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All Journal Jurnal Ilmu Manajemen (JIM) BISMA (Bisma dan Manajemen) BISNIS: Jurnal Bisnis dan Manajemen Islam Jurnal Minds: Manajemen Ide dan Inspirasi JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN IMAGE UNEJ e-Proceeding Jurnal Dimensi Jurnal Pendidikan Ekonomi & Bisnis Jurnal Pendidikan Ekonomi (JURKAMI) Jambura Science of Management Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JBMR: Journal of Business and Management Review International Journal of Economics, Management, Business, and Social Science Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan BISMA (Bisnis dan Manajemen) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE eJEBA

Anik Lestari Andjarwati

Universitas Negeri Surabaya

Author-ID : 2805683

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 44 Documents Claim Missing Document

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Model Laboratorium Pemasaran Ideal di Perguruan Tinggi Rosa Prafitri Juniarti; Anik Lestari Andjarwati
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol 6 No 1 (2018): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ Indexed)
Publisher : Faculty of Economics, State University of Jakarta.

This research focuses on designing the fulfillment of the needs of the ideal marketing laboratory that suits the needs of industry, learning, and research. The method used is descriptive qualitative. Data are collected through literature studies, observations, and in-depth interviews with some experts in the field of marketing management, so that data can be analyzed as an ideal marketing laboratory needs. These results will impact not only on the development of science, but also make the marketing laboratory as revenue generator. The results describe the things necessary to develop an ideal marketing lab consisting of ideal facilities, marketing laboratory facilities and infrastructure, ideal marketing lab resources, and ideal laboratory marketing work program

Pengaruh Gaya Hidup Konsumtif dan Kualitas Produk Terhadap Keputusan Pembelian Eni Nur Aini; Anik Lestari Andjarwati
BISNIS Vol 8, No 1 (2020): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v8i1.6712

Along with the development of the hijab model in Indonesia which is a market need and can develop the creativity of fashionable hijab. From year to year Zoya continues to provide new creations and innovations to her hijab designs. Ranging from exclusive designs to promotional materials that continue to give priority to the comfort of its users. Various awards ranging from Top Brand to Best Band achieved in three years were agreed. Based on this phenomenon, this study discusses the consumptive lifestyle and product quality on Zoya hijab purchasing decisions in Central Surabaya. This research method uses quantitative methods by studying causal with multiple linear regression techniques using the IBM SPSS 23 for windows program. Consumptive lifestyle and product quality as independent variables and purchasing decisions as the dependent variable. The object of this research is the Zoya brand quadrilateral consumers with a sample of 220 respondents. The results showed that the consumptive lifestyle influenced purchasing decisions by 0.225, but the results differed on the product quality variable by 0.080 that did not affect the purchasing decision.

Pengaruh Kesadaran Merek dan Citra Merek terhadap Loyalitas Pelanggan (Studi pada Pelanggan Teh Pucuk Harum Wilayah Surabaya Utara) Anik Lestari Andjarwati; Eka Chusniartiningsih
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 5 No 2 (2018): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v5i2.6736

The purpose of this study is to examine and analyze the effect of brand awareness and brand image to customer loyalty on customer of Teh Pucuk Harum. This research is a causality research with quantitative approach. Technique of sampling using non probability sampling with amount 220 respondents in North Surabaya. Statistical analysis in this study is multiple linier regresiom with the help of SPSS 22.0 software. The results of this study explain that brand awareness had a positive and significant effect on the customer loyalty, and brand image had a positive and significant effect on the customer loyalty.

Pengaruh Beauty Vlog terhadap Purchase Intention dan Brand Awareness Marina Hand & Body Lotion (Studi pada Pengikut Akun Instagram Alifah Ratu) Anik Lestari Andjarwati; Lady Arantxa Meilina Dewi
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 6 No 1 (2019): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v6i1.7259

This research was conducted to determine the effect of Vlog on the Purchase Intention of Hand & body lotion and Brand Awareness as an intervening variable. The population in this study were 200 followers of the Alifah Ratu’s Instagram account who had seen Beauty vlog about Marina Hand & body lotion more than once. This type of research uses purposive sampling and quantitative. The technique of collecting data in this study was an online questionnaire and analyzed using path analysis. The results of the research show the beauty of the Vlog is positive and significant to the purchase intention, the beauty of the Vlog is positive and significant to brand awareness. The involvement of the Ratu’s Instagram account, as well as a positive and significant influence between Brand Awareness of the intention to purchase Marina Hand & body lotion.

