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All Journal Jurnal Ilmu Manajemen (JIM) BISMA (Bisma dan Manajemen) Jurnal Minds: Manajemen Ide dan Inspirasi JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN IMAGE UNEJ e-Proceeding Jurnal Dimensi Jurnal Pendidikan Ekonomi & Bisnis Jurnal Pendidikan Ekonomi (JURKAMI) Jambura Science of Management Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JBMR: Journal of Business and Management Review International Journal of Economics, Management, Business, and Social Science Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abimanyu: Journal of Community Engagement BISMA (Bisnis dan Manajemen) International Journal of Emerging Research and Review Journal of Business Economics and Agribusiness eJEBA BISNIS : Jurnal Bisnis dan Manajemen Islam Harmoni Economics: International Journal of Economics and Accounting
Anik Lestari Andjarwati
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Other

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Pengaruh Gaya Hidup Konsumtif dan Kualitas Produk Terhadap Keputusan Pembelian Aini, Eni Nur; Andjarwati, Anik Lestari
BISNIS Vol 8, No 1 (2020): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v8i1.6712

Abstract

Along with the development of the hijab model in Indonesia which is a market need and can develop the creativity of fashionable hijab. From year to year Zoya continues to provide new creations and innovations to her hijab designs. Ranging from exclusive designs to promotional materials that continue to give priority to the comfort of its users. Various awards ranging from Top Brand to Best Band achieved in three years were agreed. Based on this phenomenon, this study discusses the consumptive lifestyle and product quality on Zoya hijab purchasing decisions in Central Surabaya. This research method uses quantitative methods by studying causal with multiple linear regression techniques using the IBM SPSS 23 for windows program. Consumptive lifestyle and product quality as independent variables and purchasing decisions as the dependent variable. The object of this research is the Zoya brand quadrilateral consumers with a sample of 220 respondents. The results showed that the consumptive lifestyle influenced purchasing decisions by 0.225, but the results differed on the product quality variable by 0.080 that did not affect the purchasing decision.
Social Media Marketing, e-WOM, and Purchase Decisions: The Mediating Role of Brand Trust Tifani Rahma Aulia; Anik Lestari Andjarwati
Harmoni Economics: International Journal of Economics and Accounting Vol. 3 No. 1 (2026): Harmoni Economics: International Journal of Economics and Accounting
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonieconomics.v3i1.456

Abstract

The rapid growth of digital technology and e-commerce has transformed consumer behavior, particularly in the skincare industry. This study investigates the influence of Social Media Marketing (SMM) and electronic Word-of-Mouth (e-WOM) on online purchase decisions, with Brand Trust as a mediating variable. Data were collected from 205 Shopee consumers of the skincare brand Skin1004 using an online questionnaire. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed using SmartPLS 4 to assess the measurement model, structural model, and mediation effects. The results reveal that both SMM and e-WOM significantly enhance Brand Trust and Purchase Decisions. Additionally, Brand Trust partially mediates the relationships between SMM and Purchase Decisions and between e-WOM and Purchase Decisions. These findings underscore the pivotal role of Brand Trust in optimizing social media marketing and e-WOM strategies to influence consumer purchasing behavior in e-commerce settings.
The Effect of Price and E-Service Quality on Purchase Decisions: A Study of Grabfood Users Ahmad Febri Sudrajat; Anik Lestari Andjarwati
Journal of Business Economics and Agribusiness Vol. 3 No. 4 (2026): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbea.v3i4.1225

Abstract

This study examines the gaps in previous research regarding the influence of price and e-service quality on purchasing decisions on digital platforms, which have yielded inconsistent results. The novelty of this study lies in re-examining these two variables from the perspective of controllable variables within a digital consumer behavior model, specifically in the context of GrabFood users. This study employs a quantitative approach with a descriptive design and uses multiple linear regression analysis. The results indicate, in part, that price does not have a significant effect on purchase decisions, with a calculated t-value of 1.414 and a significance level of 0.159 (> 0.05). Conversely, e-service quality has a positive and significant effect on purchasing decisions, with a t-value of 7.137 and a significance level of 0.000 (< 0.05). The coefficient of determination (R²) of 0.27 indicates that the research model explains 27.7% of the variation in purchasing decisions, while the remainder is influenced by other variables outside the scope of this study. Theoretically, this study contributes to the development of the literature on digital consumer behavior by demonstrating that, in the context of app-based platforms, price is no longer the primary determinant, while e-service quality has become the dominant factor influencing purchase decisions. These findings underscore the importance of digital service quality in shaping online consumer behavior. The managerial implications suggest that enhancing the competitiveness of digital platforms and fostering sustainable business growth are most effectively achieved by optimizing e-service quality—such as improving system reliability, application usability, transaction security, and service responsiveness. Pricing strategies remain necessary as supporting factors, but they should not be the primary focus in driving consumer purchasing decisions.
Penguatan Kapasitas Kewirausahaan Mahasiswa TGBC Thailand melalui Pelatihan Business Model Canvas Berbasis Kreativitas dan Keberlanjutan Syaifurrizal Wijaya Putra; Rasyidi Faiz Akbar; Anik Lestari Andjarwati; Dyandra Armyta Ramadhan
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Students at the Thai Global Business Administration Technological College (TGBC) face limitations in identifying and developing business ideas relevant to market needs. This Community Service Program (PKM) aimed to equip students with practical skills in designing a creative and sustainable Business Model Canvas (BMC). The method used was interactive training, including lectures, discussions, simulations, and practical exercises. Evaluation was conducted using pre-test and post-test instruments. Results show that more than 85% of participants improved their understanding of creative and sustainable business management and felt more confident and motivated to apply BMC. Therefore, this PKM program effectively enhanced TGBC students’ entrepreneurial capacity while supporting the development of a sustainability-oriented business ecosystem. hai Global Business Administration Technological College (TGBC) face limitations in identifying and developing business ideas relevant to market needs. This Community Service Program (PKM) aimed to equip students with practical skills in designing a creative and sustainable Business Model Canvas (BMC). The method used was interactive training, including lectures, discussions, simulations, and practical exercises. Evaluation was conducted using pre-test and post-test instruments. Results show that more than 85% of participants improved their understanding of creative and sustainable business management and felt more confident and motivated to apply BMC. Therefore, this PKM program effectively enhanced TGBC students’ entrepreneurial capacity while supporting the development of a sustainability-oriented business ecosystem.
Integrasi Health Belief Model dan Theory of Planned Behavior untuk Memprediksi Niat Konsumsi Produk Rendah Gula pada Mahasiswa Mohammad Haidar Ali; Sanaji Sanaji; Anik Lestari Andjarwati
Jurnal Ilmu Manajemen Vol. 13 No. 3 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n3.p565-580

