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All Journal Jurnal Borneo Administrator: Media Pengembangan Paradigma dan Inovasi Sistem Administrasi Negara JURNAL KOLABORASI Jurnal Kewarganegaraan Jurnal Riset Inossa : Media Hasil Riset Pemerintahan, Ekonomi dan Sumber Daya Alam Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri Jurnal Ekonomi Prioritas (JEKO) Al-Gazali Journal Of Mechanical Engineering Abhakte
Andi Wahyudi
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Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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PKM Pelatihan Digital Marketing untuk Peningkatan Kompetensi Gen Z di Era Ekonomi Digital Sudriyanto Sudriyanto; Achmad Andri Yudiono; Andi Wahyudi; Sutrisno Sutrisno
Abhakte Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2025): ABHAKTE
Publisher : Fakultas Sosial dan Ilmu Politik Universitas Wiraraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/abhakte.v3i2.4714

Abstract

Perkembangan ekonomi digital menuntut generasi muda, khususnya Generasi Z, untuk memiliki kompetensi dalam mengoptimalkan teknologi digital secara produktif. Namun, kondisi nyata menunjukkan masih rendahnya literasi digital serta keterampilan teknis Generasi Z dalam memanfaatkan media sosial untuk tujuan pemasaran dan personal branding. Menjawab permasalahan tersebut, kegiatan pengabdian kepada masyarakat ini dilaksanakan bersama mitra PT. Poter Teknik Nusantara melalui program pelatihan digital marketing yang dirancang secara sistematis dan aplikatif. Tujuan kegiatan ini adalah meningkatkan pemahaman Generasi Z terhadap konsep dasar pemasaran digital, membekali mereka dengan keterampilan teknis dalam pembuatan konten kreatif, serta menumbuhkan kesadaran akan pentingnya pemanfaatan media sosial untuk pengembangan potensi diri dan usaha mandiri. Metode pelaksanaan meliputi penyusunan modul pelatihan, sosialisasi dan pre-test, pelaksanaan pelatihan dengan pendekatan hands-on learning, praktik mandiri peserta berupa proyek kampanye digital, serta evaluasi melalui perbandingan hasil pre-test dan post-test. Hasil kegiatan menunjukkan peningkatan yang signifikan pada pemahaman peserta dengan rata-rata peningkatan lebih dari 70% serta lahirnya karya kreatif digital yang dipublikasikan di media sosial. Manfaat kegiatan ini tidak hanya meningkatkan literasi digital individu, tetapi juga membuka peluang terbentuknya generasi muda yang adaptif, kompetitif, dan berkontribusi dalam mendukung ekosistem ekonomi digital di tingkat lokal maupun nasional.
Studi Kompetensi di Sektor Publik dan Kasusnya di Samarinda, Indonesia: The Studies of Competencies in The Public Sector and Its Case in Samarinda, Indonesia Sartika, Dewi; Andi Wahyudi; Tri Noor Aziza; Maria Agustini Permata Sari; Armelya Trinita Fornia; Novia Leny Christine; Yurike Anindyasari
Jurnal Riset Inossa : Media Hasil Riset Pemerintahan, Ekonomi dan Sumber Daya Alam Vol. 7 No. 1 (2025): Juni
Publisher : Badan Perencanaan Pembangunan Daerah, Penelitian dan Pengembangan Kota Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54902/jri.v7i1.162

Abstract

Competency development in the public sector is intended to increase the performance of public sector organization and public service performance. Many studies of this issue have been conducted, but competence development practice remains critical problems in Indonesian public sector. This paper aims to analyze the trend of competency development studies in the public sector and to examine the competency development of civil servants in Samarinda Municipality. This study combines two research methods. First, it uses a semi-literature review with a bibliometric analysis. The data are collected from Scopus database and VOSviewer software is used to analyze, visualize, and explore maps based on network data. Second, the case study strategy is applied to capture the practice of competence development in the public sector. The locus is the Cooperative, Small and Medium Enterprises (CSMEs) Agency in Samarinda Municipality. This study found out the positive trend of competency development in the last several years, especially since 2018. Competency development topics are often presented together with various keywords. But education is the keyword that appears most often in search results. The next most influential keywords are people, public sector, articles, leadership, and competence. In short, the topic of competency development in the public sector is interesting and widely available for elaboration for future research. Since 2018, this topic has achieved a higher number of publications. In addition, combining the competency development keywords with other keywords can produce new research topic variants and new knowledge related to competency development topics in the public sector in both developed and developing countries. In practice, competency development at the locus is a portrait of competency development practices in Samarinda City as the capital city of East Kalimantan province in Indonesia. In addition to having various opportunities from the external side, but also has weaknesses from the internal side. If it is not followed up immediately, it will be difficult for the unit of analysis to support the mayor's vision of creating new entrepreneurs in the city. This example of developing civil servants needs to be compared with practices in other local governments. This issue is much more discussed along with education keyword, therefore there is a huge opportunity to explore this topic in the public sector. Furthermore, the practice of competency development at the CSMEs is limited although it has a huge opportunity to make use its potency.
Co-Authors Achmad Andri Yudiono Ahmad Mustafidin Ansar H Mulkin Bas Armelya Trinita Fornia Burhanuddin Burhanuddin DEWI SARTIKA Djupri Juma Pabeta Inayatuz Ziadatil Husna Kamaruddin M.Zaki Ambari Maria Agustini Permata Sari Muhammad Zaki Ambari Mukhlis Nasruallah Novia Leny Christine Parakkasi Tjaija Rosmini Sipayung, Baren sudriyanto sudriyanto Suhardi Hafid Sutrisno Sutrisno Suyanto Taufiq Nur Azis Tri Noor Aziza Yurike Anindyasari