PENGARUH BRAND AWARENESS, PERCEIVED QUALITY, DAN KELOMPOK ACUAN TERHADAP NIAT BELI HONDA PCX 150 Toni Dwi Yulian; Anik Lestari Andjarwati
UNEJ e-Proceeding 2018: Prosiding Seminar Nasional Manajemen dan Bisnis III (SNMB3)
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

AbstrakTransportasi telah menjadi bagian yang penting dari kehidupan manusia. Hal ini dikarenakantransportasi merupakan sarana utama bagi manusia dalam kehidupan sehari-hari untukbergerak dan berpindah dari suatu tempat ke tempat yang tiap masanya selalu berkembangdengan cepat baik dari segi teknologi maupun inovasi. Sehingga perusahaan harus menyiapkanstrategi dan inovasi dalam memasarkan produk. Tujuan dari penelitian ini adalah menganalisisdan membahas pengaruh brand awareness, perceived quality dan kelompok acuan terhadapniat beli Honda PCX.Teknik sampling yang digunakan adalah sampling jenuh. Sampel yangdigunakan sebanyak 208 orang. Responden dalam penelitian ini adalah anggota komunitassepeda motor matic di Surabaya Pusat dengan usia mulai dari 19 tahun atau dewasa awalhingga 39 tahun. Skala pengukuran menggunakan skala likert. Alat ukur yang digunakan adalahangket. Analisis data dengan menggunakan model persamaan regresi linier berganda.Hasilpenelitian menunjukkan bahwa terdapat pengaruh signifikan dari brand awarenes terhadapniat beli,terdapat pengaruh signifikan dari perceived quality terhadap niat beli, dan terdapatpengaruh signifikan dari kelompok acuan terhadap niat beli.Kata Kunci: Brand Awareness, kelompok acuan, Niat Beli, Perceived Quality

City Branding Shining Batu dan E-WOM serta Pengaruhnya terhadap Niat Berkunjung Wisatawan (Studi pada Wisatawan di Kota Batu) Shelea Aleonita; Anik Lestari Andjarwati
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The purpose of this paper was to study the relationships among city branding, e-WOM (electronic word of mouth), and tourists intention for visiting. The study focused on the tourists who would visit Batu City as the sample by using a nonprobability sampling technique. Questionnaires were distributed to 200 participants by google forms. Data analysis techniques were Multiple Linear Regression with validity and reliability test, classic assumption, and hypothesis test (t-test). The results indicated that city branding is positively influenced by the tourists intention for visiting, but e-WOM is negatively influenced by the tourists intention for visiting. The implications in this study can be used as input for the Batu City Government in developing the city branding œShining Batu to increase tourists intention for visiting.

Label Produk, Iklan Emosional, dan Diskon serta Pengaruhnya terhadap Keputusan Pembelian Muhammad Akbar Marzuq; Anik Lestari Andjarwati
Jurnal Ilmu Manajemen Vol 8 No 4 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

A brand will carry out several marketing strategies to attract consumers. especially for countries with a Muslim majority community, the product must have halal legality. There are several factors considered by consumers to choose the product purchased, among others, the existence of halal labels on packaging, emotional advertising, and diskons. The purpose of this paper is to study the effect of product labels, emotional advertising, and discount on purchasing decisions. This research is focused on consumers who have bought Chatime as a bubble drink, Muslim, aged 15-60 years old, and a final consumer. uses a nonprobability sampling technique. Questionnaires were distributed to 200 participants with Google form. Data analysis techniques using Multiple Linear Regression. The results showed that product labels, iklan emosional, and diskons had a positive effect on consumer purchasing decisions.

Website Quality, Brand Image, dan E-WOM serta Pengaruhnya terhadap Online Purchase Intention Studi Pengunjung Website Berrybenka Lutfi Indana; Anik Lestari Andjarwati
Jurnal Ilmu Manajemen Vol 9 No 2 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The high purchasing power of the people for fashion products is an opportunity for the company to create new business strategies to compete. One of the fashion brands in Indonesia is Berrybenka, which offers a variety of the latest and high-quality fashion needs. However, in consumer purchases made online through websites, there are still negative reviews about Berrybenka. This study aims to analyze the effect of website quality, brand image, and e-WOM on online purchase intentions. This study is focused on Berrybenka websites visitors as a sample with a nonprobability sampling technique. The questionnaire was taken to 200 respondents using a Likert scale. The data analysis technique used multiple linear regression. The results showed that website quality, the brand image had an influence on online purchase intentions and e-WOM had no effect on online purchase intentions.

