binar Athena, Tera Diana Dwi Astuti Fani Febriana Putri Hadi Jatmiko Hary Sulaksono Hayatul Masfufah Hayatul Maspufah Hendrawan Cipta Hartanto Hendrawan Cipta Hartanto Heri Setiawan Ilmi, Mainatul Nanda Widaninggar Nanda Widaninggar Nonik Dia Permatasari Nurfarida, Lia Reza Ardiansyah RICHA APRILIA Rivaldi Rendrahadi Saiful Amin Salahuddin Salahuddin Siti Maria Ulfa Suwignyo Widagdo Wahyuni Lailika Wibowo, Dedi Wiwik Fitria Ningsih Wiwin Indah Sari Yani Dahliani