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All Journal Jurnal Ilmu Manajemen (JIM) BISMA (Bisma dan Manajemen) Jurnal Minds: Manajemen Ide dan Inspirasi JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN IMAGE UNEJ e-Proceeding Jurnal Dimensi Jurnal Pendidikan Ekonomi & Bisnis Jurnal Pendidikan Ekonomi (JURKAMI) Jambura Science of Management Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JBMR: Journal of Business and Management Review International Journal of Economics, Management, Business, and Social Science Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abimanyu: Journal of Community Engagement BISMA (Bisnis dan Manajemen) eJEBA BISNIS : Jurnal Bisnis dan Manajemen Islam
Anik Lestari Andjarwati
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Pengaruh Kualitas Produk, Harga dan Label Halal terhadap Niat Beli Ulang dengan Customer Experience sebagai Variabel Mediasi (Studi Pada Remaja Perempuan Pengguna Kosmetik Emina) Hilmiyatul Makkiyah; Anik Lestari Andjarwati
Jurnal Ilmu Manajemen Vol. 11 No. 2 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v11n2.p337–351

Abstract

Cosmetics have now become the primary need for women to get their beauty. The development of cosmetics in Indonesia is also increasing. Emina is a local and new cosmetic product with the most users and sells quickly among other local cosmetic products. This study analyses product quality, price, and halal labels on repurchase intentions with customer experience as a mediating variable. This research is aimed at young women who use Emina cosmetics. The sample used was 210 respondents. The sampling method uses a Likert scale. The analysis in this study used Path analysis with Amos software version 24. The results showed that product quality, price and the halal label positively and significantly affected repurchase intention. The results of this study also show that product quality, price and halal label have a direct and significant effect on repurchase intention through customer experience. The mediation test states that customer experience strengthens the influence of product quality, price, and halal label variables on repurchase intentions with the results of a partial mediation role. Local cosmetic brands must continue to improve and develop product quality, especially lip products, and provide reasonable prices, more customer benefits, and halal product labels to maintain favourable customer perceptions and encourage repurchase intentions.
Destination Image and Travel Motivation: Impact on Visit Intention, Decision to Visit Andjarwati, Anik Lestari; Tiarawati, Monika; Indarwati , Tias Andarini
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.269

Abstract

The decision to visit is a series of processes in which tourists become aware of the need, acquire information, evaluate information about tourist attractions, determine alternative options, and make the most suitable decision to visit a tourist destination. The destination image plays a crucial role for tourists in the decision-making process of visiting, and motivation is highly significant as a driving factor for the occurrence of the decision to visit. The research objective is to determine the influence of destination image, travel motivation, and visit intention on the decision to visit. This study employs a quantitative method. Data collection is conducted using a survey method with questionnaires distributed to visitors. One hundred and eleven respondents have completed the questionnaire, and data analysis is performed using Path Analysis. The research findings indicate that the destination image directly influences the visit intention and the decision to visit. Travel motivation does not directly influence the visit intention and the decision to visit. The visit intention can act as a partially mediated mediating variable. This research is based solely on one tourist destination in the Trenggalek Regency, East Java Province, Indonesia, so the results cannot be generalized. The theoretical implications are that the decision-making model for visiting is an interconnected sequence that originates from the destination image in the minds of tourists, travel motivation impacts the visit intention, and the visit intention will impact the decision to visit. While several studies on the influence of destination image on the decision to visit have been conducted, research specifically addressing the influence of destination image and travel motivation on the visit intention and the decision to visit has not been extensively explored
Maximizing Local Potential in Family and Community-Based Village Enterprise Management in Dooro Village, Gresik Akbar, Rasyidi Faiz; Andjarwati, Anik Lestari; Putra, Syaifurrizal Wijaya; Ramadhan, Dyandra Armyta
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.6171

Abstract

This community service program aims to empower the BUMDes and Sekoper groups in Dooro Village, Gresik, addressing challenges in entrepreneurship, financial literacy, and digitalisation. The method for this community service is by giving a short training. The program integrates tailored workshops on business management, marketing, financial planning, and e-commerce. Participants engaged in hands-on practices, such as financial record-keeping and digital marketing, to apply acquired skills effectively. Key outcomes include enhanced entrepreneurial knowledge, improved financial management practices, and increased adoption of digital tools. The results can be shown in post-training evaluations, which showed a significant improvement in participants' financial literacy, with 92% achieving high assessment scores. The program also fostered collaboration with local stakeholders, promoting sustainable development. Plans include advanced training, mentoring, and partnerships to enhance market access and strengthen business operations. The conclusion of this initiative demonstrates is this community service can be a replicable model for community empowerment, combining tailored training with strategic collaboration to address local economic challenges and unlock community potential.
Analisis pengaruh Strategi Pemasaran terhadap Kinerja Usaha melalui Kemampuan Pemasaran pada UMKM Tenun di Kota Bima: Pendekatan Technology Acceptance Model (TAM) Muhajirin, Muhajirin; Sanaji, Sanaji; Andjarwati, Anik Lestari
JURNAL DIMENSI Vol 14, No 2 (2025): JURNAL DIMENSI (JULI 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i2.7780

