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All Journal Jurnal Ilmu Manajemen (JIM) BISMA (Bisma dan Manajemen) BISNIS: Jurnal Bisnis dan Manajemen Islam Jurnal Minds: Manajemen Ide dan Inspirasi JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN IMAGE UNEJ e-Proceeding Jurnal Dimensi Jurnal Pendidikan Ekonomi & Bisnis Jurnal Pendidikan Ekonomi (JURKAMI) Jambura Science of Management Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JBMR: Journal of Business and Management Review International Journal of Economics, Management, Business, and Social Science Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan BISMA (Bisnis dan Manajemen) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE eJEBA
Anik Lestari Andjarwati
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Kesadaran Merek dan Citra Merek Terhadap Keputusan Pembelian Siska Dwi Rachmawati; Anik Lestari Andjarwati
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 7 No. 1 (2020): e-JEBA Volume 7 Nomor 1 Tahun 2020
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v7i1.14849

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel independen Kesadaran Merek dan Citra Merek terhadap variabel dependen keputusan Pembelian pada pengguna JNE Express di Surabaya Selatan. Pendekatan penelitian yang digunakan adalah non-probability sampling dengan metode judgemental sampling. populasi dalam penelitian ini adalah pengguna akhir yang pernah menggunakan JNE Express di Surabaya Selatan dan responden dalam penelitian ini berusia 18-34 tahun serta sampel yang digunakan sebanyak 220 responden. Data penelitian ini adalah kuantitatif dengan mengumpulkan data dengan kuesioner. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil pada penelitian ini menunjukkan bahwa kesadaran merek dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian.
The Influence of Usefulness, Ease of Use, and Trust on E-Commerce Use Intention Mediated by Attitude Ernawati, Sri; Sanaji, Sanaji; Andjarwati, Anik Lestari
Jambura Science of Management Vol 7, No 2 (2025): Jambura Science of Management - July 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v7i2.31794

Abstract

Purpose: This study aims to investigate the influence of perceived usefulness, perceived ease of use, and trust on the intention to use e-commerce applications, specifically in the context of post-pandemic consumer behavior. By introducing attitude as a mediating variable, the research seeks to uncover the psychological pathway through which these perceptual factors shape user intentions. Furthermore, the study addresses a contextual gap by focusing on users in West Nusa Tenggara, contributing to a more localized understanding of e-commerce adoption in emerging regions.Design/Methodology/Approach: This study adopts a quantitative research design employing an explanatory survey approach, which entails gathering data directly from respondents. The primary research tool is a questionnaire based on a Likert scale, comprising a series of structured questions for participants to respond to. The study sample includes 100 participants, selected through purposive sampling. To examine both the direct and indirect relationships among the research variables, data analysis is performed using Structural Equation Modeling (SEM) with the aid of SmartPLS software.Findings: The results of the study show that the perceived ease of use and perceived trust have a direct and significant influence on the intention to use e-commerce shoppe applications, while perceived usefulness does not have a direct effect but significantly contributes to shaping users’ attitudes. Attitude is proven to be a strong mediating variable that bridges the relationship between users’ perceptions (usefulness, ease of use, and trust) and their intention to use.
Integrasi Health Belief Model dan Theory of Planned Behavior untuk Memprediksi Niat Konsumsi Produk Rendah Gula pada Mahasiswa Ali, Mohammad Haidar; Sanaji, Sanaji; Andjarwati, Anik Lestari
Jurnal Ilmu Manajemen Vol. 13 No. 3 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n3.p565–580

Abstract

This study examines the effects of perceived benefits, perceived barriers, and health motivation on attitudes, and the subsequent influence of attitudes on the intention to consume low-sugar products among students at Universitas Hasyim Asy’ari, Jombang, Indonesia. Integrating the Health Belief Model (HBM) and the Theory of Planned Behavior (TPB), this explanatory quantitative research applies Partial Least Squares Structural Equation Modeling (PLS-SEM) to data collected from 100 purposively selected students. The analysis reveals that perceived benefits and health motivation significantly and positively affect attitudes, while perceived barriers show no significant influence. Attitudes emerge as the main predictor of the intention to adopt low-sugar consumption behaviors. Theoretically, these findings strengthen the understanding that intrinsic motivation and perceived benefits can overcome external barriers in shaping health intentions, especially within a collectivist cultural context. Practically, the study highlights the importance of participatory, value-driven social marketing campaigns that resonate with students’ emotional, moral, and social values. Effective interventions should not rely solely on rational health information but also engage young audiences through relatable narratives, role models, and community-based approaches. Overall, this research offers both theoretical insights and practical recommendations for designing culturally sensitive strategies to promote sustainable healthy consumption behaviors among youth in developing countries.
THE INFLUENCE OF BRAND IMAGE AND E-WOM ON PURCHASE DECISION WITH TRUST AS A MEDIATING VARIABLE (A Study on Evangeline Perfume Users in Generation Y and Z) Lutfi Sindy Yulitaningrum; Anik Lestari Andjarwati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Competitive business competition in the digital era means that entrepreneurs need to make careful efforts to win market competition. Brand Image, e-WOM and trust are needed to make purchasing decisions. This research aims to determine the influence of brand image and e-WOM on purchasing decisions through trust as a mediating variable in Evangeline perfume users generation Y and Z. This research is a type of quantitative research and uses non-probability sampling techniques with the path analysis method. Respondents in this research took a sample of 220 respondents who were women aged at least 17 years and had purchased Evangeline perfume at least twice in the last 2 months offline. The research results show that there is an influence of brand image and e-WOM on purchasing decisions through trust as a mediating variable for Evangeline perfume users.
Co-Authors Adiy Al Ansori Agustiningrum, Dian Aini, Eni Nur Aji Rama Prasetiyo Akbar, Rasyidi Faiz Aleonita, Shelea Ali, Mohammad Haidar Bargas Pranggabayu Damar Kristiyanto Deasy Prameswari Dellafany Noor Madyaratri Dian Agustiningrum Diyah Ayu Patmawati Eka Chusniartiningsih Eni Nur Aini Evi Mardian Ningsih Evi Rachmawati Fatchur Rosi Hanny Fahirra Hilmiyatul Makkiyah Indana, Lutfi Indarwati , Tias Andarini Lady Arantxa Meilina Dewi Lutfi Indana Lutfi Sindy Yulitaningrum Madyaratri, Dellafany Noor Mailal Badir Marzuq, Muhammad Akbar MONIKA TIARAWATI Muhajirin, Muhajirin Muhammad Akbar Marzuq Ndomatul Khabibah Novie Wilujeng Novie Wilujeng Putra, Syaifurrizal Wijaya Rama Prasetiyo, Aji Ramadhan, Dyandra Armyta Rosa Prafitri Juniarti Rosalina Pepin Nudya Rosyidah, Nuraini Sanaji, Sanaji Setijo Budiadi Setijo Budiadi Shelea Aleonita Silvi Dwi Tatiani Siska Dwi Rachmawati Sri Ernawati Toni Dwi Yulian