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All Journal Jurnal Siasat Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi Journal of Business Management Education (JBME) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Cakrawala Repositori Imwi Quantitative Economics and Management Studies Jurnal Ilmu Manajemen Advantage Jurnal Inovasi Masyarakat Jurnal Ilmu Sosial dan Humaniora Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Engagement: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi Indonesian Journal of Strategic Management (IJSM)
Sri Astuti Pratminingsih
Universitas Widyatama
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Mathematics Social Sciences

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Implementation of the Use of Digital Marketing as a Strategy to Improve the Performance of MSMES Assisted by the Kadin City of Bandung with Technopreneurship Character Sunardi Sembiring Brahmana; Sri Astuti Pratminingsih; Uce Karna Suganda; Gagan Sugandi
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2023): May 2023
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v7i1.1352

Abstract

The pandemic has given tremendous pressure and blows on MSME actors. Traditional marketing strategies can no longer be expected. MSME actors need new ways and breakthroughs to deal with this situation. One of the technologies currently developing in the world of marketing is the use of digital technology in marketing, which is then known as digital marketing. This is the background behind this community service activity to train MSME actors in the city of Bandung to understand and implement digital marketing. The activity was carried out on July 14, 2022. The activity has been going well. This training needs to be followed up by providing assistance to further enhanced MSME actors’ capability in designing and implementing digital marketing in their businesses.
Penguatan E-Service Dan Brand Trust Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Moderating Sri Wiludjeng Sunu Purwaningdyah; Zulganef Zulganef; Sri Astuti Pratminingsih
Cakrawala Repositori IMWI Vol. 7 No. 1 (2024): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v7i1.633

Abstract

Saat ini sudah banyak Perguruan Tinggi Swasta yang mampu bersaing dengan Perguruan Tinggi Negeri. Terbukti dengan banyaknya peminat yang memilih Universitas Swasta sebagai kampus pilihannya. Beberapa di antaranya bahkan ada yang masuk sebagai perguruan tinggi terbaik di Indonesia. Untuk itu Perguruan tinggi swasta harus dikelola dengan berpedoman pada kepentingan sivitas akademika yang terdiri dari mahasiswa, tenaga pengajar dan karyawan. Berbagai fasilitas guna mendukung keberhasilan tujuan dari program perguruan tinggi. Salah satu fasilitas dengan teknologi canggih adalah internet. Fungsi dari internet salah satunya mendukung dalam aktivitas pelayanan kepada mahasiswa, dosen dan karyawan. Pelayanan tersebut setiap tahunnya dievaluasi . Penelitian ini dilakukan untuk mengetahui bagaimana tanggapan responden tentang E-service, brand trust, kepuasan dan loyalitas. Serta bagaimana kekuatan E-Service terhadap Brand Trust, Kekuatan E-service dan brand trust terhadap loyalitas, kekuatan kepuasan terhadap loyalitas serta bagaimana kekuatan e-service dan brand trust terhadap loyalitas melalui kepuasan. Alat yang digunakan dalam penelitian ini Regresi Path Analysis. Sampel penelitian ini adalah mahasiswa aktif Universitas Widyatama. Teknik Sampling yang digunakan Accidental Sampling. Hasil penelitian menunjukkan bahwa E-Service tidak mampu menguatkan loyalitas, sedangkan brand trust mampu menguatkan loyalitas secara positif dan significant. Sedangkan Analisa E-service dan brand Trust terhadap kepuasan, menunjukkan bahwa E-service tidak mampu memberi kekuatan kepuasan dan brand Trust mampu memberi kekuatan terhadap kepuasan. Selanjutnya hasil analisa kepuasan positif dan signifikan menguatkan terhadap loyalitas, artinya kepuasan mampu menguatkan loyalitas. Hasil analisa E-service, Brand Trust melalui kepuasan terhadap Loyalitas menunjukkan bahwa kepuasan tidak bisa menguatkan terhadap Loyalitas. Untuk itu Universitas Widyatama perlu meninjau ulang proses marketingnya.
The Influence of Product Quality, Product Innovation on Customer Relationship Management through Prices (Case Study at Creative Industry Payung Geulis in Kahuripan, Indihiang, Tasikmalaya R. Adjeng Mariana Febrianti; Mariana Rachmawati; Zulganef Zulganef; Sri Astuti Pratminingsih
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.3085

