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All Journal Jurnal Ilmu Manajemen (JIM) BISMA (Bisma dan Manajemen) BISNIS: Jurnal Bisnis dan Manajemen Islam Jurnal Minds: Manajemen Ide dan Inspirasi JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN IMAGE UNEJ e-Proceeding Jurnal Dimensi Jurnal Pendidikan Ekonomi & Bisnis Jurnal Pendidikan Ekonomi (JURKAMI) Jambura Science of Management Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JBMR: Journal of Business and Management Review International Journal of Economics, Management, Business, and Social Science Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan BISMA (Bisnis dan Manajemen) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE eJEBA
Anik Lestari Andjarwati
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Penggunaan Donna Harun Sebagai Endorser Iklan di Televisi dan Pengaruhnya Terhadap Keputusan Pembelian Citra Lasting Youth Hand&Body Lotion (Studi Pada Konsumen di Kelurahan Wates Mojokerto) Novie Wilujeng; Anik Lestari Andjarwati
BISMA (Bisnis dan Manajemen) Vol. 2 No. 1 (2009)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.209 KB) | DOI: 10.26740/bisma.v2n1.p61-71

Abstract

Indonesia is a potensial market for the product cosmetology and body treatmen. This can be seen from hundreds of cosmetic brand offered to consumers. Consumers' mind at this time has been met by a variety of ad products that beauty comes through television, radio and news media. In order for consumers to be interested to purchase products that advertising one of the ways used by the manufacturer is using a celebrity as endorser. Celebrity credibility, celebrity and brands mathcup, celebrity and audience mathcup, and the attractiveness of celebrities expected to make consumers purchase decisions.This research is conclusive research use multiple regression analysis. The sample used in this research was 103 people, which is the consumer Citra in Wates Mojokerto Distric. Research aims to understand  Aplication  of Dona Harun as Advertising endorser in Televition and Influence to Buyying Decision citra Lasting Youth hand&Body Lotion (Study at Consumer in Wates Mojokerto Distric) This research is shown determination coefficient (Adjusted R2) or 51%  it means, there is  influence simultaneously between using celebrity is advertising endorser in televition to buying decision Credibility it means variabel is more dominant in influence buying decision and followed by other variabel (attractiveness, celebrity and brand mathcup, and celebrity and audience matchup) Suggested to the researchers to do further research outside the free variables used in this research, so that insight abauot marketing communication and purchasing decision become more knowledgeabele
Etika Bisnis dan Perilaku Etis Manajer Pengaruhnya terhadap Tanggung Jawab Perusahaan pada Lingkungan Sosial Anik Lestari Andjarwati; Setijo Budiadi
BISMA (Bisnis dan Manajemen) Vol. 1 No. 1 (2008)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (464.999 KB) | DOI: 10.26740/bisma.v1n1.p1-13

Abstract

The purpose of this research is examine the manager busines ethics to manager ethical behavior, examining manager business ethics to corporate social responsibility; and examine the effect of manager ethical behavior to corporate social responsibility. To select the respondent researcher was used purposive sampling, the analysis technique uses is Structural Equation Modeling (SEM). The research behavior show that; (1) business ethics positevely effects to manager ethical behavior; (2) Manager ethical behavior positively affect to corporate social responsibility; (3) Business ethics positively affects to corparate social responsibility.
PENGARUH HEDONIC SHOPPING MOTIVATION DAN STORE ATMSOPHERE TERHADAP IMPULSIVE BUYING (STUDI PADA PENGUNJUNG MINISO TUNJUNGAN PLAZA) Bargas Pranggabayu; Anik Lestari Andjarwati
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 1 No. 6 (2022): May
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v1i6.112

Abstract

Melihat perkembangan yang semakin pesat serta kebutuhan dan keinginan masyarakat yang semakin kompleks, membuat perusahaan-perusahaan berlomba-lomba untuk berinovasi baik dari segi tempat, pelayanan maupun produk yang akan dijual agar dapat diterima oleh konsumen. Ritel adalah contoh perusahaan komersial yang berkembang pesat di Indonesia. Salah satu dari sedikit rekonstruksi ritel adalah Miniso. Tujuan penelitian ini adalah untuk menganalisis pengaruh motivasi belanja hedonis dan suasana toko terhadap pembelian impulsif pada konsumen Miniso Tunjungan Plaza. Penelitian ini menggunakan sampel sebanyak 200 responden yaitu seseorang yang berkunjung dan berbelanja di Miniso Tunjungan Plaza dengan rentang usia 17 sampai 40 tahun. Metode pengambilan sampel adalah judgemental sampling dengan skala likert sebagai alat ukur. Analisis dalam penelitian ini menggunakan model persamaan regresi linier berganda. Hasil penelitian ini menunjukkan bahwa motivasi belanja hedonis berpengaruh positif dan signifikan terhadap pembelian impulsif dan suasana toko berpengaruh negatif dan signifikan terhadap pembelian impulsif.
The Effect of E-WOM, Ease of Use and Trust on Purchase Decisions (Study on Tokopedia Application Users) Mailal Badir; Anik Lestari Andjarwati
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 7 No 1 (2020): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v7i1.13715

