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All Journal Humaniora INFORMASI Jurnal Ilmu Komunikasi Jurnal Pekommas Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Channel : Jurnal Komunikasi The Indonesian Journal of Communication Studies Eksos LPPM Jurnal ASPIKOM JURNAL HERITAGE Jurnal Desain Jurnal Riset Komunikasi COMMICAST Jobmark: Journal of Branding and Marketing Communication Eruditio : Indonesia Journal of Food and Drug Safety
Prayudi Prayudi
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences

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CRISIS MANAGEMENT STRATEGY OF TEGAL CITY PUBLIC RELATIONS Rahma Wulandari; Prayudi Prayudi; Subhan Afifi
The Indonesian Journal of Communication Studies Vol 12, No 1 (2019): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v12i1.2995

Abstract

The arrest of Tegal Mayor Siti Masitha Soeparno by the Corruption Eradication Commission (KPK) accompanied by negative media coverage undeniably caused a crisis that was able to reduce public trust in the Tegal City Government. This study intends to find out the crisis management and public relations strategy of the Tegal City Government regarding the KPK's Red-Handed Arresting Operation (OTT) against Mayor of Tegal. This study uses a qualitative approach with a case study method. The results of this study indicate that the Government of Tegal City tends to ignore the symptoms or signs of the crisis starting to appear and not immediately respond and make decisions quickly and effectively to reduce the risk of a crisis. Public Relations of the Tegal City Government only conducts public relations routines when a crisis occurs, they do not have good training in handling the crisis so that it is not competent in dealing with crises. Public Relations of the Tegal City Government tends to be indifferent to the crisis experienced by the institution and only focus on routine public relations work such as reporting on government activities or agendas. The Tegal City Government has responded to the crisis and tried to restore public trust and improve the governance system as evidenced by various bureaucratic reforms and improvements in the field of public services. The crisis communication strategy used by the Tegal City Government, that is: corrective action strategy with efforts to improve and preventive efforts, justification strategies shown by the City of Tegal by localizing the crisis, and ingratiation strategies carried out by the Tegal City Government by implementing the National Development Dialogue "Towards Tegal Trustworthy and Blessed "which succeeded in formulating city branding.
Analisis Kota Yogyakarta Sebagai Kota kreatif: Pendekatan Sinergitas Quadro Helix Prayudi Prayudi; Kartika Ayu Ardhanariswari; Ninik Probosari
Eksos LPPM Vol 2, No 2 (2020): November
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/eksos.v2i2.4159

Abstract

The purpose of this study is to analyse the development of Yogyakarta as creative city. The analysis was done based on the quadro helix model approach. Building the concept of quadro helix with producing creativity and innovation capability requires the participation of four sectors, namely government, academician, entrepreneur, and society. This framework emphasizes a societal responsibility of universities, in addition to their role of educating and conduction research. The quadruple helix model has been argued to include both the civil society and the users of innovation. Therefore, it requires an approach that combines the synergy between academicians, entrepreneurs, government, and society in aquadro helix model. The objective of this research is to develop a creativity model through a quadro helix model in improving innovation performance ofthe creative cities. Creative cities based on local potentials as regional excellence and identity need to be encouraged to increase added value and competitiveness, and be able to become the centre of growth for the surrounding area. Based on this background, an understanding of how the concept of creative city is applied in Indonesia's creative city is interesting to look at. In this research, the analysis was focused on Daerah Istimewa Yogyakarta that was as a creative city. This study used qualitative research method. This method systematically describes the facts or characteristics of a particular population or a particular field factually and accurately. Particularly, in-depth interview and focus group discussion were conductedto obtain detailed information from government, academics, and community groups. Findings of research indicate some challenges in the development of Yogyakarta as creative city. First was to identify the economic potentials of the city. Second was the existence of creative class within community. Third was the existence of supporting environment for the creativity of community to grow. Of these three challenges, the government of the City of Yogyakarta was slow in providing relevant infrastructures.
STRATEGI PT PERTAMINA E&P ASET 5 STRUKTUR KLAMONO DALAM MENERAPKAN KEBIJAKAN CORPORATE SOCIAL RESPONSIBILITY Prayudi Prayudi
Eksos LPPM Vol 1, No 01 (2015)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/eksos.v1i01.1511

Abstract

This study analyzes how corporate social responsibilities (CSR) run in the company. Inparticular, this research looks at CSR strategy of PT Pertaminna E&P Asset 5 Klamonogljycture. CSR is the continuing commitment o) compames Vo V e t e Mcontribute to economic development whilst improving tie quality of Ilk Of tllfienvironment and their families as well as local communities and society in general. tJsjugqualitative research method, the research reveals the fact that the company I analyzed hadadopted CSR into its business strategic pohcy. It focused on five aspects: health, economic,social, education, and infrastructure.Keywords : corporate social responsibility, investasi sosial
Textual Analysis of the Jakarta Post Online Representation of Presidential Candidates in Indonesia Prayudi Prayudi; Retno Hendariningrum
Humaniora Vol 28, No 3 (2016)
Publisher : Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.93 KB) | DOI: 10.22146/jh.22288