Abstract

This research aims to determine the influence of product quality and innovation on customer relationship management through prices in Payung Geulis creative industry in Kahuripan village, Indihiang, Tasikmalaya. This research implies an explanatory survey design using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) as the analysis method. Data collection was carried out through questionnaires distributed to 200 customers. The findings reveal that product quality and innovation significantly influence prices and impact customer relationship management—higher product quality results in greater customer satisfaction and emotional attachment to the price. Additionally, innovation has a positive impact on customer engagement and strengthens the relationship with price. Moreover, price significantly influences customer relationship management, since price reduces resistance to changes in product quality and innovation in customer relationship management. Furthermore, this research shows that the impact of product quality and innovation influences customer relationship management indirectly through price.
The Influence of Brand Equity and Price on Repurchase Interest Through Customer Satisfaction as an Intervening Variable on Samsung Smartphones in Generation Z, Bandung City Juningsih Juningsih; Sri Astuti Pratminingsih
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4627

Abstract

This study aims to determine brand equity and price on repurchase Interest through customer satisfaction as an intervening variable on Samsung Smartphones in Generation Z in Bandung City. This type of research uses descriptive and verification methods, with a quantitative approach with data processing through the IBM SPSS Version 27 program, the sampling technique uses probability sampling to be more precise using simple random sampling. The number of samples is 385 people, namely consumers who have purchased Samsung brand smartphones. The data analysis method in this study uses multiple linear regression analysis and path analysis to determine the direction of the relationship between the brand equity variable (X1) and the price variable (X2) with the repurchase Interest variable (Y) through customer satisfaction (Z) as an intervening variable. The results of this study indicate that brand equity and price have a positive and significant effect on repurchase Interest through customer satisfaction on Samsung brand smartphones in Generation Z in Bandung City. the results of the multiple determination coefficient based on the results of data processing of 60.2% of the amount of repurchase Interest in generation Z in Bandung City is influenced by both independent variables, namely brand equity and price, through customer satisfaction, while the remaining 39.8% is influenced by other variables.
Pengaruh Motivasi, Beban Kerja, dan Penguasaan Teknologi Informasi terhadap Kinerja Karyawan Farhan Fathia Andriawan; Sri Astuti Pratminingsih
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.10523

Abstract

This study aims to analyze the effect of motivation, workload, and information technology mastery on employee performance at PT Terakorp Indonesia. The background of this research stems from the phenomenon of decreased work results, which is suspected to be caused by low motivation levels, high workload, and a lack of ability to master information technology in supporting employee work activities. This study employed a quantitative method with an associative approach. The population included all employees, with the sample determined using the Slovin formula and the purposive sampling technique. Data were collected through questionnaires and analyzed using the Statistical Package for the Social Sciences (SPSS) version 25 with multiple linear regression analysis. The results revealed that motivation, workload, and information technology mastery simultaneously have a significant effect on employee performance. Partially, motivation and information technology mastery have a significant effect on employee performance, while workload has no significant effect. These findings indicate that enhancing work motivation and information technology mastery, along with managing workload proportionally, can improve overall employee performance.
Meningkatkan Kinerja Karyawan BPJS Ketenagakerjaan Cabang Jakarta Gambir: Analisis Peran Budaya Organisasi dan Lingkungan Kerja dengan Mediasi Public Service Motivation Asep Sansan; Sri Astuti Pratminingsih
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i2.7678

Abstract

This study aims to empirically examine the influence of Organizational Culture and Work Environment on Employee Performance at BPJS Ketenagakerjaan Jakarta Gambir Branch, with Public Service Motivation (PSM) as an intervening variable. The research is grounded in the growing demand for high-quality public services, which requires optimal employee performance aligned with public service values. A quantitative approach with an explanatory research design was employed to analyze causal relationships among variables. Data were collected through structured questionnaires distributed to 30 employees using a saturated sampling technique, ensuring that all members of the population participated as respondents. Structural Equation Modeling–Partial Least Square (SEM-PLS) was utilized to assess measurement validity, reliability, and structural relationships among constructs. The findings reveal that Organizational Culture and Work Environment have a positive and significant effect on Employee Performance, both directly and indirectly through PSM. PSM functions as a partial mediation variable, strengthening the relationship between Organizational Culture, Work Environment, and Employee Performance. These results indicate that stronger organizational values and a more conducive work environment enhance employees’ public service motivation, ultimately improving their performance outcomes. The novelty of this research lies in examining the mediating role of PSM within the institutional context of BPJS Ketenagakerjaan, which remains underexplored in Indonesian public sector management studies.
Manajemen Risiko Dan Krisis Dalam Industri Hospitality Dan Pariwisata: Tinjauan Pustaka Sistematis Berbasis Protokol PRISMA Periode 2020–2025 Rizky Ferari Oktavian; Sri Astuti Pratminingsih; Hasti Pramesti Kusnara; Siti Wulansari; Ignatius Oki Dewa Brata
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 6 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i6.11556

