Article Per Year (5 Year)
p-Index From 2021 - 2026
2.391
P-Index
This Author published in this journals
All Journal Semantik International Conference on Law, Business and Governance (ICon-LBG) INFOKAM Jurnal Transformatika Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Golden Ratio of Mapping Idea and Literature Format Journal of Social And Economics Research Innovative: Journal Of Social Science Research El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Guruh Taufan Hariyadi
Universitas Dian Nuswantoro
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Perbandingan Efektivitas User Generated Content (UGC) dan Firm Generated Content (FGC) terhadap Brand Loyalty melalui Brand Trust pada Produk Yamaha NMAX di Instagram Nega Avy Wicaksono; Ida Farida; Yohan Wismantoro; Guruh Taufan Hariyadi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 7 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i7.12211

Abstract

This study aims to analyze the influence of User Generated Content (UGC) and Firm Generated Content (FGC) on Brand Loyalty with Brand Trust as a mediating variable, while comparing the relative effectiveness of both types of content on the Yamaha NMAX product. A quantitative approach with an explanatory-comparative design was applied through a survey method on 145 respondents selected by purposive sampling from among active Yamaha NMAX users on Instagram. Data were analyzed using PLS-SEM assisted by SmartPLS. The test results revealed that UGC has a significant positive effect on Brand Trust, but is not proven to have a direct effect on Brand Loyalty. Conversely, FGC has a significant positive effect on both, both Brand Trust and Brand Loyalty. Brand Trust is also confirmed as a significant predictor of Brand Loyalty. The mediation analysis resulted in the finding that Brand Trust fully mediates the UGC path to Brand Loyalty, while partial mediation occurs in the FGC path. Comparatively, FGC has proven to be superior in driving Brand Trust and Brand Loyalty directly, while UGC contributes through indirect channels by first building consumer trust as a prerequisite for loyalty.
ANALISIS STRATEGI PEMASARAN KOPI PRAGOLA DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN KOTA SEMARANG Muhammad Shidqil Badari; Yohan Wismantoro; Agung Sedayu; Guruh Taufan Hariyadi
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1379

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh variabel Kualitas Produk (X1), Harga (X2), Citra Merek (X3), dan Lokasi (X4), dalam meningkatkan Keputusan Pembelian Konsumen (Y) produk Kopi Pragola di Kota Semarang. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik analisis Statistical Package for the Social Sciences (SPSS). Data dikumpulkan melalui penyebaran kuesioner kepada 154 responden yang pernah membeli produk Kopi Pragola di wilayah Kota Semarang dengan teknik purposive random sampling. Variabel independen dalam penelitian ini adalah kualitas produk, harga, citra merek dan lokasi, sedangkan variabel dependen adalah keputusan pembelian. Berdasarkan analisis yang telah diperoleh Kualitas Produk memiliki pengaruh positif dan tidak signifikan sebesar (0,363) terhadap Keputusan Pembelian Konsumen pada produk Kopi Pragola di Kota Semarang, Persepsi Harga berpengaruh negatif dan tidak signfikan sebesar (0,946) terhadap Keputusan Pembelian Konsumen pada produk Kopi Pragola di Kota Semarang, Citra merek memiliki pengaruh positif dan signifikan sebesar (0,001) terhadap Keputusan Pembelian Konsumen pada produk Kopi Pragola di Kota Semarang, dan Lokasi memiliki pengaruh positif dan signifikan sebesar (0,00) terhadap Keputusan Pembelian produk Kopi Pragola di wilayah Kota Semarang.
Edukasi Manajemen Pemakaian Handphone Dengan Peningkatan Logika Pemrograman Siswa Pada SMA Negeri 16 Semarang Aries Setiawan; Hertiana Ikasari; Guruh Taufan Hariyadi; Andi Hallang Lewa; Lely Kusumaningrum; Dian Prawitasari; Ngurah Pandji Mertha Agung Durya; Ida Farida; Raden Ayu Aminah Rizkia Puspita Sari
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 9, No 2 (2026): MEI 2026
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v9i2.3379

Abstract

Salah satu pelatihan yang perlu diberikan adalah pelatihan bidang teknologi informasi, pemberian edukasi coding dasar berbasis google colabs untuk siswa dengan piranti laptop maupun handphone. Fungi handphone mampu dimaksimalkan oleh siswa selain untuk fungsi komunikasi, pencarian informasi. Pelatihan ini bertujuan untuk mengalihkan kenderungan main game versi handphone, mengenalkan logika pemrograman dasar, melatih ketelitian dengan menyusun dan mengealuasi baris coding ketika mengalami masalah mapun tidak jalan seperti hasil yang diharapkan. Edukasi coding mampu menanamkan sikap cermat dan teliti dalam mencari sumber permasalahan hingga mencapai hasil yang diharapkan. Pelatihan edukasi ini mmapu mengalihkan ketergantungan siswa penggunaan handphone yang semula lebih untuk bermain game menjadi peningkatan fungsi handphone untuk mengasah logikan siswa
Pengaruh Influencer Endorsement dan Online Customer Reviews terhadap Purchase Intention melalui Customer Trust di TikTok Shop pada Produk MS Glow Marchika Putri Agustin; Elia Resha Fatmawati; Guruh Taufan Hariyadi; Suhita Whini Setyahuni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 9 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i9.13198

