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All Journal Jurnal Ilmu Manajemen (JIM) BISMA (Bisma dan Manajemen) Jurnal Minds: Manajemen Ide dan Inspirasi JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN IMAGE UNEJ e-Proceeding Jurnal Dimensi Jurnal Pendidikan Ekonomi & Bisnis Jurnal Pendidikan Ekonomi (JURKAMI) Jambura Science of Management Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JBMR: Journal of Business and Management Review International Journal of Economics, Management, Business, and Social Science Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abimanyu: Journal of Community Engagement BISMA (Bisnis dan Manajemen) eJEBA BISNIS : Jurnal Bisnis dan Manajemen Islam
Anik Lestari Andjarwati
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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The Effect of E-WOM, Ease of Use and Trust on Purchase Decisions (Study on Tokopedia Application Users) Badir, Mailal; Andjarwati, Anik Lestari
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 7 No 1 (2020): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v7i1.13715

Abstract

The purpose of this study is to determine the effect of e-WOM, convenience, and trust in purchasing decisions. The development of internet-based trading systems or e-commerce changes the patterns of consumer behavior from conventional shopping to shopping digitally or online. The sample in this study was 200 respondents of Tokopedia users. The analyis uses multiple regression analysis. The results showed there was no significant effect of the e-WOM variable on purchasing decisions, and there was a substantial influence on the easiness and trust variables on buying decisions.
Penguatan Kapasitas Kewirausahaan Mahasiswa TGBC Thailand melalui Pelatihan Business Model Canvas Berbasis Kreativitas dan Keberlanjutan Putra, Syaifurrizal Wijaya; Akbar, Rasyidi Faiz; Andjarwati, Anik Lestari; Ramadhan, Dyandra Armyta
Abimanyu : Jornal of Community Engagement Vol 7 No 1 (2026): February 2026 (In Press)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Students at the Thai Global Business Administration Technological College (TGBC) face limitations in identifying and developing business ideas relevant to market needs. This Community Service Program (PKM) aimed to equip students with practical skills in designing a creative and sustainable Business Model Canvas (BMC). The method used was interactive training, including lectures, discussions, simulations, and practical exercises. Evaluation was conducted using pre-test and post-test instruments. Results show that more than 85% of participants improved their understanding of creative and sustainable business management and felt more confident and motivated to apply BMC. Therefore, this PKM program effectively enhanced TGBC students’ entrepreneurial capacity while supporting the development of a sustainability-oriented business ecosystem. hai Global Business Administration Technological College (TGBC) face limitations in identifying and developing business ideas relevant to market needs. This Community Service Program (PKM) aimed to equip students with practical skills in designing a creative and sustainable Business Model Canvas (BMC). The method used was interactive training, including lectures, discussions, simulations, and practical exercises. Evaluation was conducted using pre-test and post-test instruments. Results show that more than 85% of participants improved their understanding of creative and sustainable business management and felt more confident and motivated to apply BMC. Therefore, this PKM program effectively enhanced TGBC students’ entrepreneurial capacity while supporting the development of a sustainability-oriented business ecosystem.
Pengaruh Gaya Hidup Konsumtif dan Kualitas Produk Terhadap Keputusan Pembelian Aini, Eni Nur; Andjarwati, Anik Lestari
BISNIS Vol 8, No 1 (2020): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v8i1.6712

Abstract

Along with the development of the hijab model in Indonesia which is a market need and can develop the creativity of fashionable hijab. From year to year Zoya continues to provide new creations and innovations to her hijab designs. Ranging from exclusive designs to promotional materials that continue to give priority to the comfort of its users. Various awards ranging from Top Brand to Best Band achieved in three years were agreed. Based on this phenomenon, this study discusses the consumptive lifestyle and product quality on Zoya hijab purchasing decisions in Central Surabaya. This research method uses quantitative methods by studying causal with multiple linear regression techniques using the IBM SPSS 23 for windows program. Consumptive lifestyle and product quality as independent variables and purchasing decisions as the dependent variable. The object of this research is the Zoya brand quadrilateral consumers with a sample of 220 respondents. The results showed that the consumptive lifestyle influenced purchasing decisions by 0.225, but the results differed on the product quality variable by 0.080 that did not affect the purchasing decision.
Co-Authors Adiy Al Ansori Agustiningrum, Dian Aini, Eni Nur Aji Rama Prasetiyo Akbar, Rasyidi Faiz Aleonita, Shelea Ali, Mohammad Haidar Badir, Mailal Bargas Pranggabayu CHUSNIARTININGSIH, EKA Damar Kristiyanto Deasy Prameswari Dellafany Noor Madyaratri Dewi, Lady Arantxa Meilina Dian Agustiningrum Diyah Ayu Patmawati Eni Nur Aini Evi Mardian Ningsih Evi Rachmawati Fatchur Rosi Hanny Fahirra Hilmiyatul Makkiyah Indana, Lutfi Indarwati , Tias Andarini Lutfi Indana Lutfi Sindy Yulitaningrum Madyaratri, Dellafany Noor Marzuq, Muhammad Akbar MONIKA TIARAWATI Muhammad Akbar Marzuq Ndomatul Khabibah Novie Wilujeng Novie Wilujeng Putra, Syaifurrizal Wijaya Rama Prasetiyo, Aji Ramadhan, Dyandra Armyta Rosa Prafitri Juniarti Rosalina Pepin Nudya Rosyidah, Nuraini Sanaji, Sanaji Setijo Budiadi Setijo Budiadi Shelea Aleonita Silvi Dwi Tatiani Siska Dwi Rachmawati Sri Ernawati Toni Dwi Yulian