Abstract

Industri hospitality dan pariwisata (H&T) merupakan salah satu sektor yang paling rentan terhadap krisis multidimensi, sebagaimana ditegaskan oleh disrupsi pandemi COVID-19 yang menurunkan kedatangan wisatawan global hingga 74% dan menimbulkan kerugian sekitar USD 4,5 triliun. Penelitian ini bertujuan memetakan secara sistematis perkembangan, kerangka teoretis, tipologi risiko, serta strategi mitigasi dan resiliensi dalam riset manajemen risiko dan krisis di sektor H&T pada periode 2020–2025, sekaligus merumuskan implikasinya bagi pariwisata Indonesia. Metode yang digunakan adalah Systematic Literature Review (SLR) dengan protokol PRISMA 2020 melalui penelusuran enam basis data (Scopus, ScienceDirect, Emerald, DOAJ, Garuda, dan penelusuran manual). Dari 1.347 rekaman teridentifikasi, sebanyak 42 artikel memenuhi kriteria dan dianalisis melalui sintesis naratif-tematik. Hasil penelitian mengidentifikasi tujuh klaster tematik, dengan dominasi kajian krisis pandemi (COVID-19) dan resiliensi organisasi. Empat kerangka konseptual paling berpengaruh adalah ISO 31000:2018, siklus krisis Fink (1986), model lima fase Mitroff (1994), dan kerangka 4R Ritchie dan Jiang (2019). Temuan utama menunjukkan adanya pergeseran paradigma dari pemulihan reaktif (recovery) menuju ketangguhan proaktif (resilience) berbasis kapabilitas dinamis. Penelitian ini menyimpulkan sebuah model integratif temporal tiga tahap (pra-krisis, saat krisis, pasca-krisis) yang memadukan keempat kerangka tersebut sebagai panduan strategis bagi pengelola H&T, khususnya dalam konteks Indonesia yang sarat dengan risiko bencana alam, keamanan, dan biologis.
Peran Motivasi Berprestasi dalam Memoderasi Hubungan Perceived Organizational Support dan Perceived Supervisor Support terhadap Leadership Readiness pada Level Kepemimpinan (Group Leader – Manager) di PT. XYZ Arifatul Muallifah; Sri Astuti Pratminingsih
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7649

Abstract

Penelitian ini bertujuan menganalisis peran motivasi berprestasi dalam memoderasi hubungan antara Perceived Organizational Support (POS) dan Perceived Supervisor Support (PSS) terhadap Leadership Readiness pada level kepemimpinan Group Leader–Manager di PT XYZ. Penelitian menggunakan pendekatan kuantitatif eksplanatori dengan metode Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Data dikumpulkan melalui kuesioner skala Likert lima poin dari 89 responden yang dipilih menggunakan teknik near census. Hasil penelitian menunjukkan bahwa POS berpengaruh positif dan signifikan terhadap leadership readiness, sedangkan PSS tidak menunjukkan pengaruh yang signifikan. Motivasi berprestasi tidak terbukti memoderasi hubungan antara POS dan leadership readiness maupun antara PSS dan leadership readiness. Namun demikian, motivasi berprestasi memiliki pengaruh langsung yang positif dan signifikan terhadap leadership readiness. Temuan ini mengindikasikan bahwa kesiapan kepemimpinan di PT XYZ lebih banyak dibentuk oleh dukungan organisasi yang bersifat sistemik dan dorongan motivasional internal individu, dibandingkan oleh dukungan supervisor secara langsung. Secara teoretis, penelitian ini memperkaya kajian leadership readiness dengan menegaskan peran motivasi berprestasi sebagai determinan langsung, bukan sebagai variabel moderasi. Secara praktis, hasil penelitian memberikan implikasi bagi perusahaan manufaktur untuk memprioritaskan penguatan dukungan organisasi dan pengembangan motivasi berprestasi dalam strategi pengembangan kepemimpinan.
Analisis Pengaruh Kesetaraan Gender Wanita, Kompensasi Kerja, dan Gaya Kepemimpinan terhadap Kepuasan Karir Karyawan Wanita (Studi Kasus Pada PT Bank Pembangunan Daerah Jawa Barat dan Banten TBK - Bank BJB) Retno Wulandari; Sri Astuti Pratminingsih
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7750