Abstract

This study examines the effects of perceived benefits, perceived barriers, and health motivation on attitudes, and the subsequent influence of attitudes on the intention to consume low-sugar products among students at Universitas Hasyim Asy’ari, Jombang, Indonesia. Integrating the Health Belief Model (HBM) and the Theory of Planned Behavior (TPB), this explanatory quantitative research applies Partial Least Squares Structural Equation Modeling (PLS-SEM) to data collected from 100 purposively selected students. The analysis reveals that perceived benefits and health motivation significantly and positively affect attitudes, while perceived barriers show no significant influence. Attitudes emerge as the main predictor of the intention to adopt low-sugar consumption behaviors. Theoretically, these findings strengthen the understanding that intrinsic motivation and perceived benefits can overcome external barriers in shaping health intentions, especially within a collectivist cultural context. Practically, the study highlights the importance of participatory, value-driven social marketing campaigns that resonate with students’ emotional, moral, and social values. Effective interventions should not rely solely on rational health information but also engage young audiences through relatable narratives, role models, and community-based approaches. Overall, this research offers both theoretical insights and practical recommendations for designing culturally sensitive strategies to promote sustainable healthy consumption behaviors among youth in developing countries.
Implementation of the Integrated Entrepreneurship Learning Model on Entrepreneurial Interest Through Motivation as a Mediating Variable Khusnul Fikriyah; Anik Lestari Andjarwati; Saino Saino; Mariana Mariana; Lintang Venusita; Dea Andani Nur’aini
International Journal of Emerging Research and Review Vol. 4 No. 2 (2026): June
Publisher : IKIP Widya Darma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/ijoerar.v4i2.174

Abstract

Objective: The Entrepreneurship Learning Model implemented at the Faculty of Economics and Business (FEB), Surabaya State University (Unesa), is an integrated learning model. This model aims to enhance students’ entrepreneurial interest through entrepreneurial motivation. Method: This study employs a quantitative research method. Data were collected through questionnaires, with respondents consisting of FEB Unesa students, and the data were obtained in 2024. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Results: The results indicate that: 1.) the integrated learning model implemented at FEB has a significant effect on students’ entrepreneurial motivation; 2.) entrepreneurial learning motivation has a significant effect on entrepreneurial interest; and 3.) the learning model has a significant indirect effect on entrepreneurial interest through motivation. Novelty: These findings have several important implications. From an academic perspective, the development of entrepreneurship curricula in higher education should not rely solely on formal classroom learning (credit-based courses) but must also be supported by non-formal learning activities such as training, seminars, practical experiences, and the development of a real entrepreneurial ecosystem. Practically, these results also support the Merdeka Belajar Kampus Merdeka (MBKM) policy, particularly in designing programs such as Wirausaha Merdeka and entrepreneurship internships.
Co-Authors Adiy Al Ansori Agustiningrum, Dian Ahmad Febri Sudrajat Aini, Eni Nur Aji Rama Prasetiyo Aleonita, Shelea Badir, Mailal Bargas Pranggabayu CHUSNIARTININGSIH, EKA Damar Kristiyanto Dea Andani Nur’aini Deasy Prameswari Dellafany Noor Madyaratri Dewi, Lady Arantxa Meilina Dian Agustiningrum Diyah Ayu Patmawati Dyandra Armyta Ramadhan Eni Nur Aini Evi Mardian Ningsih Evi Rachmawati Fatchur Rosi Fikriyah, Khusnul Hanny Fahirra Hilmiyatul Makkiyah Indana, Lutfi Indarwati , Tias Andarini Lintang Venusita Lutfi Indana Lutfi Sindy Yulitaningrum Madyaratri, Dellafany Noor Mariana Marzuq, Muhammad Akbar Mohammad Haidar Ali MONIKA TIARAWATI Muhammad Akbar Marzuq Ndomatul Khabibah Novie Wilujeng Novie Wilujeng Putra, Syaifurrizal Wijaya Rama Prasetiyo, Aji Rasyidi Faiz Akbar Rosa Prafitri Juniarti Rosalina Pepin Nudya Rosyidah, Nuraini Saino Sanaji Sanaji, Sanaji Setijo Budiadi Setijo Budiadi Shelea Aleonita Silvi Dwi Tatiani Siska Dwi Rachmawati Sri Ernawati Tifani Rahma Aulia Toni Dwi Yulian