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All Journal Humaniora INFORMASI Jurnal Ilmu Komunikasi Jurnal Pekommas Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Channel : Jurnal Komunikasi The Indonesian Journal of Communication Studies Eksos LPPM Jurnal ASPIKOM JURNAL HERITAGE Jurnal Desain Jurnal Riset Komunikasi COMMICAST Jobmark: Journal of Branding and Marketing Communication Eruditio : Indonesia Journal of Food and Drug Safety
Prayudi Prayudi
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences

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The Quadruple Helix Communication Model in Yogyakarta’s Creative City Development Prayudi Prayudi; Kartika Ayu Ardhanariswari; Ninik Probosari
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 2 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.931 KB) | DOI: 10.24329/aspikom.v5i2.704

Abstract

Developing a creative city is a challenge that requires the collaboration of all creative actors. It is challenging when the development of creative cities adopts the quadruple helix model. The study was essential to introduce the quadruple helix communication model. It employed a qualitative research method to understand how each creative actor communicates and collaborates in the development process of Yogyakarta as a creative city. The result found that the proposed quadruple helix communication model was the development of the transactional communication model. This model emphasized the provision of space for both one way-way and two-way communication to emerge. The quadruple helix communication model helped the development planning of Yogyakarta as a creative city. The use of one-way or two-way communication related to the achieved goal: to inform, consult, collaborate, or empower. Further, this model identified the role of each creative actor in Yogyakarta in developing the creative city.
Pentad Analisis Pada Film Legend Of The Guardians Latifah Novitasari; Prayudi Prayudi; Agung Prabowo
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 4 (2015): Januari 2015
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v2i4.73

Abstract

The research aims to analyze representation of heroism value in the Legend Of The Guardians: The Owls Of Ga’hoole movie by using dramatism theory as the main theory and pentad analysis as a method. The results showed that the representation of the heroism value in the Legend Of The Guardians: The Owls Of Ga’Hoole movie indicated by drawing the five elements pentad consist of, act always includes scenes battle to save his kingdom. Scene is indicated by the use low key lighting concept to give the impression of dramatic, suspenseful and gripping the battle scenes in the movie. Agent illustrated with heroic character, never give up, willing to sacrifice, to protect the weak and defend the truth which is represented through the character Soren, Digger, Twillight, Gylfie and the Guardians. Agency displayed using war and believe gizzard activity in achieving a specific goal, and the last purpose shown by figures eradicate evil creatures in order to save the oppressed and restore peace to the kingdom of owls are great Ga’Hoole tree.
Indonesia’s Creative Economy Agency’s Communication Strategy in Supporting Creative City Prayudi Prayudi; Kartika Ayu Ardhanariswari; Ninik Probosari
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 7, No 1 (2022)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v7i1.938

Abstract

The creative economy as the basis for a city to grow has led to a concept of creative city. Communication and support from all stakeholders, including the government, economic actors, academics, and the community, are necessary to foster creative behavior in the city’s economy. This paper examined the Indonesian government’s role through its creative economy agency in engaging relevant stakeholders through its communication campaign program. This paper employed a qualitative research analysis to identify the communication strategy. Interview, participatory observation, and library study were data collection tools. The research finding shows that the creative economy agency adopted the communication campaign strategy, consisting of situation analysis, plan, implementation, and assessment. A campaign program called “socialization and facilitation of registration of intellectual property rights for creative economic actors” had enabled creative actors to build awareness regarding the necessity of having their intellectual property protected, which becomes the basis for the creative city.  
The Jakarta Post’s Reporting of Terrorism in Indonesia Prayudi Prayudi
Jurnal Ilmu Komunikasi Vol 9, No 2 (2011)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v9i2.3431

Abstract

Penelitian ini bertujuan mendeskripsikan terorisme modern yang telah dibentuk dan dihasilkan melalui integrasi antara media massa dan sistem komunikasi global. Penelitian ini menggunakan metode analisis isi kualitatif untuk menganalisis laporan The Jakarta Post tentang isu terorisme dalam konteks Indonesia. Hasilnya, representasi terorisme di media Indonesia terkait dengan proses komunikasi yang kompleks yang dihasilkan melalui faktor-faktor budaya, pola ekonomi dan organisasi politik. Media massa dan isu terorisme tidak dapat dipisahkan. Terorisme dapat dianggap sebagai tahap di mana ‘drama’ politik ini dilakukan untuk khalayak yang spesifik, (publik nasional atau internasional, kelompok kepentngan tertentu atau individu, atau elit politik). Dalam konteks ini, media memainkan peran penting dalam mendistribusikan pesan kepada audiens. Pada saat yang sama, cara media merepresentasikan isu dipengaruhi oleh kondisi ekonomi dan sosial budaya politik di mana kekerasan politik sedang dimainkan. Secara khusus, penelitian ini menekankan pada peran media, dan pelaporan berita pada khususnya, dalam tatanan sipil yang mendukung kebebasan berekspresi, demokrasi, dan fungsi pilar keempat pers. Penelitian ini menyimpulkan bahwa publikasi berita The Jakarta Post sangat terlibat dalam isu-isu yang berpotensi memecah-belah seperti terorisme. Media berita memainkan peran penting dalam proses informasi dan debat publik.
Branding the Creative City of Design: Lesson from Singapore Prayudi Prayudi; Kartika Ayu Ardhanariswari; Ninik Probosari
Jurnal Ilmu Komunikasi Vol 20, No 3 (2022)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v20i3.8331

