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All Journal Jurnal Ilmu Manajemen (JIM) BISMA (Bisma dan Manajemen) Jurnal Minds: Manajemen Ide dan Inspirasi JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN IMAGE UNEJ e-Proceeding Jurnal Dimensi Jurnal Pendidikan Ekonomi & Bisnis Jurnal Pendidikan Ekonomi (JURKAMI) Jambura Science of Management Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JBMR: Journal of Business and Management Review International Journal of Economics, Management, Business, and Social Science Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan BISMA (Bisnis dan Manajemen) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE eJEBA
Anik Lestari Andjarwati
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Integrasi Health Belief Model dan Theory of Planned Behavior untuk Memprediksi Niat Konsumsi Produk Rendah Gula pada Mahasiswa Ali, Mohammad Haidar; Sanaji, Sanaji; Andjarwati, Anik Lestari
Jurnal Ilmu Manajemen Vol. 13 No. 3 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n3.p565–580

Abstract

This study examines the effects of perceived benefits, perceived barriers, and health motivation on attitudes, and the subsequent influence of attitudes on the intention to consume low-sugar products among students at Universitas Hasyim Asy’ari, Jombang, Indonesia. Integrating the Health Belief Model (HBM) and the Theory of Planned Behavior (TPB), this explanatory quantitative research applies Partial Least Squares Structural Equation Modeling (PLS-SEM) to data collected from 100 purposively selected students. The analysis reveals that perceived benefits and health motivation significantly and positively affect attitudes, while perceived barriers show no significant influence. Attitudes emerge as the main predictor of the intention to adopt low-sugar consumption behaviors. Theoretically, these findings strengthen the understanding that intrinsic motivation and perceived benefits can overcome external barriers in shaping health intentions, especially within a collectivist cultural context. Practically, the study highlights the importance of participatory, value-driven social marketing campaigns that resonate with students’ emotional, moral, and social values. Effective interventions should not rely solely on rational health information but also engage young audiences through relatable narratives, role models, and community-based approaches. Overall, this research offers both theoretical insights and practical recommendations for designing culturally sensitive strategies to promote sustainable healthy consumption behaviors among youth in developing countries.
THE INFLUENCE OF BRAND IMAGE AND E-WOM ON PURCHASE DECISION WITH TRUST AS A MEDIATING VARIABLE (A Study on Evangeline Perfume Users in Generation Y and Z) Lutfi Sindy Yulitaningrum; Anik Lestari Andjarwati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

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Abstract

Competitive business competition in the digital era means that entrepreneurs need to make careful efforts to win market competition. Brand Image, e-WOM and trust are needed to make purchasing decisions. This research aims to determine the influence of brand image and e-WOM on purchasing decisions through trust as a mediating variable in Evangeline perfume users generation Y and Z. This research is a type of quantitative research and uses non-probability sampling techniques with the path analysis method. Respondents in this research took a sample of 220 respondents who were women aged at least 17 years and had purchased Evangeline perfume at least twice in the last 2 months offline. The research results show that there is an influence of brand image and e-WOM on purchasing decisions through trust as a mediating variable for Evangeline perfume users.
Co-Authors Adiy Al Ansori Agustiningrum, Dian Aini, Eni Nur Aji Rama Prasetiyo Akbar, Rasyidi Faiz Aleonita, Shelea Ali, Mohammad Haidar Bargas Pranggabayu Damar Kristiyanto Deasy Prameswari Dellafany Noor Madyaratri Dian Agustiningrum Diyah Ayu Patmawati Eka Chusniartiningsih Eni Nur Aini Evi Mardian Ningsih Evi Rachmawati Fatchur Rosi Hanny Fahirra Hilmiyatul Makkiyah Indana, Lutfi Indarwati , Tias Andarini Lady Arantxa Meilina Dewi Lutfi Indana Lutfi Sindy Yulitaningrum Madyaratri, Dellafany Noor Mailal Badir Marzuq, Muhammad Akbar MONIKA TIARAWATI Muhajirin, Muhajirin Muhammad Akbar Marzuq Ndomatul Khabibah Novie Wilujeng Novie Wilujeng Putra, Syaifurrizal Wijaya Rama Prasetiyo, Aji Ramadhan, Dyandra Armyta Rosa Prafitri Juniarti Rosalina Pepin Nudya Rosyidah, Nuraini Sanaji, Sanaji Setijo Budiadi Setijo Budiadi Shelea Aleonita Silvi Dwi Tatiani Siska Dwi Rachmawati Sri Ernawati Toni Dwi Yulian