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All Journal Jurnal Siasat Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi Journal of Business Management Education (JBME) Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Cakrawala Repositori Imwi Quantitative Economics and Management Studies Jurnal Ilmu Manajemen Advantage Jurnal Inovasi Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Engagement: Jurnal Pengabdian Kepada Masyarakat
Sri Astuti Pratminingsih
Universitas Widyatama
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Mathematics Social Sciences

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Implementation of the Use of Digital Marketing as a Strategy to Improve the Performance of MSMES Assisted by the Kadin City of Bandung with Technopreneurship Character Sunardi Sembiring Brahmana; Sri Astuti Pratminingsih; Uce Karna Suganda; Gagan Sugandi
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2023): May 2023
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v7i1.1352

Abstract

The pandemic has given tremendous pressure and blows on MSME actors. Traditional marketing strategies can no longer be expected. MSME actors need new ways and breakthroughs to deal with this situation. One of the technologies currently developing in the world of marketing is the use of digital technology in marketing, which is then known as digital marketing. This is the background behind this community service activity to train MSME actors in the city of Bandung to understand and implement digital marketing. The activity was carried out on July 14, 2022. The activity has been going well. This training needs to be followed up by providing assistance to further enhanced MSME actors’ capability in designing and implementing digital marketing in their businesses.
Penguatan E-Service Dan Brand Trust Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Moderating Sri Wiludjeng Sunu Purwaningdyah; Zulganef Zulganef; Sri Astuti Pratminingsih
Cakrawala Repositori IMWI Vol. 7 No. 1 (2024): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v7i1.633

Abstract

Saat ini sudah banyak Perguruan Tinggi Swasta yang mampu bersaing dengan Perguruan Tinggi Negeri. Terbukti dengan banyaknya peminat yang memilih Universitas Swasta sebagai kampus pilihannya. Beberapa di antaranya bahkan ada yang masuk sebagai perguruan tinggi terbaik di Indonesia. Untuk itu Perguruan tinggi swasta harus dikelola dengan berpedoman pada kepentingan sivitas akademika yang terdiri dari mahasiswa, tenaga pengajar dan karyawan. Berbagai fasilitas guna mendukung keberhasilan tujuan dari program perguruan tinggi. Salah satu fasilitas dengan teknologi canggih adalah internet. Fungsi dari internet salah satunya mendukung dalam aktivitas pelayanan kepada mahasiswa, dosen dan karyawan. Pelayanan tersebut setiap tahunnya dievaluasi . Penelitian ini dilakukan untuk mengetahui bagaimana tanggapan responden tentang E-service, brand trust, kepuasan dan loyalitas. Serta bagaimana kekuatan E-Service terhadap Brand Trust, Kekuatan E-service dan brand trust terhadap loyalitas, kekuatan kepuasan terhadap loyalitas serta bagaimana kekuatan e-service dan brand trust terhadap loyalitas melalui kepuasan. Alat yang digunakan dalam penelitian ini Regresi Path Analysis. Sampel penelitian ini adalah mahasiswa aktif Universitas Widyatama. Teknik Sampling yang digunakan Accidental Sampling. Hasil penelitian menunjukkan bahwa E-Service tidak mampu menguatkan loyalitas, sedangkan brand trust mampu menguatkan loyalitas secara positif dan significant. Sedangkan Analisa E-service dan brand Trust terhadap kepuasan, menunjukkan bahwa E-service tidak mampu memberi kekuatan kepuasan dan brand Trust mampu memberi kekuatan terhadap kepuasan. Selanjutnya hasil analisa kepuasan positif dan signifikan menguatkan terhadap loyalitas, artinya kepuasan mampu menguatkan loyalitas. Hasil analisa E-service, Brand Trust melalui kepuasan terhadap Loyalitas menunjukkan bahwa kepuasan tidak bisa menguatkan terhadap Loyalitas. Untuk itu Universitas Widyatama perlu meninjau ulang proses marketingnya.
The Influence of Product Quality, Product Innovation on Customer Relationship Management through Prices (Case Study at Creative Industry Payung Geulis in Kahuripan, Indihiang, Tasikmalaya R. Adjeng Mariana Febrianti; Mariana Rachmawati; Zulganef Zulganef; Sri Astuti Pratminingsih
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.3085

