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All Journal Jurnal Manajemen dan Organisasi Jurnal Manajemen dan Agribisnis JAM : Jurnal Aplikasi Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmu Keluarga dan Konsumen Asia Pacific Journal of Management and Education Journal of Artificial Intelligence and Digital Business
Aji Hermawan
Recognition and Mentoring Program-Institut Pertanian Bogor (RAMP-IPB), Bogor
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Strategi Bisnis Perusahaan Perdagangan di Indonesia: Studi Kasus Pada PT Robotaqua Indonesia Ambodo, Priyo Kus; Hermawan, Aji; Kirbrandoko; Rahmana, Adhitya
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.2.643

Abstract

Trading companies concentrate heavily on profiting from the way the company operates. PT Robotaqua Indonesia is one of the air purifier traders in Indonesia. Since the last two years, business performance has decreased. The purpose of this research is to evaluate the strengths, weaknesses, opportunities, and threats that exist in the business environment of PT Robotaqua Indonesia, to formulate a business strategy that can be carried out by PT Robotaqua Indonesia, to determine recommendation of strategic priorities based on key criteria made by the company. The research was conducted descriptively with the SWOT analysis method and AHP analysis. The results showed 11 alternative strategies based on the condition of the relationship between strengths, weaknesses, opportunities, and threats. As a strategic priority that must be carried out by the company, there are 5 strategies which include increasing the efficiency and effectiveness of inventory management, continuously updating import licensing, increasing sales incentives, developing market segments, and improving after-sales service. Keywords: SWOT Analysis, competitiveness, trading companies, business strategy, AHP
KEPUASAN MASYARAKAT TERHADAP KUALITAS PELAYANAN KANTOR PERTANAHAN KABUPATEN INDRAMAYU Riyadi, Slamet; Hermawan, Aji; Sumarwan, Ujang
Jurnal Ilmu Keluarga dan Konsumen Vol. 8 No. 1 (2015): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.465 KB) | DOI: 10.24156/jikk.2015.8.1.49

Abstract

Customer satisfaction research is not only carried out by the business sector but also carried out by the government in the framework of public service. Satisfaction of the people in this study was measured by five dimensions that were reliability, responsiveness, assurance, empathy, and tangible. This study aimed to examine the level of public satisfaction to service quality of Land Agency of Indramayu District and the dimensions of the of the satisfaction that mostly influence, which will be used as the basis for determining policy. The results obtained that the level of public satisfaction to service quality as a whole was in quite satisfied. This was indicated by the value of the average society response of 2,85 (from maximum score of 4). Meanwhile, the dimensions of people's satisfaction that mostly influence were empathy and tangible. The amount of dimensions of empathy and tangible contribution to the satisfaction was indicated by the value of the loading factor; each dimension had a value of0,61 and 0,41 with the positive direction. It means that increasing quality of service especially in empathy and tangible dimensions will increase the public satisfaction. Several policies from these results could be taken by the Land Agency of Indramayu District, such as creating an integrated communication system, increasing the number of employees on counters, and training for employees.
Co-Authors Agus Wijaya Soehadi Aida Vitayala Hubeis Ambodo, Priyo Kus Andri Andri Anggraini Sukmawati Annisa Dieni Lestari, Annisa Dieni Denni, Alex Gendut Suprayitno Hartoyo Hartoyo Hidayati, Aprihatiningrum Indah Yuliasih Irawadi Jamaran Kirbrandoko Kirbrandoko Kirbrandoko M. Syamsul Maarif Nuraini, Endah Nurmala Katrina Pandjaitan Rahmana, Adhitya Riza Purbo Widiasto Sekar Wulan Prasetyaningtyas Slamet Riyadi Sobir Sobir Sobir, Ridwani Supriadi, Jejen Ujang Sumarwan Yandra Arkeman