Abstract

Over the last two decades, creative cities have become an issue of interest as governments in several countries have worked to develop ecosystems where the creative class can innovate and share ideas. Many city governments focus more on developing creative cities and pay less attention to their city's branding. This study aims to see Singapore as a newly appointed UNESCO creative city brand, even though it already has a destination brand. There are challenges about which brand should come first or how to strategically brand a city and ensure all interests are accommodated in the branding process. This study uses a qualitative method with in-depth interview data collection techniques with the Head of the Singapore Polytechnic Department of Architecture and Design, literature studies through books, journals, newspapers, and related matters, as well as observations in the city of Singapore. The results of this study show that Singapore's branding as a creative city of design is a component of the city-state's leading branding. First, the city branding process includes identifying the uniqueness of the city brand. In this case, the emphasis on Singapore is built and grown by design. Next is the development of a brand identity that differentiates Singapore from other UNESCO design creative cities. Finally, the delivery of brand messages to all relevant stakeholders. This research contributes to the development of branding concepts related to creative cities.
Sustainable tourism in Sleman, Indonesia: government communication strategy in empowering community through the development of tourism village Prayudi Prayudi
The Indonesian Journal of Communication Studies Vol 15, No 2 (2022): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v15i2.5993

Abstract

Changing the mindset of the community and empowering them to develop tourism villages was always a challenge. It was even more challenging when the development of the tourism village was to adopt a sustainable development approach. The government needed to work together with other stakeholders if this policy was to succeed. This study examined how the Sleman Tourism Agency in Indonesia developed and planned a communication strategy to empower the community through the development of tourism villages based on the sustainable development approach. It used a qualitative research method to understand how the government communicated and empowered the community to develop a sustainable tourism village. The adoption of the public relations management process gave a detailed description of the communication strategy. There were four steps that the Sleman Tourism Agency had to follow in developing a communication strategy for community empowerment. Further, this study also identified the stakeholder that the government collaborated with through the ABCGM pentahelix model. There was an identification of the role of each relevant stakeholder in developing a tourism village. Finally, this paper argued that the Sleman Tourism Agency initiated a sustainable tourism village program but required communication and collaboration with other stakeholders in its development.
Pengaruh Komunikasi Interpersonal dan Gaya Kepemimpinan Melalui Motivasi Kerja Terhadap Kinerja Karyawan Virda Ghesela Rexady; Puji Lestari; Prayudi Prayudi
Jurnal Ilmu Komunikasi Vol 21, No 2 (2023): Agustus 2023
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v21i2.10146

Abstract

Komunikasi interpersonal, kepemimpinan dan motivasi kerja di Koperasi Unit Desa Minanga Ogan sudah tergolong baik, namun ternyata belum dapat memberikan kontribusi yang maksimal terhadap kinerja karyawan. Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi interpersonal dan gaya kepemimpinan terhadap kinerja karyawan melalui motivasi kerja sebagai variabel intervening. Metode penelitian ini adalahkuantitatif dengan perolehan data melalui 95 responden menggunakan sampling total. Analisis data yang digunakan adalah uji regresi linier berganda, uji sobel dan analisis jalur. Hasil penelitian menggunakan uji sobel dengan nilai z hitung pada uji sobel > z tabel, ini membuktikan bahwa Teori Empat Sistem teruji pada karyawan KUD Minanga Ogan sehingga motivasi kerja memediasi pengaruh komunikasi interpersonal dan gayakepemimpinan pada kinerja karyawan KUD Minanga Ogan. Substansi penelitian ini memberikan kontribusi kepada KUD Minanga Ogan berupa komunikasi interpersonal dan gaya kepemimpinan serta motivasi kerja memiliki dampak penting bagi keberhasilan lembaga dalam mencapai tujuannya.
Unveiling the Online Presence: A Comparative Study of Social Media Use in Branding Creative Cities - A Case Study of Singapore and Bandung Prayudi Prayudi; Kartika Ayu Ardhanariswari; Ninik Probosari
Jurnal Ilmu Komunikasi Vol 22, No 1 (2024): April 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i1.11547