Abstract

General Election 2014 in Indonesia principally was a gate to more democratic Indonesia. People were given rights to directly vote their preferred legislative representatives and president and vice president for the next five-year period. New political learning process was introduced as all presidential candidates must show their capabilities in all aspects to attract constituents. The role of mass media became important as each candidate worked hard to gain sympathy from people. This paper examines how Indonesian online news media critically reported the presidential candidates. Further, this paper analysed how the issue were represented in the online media and why it was represented in such ways.
Newspaper Language in Representing Ethnic Violence: Textual Analysis of Kompas dan Republika Newspapers Prayudi .
Jurnal ILMU KOMUNIKASI Vol. 1 No. 2 (2004)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v1i2.165

Abstract

The reconceptualization of ethnicity came to its peak when the New Order regime introduced the policy of ‘suku’ (ethnic), ‘agama’ (religion), ‘ras’ (racial) or ‘antar golongan’ (inter-group). The policy, known as SARA, was meant to limit and control public interpretation over all socio-political conflicts that may endanger national stability and to restrict languages used in the news media. The policy had became the main foundation of all government policies related to society. Conflicts should be avoided and difference within society was intolerable. The Indonesian press then faced a dilemma when it came to reporting issues of ethnicity. On one side, they had an obligation to report the news to public; on the other side, the concept of SARA had become an unwritten law to restrict the press from reporting the issue. Further, the government could revoke the publishing permits without any warning it thought that the press had broken the law. The objective of the research was to define and analyze the usage of language in national newspapers in representing ethnicity issues. The analysis focused on the 1997 ethnic violence in West Kalimantan.
Manajemen Isu dan Tantangan Masa Depan: Pendekatan Public Relations Prayudi .
Jurnal ILMU KOMUNIKASI Vol. 4 No. 1 (2007)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.063 KB) | DOI: 10.24002/jik.v4i1.229

Abstract

Abstract : Issues Management is the management process whose goal is to help preserve markets, reduce risk, create opportunities and manage image as an organizational asset for the benefit of both an organization and its primary stakeholders. This is accomplished by: anticipating, researching and prioritizing issues; assessing the impact of issues on the organization: recommending policies and strategies to minimize risk and seize opportunities, participating and implementing strategy; evaluating program impact. Issues management both as a science and managerial practice has developed dynamically in the past three decades. This paper examines approaches to issues management as a science, corporate social responsibility as a pre-emptive policy of issues management, and issues management as skill for public relations practitioners.
Strategic Corporate Communication dalam Proses Repositioning dan Rebranding Prayudi .; Jana Juanita
Jurnal ILMU KOMUNIKASI Vol. 2 No. 2 (2005)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.018 KB) | DOI: 10.24002/jik.v2i2.248

Abstract

Abstract: Global competition, price war, and fast growing of technology are among crucial factors that companies have to face as opportunities instead of constraints. Companies must adapt with changes based on vision and mission taht have been stated. Often, repositioning and rebranding has to be done in order to increase competitive advantage and strengthen compnany idnetity in the market place. Eventually, it is expected that companies’ stakeholders always aware and loyal towards product and company brands. This article examines the understanding of repositioning and rebranding within the context of strategic coprorate communication function.
The News Construction Of Women In Online Media Tirto.Id About Cases Of Sexual Abuse Bunga Wahyu Kartikasari; Arif Wibawa; Prayudi Prayudi
Jurnal Ilmu Komunikasi Vol 17, No 2 (2019)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v17i2.3513

Abstract

There are many mass media in Indonesia which is not implementing the concept of equality gender yet, especially news about sexual harassment. This research focuses on the news framing in online media Tirto.id under the hashtag sexual harassment. Constructivism theory is used in this research which is emphasized the reality is plural and subjective. This research using Robert Entman’s framing method, the researcher takes 18 from 67 articles to be analyzed. Entman’s method focuses on four things, problems identification, casual interpretation, make moral judgment dan treatment recommendation. The result of this research is Tirto.id already implemented gender perspective journalism which was not brought the woman down but also didn’t blame the men. Tirto.id constructs women like the one who’s equal, smart and independent, but there’s an inequality of gender between men and women. That’s why women are kind of powerless that make them a victim of sexual harassment. For the news in the celebrity corner, Tirto.id tried to educate readers on how to respond to the sexual harassment. Meanwhile, in the non-celebrity corner, there are many critics said to the related institution as the way to enforce the concept of gender equality. This study provides recommendations in the form of policy proposals for online media to implement policies like Tirto.id's in delivering news, namely clear, bright, insightful, contextual, in-depth, factual and investigative like Tirto.id.
Branding Desa Wisata Berbasis Ecotourism Prayudi Prayudi; Heti Herastuti
Jurnal Ilmu Komunikasi Vol 16, No 3 (2018)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v16i3.3204