Abstract

Persaingan industri perbankan yang semakin ketat menuntut pengelolaan sumber daya manusia yang efektif, khususnya dalam meningkatkan kepuasan karir karyawan wanita. Kepuasan karir karyawan wanita masih menghadapi tantangan berupa kesetaraan gender, keadilan kompensasi, dan dukungan kepemimpinan. Penelitian ini bertujuan untuk menganalisis pengaruh kesetaraan gender, kompensasi kerja, dan kepemimpinan transformasional terhadap kepuasan karir karyawan wanita di PT Bank Pembangunan Daerah Jawa Barat dan Banten Tbk (Bank BJB). Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Populasi penelitian adalah seluruh karyawan tetap wanita Bank BJB sebanyak 3.316 orang, dengan sampel 200 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis dengan regresi linier berganda. Hasil penelitian menunjukkan bahwa kesetaraan gender, kompensasi kerja, dan kepemimpinan transformasional berpengaruh positif dan signifikan terhadap kepuasan karir karyawan wanita, baik secara parsial maupun simultan. Kompensasi kerja merupakan variabel yang paling dominan memengaruhi kepuasan karir. Oleh karena itu, Bank BJB disarankan untuk memperkuat kebijakan kesetaraan gender, meningkatkan sistem kompensasi yang adil dan kompetitif, serta menerapkan kepemimpinan transformasional yang lebih inklusif guna meningkatkan kepuasan karir karyawan wanita secara berkelanjutan.
Pengaruh Green Promotion, Green Packaging, Green Physical Evidence Terhadap Keputusan Pembelian Fore Coffee Di Kota Bandung Siti Maesarah; Sri Astuti Pratminingsih
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 1 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.11610

Abstract

This study aims to analyze the effect of green promotion, green packaging, and green physical evidence on consumer purchase decisions at Fore Coffee in Bandung. This research employed a quantitative method with descriptive and verificative approaches. The sampling technique used was non-probability sampling with a purposive sampling method. The total number of respondents in this study was 100 Fore Coffee consumers in Bandung. Data were collected through questionnaires and analyzed using multiple linear regression with IBM SPSS Statistics. The results indicate that partially, green promotion has a positive and significant effect on purchase decisions (p = 0.005). Green packaging also has a positive and significant effect on purchase decisions (p < 0.001) and is the most dominant variable. Meanwhile, green physical evidence has no significant effect on purchase decisions (p = 0.315). Simultaneously, green promotion, green packaging, and green physical evidence significantly affect purchase decisions (p < 0.001). The coefficient of determination shows that the three independent variables explain 60.9% of purchase decisions, while the remaining 39.1% is influenced by other factors outside this study. These findings indicate that green marketing strategies, particularly green promotion and green packaging, play an important role in encouraging consumer purchase decisions at Fore Coffee.
Co-Authors Abdullah Maknun Nashir Adrian Muhamad Fajar Andri Rianawati Arifatul Muallifah Asep Sansan Bayu Umbara Dera Triyulia Sari Farhan Fathia Andriawan Gagan Sugandi Gagan Sugandi Glorya Merriska Ong Hasti Pramesti Kusnara Ignatius Oki Dewa Brata Imanirrahma Salsabil Johan, Ahmad Juningsih Juningsih Luthfy Dwi Aafiy Mariana Rachmawati R. Adjeng Mariana Febrianti Retno Wulandari Rizky Ferari Oktavian Roza Milasari Rudolf Anthonius Salsabila Vania Suhyar Siti Maesarah Siti Wulansari Sri Wiludjeng Sunu Purwaningdyah Suganda, Uce Karna Sunardi Sembiring Brahmana Tresna Pradana Santana Wita Fauziah Yudhistira Pratama Zulganef Zulganef Zulganef Zulganef