Abstract

This article compares the social media strategies and engagement metrics utilized by two prominent creative cities, Singapore and Bandung. Singapore and Bandung are creative cities using different social media techniques and measurements. This research examined how the Singapore Design Council and Bandung Creative City Forum used social media to brand their cities. This research further analyzes social media in terms of reach and sentiment. The study adopted descriptive and social media analyses. The purpose was to obtain social media strategies and compare their social media channels, mentions, reach, and sentiment. The research findings show that Singapore's leading creative city branding platform is Instagram, proposing a more focused strategy. Bandung communicates with its numerous online citizens via Instagram and Twitter. Bandung generates more social media mentions and reaches, indicating a more active and engaged online community. Despite this, Singapore's social media sentiment is overwhelmingly positive, reflecting a solid and favorable perception of the city as a creative center. In addition, the study emphasizes the significance of platform selection and content diversity when developing social media strategies. This comparative analysis contributes to a comprehension of the effective use of social media for creative city branding. The study informs stakeholders in Singapore and Bandung about the strengths, limitations, and opportunities of their social media engagement. By utilizing these findings, policymakers, urban planners, and creative industry professionals can enhance their efforts to promote their cities as thriving creative centers.
Creative Cities and Brand Activation Strategies in Enhancing Reputation and Attracting Tourists Prayudi; Ardhanariswari, Kartika Ayu; Probosari, Ninik
Jobmark: Journal of Branding and Marketing Communication Vol. 6 No. 1 (2024): JOBMARK Vol 6 No 1 (July-December 2024)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v6i1.388

Abstract

This study examines the impact of brand activation strategies on enhancing reputation and attracting tourists to Indonesia's creative cities. In response to the rapid growth of the creative economy and the rising importance of city branding in global competition, the research aims to evaluate how these strategies are employed to drive urban development and economic growth. Utilizing a qualitative approach, including interviews, observations, and document analysis, the study provides insights into the practical implementation of brand activation across multiple Indonesian cities. The findings suggest that effective brand activation, deeply rooted in local culture and creativity, is essential for shaping a city's identity and appeal. The research concludes that successful brand activation requires a multifaceted approach involving stakeholder collaboration, effective marketing, and a commitment to preserving cultural heritage. However, it is essential to note that this study has limitations, such as the focus on a specific region and the qualitative nature of the research. These limitations should be considered when interpreting the findings. This approach is vital for Indonesian cities establishing themselves as prominent creative hubs in the ASEAN region. The study concludes with practical recommendations for policymakers and branding professionals to strengthen city branding efforts and improve the reputation and tourist attraction of Indonesia's diverse urban landscapes.
Social Media in Indonesia: Communication Network Analysis on Twitter Concerning the Issues of the Disbursement of Retirement Insurance Arswendi, Alif; Prayudi, Prayudi; Susilo, M. Edy
Jurnal Paradigma Vol 28, No 1 (2024): January 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v28i1.11573

Abstract

The government creates a retirement insurance program for workers to prepare for their lives when they retire. However, the regulation draft No. 20 of 2022 in one of the articles stipulates that payment of the program can only be disbursed after a worker reaches the age of 56. This has caused many reactions of rejection from various parties, especially workers. In the real world, this rejection also occurs in the social media network Twitter. Therefore, this study aims to determine the network structure and the actors' roles in the communication network with the old age security editor on social media Twitter within February 12 – 18, 2022. This research uses descriptive quantitative methods and is analyzed using Social Media Network Analysis. The theory used was the theory of communication networks. Data was collected and analyzed using NodeXL and Netlytic software. The old-age security communication network has become a trending topic because of the many tweets users provide for different purposes. This shows that a hashtag in social media conveys the community's voice against government policies and can also be used for other interests.
Co-Authors Agung Prabowo Anisa Noor Fitriana Arief Sosiawan, Edwi Arif Wibawa Arswendi, Alif Ayu Ardhanariswari, Kartika Basuki Agus Suparno Botu, Yehezkiel Ronaldo Bunga Wahyu Kartikasari Carla Puspita, Fabiola Chory Puspitasari Christina Rochayanti Chusnina Dwi Saputri Fitri Trisnawati Gladi Dwinta Kusuma Heti Erawati Heti Herastuti, Heti Intan Ferazia Iqbal Nur Aswad Jana Juanita Jandevi, Uspal Kartika Ayu Ardhanariswari Kartika Ayu Ardhanariswari, Kartika Ayu Kresnawati, Megahnanda Alidyan Kusuma, Ade Latifah Novitasari Lestari, Puji Muhammad Edy Susilo Muhammad Edy Susilo Muhammad Edy Susilo Ninik Probosari Ninik Probosari Ninik Probosari, Ninik Panji Dwi Ashrianto PUJI LESTARI PUJI LESTARI Putra, Gilang Septian Rahma Wulandari Retno Hendariningrum Rexady, Virda Ghesela Sagita, Virginia Ayu Sigit Tripambudi Siti Izzatul Ummah Subhan Afifi Susilo, M. Edy Virda Ghesela Rexady Widyanti, Perdaning Wulandari Wulandari Yerry Kahaditu Firmansyah