Abstract

The purpose of this study is to determine the effect of e-WOM, convenience, and trust in purchasing decisions. The development of internet-based trading systems or e-commerce changes the patterns of consumer behavior from conventional shopping to shopping digitally or online. The sample in this study was 200 respondents of Tokopedia users. The analyis uses multiple regression analysis. The results showed there was no significant effect of the e-WOM variable on purchasing decisions, and there was a substantial influence on the easiness and trust variables on buying decisions.
Peran pengalaman pelanggan dalam memediasi pengaruh kualitas layanan, citra perusahaan, dan harga terhadap loyalitas pelanggan PT. Pos Indonesia Diyah Ayu Patmawati; Anik Lestari Andjarwati
Jurnal Ilmu Manajemen Vol. 11 No. 2 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v11n2.p323-336

Abstract

This paper analyses the effect of service quality, corporate image, and price on customer loyalty by using customer experience as a mediating variable. This research uses quantitative data. The sampling technique used was non-probability sampling with the type of purposive sampling. The sample used in the study is 220 respondents. The research method used path analysis and data collection through questionnaires. The results showed that service quality and price positively and significantly affected customer loyalty. Corporate image has no significant effect on customer loyalty. Service quality, corporate image, and price have a positive and significant effect on customer experience, and the effect is greater when going through customer experience variables. Pos Indonesia is expected to continue to develop and improve the quality of its services, especially in the special express post service, maintain and improve its corporate image, provide customers with affordable prices and provide more benefits to customers to enhance their loyalty.
Pengaruh Kualitas Produk, Harga dan Label Halal terhadap Niat Beli Ulang dengan Customer Experience sebagai Variabel Mediasi (Studi Pada Remaja Perempuan Pengguna Kosmetik Emina) Hilmiyatul Makkiyah; Anik Lestari Andjarwati
Jurnal Ilmu Manajemen Vol. 11 No. 2 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v11n2.p337–351

Abstract

Cosmetics have now become the primary need for women to get their beauty. The development of cosmetics in Indonesia is also increasing. Emina is a local and new cosmetic product with the most users and sells quickly among other local cosmetic products. This study analyses product quality, price, and halal labels on repurchase intentions with customer experience as a mediating variable. This research is aimed at young women who use Emina cosmetics. The sample used was 210 respondents. The sampling method uses a Likert scale. The analysis in this study used Path analysis with Amos software version 24. The results showed that product quality, price and the halal label positively and significantly affected repurchase intention. The results of this study also show that product quality, price and halal label have a direct and significant effect on repurchase intention through customer experience. The mediation test states that customer experience strengthens the influence of product quality, price, and halal label variables on repurchase intentions with the results of a partial mediation role. Local cosmetic brands must continue to improve and develop product quality, especially lip products, and provide reasonable prices, more customer benefits, and halal product labels to maintain favourable customer perceptions and encourage repurchase intentions.
Destination Image and Travel Motivation: Impact on Visit Intention, Decision to Visit Andjarwati, Anik Lestari; Tiarawati, Monika; Indarwati , Tias Andarini
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.269

Abstract

The decision to visit is a series of processes in which tourists become aware of the need, acquire information, evaluate information about tourist attractions, determine alternative options, and make the most suitable decision to visit a tourist destination. The destination image plays a crucial role for tourists in the decision-making process of visiting, and motivation is highly significant as a driving factor for the occurrence of the decision to visit. The research objective is to determine the influence of destination image, travel motivation, and visit intention on the decision to visit. This study employs a quantitative method. Data collection is conducted using a survey method with questionnaires distributed to visitors. One hundred and eleven respondents have completed the questionnaire, and data analysis is performed using Path Analysis. The research findings indicate that the destination image directly influences the visit intention and the decision to visit. Travel motivation does not directly influence the visit intention and the decision to visit. The visit intention can act as a partially mediated mediating variable. This research is based solely on one tourist destination in the Trenggalek Regency, East Java Province, Indonesia, so the results cannot be generalized. The theoretical implications are that the decision-making model for visiting is an interconnected sequence that originates from the destination image in the minds of tourists, travel motivation impacts the visit intention, and the visit intention will impact the decision to visit. While several studies on the influence of destination image on the decision to visit have been conducted, research specifically addressing the influence of destination image and travel motivation on the visit intention and the decision to visit has not been extensively explored
Maximizing Local Potential in Family and Community-Based Village Enterprise Management in Dooro Village, Gresik Akbar, Rasyidi Faiz; Andjarwati, Anik Lestari; Putra, Syaifurrizal Wijaya; Ramadhan, Dyandra Armyta
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.6171

