Articles
<![CDATA[Pengaruh Gaya Hidup Konsumtif dan Promosi Penjualan terhadap Keputusan Pembelian ]]>
<![CDATA[Evi Rachmawati]]>;
<![CDATA[Anik Lestari Andjarwati]]>
<![CDATA[ Jurnal Ekonomi Akuntansi dan Manajemen Vol 18 No 2 (2019) ]]>
Publisher : <![CDATA[Universitas Jember ]]>
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DOI: 10.19184/jeam.v18i2.14712
<![CDATA[The emergence of various types of fastfood with the predominance of American-style restaurants is very intense in Indonesia. This proves that foreign restaurants are quite popular among Indonesian people. Accompanied by the influence of westernization (westernized behavior) that makes consumption patterns that accentuate luxury, pleasure and spree spending money are enough to influence people’s lifestyle today. The company’s strategy competition in fighting over the market becomes very tough, so they are competing to improve their company strategy. Population of this research is consumer of Burger King in Surabaya. The sampling method of this research was non-probability sampling with judgemental sampling method with a total sample of 220 respondents. This research instrument used an offline questionnaire with likert scale while multiple linear regression were used in order to analysis the dat. The result of this research indicate that consumptive lifestyle have a significant positive effect toward purchase decision, and sales promotion have a significant positive effect toward purchase decision. But in this research value shows that sales promotion variable has larger influence. Keywords: Consumptive Lifestyle, Purchase Decision, Sales Promotion]]>
<![CDATA[The Influence Of E-WOM and Risk Perception On The Decision To Visit Bojonegoro Starfruit Garden Agrotourism During The Covid_19 Pandemic ]]>
<![CDATA[Silvi Dwi Tatiani]]>;
<![CDATA[Anik Lestari Andjarwati]]>
<![CDATA[ Journal of Business and Management Review Vol. 3 No. 4 (2022): (Issue-April) ]]>
Publisher : <![CDATA[Profesional Muda Cendekia Publishing ]]>
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DOI: 10.47153/jbmr34.3672022
<![CDATA[Tourism is the fastest growing industry. Along with the progress of the times, the need for travel is increasing. Since the beginning of 2020, covid_19 has hit the world, one of the sectors that is feeling the impact of this pandemic is the tourism sector. This study discusses the influence of electronic word of mouth and risk perception on the decision to visit the Bojonegoro starfruit agrotourism during the covid_19 pandemic. The sample used in this study were 200 respondents aged 16-60 years. The sampling method used is judgmental sampling using a Likert scale as a measuring tool. The data analysis technique used in this research is multiple linear regression analysis. The results showed that the electronic word of mouth variable had a significant effect on the visiting decision, while the risk perception variable had no significant effect on the visiting decision. The result of the study can be used as consideration for agrotourism to increase promotion through the internet to improve tourist visiting decisions.]]>
<![CDATA[PENGARUH PLACE BRANDING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG (Studi Pada Pengunjung Lasem Kota Tua/ Pecinan di Rembang) ]]>
<![CDATA[Ndomatul Khabibah]]>;
<![CDATA[Anik Lestari Andjarwati]]>
<![CDATA[ Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 1 (2022): JURKAMI ]]>
Publisher : <![CDATA[STKIP Persada Khatulistiwa Sintang ]]>
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DOI: 10.31932/jpe.v7i1.1559
<![CDATA[Tourism is a trip carried out repeatedly, both planned and unplanned, taking place temporarily to fill pleasure, curiosity, spending holidays or other things. An attractive tagline also makes potential visitors curious about the tours they will visit. Potential visitors prefer to find information through the internet and pay attention to positive and negative comments from other visitors in deciding to visit. This paper aims to study the relationship between place branding, electronic word of mouth, and tourists' decisions to visit. This study focused on tourists visiting Tiongkok Kecil Heritage Lasem. The data analysis technique was multiple linear regression. The results showed that place branding and electronic word of mouth had a positive and significant effect on visiting decisions. The implications of this research can be used as input for Tiongkok Kecil Heritage Lasem in developing place branding "Tiongkok Kecil" and electronic word of mouth to improve tourist visiting decisions]]>
<![CDATA[Analisis Perbandingan Pengaruh Endorser terhadap Sikap pada Merek Shampo Sunsilk dan Shampo Pantene ]]>
<![CDATA[Fatchur Rosi]]>;
<![CDATA[Anik Lestari Andjarwati]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 6 No. 1 (2013) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v6n1.p32-40