Abstract

This research aims to determine the influence of product quality and innovation on customer relationship management through prices in Payung Geulis creative industry in Kahuripan village, Indihiang, Tasikmalaya. This research implies an explanatory survey design using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) as the analysis method. Data collection was carried out through questionnaires distributed to 200 customers. The findings reveal that product quality and innovation significantly influence prices and impact customer relationship management—higher product quality results in greater customer satisfaction and emotional attachment to the price. Additionally, innovation has a positive impact on customer engagement and strengthens the relationship with price. Moreover, price significantly influences customer relationship management, since price reduces resistance to changes in product quality and innovation in customer relationship management. Furthermore, this research shows that the impact of product quality and innovation influences customer relationship management indirectly through price.
The Influence of Brand Equity and Price on Repurchase Interest Through Customer Satisfaction as an Intervening Variable on Samsung Smartphones in Generation Z, Bandung City Juningsih Juningsih; Sri Astuti Pratminingsih
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4627

Abstract

This study aims to determine brand equity and price on repurchase Interest through customer satisfaction as an intervening variable on Samsung Smartphones in Generation Z in Bandung City. This type of research uses descriptive and verification methods, with a quantitative approach with data processing through the IBM SPSS Version 27 program, the sampling technique uses probability sampling to be more precise using simple random sampling. The number of samples is 385 people, namely consumers who have purchased Samsung brand smartphones. The data analysis method in this study uses multiple linear regression analysis and path analysis to determine the direction of the relationship between the brand equity variable (X1) and the price variable (X2) with the repurchase Interest variable (Y) through customer satisfaction (Z) as an intervening variable. The results of this study indicate that brand equity and price have a positive and significant effect on repurchase Interest through customer satisfaction on Samsung brand smartphones in Generation Z in Bandung City. the results of the multiple determination coefficient based on the results of data processing of 60.2% of the amount of repurchase Interest in generation Z in Bandung City is influenced by both independent variables, namely brand equity and price, through customer satisfaction, while the remaining 39.8% is influenced by other variables.
Pengaruh Motivasi, Beban Kerja, dan Penguasaan Teknologi Informasi terhadap Kinerja Karyawan Farhan Fathia Andriawan; Sri Astuti Pratminingsih
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.10523

Abstract

This study aims to analyze the effect of motivation, workload, and information technology mastery on employee performance at PT Terakorp Indonesia. The background of this research stems from the phenomenon of decreased work results, which is suspected to be caused by low motivation levels, high workload, and a lack of ability to master information technology in supporting employee work activities. This study employed a quantitative method with an associative approach. The population included all employees, with the sample determined using the Slovin formula and the purposive sampling technique. Data were collected through questionnaires and analyzed using the Statistical Package for the Social Sciences (SPSS) version 25 with multiple linear regression analysis. The results revealed that motivation, workload, and information technology mastery simultaneously have a significant effect on employee performance. Partially, motivation and information technology mastery have a significant effect on employee performance, while workload has no significant effect. These findings indicate that enhancing work motivation and information technology mastery, along with managing workload proportionally, can improve overall employee performance.
Co-Authors Abdullah Maknun Nashir Adrian Muhamad Fajar Andri Rianawati Bayu Umbara Farhan Fathia Andriawan Gagan Sugandi Gagan Sugandi Imanirrahma Salsabil Johan, Ahmad Juningsih Juningsih Mariana Rachmawati R. Adjeng Mariana Febrianti Salsabila Vania Suhyar Sri Wiludjeng Sunu Purwaningdyah Suganda, Uce Karna Sunardi Sembiring Brahmana Yudhistira Pratama Zulganef Zulganef Zulganef Zulganef