Abstract

Digital marketing strategies now play a major role in influencing consumer purchasing behavior. This study examines the extent to which online customer reviews and influencer support affect purchase intention among MS Glow customers who shop through TikTok Shop, using customer trust as a connecting construct. A survey instrument is used in the quantitative research design. Probability sampling was used to select 120 respondents, all of whom had to have bought MS Glow products on TikTok Shop and read product reviews on the same site. The data was processed using SmartPLS version 4.0 and partial least squares-structural equation modeling (PLS-SEM). The results show that influencer support and online customer reviews both favorably and significantly contribute to the development of consumer trust, while customer trust itself positively and significantly increases purchase intention. According to mediation testing, customer trust serves as a partial mediator in the relationship between online customer reviews and purchase intention, but it does not function as a connecting channel between influencer support and purchase intention. These findings underscore the importance of influencer endorsement, online customer reviews, and customer trust in enhancing purchase intention among us consumers of MS Glow products on TikTok Shop.
Analisis Advertising Value, Hedonic Browsing, dan Impulsive Buying terhadap Purchase Intention Viral Food di Instagram: (Studi Kasus di Kota Semarang) Bagas Dwi Prayoga; Linda Ayu Oktoriza; Roymon Panjaitan; Guruh Taufan
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.11122

Abstract

This research investigates how Advertising Value, Hedonic Browsing, and Impulsive Buying influence the Purchase Intention of viral food among Instagram users in Semarang City. Employing a quan- titative method, the study gathered data through an onIine questionnaire and analyzed it using multiple linear regression. The resuIts show that Advertising Value exerts a positive but insignificant influence on purchase intention. In contrast, Hedonic Browsing demonstrates a positive and significant effect, indicating that pleasure- driven browsing behaviors enhance consumers’ intention to purchase viral food. Impulsive Buying emerges as the strongest predictor, confirming that spontaneous and emotionally driven decisions play a critical role in shaping purchase intention. Overall, the three varia-bles jointly exert a significant influence on viral food pur- chase intention. The findings suggest that emotional and experiential factors rather than perceived advertising quality primarily drive consumers’ intention to purchase viral food on social media.
MANAJEMEN SISTEM PENILAIAN KINERJA GURU TAMAN KANAK-KANAK DENGAN SIMPLE ADDITIVE WEIGHTING Andi Hallang Lewa; Ida Farida; Aries Setiawan; Guruh Taufan Hariyadi; Suharnawi Suharnawi; Aris Puji Purwatiningsih
Jurnal Transformatika Vol. 21 No. 2 (2024): Januari 2024
Publisher : Jurusan Teknologi Informasi Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/transformatika.v21i2.8167

Abstract

Teacher performance according to Law Number 14 of 2005 includes the main activities of planning, learning, implementing, assessing learning outcomes, mentoring and training children as well as additional tasks related to the main activities in accordance with the main workload. Teacher performance influences student learning outcomes, with good teacher performance it should produce good quality students as well. Therefore, it is natural that teacher performance needs to be measured every period. The assessment certainly contains the main and additional tasks. Based on these problems, it is also necessary to improve the existing performance appraisal system. There needs to be an appropriate method to assist the teacher performance assessment process, one of which is the weighted method, namely simple additive weighting (SAW). Performance assessment every semester using the SAW method will be able to bridge the results of increasingly better teacher performance. The assessment is carried out on a weighted basis for each parameter. The final result is a ranking of the performance of all teachers in descending order
Co-Authors Achmad Wahid Kurniawan Agung Sedayu Amalia Nur Chasanah Andi Hallang Lewa Aries Setiawan Aris Puji Purwatiningsih Bagas Dwi Prayoga Budi Widjajanto Clarissa Helga Liftiana Damar, Haunan Dian Indriana Hapsari Dian Prawitasari Diana Aqmala Diana Puspitasari Elia Resha Fatmawati Hertiana Ikasari Ida Farida Imang Dapit Pamungkas Juli Ratnawati Krisnando, Febrian Lely Kusumaningrum Mahmud Mahmud Marchika Putri Agustin Muhammad Shidqil Badari Nega Avy Wicaksono Ngurah Pandji Mertha Agung Durya Nurul Aisyah Oktoriza, Linda Ayu Prihandono, Adi Purwoko, Agus Raden Ayu Aminah Rizkia Puspita Sari Ramadlon, Bagus Iqbal Roymon Panjaitan Suharnawi Suharnawi Suharnawi Suhita Whini Setyahuni Yohan Wismantoro