<![CDATA[Two big player that PT. Unilever Indonesia Tbk with the mainstay Sunsilk product and PT. Procter & Gamble that sells Pantene product stringent to supply the indonesian needs of shampoo. One of that with appearing of endorser in advertising to influence positif attitude of consumer to shampoo brand. This study used to analyzed the comparing endorser effect influence towards brand attitude (attitude toward brand) shampoo Sunsilk and shampoo Pantene in university student of Management of Economic Faculty of State University of Surabaya with 19-24 years old and 62 respondent for shampoo Sunsilk brand and 62 respondent for shampoo Pantene brand. Data were analyzed with simple linear regression.The result of research show, there are positif endorser effect toward brand attitude in both of shampoo brand whereas endorser effect toward brand attitude shampoo Sunsilk higher than endorser effect toward brand attitude shampoo Pantene]]>
<![CDATA[Pengaruh Orientasi Fashion, Money Attitude dan Self-Esteem terhadap Perilaku Pembelian Kompulsif pada Remaja (Studi pada Konsumen Produk Telepon Selular di Surabaya) ]]>
<![CDATA[Anik Lestari Andjarwati]]>;
<![CDATA[Damar Kristiyanto]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 4 No. 2 (2012) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v4n2.p128-144
<![CDATA[The commons phenomenon currently found is changing mobile phones among teens. The number of stimuli often makes teenagers buy a mobile phone in several times Such a behavior is categorized as compulsive buying behavior. Some of the teens showed awareness of the fashion orientation that resulted in the increased intensity of them to pay attention and follow fashion trends. While the mobile phone is now included into the category of fashion products. On the other hand, people increasingly make sense of money is not based on nominal or exchange value but rather the symbolic value of money where the value can affect a person's behavior in buying products. The behavior that interpret of the symbolic value of money is called the attitude toward money (money Attitudes). Later, teenagers is an age where have the highest self-esteem needs, where they are always looking for something that can enhance their self-image and demonstrate their existence in the association. This study aims to discuss and analyze the influence of Fashion Orientation, Money Attitudes and Self-Esteem on Compulsive Buying Behavior in teenagers (Studies In Consumer Products Cellular Phone In Surabaya). This study is conclusive research. The population in this study were respondents aged 15-24 years who live in Surabaya and has alternated mobile phone at least 4 times in one year. Samples taken as many as 210 people with accidental sampling technique. Measuring instrument used by questionnaire, and data were analyzed by multiple linear regression. The results showed that the influence of Fashion Orientation, Money Attitudes and Self-Esteem on Compulsive Buying Behavior by 48.2%, while the remaining balance is 51.8% influenced by other variables outside of the study. Fashion Orientation variables are the dominant variables that influence the Compulsive Buying Behavior]]>
<![CDATA[Pengaruh Kualitas Layanan Jasa terhadap Word Of Mouth dengan Kepuasan Pelanggan sebagai Variabel Antara (Studi pada Biro Perjalanan Umum Rosalia Indah Surabaya) ]]>
<![CDATA[Deasy Prameswari]]>;
<![CDATA[Anik Lestari Andjarwati]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 3 No. 1 (2010) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v3n1.p49-65
<![CDATA[Competition services company that happens in the present, especially the transport service which is services sectors that are consumed and have a huge impact on economic growth. To be able to withstand the competition, the company must continue to fix themselves to improving the quality of services to create customer satisfaction. One of the advantages which can be obtained by the company if the customer experience is the customer satisfaction will do the word of mouth. This study is conclusive research. The population in this study is the customer of General Travel Bureau Rosalia Indah Surabaya minimum 16 years old and have been using the services General Travel Bureau Rosalia Indah Surabaya at least twice. Samples taken as many as 158 people with accidental sampling technique. The measurement used is the questionnaire, and data were analyzed by Structural Equation Modeling. The results showed that the effect of variable services quality to customer satisfaction General Travel Bureau Rosalia Indah Surabaya amounted to 33.9%. The effect of variable customer satisfaction General Travel Bureau Rosalia Indah Surabaya against the word of mouth for 52.5%.]]>
<![CDATA[Penggunaan Donna Harun Sebagai Endorser Iklan di Televisi dan Pengaruhnya Terhadap Keputusan Pembelian Citra Lasting Youth Hand&Body Lotion (Studi Pada Konsumen di Kelurahan Wates Mojokerto) ]]>
<![CDATA[Novie Wilujeng]]>;
<![CDATA[Anik Lestari Andjarwati]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 2 No. 1 (2009) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v2n1.p61-71