Peran Consumer Perceived Value dalam Online Review terhadap Impulse Buying Tendency melalui Browsing sebagai Variabel Intervening Evi Mardian Ningsih; Anik Lestari Andjarwati
Jurnal Ilmu Manajemen Vol 9 No 2 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Shopee is one of the favourable marketplaces in Indonesia. This research investigates impulse buying among Shopee user. In addition, it also analyzes the relationship between practical value, hedonic value, browsing, and impulse buying tendency. The survey was conducted using an online questionnaire and collected data from 211 respondents, the Shopee marketplace application users. Analysis of Structural Equation Modeling (SEM) in the Partial Least Square (PLS) program is used to analyze the data. The results show that the utilitarian value does not affect impulse buying tendency via browsing, and hedonic value affects impulse buying tendency via browsing. This research has limitations, which are: this research only involves the Shopee marketplace, so it is possible that it cannot be generalized to all types of marketplaces, and for further investigation, it can add or compare other marketplaces such as Tokopedia, Lazada, and Blibli. Supposedly, this study calls other variables, such as expressive value, sacrifice value, web quality, and purchase intention.

Analisis Gaya Hidup Hedonis, Harga, dan Kualitas Produk serta Pengaruhnya terhadap Keputusan Pembelian Sepeda di Era Pandemi Covid-19 Aji Rama Prasetiyo; Anik Lestari Andjarwati
Jurnal Ilmu Manajemen Vol 9 No 3 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The Pandemic Covid-19 makes many people have to live their lives by starting new habits. The form of activity to maintain the health of the body is to exercise. Cycling is one of the trending sports that people love during the Covid-19 pandemic. It was noted that there was a demand for the domestic bicycle market. Bicycle manufacturers are experiencing intense competition. They compete to provide bicycles of good quality at competitive prices. The existence of this tren raises the community's hedonic lifestyle, such as shopping activities and hunting bicycles for fun. The purpose of this research to analyze the effect of hedonic lifestyle, price, and product quality on United's bicycle purchase decisions in Tulungagung Regency. This study uses a sample of 220 respondents who live in Tulungagung Regency with male and female genders of at least 16 years. The sampling method was judgmental sampling with a Likert scale as a measuring instrument. The analysis in this research uses multiple linear regression equation models with SPSS 26. The results showed that the variables of hedonic lifestyle, price, and product quality significantly and positively influenced purchase decisions. As a suggestion, United can increase sales by offering affordable prices and still provide the best quality.

Co-Authors Adiy Al Ansori Agustiningrum, Dian Aini, Eni Nur Aji Rama Prasetiyo Akbar, Rasyidi Faiz Aleonita, Shelea Ali, Mohammad Haidar Bargas Pranggabayu Damar Kristiyanto Deasy Prameswari Dellafany Noor Madyaratri Dian Agustiningrum Diyah Ayu Patmawati Eka Chusniartiningsih Eni Nur Aini Evi Mardian Ningsih Evi Rachmawati Fatchur Rosi Hanny Fahirra Hilmiyatul Makkiyah Indana, Lutfi Indarwati , Tias Andarini Lady Arantxa Meilina Dewi Lutfi Indana Lutfi Sindy Yulitaningrum Madyaratri, Dellafany Noor Mailal Badir Marzuq, Muhammad Akbar MONIKA TIARAWATI Muhajirin, Muhajirin Muhammad Akbar Marzuq Ndomatul Khabibah Novie Wilujeng Novie Wilujeng Putra, Syaifurrizal Wijaya Rama Prasetiyo, Aji Ramadhan, Dyandra Armyta Rosa Prafitri Juniarti Rosalina Pepin Nudya Rosyidah, Nuraini Sanaji, Sanaji Setijo Budiadi Setijo Budiadi Shelea Aleonita Silvi Dwi Tatiani Siska Dwi Rachmawati Sri Ernawati Toni Dwi Yulian

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