Abstract

Pertanian organik menjadi ciri khas Desa Wisata Kadisobo II mendesak untuk dilakukan. Wisata pertanian adalah aktivitas wisata yang melibatkan penggunaan lahan pertanian atau fasilitas terkait yang menjadi daya tarik bagi wisatawan. Jika keunikan desa wisata sudah terbentuk, selanjutnya perlu menciptakan persepsi yang koheren tentang desa wisata di benak beragam pemangku kepentingan. Hal ini merupakan tantangan yang dihadapi oleh banyak organisasi. Dalam konteks penelitian ini, upaya untuk menjadikan Kadisobo II Trimulyo, Kecamatan Sleman, Kabupaten Sleman sebagai daerah tujuan ecotourism selalu berada di benak pemangku kepentingan baik internal (masyarakatnya) maupun eksternal (pemerintah, wisatawan dan pelaku usaha) merupakan sebuah tantangan tersendiri. Branding dapat dikatakan sebagai pencitraan dari desa wisata yang diperlukan agar tampilan desa wisata tersebut lebih segar, lebih atraktif, lebih diingat orang dan pada akhirnya orang akan ramai datang berkunjung ke desa wisata tersebut. Lebih jauh, Kabupaten Sleman sebagai daerah tujuan ecotourism akan selalu berada dalam top of mind masyarakat sebagai tempat yang selalu menarik untuk dikunjungi. Hal ini akan tercapai jika kita bisa membangun kesadaran dan keingintahuan masyarakat terhadap desa wisata dan ecotourism.
Konstruksi Realita Sosial City Branding Magelang Kota Sejuta Bunga (MKSB) Gladi Dwinta Kusuma; Prayudi Prayudi; Christina Rochayanti
Jurnal Ilmu Komunikasi Vol 17, No 3 (2019)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v17i3.3783

Abstract

Kota Magelang merupakan salah satu Kota di wilayah Provinsi Jawa Tengah yang sedang melaksanakan city branding Magelang Kota Sejuta Bunga (MKSB) dengan slogannya MKSB masih dianggap belum mewujudkan karakter. Penelitian bertujuan untuk menganalisis proses konstruksi realita yang telah dibangun di Kota Magelang sejak delapan tahun melaksanakan city branding Magelang Kota Sejuta Bunga dari segi pemerintahannya dan segi secara realitas pada masyarakat Kota Magelang dengan menggunakan pemikiran melalui Teori Konstruksi Realitas Sosial. Metode yang digunakan dalam penelitian ini adalah metode kualitatif. Teori konstruksi sosial atas realitas dan konsep city branding menjadi landasan dalam membahas hasil penelitian. Hasil penelitian menunjukkan bahwa tidak selarasnya pemahaman dan komunikasi pemerintah terhadap masyarakat Kota Magelang dalam City branding Magelang Kota Sejuta Bunga (MKSB). Kurangnya pemahanan masyarakat Kota Magelang terhadap konstruksi yang dibangun oleh pemerintah Kota Magelang. Kegiatan City branding MKSB yang dilaksanakan di Kota Magelang selama 8 tahun ini dianggap masih perlu adanya pendekatan dan komunikasi kepada masyarakat, khususnya masyarakat Kota Magelang. Kontribusi penelitian ini berupa rekomendasi stategi baru kepada pemerintah untuk memerhatikan kunci penting berupa perhatian, komunikasi, dan kepedulian masyarakat agar dapat mewujudkan city branding MKSB.
Co-Authors Agung Prabowo Anisa Noor Fitriana Arief Sosiawan, Edwi Arif Wibawa Arswendi, Alif Ayu Ardhanariswari, Kartika Basuki Agus Suparno Botu, Yehezkiel Ronaldo Bunga Wahyu Kartikasari Carla Puspita, Fabiola Chory Puspitasari Christina Rochayanti Chusnina Dwi Saputri Fitri Trisnawati Gladi Dwinta Kusuma Heti Erawati Heti Herastuti, Heti Intan Ferazia Iqbal Nur Aswad Jana Juanita Jandevi, Uspal Kartika Ayu Ardhanariswari Kartika Ayu Ardhanariswari, Kartika Ayu Kresnawati, Megahnanda Alidyan Kusuma, Ade Latifah Novitasari Lestari, Puji Muhammad Edy Susilo Muhammad Edy Susilo Muhammad Edy Susilo Ninik Probosari Ninik Probosari Ninik Probosari, Ninik Panji Dwi Ashrianto PUJI LESTARI PUJI LESTARI Putra, Gilang Septian Rahma Wulandari Retno Hendariningrum Rexady, Virda Ghesela Sagita, Virginia Ayu Sigit Tripambudi Siti Izzatul Ummah Subhan Afifi Susilo, M. Edy Virda Ghesela Rexady Widyanti, Perdaning Wulandari Wulandari Yerry Kahaditu Firmansyah