Abstract

Abstract This study aims to analyze the influence of Marketing Strategy on Business Performance through Marketing Capability in Weaving SMEs in Bima City: A Technology Acceptance Model (TAM) Approach. Amid the significant potential of weaving SMEs in both local and global markets, challenges in the adoption of digital technology remain a major obstacle. This research adopts a quantitative approach using a survey method involving 100 weaving SME actors selected through purposive sampling. Data analysis was conducted using the Partial Least Squares - Structural Equation Modeling (PLS-SEM) method. The results indicate that marketing strategy has a significant effect on both marketing capability and business performance. Furthermore, marketing capability is proven to mediate and strengthen the relationship between marketing strategy and business performance. These findings underscore the importance of enhancing digital-based marketing capabilities as a fundamental pillar in improving the performance and competitiveness of weaving SMEs in the digital transformation era. The practical implications of this study encourage synergy among business actors, government, and supporting institutions to accelerate inclusive and sustainable digital technology adoption in the SME sector based on local wisdom.
PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN DENGAN TRUST SEBAGAI VARIABEL MEDIASI: Studi Pada Pengguna Scarlett Whitening Body Lotion Rosalina Pepin Nudya; Andjarwati, Anik Lestari
Jurnal Ilmu Manajemen Vol. 13 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n2.p482-496

Abstract

During the COVID-19 pandemic, various local cosmetic brands experienced significant growth. One of the local cosmetic brands in the body care category is Scarlett Whitening Body Lotion. The increase in sales of Scarlett Whitening products has been very extreme. It has entered the ranks of top brands and can compete with other skincare brands, but it has not yet completely dominated the market. This research aims to determine the influence of product quality, brand image, and brand ambassador on purchasing decisions, with trust serving as a mediating variable. This research type is quantitative research. Respondents in this research were consumers aged 20 to 40 years who had purchased and used Scarlett Whitening body lotion products within the last 3 months and were familiar with actor Song Joong Ki as the Scarlett Whitening brand ambassador. The non-probability sampling technique employed is judgmental sampling, with a sample size of 220. Data processing utilises the path analysis technique. This research reveals a positive and significant relationship between product quality, brand image, and brand ambassador on purchasing decisions, with trust serving as a mediating variable for Scarlett Whitening body lotion users. Companies should enhance product quality, strengthen brand image, and strategically leverage trusted brand ambassadors to build consumer trust and drive purchasing decisions in the competitive body care market.
Pengaruh Kesadaran Merek dan Citra Merek Terhadap Keputusan Pembelian Siska Dwi Rachmawati; Anik Lestari Andjarwati
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 7 No. 1 (2020): e-JEBA Volume 7 Nomor 1 Tahun 2020
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v7i1.14849

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel independen Kesadaran Merek dan Citra Merek terhadap variabel dependen keputusan Pembelian pada pengguna JNE Express di Surabaya Selatan. Pendekatan penelitian yang digunakan adalah non-probability sampling dengan metode judgemental sampling. populasi dalam penelitian ini adalah pengguna akhir yang pernah menggunakan JNE Express di Surabaya Selatan dan responden dalam penelitian ini berusia 18-34 tahun serta sampel yang digunakan sebanyak 220 responden. Data penelitian ini adalah kuantitatif dengan mengumpulkan data dengan kuesioner. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil pada penelitian ini menunjukkan bahwa kesadaran merek dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian.
The Influence of Usefulness, Ease of Use, and Trust on E-Commerce Use Intention Mediated by Attitude Ernawati, Sri; Sanaji, Sanaji; Andjarwati, Anik Lestari
Jambura Science of Management Vol 7, No 2 (2025): Jambura Science of Management - July 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v7i2.31794

Abstract

Purpose: This study aims to investigate the influence of perceived usefulness, perceived ease of use, and trust on the intention to use e-commerce applications, specifically in the context of post-pandemic consumer behavior. By introducing attitude as a mediating variable, the research seeks to uncover the psychological pathway through which these perceptual factors shape user intentions. Furthermore, the study addresses a contextual gap by focusing on users in West Nusa Tenggara, contributing to a more localized understanding of e-commerce adoption in emerging regions.Design/Methodology/Approach: This study adopts a quantitative research design employing an explanatory survey approach, which entails gathering data directly from respondents. The primary research tool is a questionnaire based on a Likert scale, comprising a series of structured questions for participants to respond to. The study sample includes 100 participants, selected through purposive sampling. To examine both the direct and indirect relationships among the research variables, data analysis is performed using Structural Equation Modeling (SEM) with the aid of SmartPLS software.Findings: The results of the study show that the perceived ease of use and perceived trust have a direct and significant influence on the intention to use e-commerce shoppe applications, while perceived usefulness does not have a direct effect but significantly contributes to shaping users’ attitudes. Attitude is proven to be a strong mediating variable that bridges the relationship between users’ perceptions (usefulness, ease of use, and trust) and their intention to use.
Integrasi Health Belief Model dan Theory of Planned Behavior untuk Memprediksi Niat Konsumsi Produk Rendah Gula pada Mahasiswa Ali, Mohammad Haidar; Sanaji, Sanaji; Andjarwati, Anik Lestari
Jurnal Ilmu Manajemen Vol. 13 No. 3 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n3.p565-580