Abstract

This community service program aims to empower the BUMDes and Sekoper groups in Dooro Village, Gresik, addressing challenges in entrepreneurship, financial literacy, and digitalisation. The method for this community service is by giving a short training. The program integrates tailored workshops on business management, marketing, financial planning, and e-commerce. Participants engaged in hands-on practices, such as financial record-keeping and digital marketing, to apply acquired skills effectively. Key outcomes include enhanced entrepreneurial knowledge, improved financial management practices, and increased adoption of digital tools. The results can be shown in post-training evaluations, which showed a significant improvement in participants' financial literacy, with 92% achieving high assessment scores. The program also fostered collaboration with local stakeholders, promoting sustainable development. Plans include advanced training, mentoring, and partnerships to enhance market access and strengthen business operations. The conclusion of this initiative demonstrates is this community service can be a replicable model for community empowerment, combining tailored training with strategic collaboration to address local economic challenges and unlock community potential.
Analisis pengaruh Strategi Pemasaran terhadap Kinerja Usaha melalui Kemampuan Pemasaran pada UMKM Tenun di Kota Bima: Pendekatan Technology Acceptance Model (TAM) Muhajirin, Muhajirin; Sanaji, Sanaji; Andjarwati, Anik Lestari
JURNAL DIMENSI Vol 14, No 2 (2025): JURNAL DIMENSI (JULI 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i2.7780

Abstract

Abstract This study aims to analyze the influence of Marketing Strategy on Business Performance through Marketing Capability in Weaving SMEs in Bima City: A Technology Acceptance Model (TAM) Approach. Amid the significant potential of weaving SMEs in both local and global markets, challenges in the adoption of digital technology remain a major obstacle. This research adopts a quantitative approach using a survey method involving 100 weaving SME actors selected through purposive sampling. Data analysis was conducted using the Partial Least Squares - Structural Equation Modeling (PLS-SEM) method. The results indicate that marketing strategy has a significant effect on both marketing capability and business performance. Furthermore, marketing capability is proven to mediate and strengthen the relationship between marketing strategy and business performance. These findings underscore the importance of enhancing digital-based marketing capabilities as a fundamental pillar in improving the performance and competitiveness of weaving SMEs in the digital transformation era. The practical implications of this study encourage synergy among business actors, government, and supporting institutions to accelerate inclusive and sustainable digital technology adoption in the SME sector based on local wisdom.
PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN DENGAN TRUST SEBAGAI VARIABEL MEDIASI: Studi Pada Pengguna Scarlett Whitening Body Lotion Rosalina Pepin Nudya; Andjarwati, Anik Lestari
Jurnal Ilmu Manajemen Vol. 13 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n2.p482-496

Abstract

During the COVID-19 pandemic, various local cosmetic brands experienced significant growth. One of the local cosmetic brands in the body care category is Scarlett Whitening Body Lotion. The increase in sales of Scarlett Whitening products has been very extreme. It has entered the ranks of top brands and can compete with other skincare brands, but it has not yet completely dominated the market. This research aims to determine the influence of product quality, brand image, and brand ambassador on purchasing decisions, with trust serving as a mediating variable. This research type is quantitative research. Respondents in this research were consumers aged 20 to 40 years who had purchased and used Scarlett Whitening body lotion products within the last 3 months and were familiar with actor Song Joong Ki as the Scarlett Whitening brand ambassador. The non-probability sampling technique employed is judgmental sampling, with a sample size of 220. Data processing utilises the path analysis technique. This research reveals a positive and significant relationship between product quality, brand image, and brand ambassador on purchasing decisions, with trust serving as a mediating variable for Scarlett Whitening body lotion users. Companies should enhance product quality, strengthen brand image, and strategically leverage trusted brand ambassadors to build consumer trust and drive purchasing decisions in the competitive body care market.
Co-Authors Adiy Al Ansori Agustiningrum, Dian Aini, Eni Nur Aji Rama Prasetiyo Akbar, Rasyidi Faiz Aleonita, Shelea Ali, Mohammad Haidar Bargas Pranggabayu Damar Kristiyanto Deasy Prameswari Dellafany Noor Madyaratri Dian Agustiningrum Diyah Ayu Patmawati Eka Chusniartiningsih Eni Nur Aini Evi Mardian Ningsih Evi Rachmawati Fatchur Rosi Hanny Fahirra Hilmiyatul Makkiyah Indana, Lutfi Indarwati , Tias Andarini Lady Arantxa Meilina Dewi Lutfi Indana Lutfi Sindy Yulitaningrum Madyaratri, Dellafany Noor Mailal Badir Marzuq, Muhammad Akbar MONIKA TIARAWATI Muhajirin, Muhajirin Muhammad Akbar Marzuq Ndomatul Khabibah Novie Wilujeng Novie Wilujeng Putra, Syaifurrizal Wijaya Rama Prasetiyo, Aji Ramadhan, Dyandra Armyta Rosa Prafitri Juniarti Rosalina Pepin Nudya Rosyidah, Nuraini Sanaji, Sanaji Setijo Budiadi Setijo Budiadi Shelea Aleonita Silvi Dwi Tatiani Siska Dwi Rachmawati Sri Ernawati Toni Dwi Yulian