Article Per Year (5 Year)
p-Index From 2021 - 2026
1.857
P-Index
This Author published in this journals
All Journal Semantik International Conference on Law, Business and Governance (ICon-LBG) INFOKAM Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Golden Ratio of Mapping Idea and Literature Format Journal of Social And Economics Research Innovative: Journal Of Social Science Research El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam journal of social and economic research Journal of Ekonomics, Finance, and Management Studies Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Guruh Taufan Hariyadi
Universitas Dian Nuswantoro
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Perbandingan Efektivitas User Generated Content (UGC) dan Firm Generated Content (FGC) terhadap Brand Loyalty melalui Brand Trust pada Produk Yamaha NMAX di Instagram Nega Avy Wicaksono; Ida Farida; Yohan Wismantoro; Guruh Taufan Hariyadi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 7 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i7.12211

Abstract

This study aims to analyze the influence of User Generated Content (UGC) and Firm Generated Content (FGC) on Brand Loyalty with Brand Trust as a mediating variable, while comparing the relative effectiveness of both types of content on the Yamaha NMAX product. A quantitative approach with an explanatory-comparative design was applied through a survey method on 145 respondents selected by purposive sampling from among active Yamaha NMAX users on Instagram. Data were analyzed using PLS-SEM assisted by SmartPLS. The test results revealed that UGC has a significant positive effect on Brand Trust, but is not proven to have a direct effect on Brand Loyalty. Conversely, FGC has a significant positive effect on both, both Brand Trust and Brand Loyalty. Brand Trust is also confirmed as a significant predictor of Brand Loyalty. The mediation analysis resulted in the finding that Brand Trust fully mediates the UGC path to Brand Loyalty, while partial mediation occurs in the FGC path. Comparatively, FGC has proven to be superior in driving Brand Trust and Brand Loyalty directly, while UGC contributes through indirect channels by first building consumer trust as a prerequisite for loyalty.
Perbandingan Efektivitas User Generated Content (UGC) dan Firm Generated Content (FGC) terhadap Brand Loyalty melalui Brand Trust pada Produk Yamaha NMAX di Instagram Nega Avy Wicaksono; Ida Farida; Yohan Wismantoro; Guruh Taufan Hariyadi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 7 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i7.12211

Abstract

This study aims to analyze the influence of User Generated Content (UGC) and Firm Generated Content (FGC) on Brand Loyalty with Brand Trust as a mediating variable, while comparing the relative effectiveness of both types of content on the Yamaha NMAX product. A quantitative approach with an explanatory-comparative design was applied through a survey method on 145 respondents selected by purposive sampling from among active Yamaha NMAX users on Instagram. Data were analyzed using PLS-SEM assisted by SmartPLS. The test results revealed that UGC has a significant positive effect on Brand Trust, but is not proven to have a direct effect on Brand Loyalty. Conversely, FGC has a significant positive effect on both, both Brand Trust and Brand Loyalty. Brand Trust is also confirmed as a significant predictor of Brand Loyalty. The mediation analysis resulted in the finding that Brand Trust fully mediates the UGC path to Brand Loyalty, while partial mediation occurs in the FGC path. Comparatively, FGC has proven to be superior in driving Brand Trust and Brand Loyalty directly, while UGC contributes through indirect channels by first building consumer trust as a prerequisite for loyalty.
ANALISIS STRATEGI PEMASARAN KOPI PRAGOLA DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN KOTA SEMARANG Muhammad Shidqil Badari; Yohan Wismantoro; Agung Sedayu; Guruh Taufan Hariyadi
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1379

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh variabel Kualitas Produk (X1), Harga (X2), Citra Merek (X3), dan Lokasi (X4), dalam meningkatkan Keputusan Pembelian Konsumen (Y) produk Kopi Pragola di Kota Semarang. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik analisis Statistical Package for the Social Sciences (SPSS). Data dikumpulkan melalui penyebaran kuesioner kepada 154 responden yang pernah membeli produk Kopi Pragola di wilayah Kota Semarang dengan teknik purposive random sampling. Variabel independen dalam penelitian ini adalah kualitas produk, harga, citra merek dan lokasi, sedangkan variabel dependen adalah keputusan pembelian. Berdasarkan analisis yang telah diperoleh Kualitas Produk memiliki pengaruh positif dan tidak signifikan sebesar (0,363) terhadap Keputusan Pembelian Konsumen pada produk Kopi Pragola di Kota Semarang, Persepsi Harga berpengaruh negatif dan tidak signfikan sebesar (0,946) terhadap Keputusan Pembelian Konsumen pada produk Kopi Pragola di Kota Semarang, Citra merek memiliki pengaruh positif dan signifikan sebesar (0,001) terhadap Keputusan Pembelian Konsumen pada produk Kopi Pragola di Kota Semarang, dan Lokasi memiliki pengaruh positif dan signifikan sebesar (0,00) terhadap Keputusan Pembelian produk Kopi Pragola di wilayah Kota Semarang.
ANALISIS STRATEGI PEMASARAN KOPI PRAGOLA DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN KOTA SEMARANG Muhammad Shidqil Badari; Yohan Wismantoro; Agung Sedayu; Guruh Taufan Hariyadi
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1379

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh variabel Kualitas Produk (X1), Harga (X2), Citra Merek (X3), dan Lokasi (X4), dalam meningkatkan Keputusan Pembelian Konsumen (Y) produk Kopi Pragola di Kota Semarang. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik analisis Statistical Package for the Social Sciences (SPSS). Data dikumpulkan melalui penyebaran kuesioner kepada 154 responden yang pernah membeli produk Kopi Pragola di wilayah Kota Semarang dengan teknik purposive random sampling. Variabel independen dalam penelitian ini adalah kualitas produk, harga, citra merek dan lokasi, sedangkan variabel dependen adalah keputusan pembelian. Berdasarkan analisis yang telah diperoleh Kualitas Produk memiliki pengaruh positif dan tidak signifikan sebesar (0,363) terhadap Keputusan Pembelian Konsumen pada produk Kopi Pragola di Kota Semarang, Persepsi Harga berpengaruh negatif dan tidak signfikan sebesar (0,946) terhadap Keputusan Pembelian Konsumen pada produk Kopi Pragola di Kota Semarang, Citra merek memiliki pengaruh positif dan signifikan sebesar (0,001) terhadap Keputusan Pembelian Konsumen pada produk Kopi Pragola di Kota Semarang, dan Lokasi memiliki pengaruh positif dan signifikan sebesar (0,00) terhadap Keputusan Pembelian produk Kopi Pragola di wilayah Kota Semarang.
Co-Authors Achmad Wahid Kurniawan Agung Sedayu Amalia Nur Chasanah Aries Setiawan Budi Widjajanto Clarissa Helga Liftiana Damar, Haunan Dian Indriana Hapsari Diana Aqmala Diana Puspitasari Elia Resha Fatmawati Hertiana Ikasari Ida Farida Imang Dapit Pamungkas Juli Ratnawati Krisnando, Febrian Mahmud Mahmud Muhammad Shidqil Badari Nega Avy Wicaksono Nurul Aisyah Prihandono, Adi Purwoko, Agus Ramadlon, Bagus Iqbal Roymon Panjaitan Yohan Wismantoro