Abstract

This study examines the effects of perceived benefits, perceived barriers, and health motivation on attitudes, and the subsequent influence of attitudes on the intention to consume low-sugar products among students at Universitas Hasyim Asy’ari, Jombang, Indonesia. Integrating the Health Belief Model (HBM) and the Theory of Planned Behavior (TPB), this explanatory quantitative research applies Partial Least Squares Structural Equation Modeling (PLS-SEM) to data collected from 100 purposively selected students. The analysis reveals that perceived benefits and health motivation significantly and positively affect attitudes, while perceived barriers show no significant influence. Attitudes emerge as the main predictor of the intention to adopt low-sugar consumption behaviors. Theoretically, these findings strengthen the understanding that intrinsic motivation and perceived benefits can overcome external barriers in shaping health intentions, especially within a collectivist cultural context. Practically, the study highlights the importance of participatory, value-driven social marketing campaigns that resonate with students’ emotional, moral, and social values. Effective interventions should not rely solely on rational health information but also engage young audiences through relatable narratives, role models, and community-based approaches. Overall, this research offers both theoretical insights and practical recommendations for designing culturally sensitive strategies to promote sustainable healthy consumption behaviors among youth in developing countries.
Pengaruh Kesadaran Merek dan Citra Merek terhadap Loyalitas Pelanggan (Studi pada Pelanggan Teh Pucuk Harum Wilayah Surabaya Utara) Andjarwati, Anik Lestari; Chusniartiningsih, Eka
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 5 No 2 (2018): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v5i2.6736

Abstract

The purpose of this study is to examine and analyze the effect of brand awareness and brand image to customer loyalty on customer of Teh Pucuk Harum. This research is a causality research with quantitative approach. Technique of sampling using non probability sampling with amount 220 respondents in North Surabaya. Statistical analysis in this study is multiple linier regresiom with the help of SPSS 22.0 software. The results of this study explain that brand awareness had a positive and significant effect on the customer loyalty, and brand image had a positive and significant effect on the customer loyalty.
Pengaruh Beauty Vlog terhadap Purchase Intention dan Brand Awareness Marina Hand & Body Lotion (Studi pada Pengikut Akun Instagram Alifah Ratu) Andjarwati, Anik Lestari; Dewi, Lady Arantxa Meilina
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 6 No 1 (2019): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v6i1.7259

Abstract

This research was conducted to determine the effect of Vlog on the Purchase Intention of Hand & body lotion and Brand Awareness as an intervening variable. The population in this study were 200 followers of the Alifah Ratu’s Instagram account who had seen Beauty vlog about Marina Hand & body lotion more than once. This type of research uses purposive sampling and quantitative. The technique of collecting data in this study was an online questionnaire and analyzed using path analysis. The results of the research show the beauty of the Vlog is positive and significant to the purchase intention, the beauty of the Vlog is positive and significant to brand awareness. The involvement of the Ratu’s Instagram account, as well as a positive and significant influence between Brand Awareness of the intention to purchase Marina Hand & body lotion.
Co-Authors Adiy Al Ansori Agustiningrum, Dian Aini, Eni Nur Aji Rama Prasetiyo Akbar, Rasyidi Faiz Aleonita, Shelea Ali, Mohammad Haidar Badir, Mailal Bargas Pranggabayu CHUSNIARTININGSIH, EKA Damar Kristiyanto Deasy Prameswari Dellafany Noor Madyaratri Dewi, Lady Arantxa Meilina Dian Agustiningrum Diyah Ayu Patmawati Eni Nur Aini Evi Mardian Ningsih Evi Rachmawati Fatchur Rosi Hanny Fahirra Hilmiyatul Makkiyah Indana, Lutfi Indarwati , Tias Andarini Lutfi Indana Lutfi Sindy Yulitaningrum Madyaratri, Dellafany Noor Marzuq, Muhammad Akbar MONIKA TIARAWATI Muhammad Akbar Marzuq Ndomatul Khabibah Novie Wilujeng Novie Wilujeng Putra, Syaifurrizal Wijaya Rama Prasetiyo, Aji Ramadhan, Dyandra Armyta Rosa Prafitri Juniarti Rosalina Pepin Nudya Rosyidah, Nuraini Sanaji, Sanaji Setijo Budiadi Setijo Budiadi Shelea Aleonita Silvi Dwi Tatiani Siska Dwi Rachmawati Sri Ernawati Toni Dwi Yulian