<![CDATA[Indonesia is a potensial market for the product cosmetology and body treatmen. This can be seen from hundreds of cosmetic brand offered to consumers. Consumers' mind at this time has been met by a variety of ad products that beauty comes through television, radio and news media. In order for consumers to be interested to purchase products that advertising one of the ways used by the manufacturer is using a celebrity as endorser. Celebrity credibility, celebrity and brands mathcup, celebrity and audience mathcup, and the attractiveness of celebrities expected to make consumers purchase decisions.This research is conclusive research use multiple regression analysis. The sample used in this research was 103 people, which is the consumer Citra in Wates Mojokerto Distric. Research aims to understand Aplication of Dona Harun as Advertising endorser in Televition and Influence to Buyying Decision citra Lasting Youth hand&Body Lotion (Study at Consumer in Wates Mojokerto Distric) This research is shown determination coefficient (Adjusted R2) or 51% it means, there is influence simultaneously between using celebrity is advertising endorser in televition to buying decision Credibility it means variabel is more dominant in influence buying decision and followed by other variabel (attractiveness, celebrity and brand mathcup, and celebrity and audience matchup) Suggested to the researchers to do further research outside the free variables used in this research, so that insight abauot marketing communication and purchasing decision become more knowledgeabele]]>
<![CDATA[Etika Bisnis dan Perilaku Etis Manajer Pengaruhnya terhadap Tanggung Jawab Perusahaan pada Lingkungan Sosial ]]>
<![CDATA[Anik Lestari Andjarwati]]>;
<![CDATA[Setijo Budiadi]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 1 No. 1 (2008) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v1n1.p1-13
<![CDATA[The purpose of this research is examine the manager busines ethics to manager ethical behavior, examining manager business ethics to corporate social responsibility; and examine the effect of manager ethical behavior to corporate social responsibility. To select the respondent researcher was used purposive sampling, the analysis technique uses is Structural Equation Modeling (SEM). The research behavior show that; (1) business ethics positevely effects to manager ethical behavior; (2) Manager ethical behavior positively affect to corporate social responsibility; (3) Business ethics positively affects to corparate social responsibility.]]>
<![CDATA[PENGARUH HEDONIC SHOPPING MOTIVATION DAN STORE ATMSOPHERE TERHADAP IMPULSIVE BUYING (STUDI PADA PENGUNJUNG MINISO TUNJUNGAN PLAZA) ]]>
<![CDATA[Bargas Pranggabayu]]>;
<![CDATA[Anik Lestari Andjarwati]]>
<![CDATA[ SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 1 No. 6 (2022): May ]]>
Publisher : <![CDATA[Lafadz Jaya Publisher ]]>
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DOI: 10.54443/sibatik.v1i6.112
<![CDATA[Melihat perkembangan yang semakin pesat serta kebutuhan dan keinginan masyarakat yang semakin kompleks, membuat perusahaan-perusahaan berlomba-lomba untuk berinovasi baik dari segi tempat, pelayanan maupun produk yang akan dijual agar dapat diterima oleh konsumen. Ritel adalah contoh perusahaan komersial yang berkembang pesat di Indonesia. Salah satu dari sedikit rekonstruksi ritel adalah Miniso. Tujuan penelitian ini adalah untuk menganalisis pengaruh motivasi belanja hedonis dan suasana toko terhadap pembelian impulsif pada konsumen Miniso Tunjungan Plaza. Penelitian ini menggunakan sampel sebanyak 200 responden yaitu seseorang yang berkunjung dan berbelanja di Miniso Tunjungan Plaza dengan rentang usia 17 sampai 40 tahun. Metode pengambilan sampel adalah judgemental sampling dengan skala likert sebagai alat ukur. Analisis dalam penelitian ini menggunakan model persamaan regresi linier berganda. Hasil penelitian ini menunjukkan bahwa motivasi belanja hedonis berpengaruh positif dan signifikan terhadap pembelian impulsif dan suasana toko berpengaruh negatif dan signifikan terhadap pembelian impulsif.]]>
<![CDATA[Peran pengalaman pelanggan dalam memediasi pengaruh kualitas layanan, citra perusahaan, dan harga terhadap loyalitas pelanggan PT. Pos Indonesia ]]>
<![CDATA[Diyah Ayu Patmawati]]>;
<![CDATA[Anik Lestari Andjarwati]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol. 11 No. 2 (2023) ]]>
Publisher : <![CDATA[UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia) ]]>
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DOI: 10.26740/jim.v11n2.p323-336
<![CDATA[This paper analyses the effect of service quality, corporate image, and price on customer loyalty by using customer experience as a mediating variable. This research uses quantitative data. The sampling technique used was non-probability sampling with the type of purposive sampling. The sample used in the study is 220 respondents. The research method used path analysis and data collection through questionnaires. The results showed that service quality and price positively and significantly affected customer loyalty. Corporate image has no significant effect on customer loyalty. Service quality, corporate image, and price have a positive and significant effect on customer experience, and the effect is greater when going through customer experience variables. Pos Indonesia is expected to continue to develop and improve the quality of its services, especially in the special express post service, maintain and improve its corporate image, provide customers with affordable prices and provide more benefits to customers to enhance their loyalty.]]>
